The Art of Quality

What is Quality?

• Phaedrus (after Plato's dialogue), a teacher of creative and technical writing at a small college

• became engrossed in the question of what defines good writing

• and what in general defines good, or "Quality".

• His philosophical investigations eventually drove him insane

• and he was subjected to electroconvulsive therapy which permanently changed his personality

The book sold 5 million copies worldwide. It was originally rejected by 121 publishers, more than any other bestselling book

Quality vs Kung Fu

• Pirsig: quality is undefinable

• Webster: a high level of value or excellence

the standard of something as measured against other things of a similar

kind; the degree of excellence of something.

“Good enough”

http://budugllydesign.com/

“Good enough” - why should I care?

A “Little” Success!

Apple Unboxing

Even the Sun has Spots

Apple Inside

We deliver and open the vault; we're only slightly disappointed at the lack of a cool pneumatic sound effects.

Molded into the inside rear plastic casing are runes of technology past the autographs of Steven Jobs, Woz, Bill Atkinson, Andy Hertzfeld, Bruce Horn, Jef Raskin and the rest of the historic team.

Steve Jobs Quotes

“When you’re a carpenter making a

beautiful chest of drawers, you’re not

going to use a piece of plywood on the

back, even though it faces the wall and

nobody will see it. You’ll know it’s there,

so you’re going to use a beautiful piece

of wood on the back. For you to sleep

well at night, the aesthetic, the quality,

has to be carried all the way through.”

“That’s been one of my mantras —

focus and simplicity. Simple can be

harder than complex; you have to work

hard to get your thinking clean to make

it simple.”

Quality

• quality is a mindset

• quality requires technical excellence

• quality requires an artistic mind

• quality requires a constant search for beauty and excellence in all things big or small, visible or invisible

• quality is experience through touch and feel

• quality requires empathy

• quality immerses

UI Quality

UI

Conceptual Design /Model

Strong Foundation

Time Cost Quality

• Traditional production

• Software production

Traditional

T x C => Q

Software

Q reduces T x C