Date post: | 20-Aug-2015 |
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Business |
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Qualitative 360 Europe 2014
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The art of research How we increased the value of the Diesel Pinterest page By Annelies Verhaeghe, Head of research Innovation, InSites Consulting
How to increase the value of the
Diesel Pinterest page?
That’s easy!
#3 Conversion
That’s easy!
Social media
listening
Social media
netnography
Quantitative
survey
A hybrid methodology
Automated visual
analysis
Qualitative visual
analysis Visual based tasks
Knowledge leverage
The value of the current Pinterest page
Huge fans...
But no advocates on Pinterest
3277
5657 followers
7125
Knowledge leverage
What makes them tick
Luxury brands
Impress people
Show my style
Fun in life
No status quo
Excitement
Trendy products
Branded
The current followers
HIGH STREET
MODEL MAINSTREAM
Internal leverage
From insight to action
A research art exhibition
MODEL MAINSTREAM
Exteral leverage
Did we have an impact?
25
71% knowledge
65% identification
67% store visit
69% website 59% buying
Changing the heart, minds & actions
+41%
+44%
55% wom
Moving from reach
To relevance
Qualitative 360 Europe 2014
Silver Sponsor Gold Sponsor
Supported by
Organised by