Date post: | 14-Sep-2014 |
Category: |
Career |
View: | 2,043 times |
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The Art of Seductive Sourcing
Leveraging Social Media to Attract and Find
Passive Candidates
Andrew ChowAndrew Chow Founded
Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
Table For Six since 2008
Education
Thames Valley University, UK
Business Awards
STB Business Award – Most Innovative Marketing Initiative award 2007
Spirit of Enterprise 2008
Successful Entrepreneur 2010
Certification
NLP Practitioner & Certified Life Coach
Forte
PR Strategic Counsel, Implementation & Monitoring
Social Media Strategy
Brand Management Consultancy
Personal Branding
Professional Affiliation
Approved NCSS Training Provider
WDA ACTA-certified
Asia Professional Speakers - Singapore
ProfileProfile
Andrew Chow a.k.a Ideasandrew
Social Networking
Facebook - http://www.facebook.com/#!/AndrewChowKokWah
Plaxo http://ideasandrew.myplaxo.com/
Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media Sharing
Flickr Collection - http://www.flickr.com/photos/ideasandrew/
Youtube Channel - http://www.youtube.com/user/ideasandrew
Slideshare - http://www.slideshare.net/ideasandrew
Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-blogging
Twitter - http://twitter.com/Ideasandrew
Wordpress – www.andrewchow.sg
Social Collaboration
Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
Meet up - http://www.meetup.com/members/11966314/
More than 220 interviews/feature in 6 years from local / International media
Seductive Sourcing =
Social Recruiting
If Business can be done Socially, so can Recruitment!
Social Recruiting
“the process of sourcing or recruiting
candidates through the use of social
platforms as promotional and/or
advertising channels by employers
and recruiters”
- Wikipedia
Social Recruiting 101
Social Recruiting Culture
You don't have to be ‘recruiting' to be recruiting
Be social and professional at the same time
Share, not Sell the “company”
Weigh the pros and cons of different networks
Integrate social media with other recruiting
channels
Social Recruiting 101
4 Social Media Recruitment
Trend
What’s happening?
Go Mobile!
Social Media Recruitment Trend
Content : User > Original
Original
Co-created
User-generated
Social Media Recruitment Trend
Conversation : Listening > Talking
Social Media Recruitment Trend
Community : Niche > Mass
Social Media Recruitment Trend
4 Social Recruiting Tools
Where are the people?
Linkedin Talent Pool
Social Recruiting Tools
BranchOut
Social Recruiting Tools
Plaxo
Social Recruiting Tools
“Brand” Network
Social Recruiting Tools
Social Recruiting Game Plan
Quick Nuggets for Strategy | Channels | Message
Strategy
Social Recruiting is online Employer Branding
Focus on Target Audience
Narrowing instead of Broadcasting
Social Recruiting Game Plan
Channels
No One size Fits all
Where to find who?
Too few Channels for too Long
Are we casting our net far enough?
Advertising vs Advocating
Are our staff helping out in recruitment?
Social Recruiting Game Plan
Message
Use the Right Social Tone for Gen Y
Engage other Influencers
Encourage more conversation
Social Recruiting Game Plan
7 Social Recruiting
Best Practices
Due diligence requires more work than you think
Social Recruiting = Employer Branding
Social Recruiting Best Practices #1
Corporate branding on Twitter
Social Recruiting = Employer Branding
Social Recruiting Best Practices #1
Make it fun on fan page & blog
Social Recruiting = Employer Branding
Social Recruiting Best Practices #1
Standardize you Company Name on Linkedin
Study the candidate’s
connections and network
Social Recruiting Best Practices #2
Who
What
Where
When
Analyze Candidate’s Recommendations
Who
What
When
Social Recruiting Best Practices #3
Research on Status and Update
“My boss is a dumbass!”
“It’s Monday and I am already thinking about
TGIF”
“Hate to manage our road show this weekend,
it’s a bloody waste of time!”
Social Recruiting Best Practices #4
Request Social Portfolio
Social Recruiting Best Practices #5
Thought Leadership
www.quora.com
Request Social Portfolio
Social Recruiting Best Practices #5
Thought Leadership
www.smashwords.com
Request Social Portfolio
Social Recruiting Best Practices #5
Creativity
www.pinterest.com
Request Social Portfolio
Social Recruiting Best Practices #5
Marketing
Request Social Portfolio
Social Recruiting Best Practices #5
Training & Development
www.slideshare.net
Request Social Portfolio
Social Recruiting Best Practices #5
Marketing Communications / Public Relations
www.twitter.com
Administer Online Test
Social Recruiting Best Practices #6
www.proprofs.com
Manage your conversation
1. Experiment with social media
2. Make a plan
3. Listen
4. Be transparent & honest
5. Be personable and act like a person
6. Contribute in a meaningful way
7. See criticism as an opportunity
8. Be proactive
9. Accept you can’t do it all yourself – TEAMWORK!
10. Develop other Advocates within your network
Social Recruiting Best Practices #7
Questions and Answers
Let’s chat!