The Art of Sticky Brands

!by

Eddy Hood CEO of Ignite Spot

@ignitespot www.ignitespot.com

Sticky = LoyaltyBut What is Loyalty?

–Me

“Loyalty is when your customer stays with you in the face of cheaper and easier options.”

Creating Loyalty in the Gratification Age

Go Small or Go Home

Create Your Expert Status

Design an Inbound Strategy

Give Away the Farm

Drop the Sales Hat

An OutBound Business“If I Shout, They Will Come”

An InBound BusinessListen. Create. Over-Deliver.

–HUBSPOT

“27,000,000 Pieces of Content are Shared Daily.”

YOU NEED KILLER CONTENT

Know Your Buyer Personas

Don’t publish Just to Publish

Go Above & Beyond

Capture and NurtureThe New Way to Sticky

Live Examples

Thank You!

Let Me Hear Your Tweets at @ignitespot