Date post: | 14-Apr-2017 |
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Business |
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The ArtistIn The Cube
Dean Logan | 10.20.15
Hiring + ManagingCreative Professionals
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“Creatives”#TMCtonight
Really?#TMCtonight
No. But organizationscan make it that way.
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Unless you’ve workedas a creative, it’s hardto relate to a creative.
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Insights#TMCtonight
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WhyOur need for self-expression
WhatCreate stuff for a paycheck
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It is almost impossible forus to separate What we do from Why we really do it.
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Hiring#TMCtonight
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1. Portfolio1. Attitude3. Interview4. Cultural fit5. Resume
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Trust yourSpidey-Sense
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Managing#TMCtonight
Understandour motivations
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1.Need for expression2.Recognition of talent3.Desire to be unique
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Some hands-on tips
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Give feedback More is always better Find one good thing Give context for next steps Provide account rationale
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Realize we’re justnot that into thebusiness details
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Don’t encouragethe stereotypes
TheClient
AccountManagement
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Know you’rebeing watched
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Be very carefulhanding out titles
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Resolve disputes,today… now
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Have less meetingsfor the love of God
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Don’t Cherry-Pick(But make sure they know you’ve got mad skillz)
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Firing#TMCtonight
Slow to hire,quick to fire…
yup, pretty much
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Time in a creative culture is a lot like dog years
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Know “performance” is very difficult to quantify
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Because there is nometric for “creativity”
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Give a prima donnaa second chance
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Show a bullythe door
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Your job: make themso good you can’tafford them anymore
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