Date post: | 20-Aug-2015 |
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Technology |
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Between 2002 - 2007 3 of the worlds most disruptive technologies launched to market
Web 2.0
2002 2004 2007
In a 24 hour day,they multitask for an equivalent of 44 hours & receive over 6000 product messages.
* Steelgroup.com, Gen Y
There are better ways to
compete for attention than just relationships
David // Armano, clarmano.typepad.com
Tell the product story
http://www.youtube.com/watch?feature=player_embedded&v=Yybe3hB3Ix4
Bring the showroom to them
http://www.youtube.com/watch?v=fGaVFRzTTP4
Help the process
http://www.youtube.com/watch?v=8Szy4UU5dMg&feature=related
Has an experience you’ve had online ever changed your opinion about a brand or the products and services it offers?
YES (65.30%)
NO (34.70%)
YES (97.09%)
NO (2.91%)
Has that experience influenced whether or not you purchased a product or service from the brand?
Razorfish, 2011
Razorfish, 2011
Yes64.1%
NO35.9%
Have you ever made your first purchase from a brand because of a digital experience
(e.g a website, mobile, email)
La FínLevel 2, 2 Church Street, Surry Hills, Australia, NSW, 2011
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