The Attraction of the ExperienceMatt Miesnieks, Distribution

© 2010, Layar B.V.

Why is AR Attractive?

0

300

600

900

1200

2009 2010 2011 2012 2013

AR Smartphone Market Size (millions)Partners learning that AR sells smartphones!

Layar is the AR service of choice

We will enable the worlds largest AR community

© 2010, Layar B.V.

Late 2009

First AR CapableSmartphones

8m Sold in 2009

© 2010, Layar B.V.

Late 2009

800k Installs

App StoreDistribution

© 2010, Layar B.V.

Late 2009

Layar installed on 1 in 10 AR Smartphones

© 2010, Layar B.V.

Early 2010Worlds #2 Manufacturer

Global Pre-Load

© 2010, Layar B.V.

© 2010, Layar B.V.

NowGalaxy S first

Layar Pre-load

100 Countries

1m per month

© 2010, Layar B.V.

Layar launcheson Bada

10m shipmentsin next 12 months

© 2010, Layar B.V.

© 2010, Layar B.V.

EVO 4G Marketing

© 2010, Layar B.V.

Global Pre-Load Tier 1 Chinese Manufacturer

Global Pre-Load Alcatel Mobile

© 2010, Layar B.V.

Global Pre-Load

World #3 Manufacturer

© 2010, Layar B.V.

Layar installed on 1 in 3 new smartphones shipped worldwide!

© 2010, Layar B.V.

Coming Soon

More OSPlatforms

Another MajorManufacturer

Global Partnership

Global Carrier Partnerships 10’s of millions

of users

© 2010, Layar B.V.

Manufacturer or Carrier supported distribution on 3 in 4 new smartphones shipped worldwide!

Expected by 2011

© 2010, Layar B.V.

Then what?

0

300

600

900

1200

2009 2010 2011 2012 2013

AR Smartphone Market Size (millions)

It’s a big, exciting future ahead...

Layar’s expected growth