1 | Quick answers & the audiences you need to win Oracle.com/thedatahotline1 | Quick answers & the audiences you need to win [email protected] 2 | Quick answers & the audiences you need to win [email protected]
2017
Facebook Edition
| Quick answers & the audiences you need to win Oracle.com/thedatahotline
Copyright © 2017, Oracle Corporation and/or its affiliates.
Oracle Data Cloud | @OracleDataCloud
Oracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on what they do, what they say and what they buy enabling leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing.
The Data Hotline
The Audience Playbook Inspiration for winning campaigns
2 | Quick answers & the audiences you need to win Oracle.com/thedatahotline Oracle Data Cloud | @OracleDataCloud | 3
REACH YOUR AUDIENCES WITH RELEVANCE ON FACEBOOK
115MM+
Data that will have you on the path to marketing successGreat marketing requires smart data. We’ve crafted this useful overview to ensure you have the resources you need, right at your fingertips. From offline to online, retail to real estate, harness the power of data to inform your marketing efforts and see real results.
It’s time to connect to real customers Facebook and Oracle Data Cloud have a long history of partnership together and strive to help advertisers activate successful campaigns. Together, we enable Facebook advertisers to onboard offline data, target purchase-based audiences for relevance, and measure performance.
Ready to get started?Contact The Data Hotline today Oracle.com/thedatahotline
DISPLAY
10B 90+%$3T
3000+U.S. households pre-built audiences
in annual consumer spending annual transactions of U.S. households
SOCIALMOBILEVIDEO DIRECT MAIL
The Data Hotline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Auto powered by Polk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
B2B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Buyer Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8
Oracle Onramp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
CPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Oracle Customs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Financial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Media & Entertainment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Proximity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Seasonal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Telecom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Travel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
comScore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Visa Audiences powered by DLX . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Facebook audiencesOracle Data Cloud offers audiences built from unique purchase-based data allowing advertisers to have a holistic view of their customers on Facebook
Audiences at a glance
Oracle Data Cloud | @OracleDataCloud | 54 | Quick answers & the audiences you need to win Oracle.com/thedatahotline
How to use Oracle Data Cloud AutoChoose your In Market audience based on your campaign objective.
If your campaign objective is an online KPI, start with the Active shopper audience and target individuals who are shopping online for a vehicle.
If your campaign objective is sales, start with the Predicted buyers audience and target households likely to purchase a new or used vehicle within the next six months.
Putting Oracle Data Cloud Auto audiences to workAn auto brand wants to drive sales for a challenged model1. Determine buyer sources: loyalist and conquest
2. Target current owners likely to buy in the next six months
3. Add in-market customers from competitor’s models in the same vehicle category
4. Expand reach with consumers likely to switch to your model from other vehicle categories
Now you are reaching the most relevant audience that will consider buying your model.
Audiences built from:
• 115MM+ U.S. HHs
• 240 verified sources & 500 data points
• 20+ years of ownership data with nearly 100% sales coverage
• Most comprehensive offline source of data
Let’s get you on the road to smarter targetingDLX Auto powered by Polk puts you in the driver’s seat to reach customers and prospects at every stage of the auto-buyer lifecycle. With 200+ syndicated auto audiences, you can use ownership data to target vehicle body style, make, model, age and more whether they are in market, soon to be or current owners.
Have a unique audience request? We also can build custom DLX Auto audiences to ensure you stay miles ahead of the competition.
AutoTargeting
Auto audiencesAudiences for every stage of the automotive-buying lifecycleAftermarket Auto parts buyer
Auto service buyer
In Market, New or Used and Owner
Acura®
Audi®
BMW®
Buick®
Cadillac®
Chevrolet® Car
Chevrolet®Truck
Chrysler®
Dodge®
Fiat®
Ford®
GMC®
Honda®
Hyundai®
Infiniti®
Jaguar®
Jeep®
Kia®
Land Rover®
Lexus®
Lincoln®
Mazda®
Mercedes-Benz®
MINI®
Mitsubishi®
Nissan®
Porsche®
RAM®
Subaru®
Toyota®
Volkswagen®
Volvo®
In Market, New or Used
Top 100+ sold individual models available for targeting
Price (Predicted Shopping Price)<$20K$20K-$30K$30K-$40K$40K-$50K$50K-$75K$75K+
Age0-1 years old2 years old3 years old4-5 years old6-10 years old11-15 years old16-20 years old21+ years old Vehicle purchase0-6 months 7-12 months13-24 months25-36 months37-48 months>48 months
Lease affinity
Vehicle body styles
Commercial truck
Compact car
Crossover
Full-size car
Full-size SUV
Hybrid/alternative fuel
Luxury car
Luxury SUV
Mid-size car
Motorcycle ownerBMW®
DomesticHarley-Davidson®
Honda®
Kawasaki®
Mini bike/Moped®/Scooter®
NewOff-road/Trail/Dirt bikePolaris®
Road/street bikeSuzuki®
UsedYamaha®
<600 cubic centimeters (cc)>600 cubic centimeters (cc)
Motorsports ownerATV
Pickup truck
Small/midsize SUV
Sports car
Van/minivan
All audiences are based on highly accurate statistical models
6 | Quick answers & the audiences you need to win Oracle.com/thedatahotline Oracle Data Cloud | @OracleDataCloud | 7
Use B2B and ABM audiences to get down to businessAdvertisers know that reaching business owners and employees online can be hit or miss. Not anymore. The Oracle Data Cloud B2B audiences cut through the clutter to reach prospects that matter most, delivering audience integrity and accuracy—at scale.
We unite an individuals business and consumer information to accurately target by company industry, size, age, sales and more, so you can reach the right prospects faster. As the only ABM solution currently supported on Facebook, advertisers now have access to custom account-based audience solutions.
How to use B2B audiencesReach decision makers at the right types of companies.
Take a scaled, account-based approach to digital marketing.
Leverage multiple audiences to build relevant reach.
Putting B2B audiences to workA leading corporate events agency is looking to drive acquisition for an upcoming conference
1. First, target industry events by building a custom account-based audience
2. Then, choose the Seniority level you want to attend
3. For even more efficiency, layer on Company size
Now you’re set up to reach new and highly relevant prospects that matter.
Audiences built from:
• 39MM+ business professionals
• 40,000+ of the largest US accounts
• 45+ B2B targeting options
• Account-based customs by account list, event or past purchase
Business type
Minority-owned business
Small business
Women-owned business
Company age
Less than 2 years
2-5 years
6-10 years
More than 10 years
Company size
Under 10 employees
10-49 employees
50-99 employees
100-499 employees
500-999 employees
1,000-4,999 employees
5,000+ employees
Industry
Agriculture
Business services
Construction
Consumer services
Cultural & recreation
Education
Finance
Government
Healthcare
Hospitality & travel
Insurance
Legal
Logistics & transportation
Manufacturing
Media & internet
Real estate
Restaurant
Retail
Telecommunications
Wholesale trade
Sales volume
Under $250,000
$250,000-$500,000
$500,000-$1,000,000
$1,000,000-$5,000,000
$5,000,000-$10,000,000
$10,000,000-$25,000,000
$25,000,000-$50,000,000
$50,000,000-$100,000,000
$100,000,000-$500,000,000
$500,000,000+
Seniority
Executive/C-suite
Mid-management
B2B audiences
B2BTargeting
Create custom ABM audiencesCustom account-based audiences available to more precisely align with your account-based campaign strategy. Build custom ABM audiences based on:
• Account list - Create an audience of companies based on a target account list you provide
• Target “execs” in the “finance” department at my top 2000 strategic accounts
• Industry events - Create an audience of companies that have attended an industry trade show
• Target employees at accounts that have attended “hospitality” industry events in the past
• Company past purchase - Create an audience of companies that have invested solutions like yours in the past.
• Target employees at accounts that have purchased “ERP” in the past
Oracle Data Cloud | @OracleDataCloud | 98 | Quick answers & the audiences you need to win Oracle.com/thedatahotline
Putting Buyer Profiles to workYou need to promote a new green cleaning product
1. Choose product and brand audiences related to the product
2. Add Buyer Profiles Green Consumers who are environmentally focused
Now you have a broader audience without sacrificing quality.
We are what we buyWe’re all consumers and we’re all different. We’re not defined by our demographic or financial profiles—or what we do online. It’s what we buy that reveals what matters to us. And that’s the power of the purchase.
Oracle Data Cloud Buyer Profiles brings together UPC-level purchase data across all product categories. Then, we overlay traditional demographic and financial profiles. Ultimately, you get a 360-degree view of your perfect target audience.
Audiences built from:
How to use Buyer ProfilesComplement product-specific audiences with the scale of cross-category purchasing.
Add purchase data to your demo and financial view of the consumer.
Build a custom Buyer Profiles audience for any need—just ask The Data Hotline.
• Retail purchases across 1,500+ leading retailers
• Offline, multi-sourced & cross-verified demographic & financial data
• Coverage on 115MM+ U.S. HHs
Affluent baby boomersVacations, home renovations, wine & cooking, health research, financial services, outdoor activities Gender: F/M Age: 52-72 HH income: $100M+
Auto enthusiastsAuto publications, motorcycles, car stereos, after-market auto parts, ATVs, snowmobiles, motor boatsGender: M Age: 24-45 HH income: $40M - $80M
Business travelersCarry-on luggage, business attire, smartphones, travel servicesGender: F/M Age: 30-55 HH income: $75M - $200M
Corporate execsBusiness attire, luxury automobiles, business travel, politics, financial news Gender: F/M Age: 30-60 HH income: $100M - $250M
DIYersHome improvement supplies, auto repair supplies, tools & landscaping materials Gender: Skews M Age: 35-65 HH income: $50M+
FashionistasDesigner jeans & accessories, jewelry, luxury brands & retailers, upscale restaurants & clubs Gender: Skews F Age: 27-45 HH income: $80M - $150M
FoodiesCooking & entertainment, cookware, specialty meats & cheeses, wine, gourmet recipes Gender: F/M Age: 35-50 HH income: $100M+
Gadget geeksMobile devices, home audio & video, computers, consumer electronics blogs & media Gender: M Age: 25-45 HH income: $60M - $125M
GamersVideo consoles, video games, accessories Gender: M Age: 24-35 HH income: $50M - $100M
Green consumersOrganic food, energy-efficient appliances, environmentally responsible brands Gender: F/M Age: 25-50 HH income: $75M - $150M
Healthy & fitHealth research, vitamins & supplements, cooking & recipes, exercise programs & equipment, athletic apparel, fitness publications Gender: F/M Age: 25-55 HH income: $60M+
High spendersDesigner clothing, fine jewelry, financial services, fine dining & foodsGender: F/M Age: 32-55 HH income: $125M+
Indie womenWomen’s fashion, entertainment, dining, home decor, new carsGender: F Age: 26-37 HH income: $40M - $95M
Leisure travelersVacation information, travel promotions, travel products & services, world news Gender: F/M Age: 35-65 HH income: $70M+
Luxury sportsLatest golfing/skiing/boating equipment, personal & business travel, luxury automobiles, fine watches Gender: M Age: 32-60 HH income: $125M+
New moversHome accessories, home improvements, insurance, furniture Gender: F/M Age: 20-65 HH income: $65M+
New parentsBaby products & clothing, parenting publications, nursery furnishings Gender: F/M Age: 24-36 HH income: $50M+
Online buyersElectronics, books, music & movies, travel, apparel Gender: F/M Age: 25-55 HH income: $60M+
Outdoor enthusiastsOutdoor apparel, SUVs, wagons & trucks, outdoor gear & products, fishing & gaming supplies Gender: F/M Age: 24-40 HH income: $50M+
SeniorsHealth information, senior products & services, hobbies such as gardening & golf, financial services Gender: F/M Age: 65+ HH income: $40M - $100M
Shopping enthusiastsWomen’s clothing, health & beauty products, home furnishings, coupons & promotional newslettersGender: F Age: 25-49 HH income: $60M+
Spa mavensCosmeceuticals, skin care, luxury linens, spa retreats, beauty productsGender: F Age: 33-55 HH income: $85M+
Sports fansSports apparel, action movies, video games, collectibles, sporting eventsGender: M Age: 20-45 HH income: $50M+
SportsmenTrucks & SUVs, outdoor gear & apparel, motorboats, hunting & fishing publications, land conservation Gender: M Age: 28-60 HH income: $50M - $100M
Trendy homemakersHome accessories, design & decorating publications, cooking & recipes Gender: F Age: 28-45 HH income: $60M+
Buyer Profiles
Buyer ProfilesTargeting
Oracle Data Cloud | @OracleDataCloud | 1110 | Quick answers & the audiences you need to win Oracle.com/thedatahotline
Buyer Profiles (continued)Working-class familiesValue gifts, family clothing, one-stop-shop retailers Gender: F/M Age: 25-45 HH income: $30M-$75M
Young & hipFashion & trend media, boutique clothing, consumer electronics & gadgets,contemporary furniture Gender: F/M Age: 25-34 HH income: $40M-$80M
Moms
Big-city momsUpscale baby strollers, restaurants/take-out food, children’s entertainment, stylish clothing, technology solutionsGender: F Age: 28-50 HH income: $75M-$150M
Corporate momsCareer apparel & accessories, technology solutions, smartphones & tablets, family vacations Gender: F Age: 30-50 HH income: $90M-$250M
Fit momsAthletic apparel, sports equipment & accessories for the entire family Gender: F Age: 25-48 HH income: $75M+
Green momsOrganic clothing, cloth/biodegradable diapers, toys made of sustainable materials, reusable shopping bagsGender: F Age: 25-45 HH income: $85M-$200M
Moms of preschool kidsChild care, learning toys, play sets, children’s books & games, character-themed domesticsGender: F Age: 26-38 HH income: $40M+
Moms of grade-school kidsBackpacks, board games, portable electronics, grab-and-go foods Gender: F Age: 30-45 HH income: $50M+
Moms of high-school kidsTeen clothing, trendy brands, video games, laptops Gender: F Age: 38-52 HH income: $60M+
New momsCar seats, baby clothes, safety products, crib bedding, toys Gender: F Age: 24-36 HH income: $40M+
Soccer momsFamily media & entertainment, children’s sports gear, SUV accessories, backyard toys Gender: F Age: 30-45 HH income: $50M-$125M
Stay-at-home momsDomestics & housewares, home-storage solutions, children’s toys, books & apparel Gender: F Age: 23-45 HH income: $40M-$100K
Trendy momsChildren’s boutique clothing, contemporary children’s furniture, parenting/cooking/home décor publications Gender: F Age: 26-45 HH income: $80M+
Working-class momsValue buyers of domestics, apparel, children’s toys & games Gender: F Age: 25-45 HH income: $30M-$75M
Reach your customers anywhere You provide the data, we do the rest. It’s really that simple to convert your offline customer data into an anonymous Facebook audience with Oracle OnRamp.
Whether you want to reach existing or new customers online or within Facebook, Oracle OnRamp will maximize your cross-channel reach.
How to use Oracle OnRampEngage your best customers and win back lapsed customers.
Expand retargeting audiences and activate new customers.
Cross-sell or up-sell products and services.
Putting Oracle OnRamp to workA large home improvement retailer uploads its CRM file to promote a one-day seasonal flash sale
1. We analyze the CRM file to identify customers who shop discount
2. Then, a spend-alike audience is created of new prospects whose buying behaviors, demographics and financial attributes mirror your top spenders
3. We then fulfil the audience to Facebook
Now you are increasing your brand’s market share by communicating to consumers who spend like your best customers.
Audiences built from:
• Any CRM or first-party data file
• 100% 1:1 deterministic matching methodology
• PII data including name, email & postal address
Oracle OnRampTargeting
Oracle Data Cloud | @OracleDataCloud | 1312 | Quick answers & the audiences you need to win Oracle.com/thedatahotline
Putting CPG audiences to workYou need to promote the expansion of a snack line into the granola bar category
1. Start by targeting current brand buyers
2. Then add category buyers of granola bar products
Now you have those loyal to the brand and those identified as most likely to buy granola bars.
Audiences built from:
• Coverage across 115MM+ (70MM CPG) U.S. HHs
• Data from 50+ CPG retailers
• Cross-retailer data across all CPG categories
• Daily UPC-level data
Because the proof is in the purchase. Period.Brands need to reach buyers, not just personas. We help you reach who matters—real buyers. The Oracle Data Cloud CPG audiences use UPC-level purchase data at significant scale. Reach buyers at the brand, category and basket level connected through the proprietary Oracle ID Graph™ for highest accuracy in industry.
How to use CPG audiencesIncrease penetration by targeting category buyers who are not buying your brand.
Drive buy rate by targeting heavy/medium category buyers and light brand buyers.
Choose from over 250 syndicated segments or build a custom audience to meet your exact needs.
CPGTargeting
CPG audiencesBakery buyers
Nature’s Own®
Pepperidge Farm®
Sara Lee®
Thomas’®
Baking & cooking supplies buyers
BakingBetty Crocker® Duncan Hines®
Nestle® Toll House® Pillsbury®
Spices & extractsMcCormick®
Morton®
Beverage buyers
Bottled water
CoffeeFolger’s®
Maxwell House®
Starbucks®
Coffee–K-Cup®
Diet carbonatedDiet Coca-Cola®
Diet Pepsi®
Energy drinks
Hot tea
Iced tea/lemonade
JuiceCapri Sun®
Minute Maid®
Ocean Spray®
Simply Orange®
Tropicana®
Non-dairy milk
Regular carbonatedCanada Dry®
Coca-Cola®
Dr Pepper®
Mountain Dew®
Pepsi®
Sprite®
Sports drinksGatorade®
Vitaminwater®
Cereal buyers
Children’s cereals
Fiber cereals
General Mills Cheerios®
General Mills Cinnamon Toast Crunch®
General Mills Honey Nut Cheerios®
General Mills Lucky Charms®
Hot cerealsNabisco®
Quaker®
Kellogg’s Froot Loops®
Kellogg’s Frosted Flakes®
Kellogg’s Frosted Mini-Wheats®
Kellogg’s Raisin Bran®
Kellogg’s Rice Krispies®
Kellogg’s Special K®
Post Honey Bunches of Oats®
Children’s food & product buyers
Baby food & productsHuggies®
Pampers®
Children’s food
Condiments & sauces buyers
Ketchup & mustardFrench’s®
Heinz®
Hunt’s®
Marinades & saucesMcCormick®
Sweet Baby Ray’s®
Mayonnaise & spreadsHellmann’s®/Best Foods®
Pasta sauce
Pickles & olives
Salad dressingsHidden Valley Ranch®
Kraft®
Wish-Bone®
Dairy & egg buyers
CheeseKraft®
Philadelphia®
Sargento®
Cottage cheese & sour creamDaisy®
Eggs
Milk
Reddi-Wip®
YogurtChobani®
Dannon®
Yoplait®
Deli food buyers
Deli bulk meat
Deli condiments
Deli desserts
Deli dips/spreads/toppings
Deli entrees
Deli prepared/pre-packaged
Deli pre-sliced meats
Deli salads
Frozen food buyers
Frozen appetizers & snacks
Frozen bread & dough
Frozen breakfast
Frozen desserts
Frozen entréesHealthy Choice®
Perdue®
Stouffer’s®
Tyson®
Frozen ethnic foods
Frozen fruit
Frozen meats & seafood
Frozen pasta
Frozen pizza
Frozen vegetablesBirds Eye®
Green Giant®
Ore-Ida®
Ice cream & noveltiesBen & Jerry’s®
Breyers®
Dreyer’s®/Edy’s®
Häagen-Dazs®
Gift & party supplies buyers
Grocery spending behavior
Top grocery spenders
Health & beauty buyers
Allergy relief
Antiperspirants & deodorantsAxe®
Degree®
Aveeno®
Cosmetics
Cough & cold reliefHalls®
Mucinex®
Vicks®
14 | Quick answers & the audiences you need to win Oracle.com/thedatahotline
Dental floss & accessories
Eye care
Feminine care
First aid
Gastrointestinal
Hair care
Men’s groomingDove® Men+CareOld Spice®
Suave® MenNeutrogena®
Oral care
Pain reliefAdvil®
Aleve®
Bayer®
Tylenol®
Shaving care & hair removal
Skin careSt. Ives®
Suave®
Sun care
VitaminsNature Made®
Nature’s Bounty®
Health food buyers
Diet foods
Fresh produce
Low-fat foods
Natural & organics
Household supplies buyers
Air deodorizers & freshenersAir Wick®
Arm & Hammer®
Bath tissueCharmin®
BatteriesDuracell®
Energizer®
Cleaning suppliesClorox® Comet®
Lysol®
Mr. Clean®
Swiffer®
Dish & dishwasher detergentCascade®
Dawn®
Palmolive®
Disposable serveware
Facial tissueKleenex®
Puffs®
Food storage
Green/natural
Laundry suppliesBounce®
Downy®
Gain®
Tide®
Paper towelsBounty®
Trash bags
Meat & seafood buyers
MeatBall Park®
Hillshire Farm®
Hormel®
Jimmy Dean®
Johnsonville®
Oscar Mayer®
SeafoodBumble Bee®
Chicken of the Sea®
StarKist®
Packaged meals, grains & pastas
Dry pasta
Mac & cheese
Packaged noodle & rice dishes
Rice
Pet care buyers
Arm & Hammer®
Cat food
Cat litter
Cat treats
Dog food
Dog treats
Iams®
Natural pet food & products
Pet accessories
Purina®
Soup buyers
Campbell’s®
Progresso®
Swanson®
Sweets & snack buyers
Breakfast bars
Chocolate candyHershey’s Kit Kat®
Hershey’s Milk Chocolate®
Hershey’s Reese’s Peanut Butter Cup®
M&M’s®
Snickers®
CookiesKeebler®
Nabisco Chips Ahoy!®
Nabisco Oreo®
Nabisco Teddy Grahams®
Pepperidge Farm®
CrackersLance®
Nabisco Premium®
Nabisco Ritz®
Nabisco Triscuit®
Nabisco Wheat Thins®
Pepperidge Farm® Goldfish®
Sunshine Cheez-It®
Granola bars
Non-chocolate candy
Peanut butter & jelly Jif®
Skippy®
Smucker’s®
Welch’s®
Salty snacks Cheetos®
Doritos®
Fritos® Lay’s®
Pringles®
Rold Gold®
Ruffles®
Snyder’s of Hanover®
Tostitos®
BuyStyles
Dairy free
Fresh & healthy
Gluten free
Home cooking & grilling
International cuisine
Kosher
Mexican food
Natural living
Premium brands
Quick & easy
Sugar free
Value conscious
Vegetarian
Weight conscious
CPG audiences (continued)
Focus on a specific known online or offline behavior
Provide a sample of your best customers and we’ll build a spend-alike or look-alike audience of your top prospects
Create custom audiences of heavy category buyers
Build a competitive audience
Reach existing customers using first-party data or Oracle Data Cloud data
Use geographic, TV, credit card data and more to broaden your prospect pool
Increase accuracy
Achieve greater scale
Drive trial
Grow share
Build loyalty
Extend reach
Use Custom Audiences to:
Our comprehensive dataset provides a full view of your target audience:
• 115MM+ HHs• $3T in consumer spending• 5B global consumer profiles• 10B transactions• 1,500+ data sources
To create a custom audience or to get audience answers fast, email Oracle.com/thedatahotline
• Auto
• B2B
• CPG
• Dining
• Education
• Finance
• Financial Products & Services
• Buyer Profiles
• Retail• Seasonals• Services• Subscription
Services• TV• Travel• Technology
Our data, your wayHave a unique audience request that a standard segment just won’t satisfy? Create custom audiences to reach your specific target for any campaign objective.
Use Oracle Data Cloud data, your own first-party data, or a combination of the two to create your one-of-a-kind audience with accuracy and scale.
Oracle CustomTargeting
Oracle Data Cloud | @OracleDataCloud | 15
16 | Quick answers & the audiences you need to win Oracle.com/thedatahotline
How to use Oracle Data Cloud Financial audiencesIdentify people most likely to be in market for a specific financial product
Create offers based on the financial products consumers use today
Reach consumers making key purchase decisions related to life stage (e.g., new mover, retirement)
Audiences built from:
• Offline transaction history of past purchases
• More than 70 audiences focused on specific financial products & services
• Most are Fair Lending Compliant
Meaningful messaging: Timed when they’re making big financial decisions When it comes to advertising financial products, it’s critical to reach consumers at the right time. With Oracle Data Cloud audiences, Facebook advertisers get access to unique offline data sources that help find users most likely to be credit card holders, charitable donors, property owners, etc. This delivers a holistic view of your customer to drive relevant, successful campaigns.
Putting Financial audiences to workFinancial planning service looking to target users with good credit (660+) and who are high credit card revolvers.
1. Start with TransUnion audiences for credit behavior
2. Add in DLX Finance audiences for credit card holders of various brands
3. Suppress specific credit card holders for more relevance
Now you have identified an audience more likely to have high credit scores and that are holders of specific credit cards.
Oracle Data Cloud | @OracleDataCloud | 17
Oracle Financial audiencesDLX
Estimated household income
Home value
DLX Buyer Profile
Millennials
Affluent baby boomers
New movers
New parents
Families
DLX B2B
Company name
Company size
Industries & occupations
Roles
DLX Finance
Estimated net worth
Amex cardholders
Discover cardholders
MasterCard cardholders
Visa cardholders
Transunion
Auto & property insurance
Avg. aggregated insurance risk tiers
Auto loan behavior
Auto loan in market propensity
Auto loan refinance propensity
Transunion, cont.
Avg. aggregated credit tiers
Avg. tenure at current address
Credit behavior
Avg. aggregated credit tiers
Credit card in market propensity
Personal loan in market propensity
Credit card
# of active cards
Available balance
Card utilization
Likelihood of applying
Total card balance
Estimated income
Insurance shopping behavior
Mortgage
# of mortgages
Likelihood of applying for new mortgage
Mortgage balance
Potential equity
Recent mortgage app activity
Mortgage borrowing behavior
New accounts opened
Recent credit application activity
Retail card
# of cards
Account balance
Account limit
Card utilization
State insurance shopping behavior
Avg. aggregated auto insurance risk tiers
Avg. aggregated insurance risk tiers
Avg. insurance shopping
Avg. life insurance loyalty
Bank revolving credit experience
Credit experience
Revolving credit experience
Don’t see an audience that meets your needs?Contact the hotline today to:
Build a custom audience from your unique criteria
Whitelist your “by request” audience
Request Audience Dictionary
The Data HotlineQuick answers & the audiences you need to win:
Oracle.com/thedatahotline
Our audiences may extend reach by incorporating highly accurate statistical models
FinancialTargeting
Oracle Data Cloud | @OracleDataCloud | 1918 | Quick answers & the audiences you need to win Oracle.com/thedatahotline
How to use Media & Entertainment audiencesIncrease awareness among relevant audiences for theatrical or home entertainment releases based on past purchase behavior
Leverage unparalleled third-party data assets for programming & content decisioning
Drive engagement for a new game release among frequent gamers who previously purchased similar titles
Audiences built from:
• Offline transaction data (e.g., movie tickets, video games, sporting events, etc.)
• TV viewership data via ComScore
Get your backstage pass to reach new and old fans when it matters Find existing and potential fans easily by leveraging unique offline data at scale. Oracle Data Cloud gets you VIP access to the right customers.
Enhance your Facebook campaigns with data that helps you relevantly reach audiences with categories that include TV viewership, purchase behavior, past purchases and more.
Putting Media & Entertainment audiences to workProduction company wants to drive consumers to the box office for a blockbuster theatrical release
1. Segment offers based on theater goers
2. Identify the lifestyle audiences that fit the movie genre
3. Layer with related TV genre audiences
Now you’re targeting the right fans and moviegoers for a blowout opening weekend at the box office.
Oracle Media & Entertainment audiencesComScore TV
Ad occurence
Top 100 advertiser commercial viewers
Daypart
Genre
Live events
NFL, NBA, NHL Viewers
Super Bowl
Award show
Network
Animation
Broadcast networks
Children & Family
Education & Learning Foreign language
General entertainment
Lifestyle networks
Music networks
News networks
News & Business networks
Premium networks
Shopping networks
Spanish-language
Sports networks
Series
Viewing frequency
DLX B2B
Industry
Media & Internet
DLX Buyer Profile
Gamers
MasterCard
Frequent transactor
Movies
In market
Movies
Top tier spender
Movies
Online video game players
Social
Top tier spender
Online video subscription services
Visa Audiences powered by DLX
Cable TV/Internet
Cord cutters
Lapsed spenders
Movie DVD rentals
Movie theaters
Online/Mobile gaming
Satellite TV/Internet
Streaming media
Streaming video
Video gaming
Video gaming:online
Don’t see an audience that meets your needs?Contact the hotline today to:
Build a custom audience from your unique criteria
Whitelist your “by request” audience
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The Data HotlineQuick answers & the audiences you need to win:
Oracle.com/thedatahotline
Our audiences may extend reach by incorporating highly accurate statistical models
Media & EntertainmentTargeting
20 | Quick answers & the audiences you need to win Oracle.com/thedatahotline
Putting Proximity audiences to workYou need to launch an energy drink through a specific convenience chain
1. Start with building an audience of caffeinated beverage buyers
2. Use Oracle Data Cloud Proximity to build a custom audience of caffeinated beverage buyers who live within a five-mile radius of the chain
Now you can hypertarget your campaign to those who live within a five-mile radius of the chain.
As consumers, we prefer to shop close to home, which is why by 2017 location-based marketing will account for over $8 billion growing to $11 billion in 2018 of marketing spend¹.
Built from highly accurate, offline-sourced data, Oracle Data Cloud Proximity audiences allow you to reach audiences based on household distance to surrounding retail locations.
1US Location-Based Service Users and Marketing Spending, 2013-2018 eMarketer 2014
Because you shop where you live
How to use Proximity AudiencesCreate a targeted shopper marketing program to drive traffic to specific retailers.
Eliminate waste by targeting only the households that matter; reach consumers who live within five miles of key retailers.
Choose from over 40 syndicated segments or build a custom audience to meet your exact needs.
• Known offline address data on 115MM+ HHs
• Retail location data built from latitude/longitude coordinates for each store
• Households within a 5-mile radius for grocery, mass, drug, convenience and club stores
Oracle Data Cloud | @OracleDataCloud | 21
ProximityTargeting
Club locations
BJ’s Wholesale Club®
Costco®
Sam’s Club®
Convenience stores
7-Eleven®
Circle K®
Discount store locations
Dollar General®
Drugstore locations
CVS Pharmacy®
Rite Aid®
Walgreens®
Grocery locations
Ahold USA (all banners)Giant Food®
Martin’s Food Markets®
Stop & Shop®
Albertsons® (all banners)Albertsons®
ACME®
Jewel-Osco®
Shaw’s™
BI-LO®
Food Lion®
Giant Eagle®
Hannaford Supermarkets®
H-E-B Grocery Company®
Price Chopper Supermarkets®
Publix®
Roundy’s Supermarkets® (all banners)Copps™
Mariano’s™
Pick ‘n Save®
Rainbow Foods®
Safeway® (all banners)Safeway®
Carrs-Safeway®
Pavilions®
Randalls Food Markets™
Tom Thumb™
Vons™
ShopRite®
SuperValu® (all banners)Shoppers Food & Pharmacy®
Cub Foods®
Farm Fresh Food & Pharmacy®
Save-A-Lot®
Shop ‘n Save®
Weis Markets
Winn-Dixie®
Mass merchandiser locations
Meijer®
Target®
Walmart®
Proximity audiences
Audiences built from:
Oracle Data Cloud | @OracleDataCloud | 2322 | Quick answers & the audiences you need to win Oracle.com/thedatahotline
Audiences built from:
• 115MM+ U.S. HHs
• 11B+ SKU-level transactions
• $3T in consumer spending
• 1,500+ leading brands across all retail categories
Target shoppers based on their past purchasesWith Oracle Data Cloud Retail audiences, marketers can target potential customers based on their actual retail purchases. These audiences have been created by analyzing purchases across all major retail channels.
Build custom audiences or leverage 125+ pre-built audiences within the largest and most accurate digital targeting solution available. Audiences include some of the hottest retail brands like Apple®, and categories, such as toys and apparel, to ensure you target the right customers and maximize campaign reach.
How to use Retail audiencesUse branded audiences to reach active buyers of competitive brands.
Build a custom spend-alike audience using SKU-level data to drive new high-value customers.
Utilize Oracle Data Cloud past-purchase data to increase response of campaigns.
Putting Retail audiences to workA high-end women’s accessories retailer wants to acquire new customers
1. First, pull all relevant categories like High fashion & luxury brand apparel and Women’s accessories buyers
2. Then add buyers of competitive, luxury brand products
Now you’re communicating to all the right potential prospects at an even greater scale.
RetailTargeting
Automotive product buyers
Children’s product buyers
Baby products
Children’s apparel
Toys
Consumer electronics buyers
Corporate attire buyers
Corporate women
Corporate men
Fitness buyers
Cyclists
Runners
Gift & flower buyers
Flowers
Gifts & cards
Health & wellness buyers
Natural wellness
Weight loss & supplements
Home & garden
Furniture & home accessories
Gardening
Home entertaining
Home organization
Home improvement buyers
Home renovation
Tools
Men’s fashion & apparel buyers
Big & Tall apparel buyers
Men’s clothing–jeans
Outdoor sports buyers
Fishing
Golf & tennis
Hiking & camping
Hunting
Winter sports
Pet supply buyers
Cat product buyers
Dog product buyers
Senior’s products buyers
Geriatric supplies
Senior fashions
Small & home office products buyers
Women’s accessories buyers
Beauty & fragrance
Fine jewelry
Jewelry
Women’s fashion & apparel buyers
Apparel
High fashion & luxury brands
Plus-size apparel
Shoes
Retail audiences Retail branded audiences
Children’s products
Fisher-Price®
Sesame Street®
The Walt Disney Company®
Warner Bros.®
Clothing, shoes & accessories
Acorn®
Adidas®
Aerosoles®
Anne Klein®
Armani®
ASICS®
Avia®
Bali®
Birkenstock®
Børn®
Brooks®
Bruno Magli®
Burberry®
Calvin Klein®
Carhartt®
Coach®
Cole Haan®
Coleman®
Columbia®
Converse®
Crocs®
Dansko®
DKNY®
Dockers®
DVF - Diane von Furstenberg®
Gucci®
Guess®
JanSport®
Jockey®
Jones New York®
Jordan®
Keen®
Kenneth Cole®
K-Swiss®
Lee®
Levi’s®
Liz Claiborne®
Lucky Brand®
Merrell®
Naturalizer®
Nautica®
New Balance®
Nike®
Nine West®
Patagonia®
Playtex®
Polo Ralph Lauren®
Puma®
Reebok®
Skechers®
Steve Madden®
TAG Heuer®
Teva®
The North Face®
Timberland®
Tommy Bahama®
Tommy Hilfiger®
UGG®
Under Armour®
Vans®
Wrangler®
Consumer electronics
Apple®
Bose®
Canon®
LG®
Nikon®
Panasonic®
Philips®
Samsung®
Sony®
Toshiba®
Oracle Data Cloud | @OracleDataCloud | 2524 | Quick answers & the audiences you need to win Oracle.com/thedatahotline
Putting Seasonal audiences to workYou need to launch a football sponsorship for an automotive brand
1. Begin with Auto data—both Owners and In-market audiences. Add TV to reach football viewers
2. Complete the mix with Football fans from Oracle Data Cloud Seasonals
Now you’re reaching current car owners who are proven purchasers of football merchandise.
How to use Seasonal audiencesAdd to any brand, product or category audience.
Increase campaign scale while maintaining relevance.
Align to any promotional theme, such as holidays or events.
• Consumers 3x more likely to buy in sample categories*
• 115MM+ U.S. HHs
• Retail, CPG & Lifestyles data
*As compared with the national average
Reach each season’s biggest spendersEvery season, across the calendar year, you know when it’s time to take out your wallet. The Oracle Data Cloud Seasonals were created to capture all the big spending occasions.
From spring cleaning to Father’s Day, football Sundays to big holidays, Seasonals reach consumers “in the spending zone” delivering audience integrity and accuracy—at scale.
Spring seasonals
Allergy sufferers They’re buying OTC allergy remedies, antihistamines, tissues and hypoallergenic products.
Easter candy buyersEaster candies, greeting cards, collectibles and religious items are spring sellers.
March madness basketball fansNCAA gear and college basketball games are sought after.
Mother’s day shoppersThey’re buying greeting cards, candy, flowers and jewelry.
Spring cleanersStocking up on cleaning supplies, specialty cleaners, furniture polish and paper towels.
Spring gardenersSales of gardening tools, bulbs and seeds, planters, soil products and gardening publications grow as winter retreats.
Spring apparel buyersThey’re picking out shorts, sunglasses, swimwear and sun-protective clothing.
Summer seasonals
Big grillersThey’re buying grilling equipment like grill baskets, barbeque tools and utensils.
Father’s day shoppersGreeting cards, outdoor gear, electronics, apparel and sports tickets are sought after.
Golf loversThey shop for golf equipment and apparel, along with tournament tickets.
Graduation gift buyersWatches, jewelry, flowers and computers are popular with these buyers.
Major league baseball fansThey’re buying team apparel and merchandise, as well as MLB media and games.
NASCAR super fansThey’re big on NASCAR gear, hats, car accessories and memorabilia.
Outdoor entertainersThey’re buying patio furniture and accessories, outdoor décor and lighting, along with lawn games.
Patriotic AmericansThey’re shopping for Independence Day party gear, Americana home décor and gear representing the U.S. Armed Forces.
Road trip familiesCoolers, camping equipment, GPS systems and RV accessories are on their shopping list.
Summer home improvementsWorkshop accessories, power tools, ceiling fans and landscaping tools are all sought after.
Summer Olympics followersPeople who watch, attend or follow Summer Olympics.
Fall seasonals
Back-to-school shoppers–kids under 12They’re buying school supplies, children’s apparel and backpacks.
Back-to-school shoppers–teensThey’re buying electronics, young men’s and juniors apparel and messenger bags.
Black Friday/Cyber Monday shoppersThey’re big on toys, electronics, designer apparel and popular gift items.
Fall fashionistasThey’re shopping for luxury clothing brands, designer jeans, jewelry and accessories.
Football fansThis group buys football apparel and accessories, fan gear and tailgating necessities.
Halloween candy buyersThey’re after bags of Halloween chocolates and candies.
Halloween costume buyersCostumes and makeup are sought after.
Kid’s lunchbox packersBuyers of single-serving pudding packs, yogurt tubes, string cheese, cracker packs and combination lunches.
Thanksgiving holiday cooksThey fill their carts with turkeys, stuffing, ham, roasts, cranberries, pumpkin-pie fillings and more.
Winter seasonals
Big bakersThey stock up on items like baking ingredients, cookie sheets, bread pans and cake stands.
Cold & flu sufferersThey keep OTC cold medicine, throat lozenges and cough syrup at hand.
Holiday entertainersThey’re buying cheeses and crackers, dips, prepared hors d’oeuvres and cocktail napkins.
New Year’s resolutions–organizationThey’re after closet organizers, storage bins, drawer separators and personal organization tools.
New Year’s resolutions–weight lossWeight-loss supplements, exercise equipment and exercise DVDs are sought out.
Post-holiday bargain shoppersThey’re buying up tree ornaments, wrapping paper, greeting cards and string lights.
Price-conscious holiday shoppersThey’re after candles, kitchen gifts, collectibles and personalized gifts.
Top holiday spendersFine jewelry, watches, electronics and upscale brand clothing are in this group’s shopping bags.
Valentine’s DayThey shop for flowers, chocolates, jewelry and greeting cards.
Winter activity enthusiastsThey’re buying ski apparel, snowshoes, sleds, ice skates, gloves and hand warmers.
Seasonals audiences
SeasonalsTargeting
Audiences built from:
Oracle Data Cloud | @OracleDataCloud | 2726 | Quick answers & the audiences you need to win Oracle.com/thedatahotline
How to use Oracle Data Cloud Technology audiencesReach users who are active tech/electronic shoppers
Sell complementary products / accessories based on the products consumers already own
Reach decision makers at high value accounts using B2B data such as company size, title and industry.
Audiences built from:
• Offline transaction history
• Past-purchases of technology, media, etc.
• B2B industry targeting
Connect with consumer tech lovers, using cutting-edge targeting Stay ahead of your competition by targeting Oracle Data Cloud’s purchased-based audiences on Facebook. Be confident you’re reaching high-value prospects based on their purchase behaviors and lifestyle. Craft the most relevant offers with a unique view of your customers, informed by the products and brands they already own and love.
Putting Technology audiences to workA manufacturer is looking to drive sales of next-generation TVs during key sales seasons
1. Identify consumers who are electronic brand loyalist
2. Layer-on Home Entertaining lifestyle, streaming subscribers, etc
3. Add seasonal segments like Black Friday or Back to School Shoppers
Now you’ve identified an audience that is more likely to convert to sales.
Oracle Technology audiencesDLX Buyer Profile
Gadget enthusiast
Millennials
Tech-minded Millennials
DLX B2B
Company name
Company size
Industries & occupations
Roles
DLX Retail
Consumer electronics
Apple
Samsung
Sony
Toshiba
DLX Subscription Services
Android smartphone
Android tablet
iOS smartphone
iOS tablet
Purchase BehaviorProfessional
Likely to be small business
Purchase type
Consumer electronic buyers
Consumer electronics, appliances & accessories
Home furnishing & accessories
Small and home office products
Visa Audiences powered by DLX
Cable TV/Internet
Computers/Software
Cloud Business Services
Software
Cord cutters
Fall Seasonal
Black friday / Cyber Monday
Black friday / Cyber Monday shoppers
Hardware stores
Tech enthusiasts
Satellite TV/Internet
Mastercard
Retail
Frequent transactor
Computer & software sales
In market
Computer & software sales
Top tier spender
Computer & software sales
Telco/Cable
Frequent transactor
Cellular/ wireless devices
In Market
Cellular/ wireless devices
Top tier spender
Cellular/ wireless devices
Don’t see an audience that meets your needs?Contact the hotline today to:
Build a custom audience from your unique criteria
Whitelist your “by request” audience
Request Audience Dictionary
The Data HotlineQuick answers & the audiences you need to win:
Oracle.com/thedatahotline
Our audiences may extend reach by incorporating highly accurate statistical models
TechnologyTargeting
Oracle Data Cloud | @OracleDataCloud | 2928 | Quick answers & the audiences you need to win Oracle.com/thedatahotline
How to use Oracle Data Cloud Telecom audiencesExpand the reach of your first-party data using third-party data without sacrificing relevance or quality
Target & reach consumers using your competitor
Enhance the relevance of your targeting by including credit score or seasonal audiences to reach relevant consumers.
Audiences built from:
• Offline telecom transaction history around mobile carriers
• Past-purchase history around Internet Service Providers
• Switcher data based on past subscription behavior and/or likelihood to be in market for new plan, device or network
Make the right call to reach your target audience with Oracle Data Cloud Oracle Data Cloud’s unique and exclusive data assets help Facebook advertisers extend campaign reach and accuracy when targeting new customers and potential switchers.
Purchase-based datasets combined with your first-party data on Facebook help gain a holistic view of your audience for more relevant messaging and precise targeting.
Putting Telecom audiences to workA telco provider is looking to conquest a new device and service they’re offering
1. Select known competitors’ customers
2. OnRamp current customers & exclude them
3. Limit campaign to consumers who will qualify for the promotional offer based on financial health
Now you’re conquesting the right audience for your acquisition campaign.
TelecomTargeting
Oracle Telecom audiencesDLX Subscription Services
Mobile carrier
AT&T
Sprint
T-Mobile
Verizon
DLX B2B
DLX B2BCompany name
Company size
Industries & occupations
Roles
DLX Buyer Profile
Millennials
Affluent Millennials
Big city Millennials
Career driven Millennials
Footloose & child-free Millennials
Still-in-the-nest Millennials
DLX Seasonal
Fall Seasonal
Black Friday / Cyber Monday shoppers
Mastercard
Telco/Cable
Frequent transactor
In Market
Cellular / Wireless
Top tier spender
Cellular/ Wireless
Visa Audiences powered by DLX
Online/Mobile Gaming
High spenders
Wireless services
High spenders
Under High spenders
Contracts
No Contract
Other Visa Telco Audiences
Switchers
Frequent Spenders
Devices
Accessories
Visa HolidayRecently gifted Phones
Recently gifted Accessories
Don’t see an audience that meets your needs?Contact the hotline today to:
Build a custom audience from your unique criteria
Whitelist your “by request” audience
Request Audience Dictionary
The Data HotlineQuick answers & the audiences you need to win:
Oracle.com/thedatahotline
Our audiences may extend reach by incorporating highly accurate statistical models
Oracle Data Cloud | @OracleDataCloud | 3130 | Quick answers & the audiences you need to win Oracle.com/thedatahotline
How to use Oracle Data Cloud Travel audiencesCustomize campaign content based on known traveler details (e.g., past purchases)
Create offers based on type of travel (e.g., airlines, hotels, car rentals, cruises)
Maximize the impact of your first-party data & use third-party data to increase reach
Audiences built from:
• Offline transactions & past purchase history
• Reference lifestyle/industry/ finance overlap
Attract the best travelers with timely, targeted offers Whether you’re looking to promote a travel destination or attract specific travel personas, we’ve got you covered. The Oracle Data Cloud gives you access to unique data sourced from some of the top travel and comparison companies.
Fuel your Facebook campaigns with offline and purchase-based data that helps you get specific across categories, such as family, personal, business luxury, budget, etc.
Putting Travel audiences to workA hotel chain is launching a new brand focused on luxury travelers
1. Select known luxury travelers & luxury hotels
2. Add purchase-based audiences based on overall spend levels
3. Filter using Facebook geos to the destinations where new hotels are launching
Now you’ve identified the right luxury travelers most likely to convert.
Oracle Travel audiencesTravel
Business travelers
Business travelers (International)
Business travelers (U.S.)
Casino vacations
Cruises
Family vacations
Frequent travelers
Leisure travelers
Personal travelers (Internationa)
Personal travelers (U.S.)
Timeshares
DLX B2B
Industry
Hospitality & travel
DLX Buyer Profile
Millennials
Active millennials
Affluent millennials
Career-driven millennials
Footloose & child-free millennials
Luxury brands & services
Still-in-the-nest millennials
Tech-minded millennials
Travel enthusiasts millennials
Skiing, golfing & boating
Spa enthusiasts
DLX Retail
Outdoor sports buyers
DLX Seasonal
Summer seasonal
Outdoor entertainers
Road trip families
Purchase Behavior
Sports and outdoors
Cycling
Fishing
Fitness
Golf & tennis
Hiking & camping
Hunting
Running
Winter sports
Mastercard
Hotel
Luxury hotels & resorts
Midscale hotels & resorts
Upscale hotels & resorts
In market
Seasonal
Holiday shopper luxury travel
Holiday traveler
Travel
Frequent transactor
In market
Cruise travel
Domestic air travel
International air travel
Top tier spender
Cruise travel
Domestic air travel
Duty free spenders
High gas spenders
International air travel
Luxury travel
Modern age car services
Visa Audiences powered by DLX
Air travel
Affluent shoppers
Affluent shoppers: online
Budget travel
Car rental
Cruises
Destination theme parks
Hotels
Economy
Midscale
Upscale
Luxury
Online travel agencies
Outdoor enthusiasts
Outdoor enthusiasts: online
Salon & Spa
Travelers
Frequent
Luxury
Don’t see an audience that meets your needs?Contact the hotline today to:
Build a custom audience from your unique criteria
Whitelist your “by request” audience
Request Audience Dictionary
The Data HotlineQuick answers & the audiences you need to win:
Oracle.com/thedatahotline
Our audiences may extend reach by incorporating highly accurate statistical models
TravelTargeting
Oracle Data Cloud | @OracleDataCloud | 3332 | Quick answers & the audiences you need to win Oracle.com/thedatahotline
Putting comScore audiences to workA CPG advertiser wants to relevantly target users on Facebook to complement their television campaign.
1. First, select the series to which your campaign aligns.
2. Then, add relevant scale by including network audiences where the TV series runs.
3. For even greater scale, layer on daypart targeting that aligns with your target buyer.
Now, you’re communicating to all the right potential prospects at even greater scale.
Target movie and TV viewers on FacebookcomScore and Oracle Data Cloud have formed a unique partnership to provide agencies and advertisers with never-before-seen digital targeting capabilities—allowing them to more efficiently target consumers on Facebook based on TV and movie viewing behavior. With comScore audiences, users can target viewers of a TV series, telecast, or ad or even audiences who have viewed a competitor’s ad to more precisely reach their ideal consumer.
How to use comScore TV and Movie AudiencesIncrease the effectiveness of ad campaigns and make better use of your budget.
Add reach or frequency to your existing television campaign.
Expand your targeting to include active moviegoers and genre fans.
• ~300 genre, daypart and networks
• 200+ series- and ad occurrence-level targets
• 20+ movie, live events and viewing frequency targets
• Insights from more than 22M U.S. HHs
Movie and TV Audiences
comScoreTargeting
Daypart
Genre
Action/Adventure
Animation
Comedy
Cooking
Documentary
Drama
Educational
Game show
Home & Garden / Home improvement
Kids
Movies
Music
Thriller/horror
News
Paid programming
Politics/Public affairs
Reality
Science fiction/fantasy
Soap Opera
Sports
Talk
Travel
Variety
Home shopping
McCormick®
Movies
Action Movies
Animation Movies
Comedy Movies
Documentary Movies
Movies, cont.
Drama Movies
Family Movies
Science Fiction Movies
Horror Movies
Networks
ABC
BBC Networks
Bravo
CBS Networks
Cinemax Networks
CNN
Discovery Networks
Disney Networks
E! – Entertainment Television
Starz Networks
ESPN Networks
FOX Networks
FX Networks
HBO Networks
HGTV
MSNBC
MTV Networks
NBA
NBC Networks
NFL Networks
Oxygen
PBS
Pop Network
Showtime Networks
Spike TV
Starz Networks
TBS
The CW
The Movie Channel Networks
WE tv
Series
Dancing with the Stars on ABC
ABC World News Tonight with David Muir on ABC
Grey’s Anatomy on ABC
The Bachelor on ABC
Scandal on ABC
The Middle on ABC
ABC World News Tonight
Last Man Standing on ABC
Modern Family on ABC
Good Morning America on ABC
20/20 on ABC
Dr. Ken on ABC
The Goldbergs on ABC
Shark Tank on ABC
How to Get Away with Murder on ABC
America’s Funniest Home Videos on ABC
Black-ish on ABC
Fresh Off the Boat on ABC
Quanitco on ABC
American Crime on ABC
The Walking Dead on AMC
60 Minutes on CBS
NCIS on CBS
Audiences built from:
Oracle Data Cloud | @OracleDataCloud | 35
Ad Occurrence, cont.
Metro PCS
Miller Lite
Mitsubishi Outlander
Nationwide
Nexium 24 Hour
Nutrisystem Inc
Old Navy Clothing Store
Olive Garden Restaurant
Payless Shoesource
PetSmart Center
Prevagen
Progressive
Publishers Clearing House Magazine
Quaker Original Oats
Red Lobster Restaurant
Ad Occurrence, cont.
Reeses
Royal Caribbean
Safelite Auto Glass Co
Sears
d Occurrence, cont.
Sleep Number Store
Southern NH University
Sprint Wireless Service
State Farm
Straight Talk
Subaru
Subway Restaurant
Tamiflu
Target
Theraflu ExpressMax
Ad Occurrence, cont.
Tide Pods
T-Mobile
Toys R Us Store
Trivago.com
University of Phoenix
US Army
Verizon
Volkswagen Passat
Walgreens Drug Stores
Walmart
Wayfair.com
Weight Watchers Program
Wendys 4 for $4 Combo
Yoplait
Zales Jewelers
Series, cont.
The Big Bang Theory on CBS
Madam Secretary on CBS
NCIS: New Orleans on CBS
Undercover Boss on CBS
Blue Bloods on CBS
Life in Pieces on CBS
CBS Evening News with Scott Pelley
Criminal Minds on CBS
Scorpion on CBS
Hawaii Five-O on CBS
Survivor on CBS
NCIS: Los Angeles on CBS
Mom on CBS
Supergirl on CBS
Code Black on CBS
Price is Right on CBS
CBS News Sunday Morning
2 Broke Girls on CBS
The Amazing Race on CBS
48 Hours on CBS
Elementary on CBS
CBS This Morning
Crimetime on CBS
CBS Evening News
Face the Nation on CBS
The Young and the Restless on CBS
Anderson Cooper 360 on CNN
Empire on FOX
Family Guy on FOX
The Voice on NBC
Little Big Shots on NBC
NBC Nightly News
Chicago Med on NBC
Chicago Fire on NBC
Today on NBC
Series, cont.
Blindspot on NBC
NBC Nightly News
Law & Order: SVU on NBC
Chicago P.D. on NBC
The Blacklist on NBC
The Carmichael Show on NBC
Shades of Blue on NBC
Dateline NBC
Superstore on NBC
Saturday Night Live on NBC
Hollywood Game Night on NBC
Meet the Press on NBC
Caught on Camera with Nick Cannon on NBC
The Tonight Show starring Jimmy Fallon on NBC
The Biggest Loser on NBC
Grimm on NBC
Ad Occurrence
Ace Hardware
Advil
Aleve
Ally Bank
Amazon Prime
Ancestry.com
Apple iPhone 6s
Applebees Neighborhood Grill & Bar
Ashley Furniture Home Store
AT&T
Bank of America Bank AmeriCard Cash Rewards
Bud Light
Burger King Chicken Nuggets
Burlington Coat Factory
Campbell’s
CapitalOne Quicksilver Cash Rewards
Ad Occurrence, cont.
Chilis Grill & Bar Restaurant
Chuck E Chees Restaurant
Cialis
Citibank Double Cash
Clorox
Credit Karma
Cricket Communications
Discover It
Dominos Pizza Restaurant
Ebates.com Outlet Center
Eharmony.com
Esurance.com
Farmers Insurance Group
Flonase
Geico
General Mills
Golden Corral Restaurant
H&R Block Tax Service
Hersheys Kisses
Home Depot Home Center
Homeadvisor
Honey Nut Cheerios
Humira
IHOP Restaurant
Intuit TurboTax
Jared The Galleria of Jewelry
JC Penney
Jet.com Store
Kay Jewelers
Kohls Liberty Mutual
Lowes Building Supply Store
Macys
Match.com Dating Service
McDonalds Happy Meal
Mens Wearhouse Clothing Store
34 | Quick answers & the audiences you need to win Oracle.com/thedatahotline
Don’t see an audience that meets your needs? Contact The Data Hotline today for a full list of comScore TV and movie audiences on Facebook.
The Data HotlineQuick answers & the audiences you need to win:
comScoreTargeting
Movie and TV Audiences (continued)
36 | Quick answers & the audiences you need to win Oracle.com/thedatahotline
Reach customers and prospects based on actual retail spending patterns.
Choose pre-built or opt to have a custom audience built with new purchase-based categories, such as QSR and Entertainment.
The power of the purchaseThe world’s largest retail electronic payments network is now at your fingertips. VisaVue Audiences & Measurement, powered by DLX, builds audiences based on your selections and measures back to in-store and online sales. All based on $1.4 trillion of annual U.S. credit card spend. It’s uniquely built from Visa purchase data, combined with Oracle Data Cloud known demographic, financial, psychographic and purchase data on more than 115 million U.S. households.1
Visa Audiences powered by DLX
• $1.4T in annual U.S. credit card spend2
• 16B transactions captured2
• 115MM+ HHs
• 300MM Visa Credit Card Holders
Putting Visa Audiences to workA quick-service restaurant wants an efficient way to promote new, health-focused items to their customers and prospects, but they don’t capture much data on their customers
1. First, select an audience of customers and competitive customers built from Visa’s transactional data
2. Then, opt to have the audience fine-tuned with consumers that are frequent purchasers of healthy foods and quick meals
Now you’ve selected a custom audience to reinforce your message to existing customers and attract a new group of prospects.
Oracle Data Cloud | @OracleDataCloud | 37
1 Visa aggregates and de-identifies all transactional data output for VisaVue Audiences & Measurement to protect cardholder and merchant privacy 2 2014 Visa U.S. Credit Card Dollar Volume Spend based on The Nilson Report Issue 1057 (February 2015)
Visa audiences powered by DLXReach high spenders and/or frequent buyers across 100+ audiences
Automotive
Auto parts & accessories
Auto service & repair shops
Car washes
Dealer service
Tire sales & repair
EntertainmentBox office
Cord cutters
Movie DVD rentals
Movie theaters
Online/mobile gaming
Sporting events
Streaming media
Streaming video
Theme parks
Video gaming
Grocery
Convenience stores
Food subscription services
Online grocery services
Organic/natural grocery stores
RestaurantCasual dining
Fast casual dining
Fine dining
Online ordering
Quick-serve restaurants (QSR)All QSRAsianBurgersChickenCoffee/breakfastIce cream/frozen yogurtMexicanPizzaSandwiches/subs
QSR daypartsBreakfastDinnerLate nightLunch
Retail
ApparelBudgetChildren’sFamilyFootwearMid-budgetTeenUpscale Women’sWomen’s activewear/yoga
Arts & crafts
Baby products
Consumer electronicsCameras & photography
Cosmetics & beautyLuxury cosmetics
Children’s storesHigh end
Furniture & home décor
Gift shoppers
Hardware stores
Kitchen equipment & accessories
Outdoor enthusiasts
Pet specialty stores
Sporting goods
Store typeBig box, club & superstoresDiscountDepartmentLuxury departmentOnline retailersRetail subscription services
SeasonalBack-to-schoolApparelSchool supplies
Black Friday/Cyber MondayBig box & club storesOnline shoppers
Holiday shoppersApparelBig box & club storesChildren’s storesConsumer electronicsDepartment storesLuxury department stores
New Year’s diet & fitness resolutions
Valentine’s Day
Spend profile
Affluent shoppers Technology/telecomCable TV/internet
Computers/software
Satellite TV/internet
Tech enthusiastsHigh spendersFrequent spenders
Wireless serviceContractNo contract
Travel
Air travel
Budget travel
Car rental
Cruises
Destination theme parks
HotelsEconomyMidscaleUpscaleLuxury
Online travel agenciesTravelersFrequentLuxury
Wellness
Gyms & fitness clubs
Salon & spa
Visa Audiences & MeasurementTargeting & Measurement
Audiences built from:
38 | Quick answers & the audiences you need to win Oracle.com/thedatahotline 39 | Quick answers & the audiences you need to win Oracle.com/thedatahotline
What are the right audiences for my marketing objective?
How do I get to greater scale?
Who has the type of data I need?
You have questions—we have answers. The Data Hotline is a team of data experts who provide recommendations for any campaign objective with our best-in-class data solutions.
How does it work?
Email your questions or RFPs to The Data Hotline and we’ll provide you with tailored insights and recommendations from over 50+ data providers.
Best of all, this service is fast and free!
What can we do for you? A lot
We’re a one-stop shop for:
• Product information• Audience recommendations• Targeting & measurement plans• Audience sizing• Creating custom audiences• RFP support• Collateral & case studies• Measurement feasibility reports• Ordering measurement studies
Curious? Give us a try! Visit Oracle.com/thedatahotline and let us do the work for you!
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Oracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on what they do, what they say and what they buy enabling leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing.
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