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The Australian Dairyfarmer The official voice of the Australian dairy farmer and free to all dairy farmers across the Nation Media Kit 2018/19
The Australian Dairyfarmer The official voice of the Australian dairy farmer and free to all dairy farmers across the Nation
Media Kit 2018/19
The Australian Dairyfarmer aims to provide Australia’s dairy farmers with quality technical,
research, practical farm management and product information, and meet the marketing needs
of advertisers by effectively reaching this target audience.
The Australian Dairyfarmer is accepted and supported by advertisers and the dairy industry,
and is considered by dairy farmers to be their number one source for dairy farming information.
“Great ideas that you can implement into your own business.
Case studies are great. Amazing supporters of local dairy farmers.
Completely factual & relevant”. Anne, NSW
“Relevant and up-to-date stories with good coverage
of all current issues”. Brett, TAS
“The Australian Dairyfarmer provides the latest tech and
up-to-date info covering what is currently happening in the
dairy industry”. Annie, QLD
The magazine has won numerous awards for editorial quality and is recognised accordingly.
The Australian Dairyfarmer is used by key dairy industry bodies* to disseminate information to
dairy farmers - with an editorial committee made up of The Australian Dairyfarmer’s editor;
dairy industry representatives; and dairy farmers, they recognise that the magazine is the ideal vehicle
to talk directly to dairy farmers due to the editorial environment supporting their communication strategies.
*Dairy Australia, Australian Dairy Farmers Ltd, Queensland Dairy Farmers Association, Queensland Dairy Farmers Organisation,
Australian Dairy Herd Improvement Association of Australia, and Australian Dairy Council.
6 Issues per Year | Quarto Size | Full Colour | Direct Distribution | 100-132 Pages | Targeted Readership
A national circulation of 11,980 (independently audited by CAB) with direct distribution controlled through and
on behalf of Dairy Australia (the policy body of the Australian dairy industry) ensures that EVERY registered dairy
farmer,
share farmer and farm manager throughout Australia receives a copy of the magazine each issue.
Fairfax Media, as publishers of The Australian Dairyfarmer, is contracted to produce the magazine on behalf of
Australian Dairy Farmers Ltd. (ADF Ltd is responsible for national policy development and coordination for the dairy industry).
THIRD PAGE
VERTICAL 250mm x 55mm
Size Casual 3X 6X
Double Page Spread
$5120.00 ex. GST $4790.00 ex. GST $4330.00 ex. GST
Full Page $3000.00 ex. GST $2800.00 ex. GST $2600.00 ex. GST
Half Page $2000.00 ex. GST $1900.00 ex. GST $1800.00 ex. GST
Third Page $1500.00 ex. GST $1400.00 ex. GST $1300.00 ex. GST
Quarter Page $1200.00 ex. GST $1100.00 ex. GST $1000.00 ex. GST
Inserts
Single Sheet $4200.00 ex. GST
4 to 8 pages $4800.00 ex. GST
8 to 16 pages $5200.00 ex. GST
16 to 32 pages $5800.00 ex. GST
Over 32 pages $6400.00 ex. GST
Deadlines
Issue Booking Material On-Farm
MAY-JUN 2018 9 APR 2018 11 APR 2018 3 MAY 2018
JUL-AUG 2018 11 JUN 2018 13 JUN 2018 5 JUL 2018
SEP-OCT 2018 8 AUG 2018 15 AUG 2018 6 SEP 2018
NOV- DEC 2018 3 OCT 2018 10 OCT 2018 1 NOV 2018
HALF PAGE
VERTICAL 250mm x 85mm
HALF PAGE
JUNIOR 180mm x 115mm
HALF PAGE
120mm x
173mm
THIRD PAGE
HORIZONTAL 80mm x 173mm
QUARTER PAGE
VERTICAL 120mm x 115mm
QUARTER PAGE
HORIZONTAL
60mm x 173mm
FULL PAGE
BLEED Bleed:
285mm x 210mm
Trim:
275mm X 200mm
Type:
250mm x 175mm
Magazine Specs, Rates and Deadlines
FULL PAGE 250mm x 173mm
Issue Feature
January - February 2019 Herd Health Information Technology for Dairy Farmers IDW Dairy Week Preview
March - April 2019 Pasture Improvement Victorian Dairy Conference Preview IDW Dairy Week Report Victorian Winter Fair
May - June 2019 Feeding, Concentrates and Supplements Calf Rearing Australian Breeding Values
Issue Feature
July - August 2018 Dairy Farm Business Management Hay & Silage Dairy Business of the Year Awards
September - October 2018 Australian Breeding Values South Gippsland Dairy Expo Summer Fodder Crops
November - December 2018
Dairy Equipment Waste Management
Features Calendar for 2018/19
Please note this Feature List is subject to change.
Submissions for editorial are welcome but will be published at the Editor’s discretion.
Digital Specs and Rates
Gutter Images: are displayed outside of the site’s boundaries, providing a strong presence for your marketing messages.
Leaderboard: Banner advert that appears at the top of our website page.
MREC: Medium sized rectangle.
Roadblock: advertiser runs their ad in multiple placements on the home page, own or share the space.
$38 +GST
per week @ 20% SOV
POS-1 MREC
$56 +GST
per week @ 20% SOV
$65 +GST
per week @ 20% SOV
$100 +GST
per week @ 20% SOV
POS-2 MREC
$48 +GST
per week @ 20% SOV
$330 BRAND AWARENESS + $150 Setup Fee
$502 BRAND AWARENESS PLUS + $150 Setup Fee
$842 COMPETITIVE + $150 Setup Fee
$1,100 INTERACTION + $150 Setup Fee
Build your business brand awareness by keeping front and centre of the right audience while they are searching relevant content in your service area. Total 3 month package price $1,140.
Increase your brand awareness by keeping front and centre of the right audience while they are searching relevant content in your service Area. Total 3 months package price $1656.
Be more competitive with your business by more exposure to your brand as potential customers are searching the Internet and are relevant to your business, locations and have been to your website. Total 3 month package price $2,676.
See more interaction of your brand with more engagement and getting your message in front of your potential customers as they search the Internet and expressed interest with your business. Total 3 month package price $3,450.
12,000 ad impressions* 19,000 ad impressions * 34,000 ad impressions* 50,000 ad impressions*
Geo Targeting Geo Targeting Geo Targeting Geo Targeting (Targeting your customers in your service area)
Keyword Search Keyword Search Keyword Search Keyword Search (Targeting terms relevant to your industry)
Site Retargeting Site Retargeting (Targeting users who have previously visited your website as they surf the web)
Keyword Contextual Keyword Contextual (Targeting content with terms relevant to your industry)
Local Targeted Display
We use various tactics so your ads will be shown to potential customers across the web as they research, read articles related to your products or services,
or even look at your competitors websites. Local Targeted Display advertising targets the right user at the right time without wasting your
marketing dollars on those who haven’t shown interest or intent in your offerings.
Branding creates awareness - Interaction provides answers - Performance gets action.
3 Month Package Options
Note: All prices include GST. *minimum impressions with a blend of premium & off network inventory per month.
The Australian Dairyfarmer creates relationships with its readers and the industry that are
long term and mutually beneficial.
The Australian Dairyfarmer is active in and understands the industry that it serves.
The Australian Dairyfarmer respects its readers, the industry and its clients.
“It is all about DAIRY! New ideas. Features ALL areas
of Australia”. Sally NSW
“The Australian Dairyfarmer is readily available, has a farmer
focus, and covers a great Variety of topics”.
Kelsie, VIC
“Informative. Interesting. Great ideas. World focus”.
Russell, SA
