Date post: | 08-Jul-2015 |
Category: |
Presentations & Public Speaking |
Upload: | juan-pablo-sanchez |
View: | 167 times |
Download: | 2 times |
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The backchannel
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The Event Marketing Boutique
åExpress training
Understand what is it
Why does people use it
Twitter disaster &Missing a huge % audience
Where do we us it?
Making it work for you
The Groups
Q&A
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What is a backcannel?Is a hiden channel of communication in meetings and events.
Brakes the rule of one direction in the communication
This people use phones, ipad, etc.. to make online comments about what they are seeing.
Twitter is the TOOL. they create a #channel for the event
Is like create a radio just for the meeting where people can read and write at the same time
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Why does people us it?Instantly share feedback about the meeting.
Like new trends of communication, people have multichannel conections.
People have to power and not the speaker / Event
They can interact in real time with the audience
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First question. What are your own
objectives when you go to a meeting?
( if relations are on it , Twitter helps you )
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åYes, Relations and learn, and educate and much more
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Twitter disaster Missing a huge % audience
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Turnning the force Say you have a channel in our meeting room
Advance some questions like What challenges are you facing?
Or ask for a quick survey before you start ( you will know about the audience before and not after!=
Cut through pasivity and start a conversations
during your presentations say high you have
open the channel for the audience
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Second question. Are you going to change
your profile? If yes, what?
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åAccount & Settings
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Account & SettingsOn the top right of every page
Most important menus in Linkedin
Upgrading is simple
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Emails politicks
Privacy settings
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Connect with others
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åII´d like to add to my professional network in
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Connecting with others
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Open networker Closed networkerLarge number of contacts
Good for recruiters
People actively look for people
Like sales people, entrepreneurs
Download outlook toolbar to growth
BE AWARE sending out to people you don´t know
Tips. To avoid this send a normal email before.
Conservative networkers
Looks for quality and not quantity
Can easily decline invitations from unknown people
Have more closed privacy
Tips. Find a strong common point to connect with this type of users.
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Connecting with othersI´d like to add to my professional network on linkedin
Few Tips. Who you are, How you come across, Why you will like to add connect
Connection Strategy Remember open closed what do you look for..
No one gets notice when you disconnect from them.
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Third question. Are you an open or
closed profile?
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åMaking it work for you
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Making it work for youSearching is the big point so making better searching by:
Increase the size of your network
Connect with few super-connectors
Use the basic search form
Understand advance search form.
Recommendations!!
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Making it work for youUndertanding Degrees of connections
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I´m in a linkedIn group also..
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The groupsPeople with common interests space
Onces you have acces to a group you can search members
Starty o participate in Discussions
Share news items
Groups are a viral marketing tool
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The Event Marketing Boutique
Thanks ;)
PD ( are we already connect in linkedin?..) Maybe now is a good time..