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The ProblemsWaste of landWaste of moneyWaste of resourcesUnnecessary waste
Solution?Mini Farming with…
Backyard Bonanza
Backyard Bonanza Audience
Lower Salford Township Campaign
Backyard Bonanza Goal
Increase in local personal production Media
News papers, radio, etc
What is Backyard Bonanza?
Media campaign that focuses on local backyard production Produce Poultry Education
Backyard Bonanza Campaign
Increase local production Increase farmers market attendance Spark interest in the 4-H Spread environmental knowledge Boost local economies Build a sense of community Invest in the land
Audience
Lower Salford Township Upper middle class Well educated Lots of homeowners High % of families
Media Newspapers Radio Broadcasts Posters Fliers TV Infomercials Internet
Social networks Email RSS feeds
Educational Seminar
TestingSuccess
o -Surveyo -Increase in market attendanceo -Word of moutho -Webo -Increase in 4-H
Citations
1. http://wp.macfusion.org/wp-content/uploads/2009/05/newly-planted-vegetable-garden.jpg
2. http://www.gambone.com/overview.asp?CommunityID=4
3. http://www.facebook.com/home.php?#!/video/video.php?v=422982436324
4. http://recipes.howstuffworks.com/farmers-market3.htm
5. http://www.backyardgardeningandcanning.com/6. http://www.guardian.co.uk/lifeandstyle/gardening-b
log/2009/dec/11/garden-design7. http://www.streamline-web.com/spread-the-word
