The Bargain Ebook Buyer

the BARGAIN EBOOK BUYER

O r i g i n a l D a t a o n t h e P u r c h a s e B e h a v i o r

O f P r i c e - S e n s i t i v e E b o o k R e a d e r s

The Bargain Ebook Buyer BookBub | The leading service in ebook price promotions!

WHAT IS BOOKBUB?

•  Daily email and website alerting millions of readers to limited-time deals on ebooks

•  Publishers and authors promote discounts to

drives sales and gain fans

BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 2


Access To Mi l l i ons o f Barga in Ebook Buyers

EXCLUSIVE SURVEY DATA

BookBub | The leading service in ebook price promotions!

WHO ARE BARGAIN READERS?

The Bargain Ebook Buyer | 4


W H O A R E B A R G A I N R E A D E R S ?

They Are Predominantly Female

16% Men

84% Women

0%

5%

10%

15%

20%

25%

30%

35%

Under 35 35-44 45-54 55-65 65+



The Vast Majority Are Over 40



A Significant Amount Are Retired 6% Self-employed

8% Homemaker

3% Other

38% Employed Full Time

37% Retired

8% Employed Part Time



Most Don’t Live With Children

21% Never Had Kids

20% Live With Kids 58%

Empty Nesters


WHAT ARE THEIR READING HABITS?


Average Readers Bargain Readers

R E A D I N G H A B I T S

They’re Power Readers


Power Readers

1 to 4 Books/Month

59% Read 4+ Books Per Month

35% Read 1-4 Books Per Month

6% Read <1 Book Per Month

Average Reader Bargain Reader


They’re Power Readers


10x The Number of Power Readers



They Read Everywhere

Read books at night before bed

97% Read books at home during the day

96%

Read books when they travel

94% Even read books while at work

45%


Nook 15%


They’re On Different Platforms

Apple 26% Android

10% Kindle 49%



They Primarily Read On Tablets

Tablet 60% Dedicated

ereader

35% Phone

5%

Read Paperbacks Read Hardcovers

OVER

60%


OVER

70%


They Also Read Print Books

[ Although 65% say they’ve started reading fewer print books over the last two years. ]



They Find Print Books Everywhere

Bookstore Chains

43% Independent bookstores

20%

Library 45%

Used bookstores

32% Garage sales 22%

Borrow from friends

31%



They Are Predominantly Genre Readers 25% Romance

29% Non-Genre Titles

What Bargain Readers Say They Primarily Read

14% Scifi/Fantasy/Horror

32% Mysteries/Thrillers


WHAT ARE THEIR PURCHASING HABITS?


Median U.S. Household

P U R C H A S I N G H A B I T S

Their Median Income Is Above Average


$51K of bargain readers reported an annual household

income of at least $50K

64%



They Buy Full-Priced Ebooks

23% Exclusively purchase

discounted books

77% Purchase full-price and discount books


They Are Price Sensitive

$0.99 $1.99 $2.99


Average Purchase

Rate

Purchase Rates Decline as Prices Go Up

“I’ve jumped on a series or author that I was uncertain

about due to a bargain price.”


Price Is Important For Discovery


“I prefer to pay $1 or less for an unknown author. I would

pay much more for an author I’ve read and enjoy.”


Price Is Important For Discovery



WHY BARGAIN READERS ARE VALUABLE


W H Y B A R G A I N R E A D E R S A R E V A L U A B L E

They Try New Authors


of bargain readers have purchased a book from an author unknown to them

because of an ebook price promotion

95%


They Read The Books They Download

0%

10%

20%

30%

40%

50%

60%

70%

Never Rarely Sometimes Always


How Often They Read a Book They Download


They Become Loyal Fans

of readers have purchased other books by an author that they discovered as part of a price promotion.


63%

“I've never read anything by Marti Talbott, but the Highlander Series book 1 was free and it was such a good book I had to purchase the

series. I'm up to #8!”


They Get Hooked



They Recommend Books They Like

Of bargain readers tell their friends about

books they discover.


65%


Summary


•  Bargain readers are Power Readers

•  They’re price sensitive, especially when it comes to trying new titles, but are willing to experiment, and also purchase full price books

•  They are valuable, long-term readers who are invested in the books they purchase

Date post:	21-Jun-2015
Category:	Data & Analytics
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The Bargain Ebook Buyer

Data & Analytics