The Barn Shack Rail Attack will stand The Barn Shack Rail Attack will stand alone as the most important pre-alone as the most important pre-season rail competition of 2008. season rail competition of 2008. Hosted Saturday Nov. 10th at a Hosted Saturday Nov. 10th at a private barn located in the southern private barn located in the southern tip of the Golden Horseshoe, the tip of the Golden Horseshoe, the event will draw an exclusive list of event will draw an exclusive list of who’s who riders from the Ontario jib who’s who riders from the Ontario jib scene and beyond. scene and beyond.

the barn shack rail attack.

With movie premieres, vendor’s With movie premieres, vendor’s village, a hot tub and body paint, this village, a hot tub and body paint, this jam format competition is sure to jam format competition is sure to attract a large number of spectators attract a large number of spectators and industry from the Simcoe region and industry from the Simcoe region and across the GTA.and across the GTA.

the barn shack rail attack.the barn shack rail attack.

And with resort riding still a month And with resort riding still a month away, the Barn Shack Rail Attack away, the Barn Shack Rail Attack guarantees exclusive exposure to guarantees exclusive exposure to hundreds of snowboard consumers hundreds of snowboard consumers hungry for a taste of ANY snowboard hungry for a taste of ANY snowboard action.action.

The Location.The Location.

Located just 10 minutes north of Bradford Located just 10 minutes north of Bradford with easy access from Hwy 400 or Hwy 11, with easy access from Hwy 400 or Hwy 11, this one acre property is nestled nicely this one acre property is nestled nicely amongst grain silos and corn fields. Sound is amongst grain silos and corn fields. Sound is not an issue, nor are complaints from not an issue, nor are complaints from neighbours (good luck finding any!)neighbours (good luck finding any!)

event venue.event venue.

The Property.The Property.

With an acre of green space, the property With an acre of green space, the property features a large barn, upper level bar, features a large barn, upper level bar, trampoline, camp fire, hot tub, space for a trampoline, camp fire, hot tub, space for a vendors village, porta-potties for the day and vendors village, porta-potties for the day and plenty of parking. plenty of parking.

event venue.event venue.

The Bar(n).The Bar(n).

Event VIPS will dig the Jagermeister draft machine Event VIPS will dig the Jagermeister draft machine perched on the bar, the OG snowboards mounted to perched on the bar, the OG snowboards mounted to the ceiling, and the old images, photos and banners the ceiling, and the old images, photos and banners that adorn the place. that adorn the place.

Finished in original post and beam construction, this Finished in original post and beam construction, this venue is a true haven for any shred.venue is a true haven for any shred. When was the When was the last time you drank at a bar with a 1977 Burton last time you drank at a bar with a 1977 Burton Performer hanging on the wall?Performer hanging on the wall?

event venue.event venue.

the bar(n).the bar(n).

the bar(n).the bar(n).

event venue.event venue.

Taking advantage of the natural features Taking advantage of the natural features found on the property, a tree top drop-in ramp found on the property, a tree top drop-in ramp will serve as the starting point for riders will serve as the starting point for riders competing in the event. Lined with high grade competing in the event. Lined with high grade plastic mesh and covered with hockey spit plastic mesh and covered with hockey spit arena snow, riders will drop-in to a 50’ steel I-arena snow, riders will drop-in to a 50’ steel I-beam flat bar.beam flat bar.

jib setup.

While an easy rail for most shreds to step to, While an easy rail for most shreds to step to, the length of the rail itself will allow for long, the length of the rail itself will allow for long, smooth flowing lips or presses, while smooth flowing lips or presses, while permitting for more technical switch-ups permitting for more technical switch-ups should things start going off. The course will should things start going off. The course will be lined with hay bales and crowd corrals.be lined with hay bales and crowd corrals.

jib setup.jib setup.

Men.Men.

40 invites will be sent, with the first 25 riders 40 invites will be sent, with the first 25 riders to register making up the field. The structure to register making up the field. The structure itself will be a true jam format, with riders itself will be a true jam format, with riders judged by their peers in a winner takes all judged by their peers in a winner takes all cash event. A best trick comp will follow. cash event. A best trick comp will follow.

Secondary prizes will also be awarded. No Secondary prizes will also be awarded. No judges. No politics. No bullshit. Just a crew of judges. No politics. No bullshit. Just a crew of top-level Ontario shreds jammin out on the top-level Ontario shreds jammin out on the farm in a fun filled day of riding and partying.farm in a fun filled day of riding and partying.

competitioncompetition format.

Women.Women.

As is often the case, the structure of the As is often the case, the structure of the women’s competition will be driven by the women’s competition will be driven by the number of female riders registered for the number of female riders registered for the event. 10 invites will be sent, with the first 6 event. 10 invites will be sent, with the first 6 females responding rounding out the females responding rounding out the competition field. competition field.

They will compete amongst the men in the They will compete amongst the men in the jam format competition, and will have their jam format competition, and will have their own cash purse. Secondary prizes will also own cash purse. Secondary prizes will also be awarded.be awarded.

competition format.competition format.

rail attackrail attack ontario’s best riders. ontario’s best riders.live music live music st. alvia cartel. (TBC) st. alvia cartel. (TBC)vendors villagevendors village demo + sales. demo + sales.the bar(n)the bar(n) a true shred haven. a true shred haven.movie premieres projected outdoors on movie premieres projected outdoors on

the side of the barn. the side of the barn. hot tub madness bikinis optional.hot tub madness bikinis optional.bonfirebonfire smores. obviously. smores. obviously.hot dog vendorhot dog vendor street meat. farm style. street meat. farm style.giveaways + raffle leave with new gear. giveaways + raffle leave with new gear.

event features.event features.

Expected Attendance.Expected Attendance.300+300+

Target MarketTarget Market..fashionable. influential. aware.fashionable. influential. aware.skews males. 14 – 25.skews males. 14 – 25.

the crowd.the crowd.

The Barn Shack Rail Attack will have an intimate The Barn Shack Rail Attack will have an intimate feel due to the tight site plan. Brand exclusivity will feel due to the tight site plan. Brand exclusivity will be dominant. be dominant.

Sponsors will be rewarded with high exposure to a Sponsors will be rewarded with high exposure to a targeted audience, and media exposure across targeted audience, and media exposure across provincial and national outlets. provincial and national outlets.

All sponsorship packages include a cycling set of All sponsorship packages include a cycling set of brand logos projected on the side of the barn for brand logos projected on the side of the barn for the duration of the event.the duration of the event.

sponsorship opportunities.sponsorship opportunities.

Pre-AwarenessPre-Awareness

flyer on snowboard.com – exposure to 500,000 ridersflyer on snowboard.com – exposure to 500,000 riders event facebook, myspaceevent facebook, myspace atomic website, facebook, myspaceatomic website, facebook, myspace shop websites, facebook, email blastshop websites, facebook, email blast sponsor websites, facebook, myspacesponsor websites, facebook, myspace 2000 flyers distributed at Ski + Snowboard show and 2000 flyers distributed at Ski + Snowboard show and

Georgian JibfestGeorgian Jibfest

promotion.promotion.

Post-EventPost-Eventwrite-up and pics on:write-up and pics on:

snowboard.com – 500,000 riderssnowboard.com – 500,000 riders sbc.casbc.ca event facebook, myspaceevent facebook, myspace atomic website, myspace, facebook, atomic website, myspace, facebook, shop websites, facebook, email shop websites, facebook, email sponsor website, facebook, myspacesponsor website, facebook, myspace

e-mail database of event spectators sent to sponsors e-mail database of event spectators sent to sponsors

promotion.promotion.

Gold options.Gold options.

Exclusive with atomic. shared.Exclusive with atomic. shared.

bar(n)bar(n) $ 400 $ 400 vip upper level bar vip upper level barrail (50’) banners $ 300 (25’) x 2 $150 eachrail (50’) banners $ 300 (25’) x 2 $150 eachdrop in (30’) banners $ 250 (15’) x 2 $150 eachdrop in (30’) banners $ 250 (15’) x 2 $150 eachwall ride (painted wall ride (painted $ 200$ 200

$1150$1150

sponsorship opportunities.sponsorship opportunities.

Gold options.Gold options.Exclusive with atomic. Exclusive with atomic.

stage banners $ 200stage banners $ 200 event feature. (TBC)event feature. (TBC)hot tub exclusivehot tub exclusive $ 400 $ 400 event feature. (tents event feature. (tents

and banners)and banners)bar chairlift bar chairlift $ 400$ 400 back dropped vip back dropped vip

$1000 $1000 media photo booth.media photo booth.

sponsorship opportunities.sponsorship opportunities.

Silver options.Silver options.

Exclusive.Exclusive.fence signage $ 25fence signage $ 25 per 8’ sectionper 8’ section

(250’ total)(250’ total)tents $ 75tents $ 75 vendors villagevendors villagemovie premieresmovie premieres X X product tradeproduct tradebonfire bonfire $100$100

$200$200

sponsorship opportunities.sponsorship opportunities.

contact.contact.

Mike Poole 289.221.1149Mike Poole 289.221.1149 mpoole@atypical.campoole@atypical.ca

Joey Norsworthy 705.706.2484Joey Norsworthy 705.706.2484 joey.norsworthy@gmail.comjoey.norsworthy@gmail.com

Rob MadillRob Madill 905.944.4667 905.944.4667 rmadill@atomiccanada.comrmadill@atomiccanada.com