The Basics of App Store Optimisation in 2015

Basics● Introduction● Basic Means

○ Keyword Search

■ Brainstorm

■ Evaluation

○ Visuals

■ Apps Developed By PixelCrayons

○ Reviews and ratings

● Why PixelCrayons

What is an App Store Optimization (ASO)App Store Optimization (ASO) is similar

to Search Engine Optimization (SEO).

SEO is for web content whereas ASO is

for mobile apps.

It is the process through which the visibility and popularity of an app in an app store is increased. As the visibility of an app in the app store increases, the number of downloads of that app also increases.

Why & How is it done?App Store Optimization is done basically to

divert the traffic to your app. In order to achieve that feat, you need to

put up content that people search in the app store.

Be it an - app name, app description, app logo or the screenshots

You have to make sure that you put content that will project the app to the users and increase its popularity.

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Keyword SearchThis method is similar to that employed in SEO. Using analytical tools, you have to find out the most searched keywords related to your app. And then, you have to plant these words strategically in the page content in the app store, so that the search using those keywords will have the most probability of finding your app. This is the best way to obtain organic and natural flow of traffic to your app in the app store.

Brainstorm The KeywordsFirst step is to make the list of keywords you need to focus. Regardless of whether you’re marketing a website or agency app, you need to get into your user’s mind.

What if, you have a little research experience? Here are the tips & tricks marketers use to think up keywords while starting from zero.

Do some competitive research - Look through your competitors’, app reviews looking for common terms.You can focus on functions and use cases of the applications.

Evaluate Your KeywordsYou need to trim down the list. Obviously you don’t want to put in your efforts which are not performing well. How would you find out that which keyword is performing or not?

a) Relevance: Choose the keywords which should direct the customers to your app. Don’t waste your efforts by listing irrelevant keywords just because you see them trending.

b) Competition Level: Millions of apps comes with the natural competition for some keywords. Primary focus should be getting top of the list in which you can.

Suggested Tool: Google AdWords Keyword Planner

c) Traffic: Search volume of the keyword should be considered while shortlisting the keyword.

Suggested Tool: Google AdWords Keyword Planner

VisualsVisuals are the main features of your app that attract the attention of the users. It is crucial that you put up the most appealing images in areas such as app logo and screenshots. The first two screenshots are the most important ones as those will be displayed first in your app, putting up a video trailer is another useful way of attracting traffic. Make sure that you include the most appealing features of your app in the most eye-catching manner in the video.

App designed & developed by

Apps Developed By PixelCrayons

US Number:T: +1 347-630-9630(0400 – 1330 HRS EST)

UK Number:T: +44 1923-606-162(0900 – 1900 HRS GMT)

Australia Number:T: +61 2-8015-5687(1300 - 2300 HRS AEST)

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Reviews & RatingsCustomer Reviews and ratings play an important role in directing traffic to your app. In your app, add a feature to ask the user to rate and review the app every now and then. Ensure that the first two reviews that you put in your page in the app store is the best reviews that you received.

PixelCrayons and App Store OptimizationPixelCrayons is an award winning digital agency which specializes in web and mobile design and development, along with marketing solutions. It has all the right tools required to keep the traffic flow to your mobile app, up and running. PixelCrayons will help your app reach popular charts in no time with its efficient and creative App Store Optimization techniques. You will most definitely be happy with the results you get.

Reach Us At :-Facebook : https://www.facebook.com/PixelCrayonsTwitter: https://twitter.com/PixelCrayonsGoogle+: https://plus.google.com/+Pixelcrayons/postsLinkedIn: https://www.linkedin.com/company/pixelcrayons

Contact DetailsUS Number:T: +1 347-630-9630(0400 – 1330 HRS EST)

UK Number:T: +44 1923-606-162(0900 – 1900 HRS GMT)

Australia Number:T: +61 2-8015-5687(1300 - 2300 HRS AEST)

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