Date post: | 08-Sep-2014 |
Category: |
Education |
Upload: | jacopo-pasotti |
View: | 1,790 times |
Download: | 0 times |
Science Communication in a formula
O4Fb3S4
The first element is for
Obstacles
What people think of scientists
What people know about science
What scientists think about the public
What language scientists use
The 4 Obstacles
to Science Communication
Obstacle #1The Draw-a-Scientist TestUnvails a not too positive
Stereotype of Scientist
Eccentric
Bordering with
madness
Evil intent
Middle-up class
Masculine
Socially inept
Caucasian
Scientist is either a monster or a hero.
The stereotype of scientistNeeds to change.
Scientists are professionals,normal people doing their job
Obstacle #2The general level of scientific literacy
Is quite lowLook at what sort of questions
Specialists make to get a sense ofScientific literacy
http://www.smithsonianmag.com/innovation/how-much-do-americans-know-about-science-27747364/?no-ist=
Elctrons smaller than atoms: true 47%
Laser formed by sound waves: false 48%
Continents drift: true 77%
All radioactivity is human made: false 66%
17% refers to theory and experimentation
Obstacle #3Scientists too represent an
ObstacleTo science communication
Scientists worry: public communication may badly affect career
Scientists feel unable to communicate3/4 scientists regard a lack of public
knowledge, education or interest in science as a barrier
1/3 scientists see the media as a barrier, not a mean to reach out
Few scientists participated to communication activities (public talks, speaking to media, open days, writing)
Scientists fear speaking as death and voidScientists do not feel free to talk (pressures
from leaders)
Obstacle #4The language of science is obscure
Scientific concepts are obscureTo the public
Public finds scientific debate, uncertainty,
risk confusing
Risk
statistically contructed
R = H x V
Vs.
socially contructed
What people think of scientists
What people know about science
What scientists think about the public
Questions about language
The 4 Obstacles
to Science Communication
The second element is for
Facebook has three good rules forpublic engagement.
See them as a metaphore for science communication
Fb on engagement:1- Post video and pictures [in science communication: show people objects, people]2- Ask questions [question their knowledge, their beliefs, challenge them]3- Make offers [in science communication: invite them, visit them, prepare take home objects, let them understand you are offering something special]
The third element is for
Speak
I generally refer to speak as speak out, reach out.
Here, I focus on the act ofspeaking
My4
Tips for Speaking
out
Be Inspired
Watch other speakers and analyse their speach.
What was strong in their delivery? What was weak or unconvincing? What
could you try on yourself?Watch, for example, TED
speeches
Be Respectful
Of your audience
Respect time - Be short
Adults – some 30 minutesKids – some 15 minutes
Be physical
Eyeballing Move Voice Stance
Be Organized
Prepare an outline
BeginningClarity
Body Informative
Interesting
End Shortness
The safe way:
Stand upTell them what you are going to tellTell themTell them what you have told
Sit down
Design the right pitchYou may
Tell a storyGo personalMake a question„Rise a hand who…“A dramatic data/statistic…summarize the talk
We retain 25% of a speech…
Repeat Repeat
Repeat…key messages
This is not a conclusion
This is a bankrupt
Science Communication in a formula
O4Fb3S4
Slides of a speach given at Dynamol meeting in Lion
(2014)
Jacopo Pasotti
Website Jacopopasotti.com
Follow me @medjaco