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"The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas...

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The best advertising, does not always look like advertising. tirsdag 11. september 12
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Page 1: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

The best advertising,does not alwayslook like advertising.

tirsdag 11. september 12

Page 2: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

@thomasmoen

tirsdag 11. september 12

Page 3: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

DIST Creative Prisvinnende (Cannes, Eurobest etc)20 ansatte, en del av Aegis Media Norge«Årets mest nytenkende byrå 2012»

tirsdag 11. september 12

Page 4: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

tirsdag 11. september 12

Page 5: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

tirsdag 11. september 12

Page 6: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

tirsdag 11. september 12

Page 7: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

tirsdag 11. september 12

Page 8: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

tirsdag 11. september 12

Page 9: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

tirsdag 11. september 12

Page 10: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

Idê først, så konsept - deretter kanalvalg.

tirsdag 11. september 12

Page 11: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

tirsdag 11. september 12

Page 12: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

Reklame trenger ikke se ut som reklame for å fungere.

tirsdag 11. september 12

Page 13: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

Det fungerer ofte bedre når det ikke ser ut som reklame.

tirsdag 11. september 12

Page 14: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

Idê først, så konsept - deretter kanalvalg.

tirsdag 11. september 12

Page 15: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

Folk er lei Facebook konkurranser og annet mas.

tirsdag 11. september 12

Page 16: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

Fuck viral!

tirsdag 11. september 12

Page 17: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

Det handler ikke lenger om at flest mulig skal se dittbudskap, det handler om at de riktige skal se det - og at de skal

engasjere seg, for sin egen del.

tirsdag 11. september 12

Page 18: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

from DIST Creative

tirsdag 11. september 12

Page 19: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

tirsdag 11. september 12

Page 20: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

tirsdag 11. september 12

Page 21: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

tirsdag 11. september 12

Page 22: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

tirsdag 11. september 12

Page 23: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

tirsdag 11. september 12

Page 24: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

from DIST Creative

tirsdag 11. september 12

Page 25: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

tirsdag 11. september 12

Page 26: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

Så hvordan skape anderledes reklame - som fungerer?

tirsdag 11. september 12

Page 27: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

Disruptive1

tirsdag 11. september 12

Page 28: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

Transparent2

tirsdag 11. september 12

Page 29: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

Kunden er helten3

tirsdag 11. september 12

Page 30: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

Be safe, take risks4

tirsdag 11. september 12

Page 31: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

tirsdag 11. september 12

Page 32: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

]tvÖâxÄ|Çx ^xÇÇxwçtirsdag 11. september 12

Page 33: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

7FH tirsdag 11. september 12

Page 34: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

7EDD?CCC tirsdag 11. september 12

Page 35: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

ECC7tirsdag 11. september 12

Page 36: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

DFC CCC> x~áxÅÑÄtÜxÜtirsdag 11. september 12

Page 37: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

EI CCC CCC 7tirsdag 11. september 12

Page 38: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

Hvis du ikke har noe å si, hold kjeft -og skap noe det er verdt å prate om.

- Petter Gulli, Executive Creative Director - Carat Norge

tirsdag 11. september 12

Page 39: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen

hva tycks? - tweet meg! @thomasmoen

tirsdag 11. september 12


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