The Best Global Medical and Pharmaceutical Web Sites (and Why)

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A Healthy Approach to Web

Globalization



1) 20+ languages

2) Language-agnostic navigation

3) Global consistency

4) Country and cultural localization

Define “best”


Merck leads in medical/pharma


Languages


The average number of languages reached 20 this year. The medical/pharma category also averaged 20.



Global Navigation





Icons can improve usability


When possible, avoid pull-down

menus




Global Consistency


Then…


And now.


Localization


Localization is details


• Currencies• Measurement systems• Date and time formats• Phone number formats• Local/regional regulations• Calendars• Character encoding• Capitalization• Collation (Sorting)• Text input/output• Keyboard layouts• Bi-directional input/display• Paper sizes• Body language• Colors and icons

Lots of details…


Plan Release

L10n

Develop Test

Support and Improve

Going global: The hard way

Once a product is developed for one market, adding markets often requires extensive re-engineering


Plan Release

L10n

Develop Test

Support and Improve

Going global: The smart way

With I18n addressed early, localization goes more smoothly

I18n


Final thoughts…



Think beyond .com


1) Develop a tiered localization strategy

2) Think (and write) globally from the

start

3) Be locally empathetic

4) Be transparent


John [email protected]

Date post:	21-Nov-2014
Category:	Technology
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The Best Global Medical and Pharmaceutical Web Sites (and Why)

Technology