THE BEST PRACTICES OF THE WALT DISNEY

COMPANY

By Shannon Charlton, Christina Galvin, Jeremiah Rivera, Katie Weeres

In This Presentation

Company Overview Employment Opportunities and

Benefits Investor Relationships Corporate Responsibility SWOT Analysis Overall Best Practices

COMPANY OVERVIEW

Company Overview

MISSION STATEMENT

To be the world’s leading producers and providers of entertainment and

information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop

the most creative, innovative and profitable entertainment experiences and

related products in the world.

Disney History

Disney has been known for over nine decades as Family Entertainment. Starting off as a simple cartoon studio in the 1920s, Disney has grown to be a common house-held name. Here are some memorable moments over the years: October 16, 1923 – Walt signed a contract to produce comedies. This is

the official start date of the Disney Corporation. November 18, 1928 – Steamboat Willie was the first Mickey Mouse

cartoon and first appearance of Minnie Mouse. December 21, 1937 – Disney produces their first feature-length

animated film, Snow White and the Seven Dwarfs. July 17, 1955 – Disneyland opens in Anaheim, CA. December 15, 1966 – Walt Disney passes away. October 1, 1971 – Disney World opens in Orlando, FL. July 31, 1995 – Disney purchases Capital Cities/ABC for $19 billion. September 12, 2005 – Disneyland Hong Kong opens. January 25, 2006 – Disney buys Pixar. August 31, 2009 – Disney buys Marvel Entertainment. Currently – Building a Disneyland in Shanghai.

Disney Brands, Products, and Services

Disney is active in five different business segments. They are as follows: Parks and Resorts, Media Networks, Walt Disney Studios, Disney Consumer Products, and Disney Interactive. Parks & Resorts: Disney has 11 theme parks and 43 resorts in North America,

Europe and Asia. They also have their Disney cruise line which travels to world-class destinations.

Media Networks: Disney has a range of media networks including broadcast, cable, radio, publishing and digital businesses across two divisions – the Disney/ABC Television Group and ESPN Inc.

Walt Disney Studios: Disney uses their studios to create movies, music and stage plays. A few studios include Walt Disney Animation, Pixar, DreamWorks, Disneynature, Marvel, and Touchstone Pictures. The Disney Music Group has Walt Disney Records, Hollywood Records, as well as Disney Music Publishing. The Disney Theatrical Group produces Disney on Broadway, Disney On Ice, and Disney Live!.

Disney Consumer Products: Disney creates merchandise that ranges from clothing, toys, home décor, books and magazines to foods and beverages, stationery, electronics and fine art.

Disney Interactive: Disney interactive is another form of entertainment including blockbuster mobile, social and console games, online virtual worlds, and #1-ranked web destinations Disney.com.

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Brands and Partnerships

EMPLOYMENT AND BENEFITS

Employment Opportunities and Benefits

Encompasses a wide variety of work fields Driven, Positive,

Integrity, Responsible, People People

International opportunities

Internships Disney College

Program, Professional Internships

Employment Opportunities and Benefits

Health, Dental, Life Plans

Cast Member Activities: Community Service,

Recognition and Achievement, Intramural Sports Teams.

Diversity and Support Resource Groups  CastABLE, FAMILIES,

COMPASS, HOLA, PRIDE

INVESTOR RELATIONS

Investors Relations

Stock Information Reports and

Financial Information

Shareholder Information Investment Plan Facts Book

Investors Relations

Events and Presentations

Investor Newsletter Report updates Company News New Releases Current Product

Ratings Current

Subscribers

CORPORATE RESPONSIBILITY

Social

Disney Ambassadors and stars spread anti-bullying messages

“Disney Friends For Change” Globally inspires kids and families

to take action and make a difference in their communities

Disney VoluntEARS 6 million hours of volunteer

service in communities around the world

Supports children’s hospitals “Give a Day, Get a Disney Day”

Participants who volunteer in selected organizations receive a free day pass into Disneyland or Walt Disney World 

Environment

Disney Friends for Change Has got kids involved in 55 countries

around the world Had almost five million initiatives

600,000 cleanup events protecting oceans and waterways

Recycling projects involving 2,000,000 participants

200,000 projects specifically focused on bringing families together to volunteer

In 2009, Disneyland Resort was recognized with California’s highest and most prestigious environmental honor for water conservation efforts used in the World of Color attraction.

Since 2009, Disney has invested $23.5 million in carbon offset projects globally, most of which involve forest conservation, reforestation and forest management

Minimizes waste in numerous ways!

Health and Well-Being

“Mickey Check” Tool to help select healthy food

options for grocery shopping, online shopping, and eating on vacation

“Disney Magic of Healthy Living” All food and beverage products

advertised, sponsored, or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online will be required by 2015 to meet Disney’s nutrition guidelines.

The nutrition guidelines are aligned to federal standards, promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium, and sugar.

SWOT ANALYSIS

Strengths• Brand recognition • Diverse portfolio• High quality• Large market presence• Constantly need new,

creative ideas – Productive and innovative employees

Weaknesses• High cost of operation• Frequent change in

top management• High risk with multiple

projects• Constantly need new,

creative ideas

Opportunities• Larger university

presence• Increase brand

opportunities• Improve brand

recognition with partnerships

• Increased customer feedback and involvement

• Create a theme park for thrill seekers

S-O Strategies • Because of their strong

brand recognition, they can easily enter various markets.

• Using their diverse portfolio and brand recognition, creating a theme park for thrill seekers could be popular.

• Use brand recognition to increase awareness of partnerships.

W-O Strategies• Request universities to

create an emphasis, minor, or class in Disney management. Outsource ideas to college students.

• Create an extreme theme park in a completely new location.

• Utilize Disney minors to develop creative ideas.

• Use customer feedback for new, creative ideas.

Threats• The economy • Competition between

different theme parks, channels, etc.

• Rapid pace of changing technology and media

S-T Strategies• Give-a-Day, Get-a-Day:

promotes community involvement to get a free pass to one of their theme parks.

• Push cheaper entertainment options.

W-T Strategies• Narrow the focus from the

multiple projects to a few so the outcome will be more productive than other companies.

• Use the high management turnover to their advantage to find new people that are current with the changing pace of technology and media.

Walt Disn

ey

Company

SWOT

OVERALL BEST STRATEGIES

Overall Best Strategic Practices Variety in their Portfolio Offer Diverse Employment

Opportunities Provide Excellent Benefits Maintain Transparent Communication

in Investor Relationships Develop Positive Image in

Community through Corporate Responsibility

Diversity

Innovation

Integrity Responsibility