THE BHOPAL SCHOOL OF SOCIAL SCIENCES B.B.A. COURSE CURRICULUM (w.e.f. Session 2016-17)
Scheme of Examination (from batch admitted in 2016) Semester –I Semester –II
Sub. Subject Marks Sub. Subject Marks
Code Code
B - 101 English Language 100 B - 106 Business Communication 100
B - 102 Fundamentals of Business
100
B - 107 Macro Economics 100
Management
B - 103 Computer Application 100 B - 108 Principles of Management 100
B - 104 Managerial Economics 100 B - 109 Business Statistics 100
B - 105 Introduction to Financial
100
B - 110 Business Environment 100
Accounting
Total Marks 500 Total Marks 500
Semester –III Semester –IV
Sub. Subject Marks Sub. Subject Marks
Code Code
B - 111 Marketing Management 100 B - 116 Business Law 100
B - 112 Introduction to International
100
B - 117 Management Accounting 100
Business
B - 113 Business Organisation 100 B - 118 Research Methodology 100
B - 114 Personnel Management
100
B - 119 Strategic Management &
100 Business Policy
B - 115 Financial Management 100 B - 120 Quantitative Techniques 100
Total Marks 500 Total Marks 500
Semester –V Semester –VI
Sub. Subject Marks Sub. Subject Marks
Code Code
B - 121 Management Information
100
B - 126
Business Ethics 100 System
B - 122 Entrepreneurship 100 B - 127 E-commerce 100
B – 123 Supply Chain & Logistics
100
B -128
Specialization 1 100 Management
B – 124 Specialization 1 100 B– 129 Specialization 2 100
B – 125 Specialization 2
100
B –130 Comprehensive Viva-
100 Voce
Total Marks 500 Total Marks 500
Grand Total Marks 3000
Note: I Students are to choose any two specialization areas out of five viz... Marketing Management,
Finance, Human Resource, Retail Management and Banking & Financial Services.
II Out of the two papers of each specialization, the student has to study paper I in Sem. V and paper 2 in Sem. VI
III Student will be preparing a project report on one of the specialization areas which will be
evaluated internally by the college.
SPECIALISATION
Marketing Management Finance Management
Sub. Subject Sem. Sub. Subject Sem.
Code Code
BSM – 1 Consumer Behaviour & Sem. V BSF – 1 Working Capital Sem. V
Service Marketing Management
BSM - 2 Advertising Management Sem. VI BSF - 2 Investment Analysis & Sem. VI Portfolio Management
Retail Management Human Resource Management
Sub. Subject Sem. Sub. Code Subject Sem.
Code
BSR– 1 Principles & Practices of Sem. V BSHR – 1 Human Resource Sem. V
Retail Marketing Management
BSR –2 Retail Operations Sem. VI BSHR - 2 Training & Development Sem. VI
Management
Banking & Financial Services
Sub Code Subject Sem.
BSBF –1 Marketing of Financial Services Sem. V
BSBF –2 Financial Institution & Markets Sem. VI
THE BHOPAL SCHOOL OF SOCIAL SCIENCES
Paper Code : B-101
Class : BBA
Subject : English Language
Semester : I Max. Marks : 70 Min. Marks : 28
Course content :-
Unit – I Language Content 15 marks
(a) Structural Items :
- Simple, compound and complex sentences.
- Co-ordinate clauses (with, but, or, neither-nor, otherwise, else)
- Sub-ordinate clauses-noun clauses-as subjects, objects and complement.
- Relative clauses (restrictive and non restrictive clauses)
- Adverb clauses (open and hypothetical, conditional: with, because, though,
where, so that, as long as, as soon.
- Comparative clauses (as + adjective/adverb + as no sooner
…………….that)
(b) Tense :
- Simple present, progressive and present perfect.
- Simple past, progressive and past perfect.
- Indication of futurity.
(c) The passive (Simple present and past, present and perfect and to infinitive
structure)
(d) Reported speech :
- Declarative sentences
- Imperatives
- Interrogative-why-questions, Yes/No questions.
- Exclamatory sentences.
(e) Module (will, shall, would, ought, to have to/have got to, can-could, may-
might and need)
(f) Verb structures (infinitive and gerundial)
(g) Linking devices
Note :- The above language items will be introduced to express the following
communicative functions :
(a) Seeking and imparting information.
(b) Expressing attitudes – Intellectual and emotional.
(c) Persuasion and discussion etc.
Unit – II Reading Comprehension 10 marks
Adequate practice should be provided in reading with understanding through graded
materials prescribed in the text book. Attempt should also make to expand the learner’s
vocabulary.
Unit – III Writing skills : 15 marks
Graded practice should be provided in the basis skills of composition. The following
forms of composition should also made to expand the learner’s vocabulary.
(i) Paragraph writing (150 words)
(ii) Letter writing (both formal and informal)
Unit – IV Speaking : 10 marks
Contextualized vocabulary teaching and oral work should be used to strengthen the learners
acquirement of the sound distinctions, stress and intonation in English.
Unit- V Text 20 Marks
1. Astrologer’s Day by R.K Narayan
2. The Thief by Ruskin Bond
3. A Village Song by Sarojini Naidu
4. On Killing A Tree by Gieve Patel
5. My Message to the Youth A Speech by Swami Vivekanand
6. My Three Visions For India by Dr. APJ Abdul Kalam
(Note: Internal Assessment (CCEs) should focus on assessing the speaking skills of students.
30 marks)
Scheme of Examination :-
Total Marks : (Internal 30, External 70) = 100
Reference Books :
1. The book published by M.P. Hindi Granth Academy is the prescribed book for this
syllabus.
2. Wren & Martin : High School English Grammar & Composition.
THE BHOPAL SCHOOL OF SOCIAL SCIENCES
Paper Code : B-102
Class : BBA
Subject : Fundamentals of Business Management
Semester : I
Max. Marks : 70 Min. Marks : 28
Course Objectives:
To help the student to acquire the basic knowledge in concepts and theory of Principles of
Management.
Course Content:
Unit –I Concept of Management : Management thought and thinkers, Robert Owen, F.W. Taylor, Henry Fayol etc. Neo
Classical theories, functions and responsibilities of management.
Unit –II Planning :
Objective, Strategies and Policies.
Unit –III Organizing:
The system and process of Organising, Organising techniques.
Unit –IV Directing, Leadership and Motivation.
Unit –V Controlling:
The system and process of controlling, control techniques.
Reference Books:
1. Rovwer J.C & Daniel : Management & Practice, John Wiley & Sons
2. Koontz d. & Welhrich : Management, International Student Edn. Tokyo 1980
3. R.D. Agrawal : Organization & Management McGraw Hill, New Delhi.
4. Newman& Warran : The process of Management : Concepts, Behaviour and
Practice, P.H.I
5. Diwan & Agrawal : Management, Principle and Practices, Excel Books
Page 7 of 29
THE BHOPAL SCHOOL OF SOCIAL SCIENCES
Paper Code : B-103
Class : BBA
Subject : Computer Application
Semester : I
Max. Marks : 70 Min. Marks : 28
Course Objectives:
To help the student a future manager – user computer application skills in major
application areas. Course Content:
Unit –I Computer system: Concepts and characteristics, Basic components of Computer System.
Unit –II Software:
Type of Software System, Software Operating system – Over view and functions.
Unit –III Application software :
Word Processing, Spread Sheet, Presentation Graphics and DTP.
Unit –IV DBMS:
Introduction, Purpose of DBMS, Views of Data, Data Models, Types of Database
Languages. Unit –V Network:
LAN, WAN, MAN, Components of LAN, Internet Evolution, Protocols and Interface,
E-mail, www, viruses, Antivirus, Antispyware, Fire Wall.
Reference Books:
1. Texali : PC Software
2. P.K. Sinha : Fundamental of Computer
3. Loen : Fundamentals of Information Technology, Vikas pub.
4. V. Rajaraman : Fundamental of Computers, Prantice Hall
5. Saxena : First Course in Computer, Vikas Pub..
6. S. Jaiswal : Computer Today, Galgotia Publication
7. Dhiraj Sharma : Foundations of IT, Excel Books
Page 9 of 29
THE BHOPAL SCHOOL OF SOCIAL SCIENCES
Paper Code : B-104
Class : BBA
Subject : Managerial Economics
Semester : I Max. Marks : 70 Min. Marks : 28
Course Objectives:
The course aims to acquaint the students with micro and macro economic fundamentals required
for business analysis. Course Content:
Unit –I Introduction to Economics :
Definition, Curve, Supply curve, Demand & Supply, Equilibrium, Elasticity of Demand.
Unit –II Utility analysis:
Marginal Utility, Indifference Curve, Analysis of Demand, Consumer Surplus.
Unit –III Pricing:
Pricing equilibrium under different market conditions.
Factors of production: Rent, Internet, Wages & Profits, Laws of Production.
Unit –IV National income :
Related concepts, its measurement & analysis.
Public Finance:
Fiscal Policy, Deficit Financing, Public Revenue, Public Expenditure, Central Budget.
Unit –V New Economic Policy:
Liberalisation, Globalization & Privatization.
Reference Books:
1. M. L. Sharma : Economics
2. M.L. Seth : Principles of Economics
3. Ahuja : Principles of Economics
4. Dutta : Micro Economics
5. K.K. Dewatte : Modern Economic Theory Page 11 of 29
THE BHOPAL SCHOOL OF SOCIAL SCIENCES
Paper Code : B-105
Class : BBA
Subject : Introduction to Financial Accounting
Semester : I
Max. Marks : 70 Min. Marks : 28
Course Objectives:
The objective of this course is to familiarise the students with basic concepts and methods in
accounting as a practical subject in Business Management
Course Contents
Unit –I Accounting :
Meaning, Scope & relationship with other functional areas, Book keeping & Accounting.
Unit –II Conceptual Framework of Accounting:
Accounting Principles, Accounting Concepts, Accounting Conventions, Systems of
Books Keeping Double entry system of books Keeping, Journal, Ledger & Trial
Balance.
Unit –III Depreciation Accounting:
Concept, causes methods of providing depreciation on different assets and depreciation
policy.
Unit –IV Final Accounts :
Manufacturing account, Trading account, Profit & Loss account, Balance sheet and
Adjustments.
Unit –V Bank Reconciliation Statement:
Objective, Importance & Techniques.
Reference Books:
1. T.S Grewal : Double Entry Book Keeping/ Accounting Principles
2. R.L. Gupta : Advance Accountancy
3. Jain & Narang : Elements of Accounting
4. S. N. Maheshwari : Fundamentals of Accounting
5. Shukla, Grewal & Gupta : Advance Accounts
Page 13 of 29
B.B.A THIRD SEMESTER
BBA-111: MARKETING MANAGEMENT
Max. Marks: 70 Min. Marks: 28
Course Content:-
Unit I: Nature and Scope of Marketing, Marketing System and Environment, Marketing
Research and Marketing Information System, Management Philosophies.
Description of above unit:
(Meaning of marketing, its nature & scope, analyzing the marketing
environment, Mega/Macro environment, environment specific to the firm,
Global marketing environment. Conducting marketing Research, its
purpose & scope. Importance of MR, its role & functions. Philosophy of
marketing. MIS v/s Marketing Research)
Unit II: Consumerism, Consumer Market and Industrial Markets, Consumer Behavior,
Decision Making Process in Buying.
Description of above unit:
(Meaning of consumerism & consumer Grievances, need for consumer
protection, consumer bill of rights, consumer responsibilities and
consumer protection. Meaning of consumer market, category-wise
consumer market, meaning of industrial market. Understanding
consumer behavior in a step-by-step way, buying motives, stages the
consumer goes through in buying decision.)
Unit III: Market Segmentation, Grouping Of Market, Targeting And Positioning, Product
Decisions.
Marketing Mix: Elements of Marketing Mix, Product Mix, Branding and Package
Decisions,
Description of above unit:
(Meaning of market segmentation, Segmentation bases, segmentation
methods, grouping of market, market targeting (choosing the target
market)-market selection, definition of positioning- its need and
importance, tasks in positioning, product positioning. Brand positioning,
Product decisions. Concept of marketing mix and its elements, meaning of
product mix and its elements. The role of brands, the scope of branding,
brand equity, branding decisions, packaging, labeling.)
Unit IV: Promotional Mix, Pricing Decisions, Methods of Setting Prices, Pricing Strategies,
Production Promotion.
Description of above unit:
(Meaning of promotion, promotion mix- advertising, publicity, personal
selling, sales promotion, public relation, database marketing. Meaning of
price and importance of pricing, pricing objectives, market price, base
price, factors influencing pricing decisions, understanding pricing
strategies. Methods of setting pricing.)
Unit V: Channel of Distribution, Marketing Channels and Agencies.
Description of above unit:
(Meaning of channels of distribution, role of channels of distribution,
flows in channels of distribution, channel choice, types of distribution
channels, and concept of marketing channels-patterns of channel
arrangements.)
REFERENCE BOOKS:
1. Philip Kotler , Principles of Marketing, Prentice Hall of India.
2. William J. Stanton . Fundamentals of Marketing McGraw , New Delhi.
3. Ramaswamy and Namkumari, Marketing Management analysis, Planning and context.
4. Rajan Saxena ,. Marketing Management Tata McGraw Hill.
Scheme of Examination:
Total Marks 100 (70 External and 30 Internal):
Q. No. 1 CONTAINING 10 OBJECTIVE QUESTIONS OF 1 MARKS EACH.
Q. No. 2 to Q. No. 6 WILL BE BASED ON EACH UNIT CARRYING 4 MARKS EACH.
Q. No. 7 TO Q.NO. 11 WILL BE BASED ON EACH UNIT CARRYING 8 MARKS EACH.
B.B.A THIRD SEMESTER
BBA-112: PERSONNEL MANAGEMENT
Max. Marks: 70 Min. Marks: 28
Course Content:-
UNIT I: Introduction: Overview of Personnel Management Evolution of Personnel Management, Importance of People in Organizations Concepts and Definitions of Personnel Management Nature of Personnel Management, Role of Personnel Manager, Qualities of Personnel Manager – Personal Attributes
OPERATIVE FUNCTIONS
UNIT II: Procurement Function
Job Analysis, Process, Use of Job Analysis Data Job Description (Job Content) Job Specification (Qualities Required) Human Resource Planning – Determination of Manpower Needs: Definition of Man Power Planning, Meaning, Significance Man Power Forecast, Man Power Inventory/Man Power Audit, Man Power Planning Process Recruitment and Selection: Methods of Recruitment, Sources, Factors Affecting Recruitment, Selection Process Interview, Types of Interview Placement and Induction
UNIT III: Development Function
Training and Development of Human Resource Approach to Training, Training Methods and Techniques Development – Meaning, Concepts of Development, Development Methods Logic of Development of Human Resource Performance Evaluation and Promotion: Steps in Evaluation, Evaluation Process Promotion, Demotion, Transfers – Logic and Basis 360 – Degree Feedback
Compensation Function Wage and Salary Administration – Job Evaluation, Objectives, Process, Principles of Job Evaluation Program Determination of Wages and Salaries, Factors Determining Wage and Salary Structure Minimum Wage, Fair Wage, Living Wage Formulating Sound Wage and Salary Policies
UNIT IV: Integration Function
Meaning, Concepts, Definition of Integration, Why and How of Integration, Industrial Disputes, Types of Disputes, Causes of Disputes, Settling Disputes (Process) Grievance Handling – Meaning Of Grievance, Causes, Grievance Handling Process Discipline – Meaning of Discipline, Nature of Discipline, Causes of Indiscipline, Means of Enforcing Discipline, the When and Why of Discipline, Procedure for Disciplinary Action Counseling – Need for Counseling, Concepts and Approaches, Benefits Industrial Relations – Relations with the Industrial Community
UNIT V: Maintenance Function
Health And Safety – Meaning of Health, Organization’s Responsibility for Health Safety and Safety Measures, Statutory Provisions
Separation Function What Is Separation, and Why Separation? Labour Turnover: Meaning, Causes, Methods of Dealing with Abnormal Turnover for Organizational Health Processes of Separation: Retirement, Layoff and Discharge Exit Feedback: Relationship with Separated Personnel, Methods of Feedback, Assisting In Re-Employment of Separated Personnel as a Social Responsibility, Common Methods of Feedback
REFERENCES: Personnel Management – Edwin B. Flippo Personnel Management – A.K.Ahuja Personnel Management – C.B.Manoria Human Resource Management – Ian Beardwell, Len Holden
Scheme of Examination:
Total Marks 100 (70 External and 30 Internal):
Q. No. 1 CONTAINING 10 OBJECTIVE QUESTIONS OF 1 MARKS EACH.
Q. No. 2 to Q. No. 6 WILL BE BASED ON EACH UNIT CARRYING 4 MARKS EACH.
Q. No. 7 TO Q.NO. 11 WILL BE BASED ON EACH UNIT CARRYING 8 MARKS EACH.
B.B.A THIRD SEMESTER
BBA-113: FINANCIAL MANAGEMENT
Max. Marks: 70 Min. Marks: 28
Course Content:-
Unit I: Meaning of Finance, Finance Function. Approaches to Finance Function, Objectives,
Financial Decisions.
Description of above unit: (Introduction to Financial Management, History of Financial Management,
Profit maximization, wealth maximization, social responsibility, Role of
Financial Manager)
Unit II: Capitalization: Capital, Sources of Capital, Over and Under Capitalization.
Description of above unit: (Meaning, dangers of over and under capitalization, Simple numerical on ROI
and Capitalization)
Unit III: Financial Analysis, Tools and Techniques, Ratio Analysis, Fund Flow and Cash Flow Analysis.
Description of above unit: (Need, financial statements) (Common size statements, Comparative Statements, and trend analysis introduction, Introduction to Cost volume profit analysis) (Profitability ratios, Liquidity ratios, Activity ratios, Solvency ratios) (Practical problems in Ratios, Funds Flow and Cash Flow)
Unit IV: Working Capital Management and Capital Structure (Basic Concepts Only).
Description of above unit: (Concept of gross and net working capital, Adequacy of working capital, sources
for financing working capital, Optimum Capital structure, Theories of Capital
structure basic concept only)
Unit V: Capital Budgeting, Methods of Investment Evaluation, Payback Period, Accounting
Rate of Return, Discounted Cash Flow Method and Internal Rate Return.
Description of above unit: (Traditional and Time discounted methods, Advantages and disadvantages, Practical problems) Note: Practical questions in unit 3 Ratio analysis Funds Flow and Cash Flow Unit 5 Capital Budgeting, 30% practical, 70% theory
REFERENCE:
1. Khan and Jain: Financial Management, Tata, McGraw Hill, New Delhi.
2. S.C Kucchal: Financial Management, Chaitnya, Pub. House.
3. R.K Sharma and Shashi K.Gupta , Financial Management.
Scheme of Examination: Total Marks 100 (70 External and 30 Internal):
Q. No. 1 CONTAINING 10 OBJECTIVE QUESTIONS OF 1 MARKS EACH.
Q. No. 2 to Q. No. 6 WILL BE BASED ON EACH UNIT CARRYING 4 MARKS EACH.
Q. No. 7 TO Q.NO. 11 WILL BE BASED ON EACH UNIT CARRYING 8 MARKS EACH.
B.B.A THIRD SEMESTER
BBA-114: PRODUCTION MANAGEMENT
Max. Marks: 70 Min. Marks: 28
Course Content:-
Unit I: Introduction Production Function, Nature and Scope of Production Management,
Production Process – Intermittent System, Continues System, Production Planning and
Control.
Unit II: Plant Location and Plant Layout.
Description of above unit:
(Need, nature, factors affecting plant location, objectives and basic concept)
(Need, objectives, significance and Criteria of a good plant layout, basic concept of types of plant layout and its advantages / disadvantages (Process layout, Product layout, Fixed / Static layout, Cellular layout, Hybrid Layout))
Unit III: Productivity Production Order, Time and Work Study.
Description of above unit: (Concept of productivity, factors affecting productivity and its importance) (Importance of work study, Time study - Objectives of method study -
Work measurement - Objectives of work measurement)
Unit IV: Routing, Scheduling, CPM and PERT, Inventory Management.
Description of above unit: (Meaning, nature, classification of inventory, importance and functions of inventory management .general concept of models of inventory models – EOQ, ABC, VED. Store keeping -concept, importance, objectives, and principles of good store keeping and duties of a store keeper.)
Unit V: Demand Forecast, Quality Control and Plant Maintenance.
Description of above unit: (Need, objectives, and steps in forecasting.) (Quality control: nature, objectives, importance, concept of Statistical quality control and types of control charts, TQM – concepts) (Types of maintenance- Preventive and Break down)
REFERENCE:
1. B.S Goel : Production operations Management (Pragati Prakashan, Meerut)
2. Basotia and Sharma : Production and Operations Management, Mangal Deep Pub.
3. E.S Buffa Production Planning and Control.
Scheme of Examination: Total Marks 100 (70 External and 30 Internal):
Q. No. 1 CONTAINING 10 OBJECTIVE QUESTIONS OF 1 MARKS EACH.
Q. No. 2 to Q. No. 6 WILL BE BASED ON EACH UNIT CARRYING 4 MARKS EACH.
Q. No. 7 TO Q.NO. 11 WILL BE BASED ON EACH UNIT CARRYING 8 MARKS EACH.
B.B.A THIRD SEMESTER
BBA-115: BUSINESS ORGANISATION
Max. Marks: 70 Min. Marks: 28
Course Content:-
Unit I: Business Organization – Nature and Objectives of Business (Organic, Economic, Social
& Human Objectives), Characteristics of Business, Essentials of Successful Business.
Description of above unit:
(Reconciliation of Social and Economic Objectives Significance of business
(Role of Business for itself & for the other Constituents like Consumers,
Workers, Shareholders, Society and Nation, Business Functions)
Unit II: Forms Of Business Organizations- Sole Proprietorship, Partnership Types, Formation,
Rights & Duties Of Partners, Co-Ownership, Joint Hindu Family Firm, Joint Stock-
Company, Cooperative Organizations – Types & Formation Along With Their Merits
And Demerits. Factors Influencing Choice of Suitable Type.
Description of above unit:
(Characteristics Merits & Demerits and Suitability of sole trading concerns) (Characteristics Merits & Demerits & Kinds of Partnership. Types of Partners, Formation (Partnership Deed & Registration of Partnership firm) (Characteristics Merits & Demerits, Suitability of Joint Stock Company.) (Kinds of Companies. Public vs. Private Company). (Cooperative Movement in India). (Type of Business Organization).
Unit III : Promotion of a Company : Formation and Incorporation of a Company, Capital
Subscription, Memorandum and Articles of Association, Prospectus , Types of
Companies : Classification, Exemptions & Privileges of Private Companies.
Description of above unit:
(Meaning, Types & Functions of Promoters) (Stages in the formation of Company: Promotion, Incorporation, Subscription & Commencement) (Statement in Lieu of the Prospectus) (Clauses of memorandum, Alteration of a Memorandum of Association, Contents of Articles and Alteration of Articles of Association)
Unit IV: Public Enterprises, Characteristics, Objectives, Merits and Demerits, Economic & Social
Significance of Public Enterprises. Public Corporations, Govt. Companies, Joint Sector
Companies and Public Utilities. Small Business Definition, Scope, Role, Govt. Policy,
Operating Problems of Small Business.
Description of above unit:
(Economic & Social, Departmental Undertakings, Statutory or Public Corporations) (Govt. Companies and their features)
Unit V: Corporate Social Responsibility: Concept, Social Responsibility Of Business Towards
Different Stakeholders In Corporate World. CSR in India. Corporate Governance:
Definition, Need, Importance and Principles of Corporate Governance.
Description of above unit:
(Business ethics with reference to CSR)
REFERENCE:
1. R.K Sharma & Shashi K.Gupta , Business Organization , Kalyani Pub. New Delhi.
2. Chhabra Ankur, A Text book of Business Organization , Sun India Pub. New Delhi.
3. Jan D.P Business Organisation & Management , Vrinda Pub. Delhi.
4. Sherlekar, Modern Business Organisation & Management, Himalaya Pub. House, New Delhi.
5. P.G Aguims, Organisation Structure & Design, Excel Books, New Delhi.
6. Dr. Khushpat S. Jain ,Business Organization , 2009 , Himalaya publishing House, Mumbai.
Scheme of Examination:
Total Marks 100 (70 External and 30 Internal):
Q. No. 1 CONTAINING 10 OBJECTIVE QUESTIONS OF 1 MARKS EACH.
Q. No. 2 to Q. No. 6 WILL BE BASED ON EACH UNIT CARRYING 4 MARKS EACH.
Q. No. 7 TO Q.NO. 11 WILL BE BASED ON EACH UNIT CARRYING 8 MARKS EACH.
B.B.A. FIFTH SEMESTER EXAMINATION
BBA-121: MANAGEMENT INFORMATION SYSTENS
Max. Marks: 70 Min Marks: 28
Course content:
Unit –I MIS Concept & its utility. Role of computer in MIS. Strategic issues & corporate
management information system. Process of MIS Development information need.
Planning organization & control.
Unit –II Preparation of MIS Design, selection of design document. Conversion of Manual
MIS into Computerized MIS.
Unit –III Organization of Computer, its functional units, introduction to computer
software’s, use of computer in MIS, emerging Trends in computers
microcomputer & its application.
Unit –IV MIS (Decision and types of decision) & decision making, phases of Decision –
making process, MIS Support to decision making process, DSS; Decision support
system.
Unit –V Implementation of MIS, its stages & evaluation of the system, Maintenance of the
system.
Scheme of Examination:
Total Marks 100 (70 External and 30 Internal):
Q. No. 1 CONTAINING 10 OBJECTIVE QUESTIONS OF 1 MARKS EACH.
Q. No. 2 to Q. No. 6 WILL BE BASED ON EACH UNIT CARRYING 4 MARKS EACH.
Q. No. 7 TO Q.NO. 11 WILL BE BASED ON EACH UNIT CARRYING 8 MARKS EACH.
Reference Books:
a. G.Murdic & Joel E.Ross: Information system for Management.
b. R C. Sinha Computer fundamentals.
c. Tata Mcgraw Hill: Management information system.
d. Management information system: Wawan S. Jawadekar.
B.B.A. FIFTH SEMESTER EXAMINATION
BBA-122 : RETAIL CONCEPTS & STRATEGIES.
Max. Marks:70 Min. Marks:28
Course Content:
Unit – I Introduction to retail management. The concept of retailing. Nature and scope
,Function of Retailers. The evolution of retail in India .types of Retail Stores,
Theories for retail development.
Unit – II Retail stores operations, Category management.
Unit – III Retail Marketing mix. Retail communication mix. Role of advertising, Sales
promotion. Public relations and Personal selling in retailing.
Unit – IV Supply chain management in retailing, management of service and its quality in
retailing.
Unit –V Mall management, setting objectives for retailers’ performance, Management of
retail brand.
Scheme of Examination:
Total Marks 100 (70 External and 30 Internal):
Q. No. 1 CONTAINING 10 OBJECTIVE QUESTIONS OF 1 MARKS EACH.
Q. No. 2 to Q. No. 6 WILL BE BASED ON EACH UNIT CARRYING 4 MARKS EACH.
Q. No. 7 TO Q.NO. 11 WILL BE BASED ON EACH UNIT CARRYING 8 MARKS EACH.
REFERENCE BOOKS:
1. Retailing management by Swapna Pradhan, Tata McGraw Hills.
2. Retailing management by Suja R.Nair, Himalaya Publication.
3. Retailing management by Gibson G.Vedamani, Jaico Books.
4. Retail management by Michael Levy, Tata McGraw Hills.
5. Retail management by Chetan Bajaj, Rajnish Tuli & Nidhi Shrivastav
6.Retail Management By, Sheikh and Fatima, Himalaya Publications
7.Communication for retail professionals, Rizvi and Kapoor, Tata McGraw Hills.
8.Supply chain management for retailing, Ray.R., Tata McGraw Hills.
9. Retail marketing management, Gilbert D., Pearson
B.B.A. FIFTH SEMESTER EXAMINATION
BBA-123: MARKETING OF FINANCIAL SERVICES
.
Max. Marks:70 Min. Marks:28
Unit I Indian banking system, Scheduled & Non scheduled Banks, Commercial Banking
System.
Description of above unit:
(Functions of commercial banks, types of banks, Importance of banks in Indian Economy)
Unit II Insurance Concept, Types, Insurance Contracts, IRDA.
Description of above unit:
(Principles, rationing for opening insurance to private sector, Features of IRDA act)
Unit III Venture Capital, Factoring Forfaiting and Bill Discounting,
Description of above unit:
(Meaning, concepts, characteristics, parties involved and importance)
Unit IV Mutual Funds (Meaning, Types, Advantages and Problems) AMFI, Mutual Funds
in India.
Unit V Other Financial services (Leasing, Hire Purchase; Debt Securitization; Housing
Finance, Credit Rating and Credit Cards.) Meaning, Nature, Advantages and
Types.
Scheme of Examination:
Total Marks 100 (70 External and 30 Internal):
Q. No. 1 CONTAINING 10 OBJECTIVE QUESTIONS OF 1 MARKS EACH.
Q. No. 2 to Q. No. 6 WILL BE BASED ON EACH UNIT CARRYING 4 MARKS EACH.
Q. No. 7 TO Q.NO. 11 WILL BE BASED ON EACH UNIT CARRYING 8 MARKS EACH.
REFERENCE BOOKS: 1. Management of Financial Services: Khan & Jain, Tata McgrawHills
2. Management of Financial Services, Bhalla, V.K Anmol, New Delhi
3. Financial Institution, and Markets: Bhole, Tata McGrawHill.
4. Financial Services, Shashi K. Gupta, Nishi Aggarwal, Kalyani Publishers
B.B.A. FIFTH SEMESTER EXAMINATION
Specialization-MARKETING MANAGEMENT
BBA-124(M1): CONSUMER BEHAVIOUR
Max. Marks Ext. Exam. : 70 Min Pass Marks : 28
Course Content:
1. Consumer Behavior studies. Scope and their Application. Factors influencing Consumer
Behavior. Consumer Needs and Motives. Consumer as a Perceiver. Sensory systems,
Dynamics of Perception. Self images and Consumer Behavior. Consumer as a Learner.
Behavioral Learning Theories, Cognitive Learning Theory & their Applications.
Description of above unit:
(The dark side of Consumer Behavior). (Types of Needs, Maslow’s Hierarchy of Needs. Need for achievement, affiliation, power and uniqueness. Rational & Emotional motives.) (Perceived price, quality, risk and perception of colours) (Selection, Organization & Interpretation of Stimuli). (Classical Conditioning & Instrumental Conditioning) (Role of memory in Learning.)
2. Influence of Personality and Attitudes on Buying Behavior. Freudian Theory, Neo-
Freudian Theory & Trait Theory. Brand Personality. Theories of Attitudes. The ABC
Model of Attitudes.
Description of above unit:
(Constituents of Brand Personality). Functions of Attitudes (Utilitarian, Ego-defensive, Knowledge and Value-expressive function),
3. Influence of Group Dynamics and Consumer Reference Groups on Consumer Behavior.
Consumer Relevant Groups. Types and Applications of Reference Group Concept. Word-
of Mouth Communication. Opinion Leadership Process, its Nature and Influence. Types
of Opinion Leaders.
Description of above unit:
(Celebrity Endorsements)
4. Model of Consumer Decision Making Process, Decision Roles. Low and High
Involvement Decision Making. Organizational Decision Making. Types of
Organizational Buying Decisions. Model and Pattern of Industrial buying behavior in
India. Family Decision Making. The Family Life Cycle. Children as Decision Makers.
Description of above unit: (Types of buying decisions (Routine, Limited problem solving & extended problem solving), Impulse Buying Decisions, Factors influencing Impulse buying, Difference between Individual & Organizational Decision makings.)
5. Diffusion of Innovation, Meaning and Process of Diffusion. Adopting Innovation.
Prerequisites for Successful Adoption. Stages in the Adoption Process. Social economic
and cultural aspects of India Consumer market. Social and Economic Classes and their
Influence on Consumer behavior. Culture and Sub Cultures and their Influence on
Consumer Behavior.
Description of above unit:
(Western Influence on Indian Consumers, (Ethnic, Racial, Religious and Age Sub-Cultures) )
Scheme of Examination:
Total Marks 100 (70 External and 30 Internal):
Q. No. 1 CONTAINING 10 OBJECTIVE QUESTIONS OF 1 MARKS EACH.
Q. No. 2 to Q. No. 6 WILL BE BASED ON EACH UNIT CARRYING 4 MARKS EACH.
Q. No. 7 TO Q.NO. 11 WILL BE BASED ON EACH UNIT CARRYING 8 MARKS EACH.
REFERENCE BOOKS:
1. Assacl,Henry. ‘Consumer behavior and Marketing Action’ BRD ed.1987 Kent Roston.
2. Engel, J.F. and Black well R.D. Consumer behaviour 1982 Diyden Chicago.
3. Leon G. Schiffman and , Leslie Lazar Kanuk , ‘Consumer Behavior’6/e Prentice Hall, 1997
4. Nair S.R. ‘Consumer Behavior in Indian Perspective’,Himalaya Publishing House2001 ,
5.Michael R. Solomon. ‘Consumer Behavior: Buying, Having and Being’2004 Pearson
Education.
6. Batra & Kazmi, Consumer Behavior, 1/e Excel Books New Delhi 2004.
B.B.A. FIFTH SEMESTER EXAMINATION
Specialization-FINANCIAL MANAGEMENT
BBA-124(F1): MANAGEMENT OF WORKING CAPITAL
Max. Marks:70 Min. Marks:28
Unit 1. Working capital, its conceptual knowledge, Operating cycle concept,
determinants of working capital, Adequate working capital, Risk and returns trade
off.
Description of above unit:
(Practical problems in changes in working capital, operating cycle, Requirement of working capital)
Unit 2. Sources of financing working capital, Approaches to working capital, Banking
reforms for financing working capital
Description of above unit:
( Need for banking reforms from time to time, Pre independence and post independence banking policy for financing working capital, Recommendations by Tondon committee, Marathe Committee, Daheja committee, Chore Committee for financing working capital)
Unit 3. Cash Management & marketable securities, cash planning.
Description of above unit:
(Optimum cash balance, Models, Cash Budget)
Unit 4. Credit Management, Optimum Credit policy.
Description of above unit:
(Objectives of receivable management, Factoring, Credit standards, Types of factors, Average collection period, Aging schedule)
Unit 5. Inventory Management, Importance & goals of inventory Management, Main
techniques of inventory Management, Selective Inventory Control.
Description of above unit:
(EOQ, Stock levels, ABC analysis, Inventory turnover ratios,)
(Practical questions in unit 1 Operating cycle, Requirement of working capital
Unit 3 Cash Budget, Unit 5 Economic Order Quantity,
30% practical, 70% theory)
Scheme of Examination:
Total Marks 100 (70 External and 30 Internal):
Q. No. 1 CONTAINING 10 OBJECTIVE QUESTIONS OF 1 MARKS EACH.
Q. No. 2 to Q. No. 6 WILL BE BASED ON EACH UNIT CARRYING 4 MARKS EACH.
Q. No. 7 TO Q.NO. 11 WILL BE BASED ON EACH UNIT CARRYING 8 MARKS EACH.
REFERENCE BOOKS:1.
2. Khan & Jain : Financial Management : Tata McGraw Hill : New Delhi.
3. I.M. Pandey : Financial Management : Vikas Pub. New Delhi
4. Bhalla, v. K. Working capital management, 1/en. Delhi, s. Chand2014.
5. Periasamy, p. Working capital management, 1/emumbai, himalaya pub. 2010.
B.B.A. FIFTH SEMESTER EXAMINATION
Specialization-HUMAN RESOURCE MANAGEMENT
BBA-124(HR1): HUMAN RESOURCE DEVELOPMENT
Max. Marks: 70 Min Marks : 28
.
Course Content:
Unit–I Rationales for Training in organization. Determining Training Needs, Methods of
Training : On the Job and Off the job Training Methods. Training Effectiveness.
Description of above unit:
(Employee Socialization; Employee Orientation; Rationales for training
and development in organization; determining the needs of training.)
Unit – II planning for training and Development. Organizing and Controlling Training.
Description of above unit:
(Methods of employee training and development: On the Job and Off the
Job Methods; Evaluation of training effectiveness; controlling training:
Developing Performance Management System; Methods of Performance
Appraisal; Various bias factors affecting performance appraisal.)
Unit – III HR Planning: meaning, Objectives, Significance, Job description, Job
specification and Job design.
Description of above unit:
(Planning for training and development; Organizing the Training
Department; Career Development; Talent Management)
Unit – IV Human Resource Development:
A) Climate in Indian Organization.
B) Human Resource Development Practices
Description of above unit:
(Human Resource Development climate in Indian Organizations- Pre-
Liberalization period; Human Resource Development Challenges in a
Changing Environment- Post- Liberalization period and need for
changing methods; Employee development and retention.)
Unit – V Recent techniques in HRM: Competency Mapping, HR Matrix, BPO, HR Issues
& Knowledge management.
Description of above unit:
(Human Resource Development Practices in Global Organizations;
Industry Specific Practices; HR trends and opportunities.)
Scheme of Examination:
Total Marks 100 (70 External and 30 Internal):
Q. No. 1 CONTAINING 10 OBJECTIVE QUESTIONS OF 1 MARKS EACH.
Q. No. 2 to Q. No. 6 WILL BE BASED ON EACH UNIT CARRYING 4 MARKS EACH.
Q. No. 7 TO Q.NO. 11 WILL BE BASED ON EACH UNIT CARRYING 8 MARKS EACH.
REFERENCE BOOKS:
1. T.V. Rao and D.R. Pereira, Recent Experiences in Human Resource Development, Oxtyd
& IBH Publications co. New Delhi,1986.
2. William R.Tracey, Managing Training Develoment System , Taraporewala Publishing
Industries,1980.
3. Ishwar Dayal, Management Training in Organisation, Prentice Hall of India Ltd., New
Delhi 1970.