The Big Online PictureNeville Hobson

@jangles

June 25, 2012 #thebigonlinepicture | #swcorpcomms

http://www.vincos.it/world-map-of-social-networks/

http://www.plusdemographics.com/country_report.php

http://infographiclabs.com/news/twitter-2012/

Social Mediais…

• Disruptivechallenging established orders, hierarchies and cultures

• About peoplewhat they do with technology tools

• About changeconnecting with changes in society, the marketplace, the workplace

• About calculating riskto enable people to confidently engage in the new landscape

The Law and the Web• Huge challenges

– Can contemporary online society connect with traditional legal constructs?

– What has to change?

• The EU “Cookie Law”

The Law and the Web

Cloud Computing1. Cloud computing will allow

everybody to be a service provider

2. Employees will be able to use any device to access, transact and manage their work

3. A new class of real time, personalized service provider will emerge

“The Future of Cloud Computing: Industry Predictions for 2012” Cloud Computing Journal, Nov 4, 2011http://cloudcomputing.sys-con.com/node/2040343

http://on.wsj.com/sKc4Oy

Seismic ShiftsRe-imagining everything[Inspired by Mary Meeker, KPCB, and “Internet Trends” May 30, 2012]

What Can You Do?RightNow?

Calculate Risk1. Recognize and understand change

− Society− Behaviours− Your landscape

2. Take the lead to eliminate FUD

3. Know who your advocates and detractors are

4. Listen

Fear of perceived security risks in allowing employees access to social media tools and channels

− “What if someone stole our secrets or released them without permission, or brought a virus into our network?”

Uncertainty over the effects of losing control

− “Isn’t there a huge risk that employees will say something they shouldn’t if we don’t monitor what they’re allowed to do?”

Doubt over productivity

− “Surely it increases the chances for employees to waste time?”

Employees Don’t Need Your Network

What You Need to Know1. Know – with precision – who the influencers and opinion-leaders are

2. Know your “share of conversation” vs “share of voice”

3. Know where conversations are occurring that matter

4. Know how news is shared and by whom

5. Know of issues before they become mainstream

6. Know the right keywords that drive search

7. Know who to follow or friend

8. Know what content your customers care about

9. Know who is defining your brand, pro or con

Always

Make

New

Mistakes

Esther DysonCatalyst

of Start-ups

Thank You

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