Date post: | 22-Jan-2015 |
Category: |
Business |
Upload: | nielsen-market-research |
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4. 5. 6. The Big PictureKnow Thy Customer 7.
8. 9. 10. 11. 12. The Consumer has become King! Consumers define the marketplace 13. 14. 15.
16. Economy 17. Book Buyers as % of US Population 18.
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21. 22. andtheyare more likely than men to swap or buy used, rather than cut back on overall buying. 23. Time 24.
Today, consumers have 21 choices for entertainment and information 1975 2009 25. Shows relative number of hours that book buyers spend on these activities per week 26. 27. 28. Where can Publishers and Authors reach their buyers???Online is the key! 29. Social Networking55% of heavy / moderate buyers are socializing online 30. Product Selection 31. AAP$ Change 1H09 vs 1H08 (net sales) A.S.P. 1H2008 A.S.P. 1H09 % Change Units/ Buyer % Change Units/ Occasion AdultHardcover -15.5% $13.07 $14.55 -39% -10% Adult Paperback -11.2% $11.17 $10.28 -38% -17% Adult Mass Mkt, -5.3% $5.90 $5.39 -27% -10% All Ebook +173.9% $17.74 $8.30 +52% +28% 32. $6.25 price differential avg. selling price 1H 09 Hardcovervs. E-Book 33. E-Book Unit/Sales 0.6% / 1.9%20081.5% / 1.2% 1 stHalf 2009 Source PubTrack Consumer 34. 35. E-Book Sales Growth by Age 183%Growth rate of E-Book sales to buyers over 50 Source PubTrack Consumer 36. Source PubTrack Consumer 37. Average Income by Device (000) 2009 YTD Source PubTrack Consumer 38. 2009 YTD Source PubTrack Consumer 39. Source PubTrack Consumer Likelihood to Buy E-Reader: Total Very likely Somewhatlikely Notlikely - no interest Already ownAll Book Buyers 100% 4% 7% 23% 1.50% % Male 43% 58% 51% 47% 52% Mean Age 42.0 33.1 35.0 43.3 44.3 40. 41.
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47. 48. Thank You! Kelly Gallagher Vice President Publishing Services Bowker [email_address] 908.425.7689 Twitter bookbuyrinsight For more information on Consumer information visit www.bookconsumer.com Tina Jordan Vice President AAP [email_address] 212-255-0200