The biggesT gasTronomy plaTform of paraná.

sCenario

The newspaper was

already known in the city

for hosting events and

initiatives in this area, like

the Mundo Gastronômico

(Gastronomy World),

Bom Gourmet Award and

the Delivery Guide.

Bom Gourmet was the gastronomy section

of Gazeta do Povo and a landmark in quality

content for 25 years.

video1

sCenario

In the last years gastronomy is becoming a great hobby for city dwellers.

of Curitba’s residents use to go to restaurants.

fairs take plaCe regularly in dozens of squares all over town.

(and demand) of Culinary Courses in Curitiba.

52,9%

GASTRONOMY

Bigger offer

The iDea

To use The gasTronomy poTenTial as a hobby and

Turn a secTion already renowned in The newspaper

inTo a mulTi-plaTform producT.

solUTions

New graphic project to the platform: class + modernity.

new printed magazine, distributed monthly with

the newspaper:

· more content;

· new sections;

· 50 thousand copies/month.LançamentoComeça hoje o novo Bom Gourmet, uma proposta de conteúdo multiplataforma com colunistas inéditos e muito mais serviço

Passo a passoAprenda a fazer bolachas natalinas

Damasco O toque do azedinho em pratos salgados

Estudo revela as oito regiões de Curitiba com forte perfil gastronômico

Seis receitas com o ícone da ceia de Natal em preparos exclusivos, divididos por nível de dificuldade

Peruà sua moda

video2

solUTions

Free apps for iOS and Android:

“Chef Seal” e-book that was finalist at the Jabuti literature awards.

show Classes with reCipeS of ChefS of the mundo gastronômiCo event.

GeoCook: geoloCation app that highlights the best option in eaCh area of the City.

bom gourmet award app that shows the best restaurants of the City pointed by a

Juri of 150 experts in the area.

solUTions

Remodeling the website:

·based in studies of information architecture.

· focused on user experience.

· better display of content and publicity.

· efficient availability in several interfaces.

· new expert columnists: restaurant critics, sommeliers and bloggers of “low cost gastronomy”.

·besides the content, a relationship platform to share experiences.

solUTions

Next steps (iN 2014):

TV show broadcasTed eVery week on TV and inTerneT hosTed by chefs preparing

meals in The newsroom of gazeTa do poVo.The special eVenTs – already held by

gazeTa do poVo – will become inTegraTed To The bom gourmeT brand.

solUTions

The idea

to use the gastronomy potential as a hobby and turn a section

already renowned in the newspaper into a multi-platform product.

newspaper seCtion

• Printed magazine.

• Online platform with news, services and relationship.

• Apps and e-books.

• Events.

• TV shows.

• Printed books.

• Bom Gourmet Award.

The resUlT

We created a multi-platform solution to support gourmands in every

way, giving an instrument to the hobby and turning the Bom Gourmet

brand into a synonym of gastronomy to the people of Curitiba.

boM GoUrMeT – GaSTroNoMY MaGaZiNe wiTh The GreaTeST

CIRCULATION IN PARANÁ EVEN WHEN COMPARED WITH

NaTioNal iSSUeS.

The resUlT

50 thousand unique views per month in the website.

110 thousand page views per month in the website.

150 app downloads – bom gourmet award app.

453 app downloads of bom gourmet magazine.

36 advertisers average per issue in different platforms.

50 thousand copies distributed per month with the newspaper.

makes the biggest gastronomy event in paraná, rewarding XX categories and

gathering more than 800 opinion leaders.

represents in less than 2 years of operation 4% of the publicity revenue in

gazeta do povo newspaper.

The biggesT gasTronomy plaTform of paraná.