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THE BIRTH OF A MASCOT OR… EXECUTING A L ARGE-SCALE CAMPAIGN ON A SMALL -SCALE BUDGET WITH AN EVEN SMALLER STAFF! SARAH OSLUND DIRECTOR OF COMMUNICATIONS AND PUBLIC RELATIONS
| Date post: | 14-Jul-2015 |
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THE BIRTH OF A MASCOTOR… EXECUTING A LARGE-SCALE CAMPAIGN
ON A SMALL-SCALE BUDGET WITH AN EVEN SMALLER STAFF!
SARAH OSLUNDDIRECTOR OF COMMUNICATIONS AND PUBLIC RELATIONS
UNIVERSITY OF MINNESOTA ROCHESTER
DIRECTOR OF
COMMUNICATIONS AND
PUBLIC RELATIONS
“OTHER DUTIES AS ASSIGNED”
“A MASCOT?!?!FOR WHAT?!?!”
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MAY - SEPTEMBER
VOTE NOW VIA TEXT!
WHAT- TYPE OF EVENT
- AGENDA
- CONTENT, SPEAKERS, ACTIVITIES
WHY- PURPOSE OF EVENT
- GOALS TO ACHIEVE
WHO- TARGET AUDIENCE OF ATTENDEES (PRIMARY, SECONDARY,
TERTIARY)
WHEN- TIME OF YEAR
- DAY/MONTH/WEEK
- TIME OF DAY
WHERE- SITE TYPE (ON-CAMPUS OR OFF-CAMPUS)- SITE LOCATION – (ITV ROOM, HOTEL CONFERENCE ROOM)
WHAT
- MASCOT REVEAL EVENT
- LOCAL COMEDIAN EMCEE
- ACOUSTIC MUSICIANS PERFORMING IN-THE-ROUND
- GIVEAWAYS
WHY
- COMMUNITY CONNECTION
- OWNERSHIP FOR STUDENTS, STAFF, FACULTY, COMMUNITY
- MEDIA ENGAGEMENT
- A “HUMAN FACE” FOR THE UNIVERSITY
WHO
- COMMUNITY (PRIMARY)- STUDENTS (PRIMARY)- PROSPECTIVES (SECONDARY)- STAFF & FACULTY (SECONDARY)- PARENTS (TERTIARY)
WHEN
- SEPT. 8 – 4:30-8:30 PM
- BACK TO SCHOOL WEEK
- DOWNTOWN MUSIC/MARKET FESTIVAL ENDED
- TYPICALLY FAVORABLE WEATHER IN MINNESOTA
WHERE- PEACE PLAZA STAGE, DOWNTOWN
- STUDENTS ON CAMPUS
- CAPTIVE AUDIENCE AT END OF WORK DAY
HOW?
HOW CAN WE DO ALL OF THIS…
ON TIME AND
ON A BUDGET???
MY FOUR RULES OF
EVENT AND CAMPAIGN PLANNING
“HELL, THERE ARE NO RULES HERE. WE’RE TRYING TO ACCOMPLISH SOMETHING.”
THOMAS EDISON
EVENT PLANNING RULE #1:CAPITALIZE ON YOUR RELATIONSHIPS!
“HEY TV SALES GUY,HAVE WE SIGNED THE CONTRACT FOR NEXT YEAR’S
:30 SECOND COMMERCIAL SPOTS YET?”
DON’T FORGET ABOUT
YOUR VENDORS AND YOUR SPONSORS!
DON’T FORGET ABOUT
YOUR NETWORK AND YOUR FRIENDS!
$25000
EVENT PLANNING RULE #2:YOU CAN’T DO IT ALL YOURSELF.
“YES I CAN.”“NO. YOU CAN’T.”
DELEGATE.
USE RESOURCES YOU HAVE IN-HOUSE.OUTSOURCE WHAT YOU DON’T.
ENTER... THEMASCOT CAMPAIGN
DREAM TEAM
"THE PARTY'S JUST GETTING STARTED. THIS IS WHERE THE FUN STARTS.“
- KOBE BRYANT
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EVENT PLANNING RULE #3:THERE ARE NO PERFECT EVENTS.
CONSULTANTS
GIVEAWAYS
THE NIGHT OF THE REVEAL…
MASCOT REVEAL EVENT AGENDA
4:30PM – FOOD/BEVERAGE SERVICE BEGINS4:30PM – TOKEN GIVEAWAY BEGINS4:30PM – SOCIALIZING/NETWORKING ON THE PLAZA AS PEOPLE GATHER5:35PM – WELCOME/COMEDY/MASCOT REVEAL BEGINS AS DANIELLE TAKES THE STAGE5:40PM – EMCEE/COMEDIAN DANIELLE TEAL WELCOMES CROWD AND STUDENTS5:42PM – STAND-UP COMEDY ABOUT COLLEGE5:55PM – DANIELLE THANKS/NAMES VENDORS5:58PM – DANIELLE INTRODUCES GREGORY6:00PM – GREGORY STAVRAU, ROCHESTER CIVIC THEATER, INTRODUCES PERFORMERS6:03PM – GREGORY GIVES HISTORY OF SHOWCASE6:05PM – MUSIC (SET ONE)6:50PM – DANIELLE ENGAGES BAND IN UMR FIGHT SONG IDEAS7:00PM – DANIELLE INTRODUCES CHANCELLOR
7:05PM – CHANCELLOR UNVEILS MASCOT7:20PM – MUSIC (SET TWO)7:20PM – TOKENS REDEEMED FOR GIVEAWAY ITEMS AT BOOTHS8:05PM – MUSIC ENDS8:30PM – FOOD/BEVERAGE SERVICE ENDS
YOUR RESULTS!
EVENT PLANNING RULE #4:DON’T PANIC…
ADJUST.
“WE EXPERIENCE MOMENTS ABSOLUTELY FREE FROM WORRY.THESE BRIEF RESPITES ARE CALLED ‘PANIC.’”
- CULLEN HIGHTOWER
THE (SORTA) HARD NUMBERS
250+
3000+
400+
$25000
$17000
$8000
(DARE I SAY IT?)
PRICELESS…
