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The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

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The birth of a new beast BITRE COLLOQUIUM 2008
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Page 1: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

The birth of a new beast BITRE COLLOQUIUM 2008

Page 2: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Tiger Aviation – Overview

Page 3: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Tiger Aviation – Overview

• Tiger Airways Pte Ltd based at Singapore’s Changi International Airport, was established in December 2003 and commenced operations in September 2004 as Singapore's first low-cost carrier and remains the only true LCC in the region – 5 million passengers have flown on Tiger

• Tiger Airways Australia obtained it’s own Air Operator’s Certificate (AOC) in November 2007 and commenced operations shortly thereafter. It is 100% owned by the Tiger Aviation Group (“Tiger”) *

• Tiger currently serves 15 cities across Asia within a range of four-hour flying radius of Singapore using its 8 Airbus 320 aircraft and 13 points in Australia out of its Melbourne hub with 4 Airbus 320s

• Tiger aims to bring the low cost / low fares revolution to the fastest growing and most populous region in the world by adopting a low fares and high volume positioning approach

• Incheon Tiger Airways, South Korea, to be established later this year

*Tiger Aviation is the holding company of both Tiger Airways Pte Ltd and Tiger Airways Australia

Page 4: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Tiger Aviation – Group Structure

Tiger Aviation Group

Tiger Australia4 A320s

Tiger Singapore8 A320s

49% JV

Singapore Airlines

100%

Indigo Partners Irelandia Aviation(Ryan family)

Temasek Holdings

49% 24% 16% 11%

Incheon Tiger Airways

Launching FY 08/09

100%

Page 5: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Recent Highlights

• More than 3 years of operations and carried in excess of 5 million passengers

• Network from Singapore expanded to include additional services to Mainland China, India, Australia and Malaysia

• Tiger Airways is the biggest low cost airline to mainland China (by passengers carried)

• Fleet of new aircraft increased to 12 in service with a further 60 deliveries scheduled through to 2016

• Widest geographic coverage in Asia Pacific with single fleet type and ETOPS long-range services

• Several industry leading product innovations increasing ancillary revenues including flight ‘combo’s’ – allowing passengers to book flights from Singapore to Melbourne via Darwin (for example)

• CAPA Award for Best Low Cost Airline in 2006• Passenger numbers increased by 50% in FY2007/08 • Pilot Cadet Training Scheme in Australia to be launched

Page 6: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

The most extensive LCC network across Asia PacificServing a market of over 3Bn people

as at June 2008

Page 7: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Tiger Aviation – Disciplined Low Cost Carrier

Page 8: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

The ‘Ryanair’ of Asia

Low fares

Point-to-point flights

Direct sales only using internet

Strong brand penetration

World class operating standards

Single aircraft type

Low cost operations

No frills

Disciplined short-hauloperations

Page 9: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Strategic Positioning

• “Ryanair in Asia”, low cost through aggressive cost control

• Low fares, high volume positioning

• Group structure to allow regional growth - New base every 12-18 months

• All economy, high seat density using a single fleet of A320 aircraft

• Frontline staff pay tied to productivity with lean, efficient management

• No interlining, connecting services, codeshare or full service perks

• Direct sales distribution plan using only the Tiger Airways website and the call centre – over 90% of sales over the web

• Growing Ancillary Revenues

• Outsourced non-core activities

• High aircraft utilisation

Page 10: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Solid Operational Performance

Tiger Airways Singapore

Operating Performance 12 months to 31/ 03/ 08

Flight Completion Rate

Mishandled Baggage (bags per 1,000)

Complaints (per 1,000 passengers)

88.3%

99.8%

0.3

2.1

Punctuality - actuals

Tiger Airways Australia (Australian operations in start-up phase)

Operating Performance 3 months to 30/ 04/ 08 (latest month available)

Punctuality - actuals 79.1%

Complaints (per 1,000 passengers) 3.5

Flight Completion Rate 99.8%

Mishandled Baggage (bags per 1,000) 0.7

Page 11: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

A Growing Tiger

Page 12: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Rapidly Growing Network

Financial Year 2008/09•Incheon Tiger Airways to be established

•Tiger Airways Australia – linking 13 points in all states•Tiger Airways Singapore – Linking 15 points across Asia

•A total of 28 destinations in 11 countries•12 aircraft with 60 on firm order

January 2005 Summer 2006 Now

Page 13: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Tiger Aviation – Well Positioned

Page 14: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Network Development Opportunities - Singapore

Huge Market potential – 3Bn catchment• China 1.3 billion• India 1.1 billion• Indonesia 232 million• Philippines 89 million• Vietnam 87 million• Thailand 63 million• Malaysia 27 million• Within 2.5 hours of Singapore

– 122 compatible airports– 30 cities in excess of 500,000– 19 cities in excess of 1,000,000

• Within 2.5 – 5.0 hours of Singapore– 241 compatible airports– 98 cities in excess of 500,000– 72 cities in excess of 1,000,000

• Using the LCC terminal at Changi with lower costs and higher levels of operational efficiency

Singapore is the ideal hub location to expand Tiger’s regional business with significant populations and infrastructure already present in the SE Asia region

Further

growth

In

frequency

& market

penetration

Indonesia

Expected

to be

liberalised

Major

expansion

Planned for

Malaysia

2008

Liberalisation

of

ASEAN

market

Page 15: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Network Development Opportunities - Australia

Tiger is only carrier in the ultra low cost segment establising a foothold in the market with strong load factors in the first 6 months of operations and Australia presents significant potential for a true LCC

Melbourne

Base

load factors

over 80%

2nd

Hub

Will increase

geographic

coverage

A319 aircraft

Opens up

smaller/

regional airports

Planned

growth

To 5

hubs within

5 years

Potential

fleet could

Number

30 aircraft

By 2016

Page 16: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Network Development Opportunities - Korea

Korea will easily assist Tiger in expanding to previously blocked markets considered high in yield and ripe for low cost carrier development in NE Asia giving access to East Coast China and Japan

Potential to

Grow into

Domestic

market

No limits on

Growth

At Incheon

Airport

High cost

Asiana

and

Korean Airlines

Huge markets

in

Northern &

Eastern China

and Japan

Good mix of

Leisure

& VFR

traffic

Fully

liberalised

High yield

Korea-

Japan

market

Page 17: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

How do we achieve this growth?

Page 18: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Fleet Strategy

• High utilisation – up to 14 hours per day

• Night flying to increase utilisation

• Routes up to 5 hours radius from base airports

• One type of aircraft : Airbus 320 family – A320 on denser routes and Asian network– A319 to develop regional links combating high fares of

regional airlines in Australia

• Many of the new aircraft on order can be switched to smaller A319, if necessary

Page 19: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Fleet Expansion

– 72 aircraft in Tiger Airways fleet by 2016

– Deployed in operating bases across Singapore, Australia, Korea and additional Asian bases

– Investment in aircraft exceeds US $ 4.3bn

Page 20: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Tiger Aviation – What’s next?

Page 21: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

• With rising fuel costs the incumbent airlines are scrambling to reduce costs after years of excessive profits.

• Other major airlines are grounding aircraft, reducing or pulling out of routes

• Tiger Airways Australia has the lowest cost base and is the low fare market leader

• Tiger Airways has a fantastic opportunity to fill the gap left by the incumbents especially to more regional areas.

• Exploring all opportunities to operate International Services utilising Australian based crews and aircraft

Overview of the market in Australia

Page 22: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Overview of the market in SE Asia

• Tiger Airways is the only low cost airline to operate in all of the world’s leading growth markets (India, China and SE Asia)

• Concept of low fare airlines remains relatively new to Asia, with less than 5% of current passengers travelling on low fares, majority of Asians have never flown but are becoming more confident about travel

• Traditional services typically operated by full service carriers using wide bodied aircraft between major airports with relatively low frequency.

• Regulatory barriers are greater than in Europe or North America but are slowly being through the ASEAN Roadmap

Page 23: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

The next opportunity – North AsiaIncheon Tiger Airways

Tiger Airways will be first major low cost carrier to be established in North East Asia

The region has some of the strongest growth economies in the world and access to key growth markets on China’s East Coast – 1 billion people live within 2 hours flying time of Incheon.

Korea has liberal agreements with China and Japan (with restrictions on some metros such as Tokyo)

Traffic rights are also expected to be available to existing Tiger Airways destinations such as Macau and Clark (The Philippines).

Page 24: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Over 3 Billion opportunities

Populations• China 1.3 billion• India 1.1 billion• Indonesia 242 million• Philippines 87 million• Vietnam 83 million• Thailand 64 million• South Korea 50 million• Australia20 million• Singapore 4 million

Page 25: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Tiger Aviation – Summary

Page 26: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Tiger Aviation – In Summary

• Tiger Airways is and will continue to be an important part of the Australian aviation market.

• Real competition has finally arrived and the winners are the Australian traveling public – they want our low fares.

• Tiger Airways is committed to long term growth across the Asia Pacific region, supported by a firm order of 60 additional aircraft by 2016.

• The low fare revolution has arrived in Australia and its here to stay !

Page 27: The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview.

Thank You


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