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Innovative teaching through CEDAR: Learning by doing| page 20

theBIZLord Ashcroft International Business School Magazine | issue 11

www.anglia.ac.uk/laibs

Dean’s Welcome I hope you have all had an enjoyable summer break and havereturned feeling refreshed and ready to face the challenges that wewill undoubtedly face during the months ahead. There are lots ofexcellent good news stories to be shared here and I hope you findthe blending of our staff and student stories an engaging andinteresting read.

I would like to take the opportunity in this issue of our newsbulletin to extend a particularly warm welcome to all our newcolleagues and students who are joining our community thisSemester. I hope you enjoy being a part of what we believe is an exciting Faculty, both here and in Cambridge.

We place great importance on the quality of our teaching and on preparing students for leadership in a global and increasinglycompetitive and dynamic society. To get the most out of your timewith us I would encourage students to take advantage of thevarious opportunities available to you be it trips to businessesorganised by our Student Experience Coordinators, studentmentoring, adding an international dimension to your degree andCV through the ERASMUS exchange programme, work experience,part-time employment via our Employment Bureau or taking part in business competitions.

With the foundation having been laid by our past successes andinnovations we can continue to move forward by embracing futureopportunities. I am proud of the success stories you will read hereand I hope they will offer some inspiration so that we can continueto fill future editions with new good news stories of both our staffand students.

With all best wishes,

Dr Trevor BoltonDean, Lord Ashcroft International Business School

ContentsNEWS

1 New Visiting Fellow – Grahame Nix

2 CEDAR welcomes South African entrepreneurs

1 What the benefits of city status may be for Chelmsford– a Lecturer’s view

3 LAIBS artists are refreshed!

4 New Visiting Professor – John Willan

STUDENT NEWS

5 A day in the life of Little Green Plane

6 Student’s inspirational HR journey

7 New student enterprise competition looking for greatbusiness ideas, in 140 characters or less!

SUCCESS STORIES

8 Student scoops £15,000 first prize in Big PitchCompetition

7 Dr Beatriz Acevedo wins the University TeachingFellowship Award

9 Eight days at Stratford – an Olympic Gamesmaker’sstory

10 Student in the entrepreneurship seat at HarvardUniversity’s HPAIR conference

11 Staff and student’s triple success story!

EVENTS

12 Making waves at Rio+20 conference

13 Wayne Hemingway will be among the speakers at 3rd Sector Futures conference

14 New evening seminar series aims to give studententrepreneurs a helping hand

15 Workshop on Evolutionary enterprises – Science, matter and spirit to be held in Budapest

14 First Charity and Social Enterprise ManagementSummer School takes place in Cambridge

RESEARCH

10 New look Interconnections

PARTNERSHIP NEWS

16 New course approvals for Amity Global BusinessSchool

16 1st Class Honours for FTMS Global Academy student

BUSINESS ENGAGEMENT

17 Harrods sponsors a second cohort

18 Corporate work-based learning degree is shortlisted for CIPD Awards with Barlcays plc

19 Business leaders design new Anglia Ruskin course –for themselves!

INNOVATION

20 Innovative teaching through CEDAR: Learning by doing

EditorialWelcome to Issue 11 of ‘The Biz’, Lord the Ashcroft InternationalBusiness School’s staff and student magazine aimed at keeping youabreast of developments and opportunities in our Faculty. We hopeyou enjoy reading it.

The magazine is produced four times a year and distributed viaissuu.com. Alternatively you can access copies of this and previousissues on the News and Events page of our website:www.anglia.ac.uk/laibs

Contact us:

Thank you to those of you who have submitted articles for this issue,please keep the good news stories coming. If you would like to offer usyour news or ideas to us please contact christine.durrant@anglia.ac.uk.We look forward to hearing from you.

Topics of interest could include those related to:

o Good news storieso Personal and academic achievementso Eventso Research o International visitso Diary dates, etc.

…… or anything else you think may be of interest to your fellowstudents and/or colleagues.

We would also welcome your feedback on the magazine, particularly onways of improving it.

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Grahame Nix – New Visiting FellowGrahame Nix is Company Directorand business leader with abackground in Project andOperational Management.

He has had wide ranging experiencein the Aerospace and Defence Sector,at an international level. He has heldroles as Production Director,Managing Director OperationalSupport Services and Chief Operating

Officer at Marshall Aerospace and Chairman of Aeropeople.

He has led a number of key programmes working withgovernments and the major aerospace OEMs both in the Civiland Military sectors. He has developed a particular expertise inthe development of partnered business arrangements andcomplex service delivery. He has been involved in establishing

new companies, different business acquisitions and has led onstrategy, improvement programmes and business reorganisation.

In 2011 he started is own company, Cardyke Consulting,which provides consultancy services to Manufacturing,Aerospace and Technology businesses.

Grahame is a Non Executive Director of two Not for ProfitCompanies: EEF Ltd, which is the pre-eminent services andrepresentative organisation for UK Manufacturing and TWI Ltd,which is a leading technology and research company based inCambridge and where he is also Deputy Chairman of Council.

Grahame received an OBE for services to the Defence Industryin 2009. He is a Fellow of the Royal Aeronautical Society andis a Visiting Fellow at the Lord Ashcroft International BusinessSchool at Anglia Ruskin University.

Lecturer’s view on what the benefits of city status maybe for Chelmsford

Dr Robin Gowers, Senior LecturerT: 0845 196 6853E: robin.gowers@anglia.ac.uk

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CEDAR welcomes South African entrepreneursThe Centre for Enterprise Development and Research (CEDAR)at LAIBS, working in collaboration with the South African MicroEnterprise Development Organisation (MEDO) recently hosted agroup of 15 young entrepreneurs in a week long visit to the UK.As part of an ongoing project funded by UK Trade andInvestment South Africa, events, workshops and pitchingcompetitions were held in both London, in collaboration and inCambridge at Anglia Ruskin University. The project, aimed atpromoting entrepreneurship as an alternative to entrepreneurialyoung black South Africans, got underway with a series ofpromotional workshops across South Africa at the start of theyear. Two students from BA (Hons) Enterprise andEntrepreneurial Management course joined a team travellingacross the country and a lucky few were then selected toparticipate in the UK visit.

The aim of the week was to allow the young South Africanentrepreneurs to meet like minded young entrepreneurs fromthe UK, to share experiences and to learn from their mistakesas well as their triumphs. The official visit was kicked off with a reception at South Africa House in Trafalgar Square, followingwhich the visitors were given an opportunity to meet potentialbusiness partners and investors in London before travelling upto Cambridge. Here, at Anglia Ruskin University, the SouthAfricans participated in a workshop on self confidence andpresentational skills including a drumming workshop at theJunction theatre led by Paul Bourne, a professional theatredirector, before attending the Grand Final of the university widebusiness planning competition, The Big Pitch, run by CEDAR.The entrepreneurs were amazed to find the student teamspitching for real money, in this case a first prize of £15,000.In fact, so impressed were the South African project leaders,that it is intended to run a Big Pitch South Africa next year!

The visitors were taken to The Technology Partnership (TTP),one of the most successful entrepreneurial businesses in thecountry based on Melbourne Science Park and were treated toa series of presentation master classes by some of the CEDAREntrepreneurs in Residence. A great deal of fun was also on theagenda, including a party held in Hidden Rooms, a semi-secretclub in Cambridge, and a midnight punting trip led by two

former students on the BA (Hons) Enterprise andEntrepreneurial Management course who have now startedtheir own business, the Cambridge Floating Wine Company,selling drinks to the tourists on the river Cam.

So what did the young South African visitors make of it all?Here is Janine Druion of MEDO ‘“I cannot begin to thank you enough for the experience of this last week. It has trulyimpacted me on a very deep level and changed the outlook ofmy life. The ongoing project is extremely exciting as the benefitto the many entrepreneurs that will be joining these trips will beimmeasurable. “Marea Lewis, one of the young entrepreneurscommented: “I travelled to the UK with a set of goals andoutcomes and throughout the trip those changed completely.My out take was one way more valuable then investment orbusiness, thank you for an experience of a lifetime.” As for theUK entrepreneurs, Beth Derks of No Double Dutch said: “I feltthat this unique combination of characters created a real buzz,an environment for people to explore, express and exchangeideas and experiences. Thank you for giving me the opportunityto contribute to this worthwhile initiative!”

Professor Lester Lloyd-Reason, Director of CEDAR and UKDirector of the project reflected that “This experience really was something to reaffirm one’s faith in human nature. Theenergy, enthusiasm and sheer determination to succeed in theface of adversity of these inspirational young people is reallysomething. The promotion of enterprise and entrepreneurialismin South Africa for the black population is very high on thepolitical agenda, and we at CEDAR are proud to have beenselected for this project by our South African partners andproud to be making a contribution to this process. We areoptimistic that this is just the start of a significant ongoingproject where the CEDAR team together with our remarkablegroup of entrepreneurs can help drive entrepreneurialopportunities for young people in South Africa.”

For more information, please contact Professor Lester Lloyd-Reason, Director of CEDART: 0845 196 2479E: lester.lloyd-reason@anglia.ac.uk

South African entrepreneurs during the drumming workshop led by Paul Bourne

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LAIBS artists are refreshed! Following the successful launch in December 2011, the LordAshcroft International Business School (LAIBS) exhibition,showcasing art and craft work produced by LAIBS staff hasbeen refreshed.

The theme for the second display was ‘Nature’ and featureswork from the following artists:

Beatriz Acevedo (Cambridge) Pen and watercolourHelen Brooks (Cambridge) JewelleryCatherine Foottit (Cambridge) Oil pastel and pencilEmma Jennings (Cambridge) Sculpture (wire and wood)Laura Kyffin (Chelmsford) Cross stitchTricia Pepper (Chelmsford) PhotographyBianca Schottstedt (Chelmsford) Candle making

and photographyNicole Tomlin (Chelmsford) Photography and

textile designSylvia Willmer (Chelmsford) Photography

Nicole Tomlin created the vibrant leaf design labels for thework.

The Nature theme inspired a blaze of colour and relatedimagery, which has enhanced the soft seating area and smallmeeting rooms of the third floor of the Lord Ashcroft Building.

Please come and have a look and leave your feedback in thecomments book provided.

Catherine FoottitManager of the Dean’s OfficeLord Ashcroft International Business School

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New Visiting ProfessorJohn Willan BMus ARAM FRSA FCA

We are delighted to announce that John Willan has beenappointed a Visiting Professor for an initial period of 3 years.

John qualified as a chartered accountant but, following a musicdegree from Edinburgh University and post graduate study atthe Royal Academy of Music in London, he joined EMI as aclassical record producer working with most of the top namesin the world. This led to his becoming the fourth managingdirector of the London Philharmonic Orchestra and, during histenure, the orchestra was appointed the first sole resident of theRoyal Festival Hall in London. There followed the best line up of conductors and soloists that any London orchestra had seensince the War, sold out houses and record sponsorship.

He then moved to the BBC to build a music business for itscommercial arm, BBC Worldwide. After 4 years it encompassedCD and DVD distribution, radio and TV Arts sales and musicpublishing. Turnover went from nothing to £7.5M over this time.

In 2000 he became Chairman of the Cambridge basedmanagement agency Hazard Chase, and within a few years,combined this role with that of finance director. He left thecompany, after 11 years, in August last year. For the past seven years he has been Chairman of the International ArtistManagers’ Association, the only worldwide association ofclassical music managements, representing the members bothhere and abroad, officiating at IAMA events and dealing withgovernment over issues affecting the sector.

Dr Rob Willis, Director of Research at LAIBS, said, “It isenvisaged that John will play an important role in helpingLAIBS focus it's scholarship and research agenda. John'sknowledge and experience will be invaluable to us and we are very excited at prospect of working with him.”

John is a governor of the Royal Academy of Music in Londonand chair of its audit committee. He chairs the Two MoorsFestival and is a tutor for BPP, the UK’s leading provider ofprofessional qualifications and development.

Seven years ago, John traded London for Cambridge andmoved his sailing boat from Suffolk to Holland, trading Ipswichfor Amsterdam, Adnams for Jonge Genever!

“It is absolutely the right moment for me to sharethe experience, contacts and knowledge I have beenlucky enough to amass so far, with those who aspireto excellence in their forthcoming careers and I amexcited at the prospect of being able to do so as partof the developing team at the Lord AshcroftInternational Business School.”

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A day in the life of little green planeWant to know what it's like working at little green plane?

BA Marketing undergraduate student, Claire Bullen, joined littlegreen plane, an email marketing agency for a day of workshadowing. Here is her interpretation of her experience.

“Getting up at 6am is not what I would consider part of anormal student’s day, but the opportunity to spend the day with little green plane made the sound of my alarm more thanbearable.

I met with Head of Email Marketing, Rechenda Smith, whointroduced me to little green plane and explained how it hasbeen growing since 2001. I also met the team and got to knowabout what they would do in one typical working day. Being amarketing student, I have learnt about the traditional marketingtheories and how these have been applied to the growth ofonline marketing and my experience at little green planehighlighted how effective email marketing can be.

The first task of the day was to meet with the directors of The Write Impression. The discussion was mainly about howcopywriting is incorporated in email campaigns which I foundextremely interesting as I was able to see how the theory Istudied is used in a workplace context.

Later on, I spent some time with Email Marketing Consultant,Louise Stephens, she gave me precious information on somesales techniques and the importance of communication,obtaining and maintaining a good relationship with new andexisting clients. I was also given a demonstration of the emailmarketing software to see how effective customer service iscombined with sales.

I was also given an overview of the different clientele of theagency; one of them was Niall Mellon Township Trust whicharranges trips to Cape Town for volunteers to build houses forthe locals. Looking at how such an organisation greatly benefitsfrom email marketing shows how much the digital world isgrowing and how effective it is to include email marketing toolsin an organisation’s marketing communications plan.

I had a brilliant day with little green plane and found myexperience very valuable as an insight to email marketing. I thank the little green plane team for their time and for theopportunity to spend the day with them."

Claire Bullen

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Student’s inspirational HR journey I am originally from Brazil and I have been living in the UK for almost six years! After I graduated from Psychology in myhome country, I felt I wanted to live somewhere to improve myEnglish and I chose the UK. After six months spent in the UK Irealised I was not ready to go back to Brazil and decided to stayfor longer. I have been very lucky to be able to go back to seemy family and friends once a year and every time I go Iabsolutely love it but at the same time I miss my life in the UK.

I have always lived in Chelmsford and I absolutely love this city(yes, Chelmsford is now a city)! I really enjoy going out for aday out in London or see a musical, etc but I am not sure Ienjoy how busy it is! I am originally from Sao Paulo (BR) whichis the economic heart of Brazil and a city with over 20 millionhabitants.

I have always enjoyed working in HR and worked for aBrazilian company for five years within the HR department.Coming to the UK made me realise that if I wanted to get intoHR I would need to study and work hard!

I remember attending the graduation ceremony of one of mybest friends from ARU and whilst I was admiring people whohad recently finished their CIPD qualification I knew I wantedto be one of them! I worked seven months as a part-timewaitress and self-funded my first HR qualification (Certificate in Personnel Practice) which is the basic part of the CIPDqualification. I was very lucky to get a job in HR and since then I have completed my Post Graduate Diploma in HumanResource Management at Anglia Ruskin University and I amnow really looking forward to starting my MA in HRM (at ARU)in September! During my time at ARU I have met someamazing people who have become great friends and are an important part of my life.

I come from a working class family in Brazil and I am veryproud of my achievements. My mum is my idol and has alwaysinspired me with her hardworking. She always worked reallyhard and supported me in achieving a good education.

I absolutely love travelling and apart from visiting Brazil once ayear I can travel to places in Europe or in England. I have beento the New Forest and I absolutely loved it! England has somany amazing places to visit and I love the idea of travellingaround with my fiancée and our labradoodle Benji. My fiancéeis my soul mate and we are getting married next year. I can’twait!

Rose Andrade

Congratulations…To Stephanie Russell, Lecturer In Organisation and Management, who has recently passed her PhD viva.

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New student enterprise competition looking for greatbusiness ideas, in 140 characters or less!Following on from the success of The Big Pitch competition,which gave student entrepreneurs the chance to compete for a share of a £30K prize fund by submitting a 1-minute videopitch during semester 2, Anglia Ruskin University is launchingThe Little Pitch, a new student enterprise competition forsemester 1 which will focus on generating great business ideas.

The twist? Rather than filming a video pitch or writing a short business plan, entrants will have just 140 characters to communicate their idea via the competition website:www.thelittlepitch.co.uk and then build an online followingusing social media such as Twitter and Facebook.

The new competition, which will launch at the end ofSeptember 2012, will offer a cash prize of £140 from Octoberto December 2012 to the 2 best entries each month. One ofthese prizes will be decided based on the monthly popular voteand the other will be picked by a special-guest-entrepreneur ofthe month.

Ben Mumby-Croft, Senior Lecturer in Enterprise Developmentand Deputy Director of Centre for Enterprise Development andResearch (CEDAR) who has helped to develop the competitionsaid: “Following on from the success of The Big Pitch wewanted to create a new competition that was accessible to allstudents; you don’t need to be a business expert, have oodlesof business experience, or have a video camera. All you need is a good idea. The purpose of The Little Pitch is to encouragestudents to be creative and dream-up innovative new businessideas which we can then help them to take forward via otherinitiatives such as The Startup Seminar Series, the StartupLaband, of course, The Big Pitch 2013.”

For more information on The Little Pitch, please email BenMumby-Croft: ben.mumby-croft@anglia.ac.uk, or find outmore on the competition website: www.thelittlepitch.co.uk

Dr Beatriz Acevedo winsthe University TeachingFellowship AwardDr Beatriz Acevedo, Senior Lecturer in Sustainable Managementat Lord Ashcroft International Business School is the first of ourlecturers to obtain the University Teaching Fellowship Award.

During her teaching career of almost 20 years, Beatriz hasdeveloped a range of challenging and innovative learningtechniques and methodologies that delight and stretch ourstudents. She is an excellent and innovative teacher who, forexample, has trained students to become eco-auditors and set them assessment tasks that required them to audit ouruniversity’s eco-credentials. Her work with students resulted in a greener campus in Cambridge. She also uses arts-basedmethodologies to inform her teaching, which has exposedbusiness school students to enlightening challenges. Beatriz isan example of how engaging students to do more and better,results in students who are more satisfied, motivated andinvolved.

Dr Beatriz Acevedo with our Vice Chancellor, ProfessorMichael Thorne

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Spanish student PaulaAlbinana secured thesecond prize of £10,000for CB – a real aledesigned for the femalemarket. Eddie Shevlinfrom Hammer & Tongstook the third prize of£5,000 to help him growhis social enterprisewhich aims to providearts resources for youngoffenders.

Over 150 people fromAnglia Ruskin and thelocal business communityattended the final on the

East Road campus in Cambridge. The seven finalists had allprogressed past previous rounds which had seen them producea short video pitch and submit a 2,000-word business plan.

The three winners of The Big Pitch, which was open to allAnglia Ruskin students, also receive 12 months free officespace at the Anglia Ruskin StartupLab, mentoring from asuccessful entrepreneur, legal and financial planningworkshops from Eversheds and Peters Elworthy & Moore(PEM), and a year’s free business banking with Barclays.

Ben Mumby-Croft, Deputy Director of the Centre for EnterpriseDevelopment and Research (CEDAR) and Senior Lecturer at

Anglia Ruskin’s Lord Ashcroft International Business School,said: “All of this year’s finalists did a fantastic job and are a real credit to Anglia Ruskin University. The whole point of thecompetition is to identify entrepreneurial ideas and people who have the potential and passion to succeed.

“CEDAR is now looking forward to working with all of thewinners over the coming year and providing professionalmentoring and business advice to give each of ourentrepreneurs the best possible chance of making theirventures a success.”

The judging panel comprised: Walter Herriot OBE; Peter Taylor,CEO of TTP Group plc; Paddy Bishopp Co-founder of Paddy &Scott’s; Natalie Haywood, Founder and Managing Director ofThis is Leaf Ltd; Chris Walklett, Partner at Peters Elworthy &Moore (PEM); Laragh Jeanroy, Partner at Peters Elworthy &Moore (PEM); and Michael Loffler, Partner at Eversheds.

Walter Herriot OBE said: “The Big Pitch is rapidly establishingitself both as a key date on the University calendar and also onthe regional entrepreneurial scene.

“The quality of the finalists and professionalism withwhich this year’s competition was organised is a realtestament to Anglia Ruskin University and all of thesponsors and judges are already looking forward tonext year’s event.”

Paula Albinana

Laszlo’s truffle businesswill mushroom!Student scoops £15,000 first prize in Anglia Ruskin’s Big Pitch competitionLaszlo Csiba is celebrating after winning £15,000 in TheBig Pitch student business competition at Anglia RuskinUniversity.

The 26-year-old from Mohacs, Hungary, has set up TheOriginal Truffles Limited, a company supplying fresh localtruffles and truffle products.

Laszlo, who impressed the seven-strong panel of businessexperts and entrepreneurs with his presentation, said: “It is a very valuable experience and I am so glad that Icould win this competition. However, it is not only aboutthe money, but also the things we have learned andexperienced.

“I will use the 15k to create a website,develop own-branded products and take thenecessary steps to grow British truffles.”

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Eight days at Stratford

Let’s start with the superlatives, amazing, brilliant, chance of alifetime, exciting, and on and on! I applied to be a Gamesmakeras soon as the website was live and was interviewed on the24th floor of the Barclays Tower at Canary Wharf about a yearago. This turned out to be for a “Selection Event Volunteer”, orSEV role at the Excel Centre in London’s Docklands. Following a training day at McDonald’s, I went to the Excel every Sundaymorning for about three months through the winter to interviewpeople for their volunteer roles. There was an exhibition and afilm, followed by a twenty minute interview in one of our pods.

Some 240 000 people applied for 70 000 volunteer roles atthe Olympics, Paralympics and as Ambassadors. I had to beinterviewed again and eventually heard that I was assigned toTicket Resolution at the Olympic Stadium, during the athletics.Our training involved a backstage tour of the venue, including apeep at rehearsals for the Opening Ceremony. We collected ouruniform and accreditation from an industrial unit in Docklands.

Our most common problems?

People not sitting together, TV cameras in their seats orobscuring their view, broken seats or drips from a leaky ceiling.

Other people couldn’t manage all the steps up to the 74th row!It was very steep and a long way up. We resolved their issueswith patience and humour, and usually very quickly.

My most memorable spectators?

A woman due to give birth to twin boys the day of her visit (weseated her near to a medical room and joked with her that sheshould name her sons Greg [Rutherford] and Mo [Farah]) anda man who had his brother’s ticket inside the stadium, but hisbrother was at Stratford station with thousands of other people.I went off in search of “Robin, wearing a pink shirt” clutchinghis ticket. Thanks to a Gamesmaker with a megaphone and akeen sense of fun “Robin in the pink shirt” found me and histicket and went off to enjoy the athletics with his brother.

What will I take away from this experience?

A sense of joy and occasion, memories of banter with the othervolunteers, the military, police, and complete strangers,excitement, enthusiasm and fatigue.

I was extraordinarily lucky to be part of London 2012,especially at the Athletics Stadium.

It was a truly memorable experience and something with whichI am proud to have been associated. Three cheers for everyonewho worked tirelessly to make it such a success and threecheers for London!

Amanda BroadSenior Administrator, LAIBS

Amanda in her Gamesmaker uniform outside Lord AshcroftBuilding, Chelmsford

Amanda (far right) with fellow Gamesmakers

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Student selected for theHarvard UniversityHPAIR conferenceAnnika Eving, a final year BSc Business Economics studenthas been selected to participate in the Harvard Project for Asian and International Relations (HPAIR) in theentrepreneurship seat on the 23–28 of August 2012 in the National Chengchi University in Taipei, Taiwan.

HPAIR is a non-profit organisation under the HarvardUniversity, Faculty of Arts and Sciences. The organisationwas established in 1991 with the goal of enablingdistinguished students to participate in an open forum onAsian international issues, and also to promote long-termrelationship among future leaders while connecting them with current leaders in the world.

A diverse group of speakers and about 300 graduate andundergraduate students from across the world will cometogether for a five day academic program to explore pertinentissues concerning the Asia region foreign policy, publichealth, environmental issues, media, economy andentrepreneurship. Attendees will have the opportunity toinvestigate these issues in-depth through plenary sessions,panel discussions, seminars, and case-studies. HPAR’s Asiaconference is Harvard University’s largest annual studentevent in Asia.

Issue 8 of our Business School’s research journal –Interconnections – has recently been published with the topicof Evolutionary Education.

If you have seen a copy you will see that it has undergone a makeover, mainly in terms of its size. We feel this gives itgreater depth yet it is still small enough to feel like reading abook. Above all, the collective input is very impressive and Ithink that thematically it really helps unpack the conditions ofthe on-going crisis, and to lay out some paths and networks forgoing forward.

The issue, as usual has been be published on the universitywebsite, and also listed on EBSCO.

The journal has a dedicated international community ofscholars and practitioners who find this a unique forum forrapid dissemination of radical issues exploring the newparadigm in business education which by their nature arebridging the theory/practice divide, and thus meeting a prime

intention of the LordAshcroft InternationalBusiness School.Interconnections providesthe need for timely,rigorous research thatcan directly feed intobusinesses andorganisations.

If you would like to seea printed copy of thelatest issue they are now available on boththe Chelmsford and Cambridge campuses.

For further information contact:

Dr Bronwen ReesT: 0845 196 E: bronwen.rees@anglia.ac.uk

New look Interconnections

Staff and student success storyThe Marketing, Communications and External Relations officeat Lord Ashcroft International Business School (LAIBS) is proudto announce that Bianca Schottstedt, Marketing Co-ordinator at LAIBS and one of their team members, has recently passedher part-time Masters in Business Administration (MBA) with distinction. For her overall academic achievement andconsistently outstanding results during the course, she has alsobeen awarded the CMI Greenwood Memorial Prize 2012, to beformally announced and presented at this year’s GraduationCeremony in October.

Dr Trevor Bolton, Dean and PVC of Lord Ashcroft InternationalBusiness School, said:“To achieve a distinction in the MBA is an unusually fineachievement in its own right, and represents a very exceptionallevel of both intellectual ability and sustained commitment.” “I admit that studying for the MBA part-time while working full-time, was not always easy”, says Bianca, who moved to theUK just five years ago from Germany, “not least because wewere expecting our first child and moved house twice duringthe two-and-a-half years duration of the course ”.

“I am sure without the invaluable moral support andencouragement from my fiancé to believe (more) in myself and my own abilities (I think he did more than me), this allwouldn’t have been possible.”

“I am very proud of what I have achieved. I haven’t just gained a great postgraduate degree and prize, but also a lot ofconfidence and self-belief, which will have a positive impact on my career and personal life, as well as life-long friends fromall kinds of backgrounds. I have learned much about myselfduring the duration of the course and that everything ispossible with lots of determination, hard work, good planning,prioritisation and time management.”

Bianca, who is now on maternity leave, gave birth to her sonMaxim Frederick on the 13 August, just a few weeks aftercompletion of her MBA.

Congratulations Bianca from all your colleagues in LAIBS, on all three accounts!

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Making waves at Rio+20Anglia Ruskin University and the National Union of Students’presentation at the World Symposium on Sustainable Development at Universities (WSSD-U-2012)

The World Symposium on Sustainable Development atUniversities (WSSD-U-2012) is a parallel event to the UNConference on Sustainable Development (Rio+20) and itinvited papers and participants from all over the world to sharetheir experiences in relation to sustainable development andeducation. Dr. Beatriz Acevedo, presented the experience ofAnglia Ruskin University – Lord Ashcroft International Business

School in association with the Environmental Office working inpartnership with the National Union of Students, regarding theGreen Impact.

The paper analysed the experience of students at Anglia Ruskin University working as eco-auditors of the universityenvironmental strategy in the context of a module onEnvironmental Management. Since 2010, seventeen studentshave trained as eco-auditors for the Green Impact initiative, a pro-environmental programme implemented in sixty-fiveuniversities institutions in the United Kingdom and coordinatedby the National Union of Students. This case study representsan improvement in the efforts of integrating the universityenvironmental strategy with the development of innovativestrategies in the curriculum in management studies.

In general, this World Symposium was an excellent way oftesting how are we advancing in the purpose of Education forSustainable Development. One of the most commented aspectsof this presentation was the interaction between Anglia RuskinUniversity and the National Union of Students.

The paper will be published in September, 2012: Acevedo, B.,Bonner, C., Johnson, S. and Malevicius, R. (Forthcoming,2012). Students’ [passionate] engagement with processes of greening the campus. In Leal, W. (Ed.) “SustainableDevelopment at Universities: New Horizons”. Frankfurt, Peter Lang Scientific Publishers.

For more information about what was discussed and what can we learn about this World Symposium please contactBeatriz.Acevedo@anglia.ac.uk.

Beatriz AcevadoT: 0845 196 5039E: beatriz.acevedo@anglia.ac.uk

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Anglia Ruskin investigates ‘mutual benefits’Wayne Hemingway will be among the speakers at 3rd Sector Futures conferenceLeading designer Wayne Hemingway MBE will be among thespeakers when Anglia Ruskin University plays host to morethan 300 delegates from charities, social enterprises and the private and public sector on Wednesday, 12 September.With 2012 named the United Nations’ International Year of the Co-operative, the Business as Mutual conference takingplace on Anglia Ruskin’s Cambridge campus will discuss theincreasing focus on co-operatives and mutuals as vehicles for delivering public services.

In addition to Hemingway, co-founder of the Red or Deadfashion label and now heavily involved in design for affordableand social housing, other guest speakers include: Nick Hurd MP,Minister for Civil Society, and Vivian Woodell, Chief Executive ofaward-winning social enterprise The Phone Co-op.

The conference is organised by 3rd Sector Futures, based atAnglia Ruskin’s Lord Ashcroft International Business School,which works with leaders and managers of charities and socialenterprises. It builds on the success of 3rd Sector Futures overthe last four years, during which time Anglia Ruskin has gaineda reputation as one of the leading universities in the UK forengagement with the third sector, combining innovativelearning programmes with research projects and knowledgeexchange.

Last year saw the launch of a Cert HE in Charity and SocialEnterprise, a part-time course based on the practical needs of managers in the sector, and over 100 students have sincesigned up for one of the cohorts which are delivered inCambridge and Chelmsford, as well as by distance learning.

Andy Brady, Senior Lecturer at Anglia Ruskin and Head of 3rd Sector Futures, said: “The calibre of speakers we haveattracted, as well as the number of delegates due to attend, istestament to many years of patient work spent engaging withcharities and social enterprises on their terms, rather thantrying to apply ready-made solutions to the issues they face.

“In difficult times we are now looking to link sociallyresponsible corporates with high impact charitiesand social enterprises, to help meet some of thechallenges the UK faces as a society. 3rd SectorFutures has a vital role to play in ensuring AngliaRuskin continues to lead the way in this key area for government and policy makers.”

A number of workshops will run during the conferenceexamining a range of topics including: starting a socialenterprise, mutuals and public service delivery, engagingstakeholders in fundraising, and leadership in the third sector.

Attendance at the conference is free thanks to event sponsorsAnglia Regional Co-operative Society and Central EssexCommunity Services CIC, but places are limited. To reserve a place, please visit www.businessasmutual.co.uk

Wayne Hemingway MBE

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New evening seminar series aims to give studententrepreneurs a helping handFollowing on from a successful trial run in Spring 2012, whichattracted over 350 student entrepreneurs over a 6-week period,the Anglia Ruskin Startup Seminar Series will be launchingagain on Tuesday 9th October in Chelmsford and Thursday11th October in Cambridge.

The new series, which is a 7-week program of 1-hour eveningseminars, has been specially designed for students and staffwho want to find out more about world of business and what’sinvolved in taking a start-up business idea from concept toreality.

Delivered by expert practitioners, and delivered in a lively andengaging style, each seminar provides hands-on tips andadvice about setting up your own business; from the initial‘bright idea’ right through to writing the all important businessplan. The seminars also provide the perfect opportunity to meetlike-minded people and network with our expert speakers.

The seminar series, which is a joint initiative betweenResearch, Development and Commercial Services (RDCS) andCentre for Enterprise Development and Research (CEDAR), is

part of the University’s wider drive to promote studententerprise and achieve our corporate goal of having 7% ofstudents set up their own business on graduation by 2014.Ben Mumby-Croft, Senior Lecturer in Enterprise Developmentand Deputy Director of Centre for Enterprise Development andResearch (CEDAR) who has helped to develop the competitionsaid: “The Startup Seminar Series offers students and staff agreat opportunity to learn from expert practitioners across arange of different business disciplines and also meet with like minded colleagues and entrepreneurs. Each session isdesigned to be as hands-on and accessible as possible and,crucially, encourages all attendees to take the next step and put theory into practice.”

Weekly seminars will take place in Chelmsford on Tuesdayevenings and Cambridge on Thursday evenings, between5.30pm 7.00pm. FREE drinks and food will also be providedat the end of each seminar.

For more information, please contact Marcia Baldry:marcia.baldry@anglia.ac.uk. Alternatively, to register online,please visit: www.startupseminarseries.eventbrite.com

First Charity and Social Enterprise ManagementSummer School takes place in CambridgeA rather damp 18 July saw 30 students from LAIBS’sinnovative Cert HE in Charity and Social EnterpriseManagement (CSEM) meet up in Cambridge for the course’sfirst summer school. John Niland, Chief Executive of CentralEssex Community Services (a new social enterprise which wasspun out of the NHS), delivered an excellent, and well-receivedsession on leadership in the morning, while students worked in action learning groups on work issues in the afternoon.

Andy Brady, the course leader, explained why the school wasorganised: “CSEM has been successful since its launch last year,and in part we wanted to celebrate that success with the peoplewho have made it happen – our students. We also wanted tobring students from different cohorts together, and to getfeedback on some planned new qualifications for the thirdsector.”

Feedback from the school was excellent and it is planned to hold a similar event in 2013. Damien Ribbans, ChiefExecutive of Suffolk Circle, and a CSEM student, said that themorning session had been “truly inspirational”; comments onthe day as a whole included “It’s been very good and beneficialto meet students from other cohorts” and “Really enjoyed this –lots of ideas to implement”.

From September CSEM will be receiving three intakes per year:Chelmsford (September); Cambridge (January) and Manchester(May) – for more details about the course please visitwww.anglia.ac.uk/laibs.

John Niland addresses Summer School participants

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Evolutionary enterprises – Science, matter and spiritA Workshop/Seminar to be held in Budapest

On the 19/21 September, Dr Bronwen Rees will be facilitatinga workshop/retreat being held at the East West Sanctuary,Centre of Evolutionary Inquiry in Nagykovacsi, near Budapest.

The workshop will examine the relationship between science,matter and spirit both from a theoretical and experiential pointof view, and their implications for creating enterprise. It willbegin with an exploration of the findings of new science,including Bohm’s work on matter and meaning, Sheldrake’swork on morphogenetic fields, findings in neuroscience,developments in mathematics and fractal patterning, Jung’swork on synchronicity and their implications for a new ontology.

This is all pointing to an emergent view of evolution whichreframes our understanding of the relationship between matterand spirit. These issues will be explored through working withan evoking field energies, allowing participants the opportunityto collectively open to, and experience the energies held in the field. This will also demonstrate the critical importance of inner work as well as external work in transformation. Theimplications of this will be discussed in relation to buildingenterprises, or transforming organisations.

Finally, participants will be encouraged to share ideas,practices, experiences and how we all may consciouslyparticipate in the critical transformation of our society throughthe creation of a language and concepts that can contribute to

the development of evolutionary enterprises, or thetransformation of existing institutions.

Research and publication

The workshop will also include development of new researchjournal (Incubatio), and also set up the possibilities for anaction research programme exploring connections betweenancient wisdom, spiritual practice and enterprise. Participantswill be introduced to the new Foundation of Creativity,Innovation and Enterprise, founded by professor Michael Lewisand how they may participate in these new ventures.

For further information contact:

Dr Bronwen Rees, Senior Research FellowT: 0845 196 2238E: bronwen .rees@anglia.ac.uk

Dr Bronwen Rees is the founder of the East West Sanctuaryand Director of the Centre for Transformational ManagementPractice at Lord Ashcroft International Business School andfounder of the Journal Interconnections. She has publishedwidely, is an ordained member of the Triratna BuddhistUniversity and has lead retreats and workshops in Hungary,Thailand, US and UK.

Writing retreatsLAIBS and FHSCE are organising a series of residentialmentored writing retreats for those who wish to publish in peerreviewed journals. You are invited to participate in one of theseretreats.

They will take place at the Møller Centre in Cambridge and willoffer you an excellent opportunity to work on a topic of yourchoice and develop a draft paper with the help of a mentor.The dates for the retreats are as follows:

For novice writers (12 places per retreat):Friday 15th – Sunday 17th February 2013 Friday 10th – Sunday 12th May 2013

For more experienced writers (6 places per retreat):Monday 15th – Tuesday 16th October 2012Friday 26th – Saturday 27th October 2012Friday 23rd – Saturday 24th November 2012Friday 18th – Saturday 19th January 2013Friday 15th – Saturday 16th March 2013Wednesday 10th – Thursday 11th July 2013

Please note you may only attend one retreat and that placeswill be allocated on the first come first served basis.

If you would like further information and an application form,please contact Katalin Horvath katalin.horvath@anglia.ac.uk(ext. 5690). For other enquiries, please contact Dr Rob Willis rob.willis@anglia.ac.uk (Ext. 6854)

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Anglia Ruskin Univertsityapproves newprogrammes with AmityGlobal Business SchoolLord Ashcroft International Business School recently held anapproval event with their partner, Amity Global Business School,in Singapore. The event approved BA (Hons) TourismManagement, BA (Hons) Business Management and BSc(Hons) Accounting and Finance and Finance. It is anticipatedthat the programmes will run as from September 2012 withstudents being recruited both locally and from other countries in the region such as Vietnam, Thailand and Myanmar.

Dr Easwaramoorthy Rangaswamy, Director of the InternationalOffice and Principal of Amity Global Business School said,“Amity Global Business School is very proud to be able tocontinually work and grow with Anglia Ruskin Universityas our common goal is to provide an affordable qualityeducation that is world recognised. These course approvalsmean that our educational aim can be attained by many moreAsian citizens who then become our educational ambassadors.”

Dr Penelope HoodTel: 0845 196 6876Email: penelope.hood@anglia.ac.uk

Jacqui McCary, Head of International Development, Faculty of Science & Technology; Dr Penelope Hood, LAIBS; Dr Easwaramoorthy Rangaswamy, Principal/Director,International Office, Amity Global Business School,Singapore; Peter Worker, Partnerships Manager, Quality Assurance Unit, Academic Office.

1st Class Honours for FTMS Global Academy studentRushika Wijendra has been with FTMSGlobal Academy since July 2009 pursuing theDiploma and Higher Diploma in Business Administration course and scoring Credits &Distinctions along the way. Based on her excellent performance, she was awarded amerit scholarship by FTMSGlobal Academy for her degree and gained advanced standingentry into the final year of the BA (Hons) Business Management degree.

Rushika is a conscientious and achievement-oriented student with inner motivation anddrive. She sets high goals and pursues them relentlessly. The quality of the work sheproduced has gained her the respect of her lecturers and she is a great boost and moralsupport to her classmates. Rushika, with her exemplary qualities, is a true honour tothe academy.

She achieved 1st class Honours scoring 7 ‘A’s (Distinction), including for herundergraduate major project. Her thirst for knowledge has not stopped and she is now pursuing the ACCA Professional course.

FTMSGlobal Academy would like to congratulate Rushika Wijendra on obtaining 1stclass honours in BA (Hons) in Business Management from Anglia Ruskin University.

We wish her all the best in her future endeavours.

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BUSINESS ENGAGEMENT

Harrods sponsors a second cohortThere were big celebrations in both Chelmsford andKnightsbridge this summer, as the first cohort of BA (Hons)Sales students from Harrods hand in their dissertations.

Lord Ashcroft International Business School and Higher Skills@ Work have partnered with Harrods to develop this uniqueaccelerated Sales degree. It has been designed to provideHarrods’ employees in sales roles with a practical andtheoretical sales education at university level.

The students who started their studies two years ago have, inthat time, seen their sales performance improve. The heads of retail departments at Harrods have been mentoring studentson their specialist modules, which included Digital Sales andMarketing, Key Account Management, Enterprise in Sales andthe International Customer. At an open evening for staff andmanagers, the students spoke passionately about the benefitsthey and their teams had enjoyed as a result of their intensivestudy and assignments.

Digital Marketing course tutor, Richard Field, said, ‘HarrodsOnline is an international success story, and students on thismodule were able to use it as a real-time case study uponwhich to base their work. Everyone was delighted with theresults, which combined both academic and up-to-the-minutedigital retail sales skills.’

Last July saw the induction of a second cohort of students.Prospective Harrods staff members are required to passpsychometric tests and written and interview assessments in order to be considered for a place on the course.

In October, the current cohort will graduate at a ceremony heldat our Chelmsford campus.

Elizabeth PriestleyMarketing Co-ordinator, Learning Development Services

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Corporate Work-Based Learning Degree is shortlisted for CIPD Awards with Barclays plcLord Ashcroft International Business School, in partnership withBarclays plc, is proud to have had one of its flagship corporateprogrammes shortlisted to become one of the six nationalfinalists in the Chartered Institute of Personnel & Development’sTalent Attraction & Management Award Category.

The BA (Hons) Management & Leadership degree waslaunched in September 2007 as a formal part of Barclays’Retail Development Programme, a programme whichspecifically targets new talent to the business with the aim of the trainees achieving the position of Branch Manager or equivalent within 3 years of joining the programme.

Barclays is extremely pleased with the progressive partnershipthat it has forged with Anglia Ruskin University and feels thatthe partnership, to date has helped to achieve its 3 coreprogramme objectives, namely

1. Cost Efficiency: To deliver a cost-effective pipeline ofBranch Manager or equivalent level positions that couldsimultaneously alleviate the pressure of competing forGraduate Talent and thereby moderate the impact of thenational War for Talent.

2. Diverse Pipelines of Talent: To attract and retain a diverse,high-calibre talent pool that demonstrate a passion to

develop their careers within retail banking and that could be developed via integrating work-based experience with a degree level qualification.

3. Stakeholder Partnership: To design a LeadershipDevelopment programme in partnership with key businessstakeholders to ensure commitment towards andconsistency in the delivery of the learning and developmentinterventions throughout the branch network in the UK.

To date, the programme has recruited 100 trainees to theprogramme and the second cohort of students will graduate at the Cambridge graduation ceremony on 11 October. Theprogramme continues to grow in terms of its overall size andsignificance within the business and will launch its 5thconsecutive programme in October with 45 new traineesenrolling onto the degree programme.

Vanessa Knowles, Rachael Hall and Pippa McKee who manageand operate a range of corporate education and work-basedprogrammes were delighted when the entry to the CIPD awardswas shortlisted and are now preparing for the final interviewstage that determines the overall category winner, which will be announced at the Annual Awards Dinner in London on 17October 2012.

Framework Programme 7bid writing eventsThe Business School invited Hyperion Consultant Dr SeanMcCarthy, an experienced academic, Framework bidder,project manager and assessor with a unique insight into ECpolicy and funding, to host a full day workshop in Cambridgeentitled ‘How to write a successful bid for FP7’ on 18th July.The event was attended by 50 colleagues from LAIBS andother departments and received overwhelmingly positivefeedback. Sean went on to run a smaller, more targetedsession the following day that was also very well received.Participants left these exceptional training sessions feelingbetter equipped to apply for the highly competitiveFramework Programme.

Trips to Brussels for LAIBS staffWe are working with colleagues in Research Development and Commercial Services to organise a trip to Brussels inSeptember. The aim of the trip is for new researchers in LAIBS to meet colleagues in Brussels who can help them find partners, lobby to parliament and identify funding fortheir research objectives. They will visit the East of EnglandBrussels Office, UK Research Organisation (UKRO) and visitthe European Commission to find out about the policies andprocesses of funding in Europe.

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Creating Future Champions in the EastBusiness leaders design new Anglia Ruskin course – for themselves!

Creating Future Champions, a course designed by East ofEngland business leaders for East of England business leaders,has been launched by Anglia Ruskin University.

The CBI’s recent report “Future champions – unlocking growthin the UK’s medium-sized businesses” described the sector astreading water after becoming more risk averse.

Anglia Ruskin’s Centre for Enterprise Development andResearch (CEDAR) held a roundtable discussion with businesspeople running companies with a turnover of £5m or greater,including: Mark Hammond (CEO of Melbourn Scientific), AlanBall (CEO UK and Ireland of Spicers Ltd) and Angela Rushforth(Managing Director of Ridgeons Group) to discuss the issuesfacing their businesses and examine the problems identified bythe CBI report.

The business leaders highlighted three key areas they believeare vital; creating the right company culture, adopting thecorrect business strategy, and being able to identify andunderstand the ingredients necessary for growth, includingaccess to finance and the ambition of the company’sleadership.

The outcome of the roundtable was then fed back to the coursedevelopers at CEDAR, led by Roger Mumby-Croft, Professor ofInternational Management Practice at Anglia Ruskin.

Professor Mumby-Croft said: “Creating Future Champions is a pragmatic business course aimed at business owners andmanagers who are determined to stimulate growth in theircompanies, which can be either aspirational companies orlarge companies that need refreshing.

“The course will offer the opportunity to step outside the day-to-day management of the company and gain strategic adviceto take the business to the next level. Business leaders willdevelop an understanding and control of key businessdisciplines; from strategy to operations, marketing and finance.

“Creating Future Champions will help business people create a growth plan with the support of specialists who can offerinsights into best practice gained from real world experience.Participants will be able to share experiences and gain ideasand feedback from peers from different market sectors facingsimilar issues.”

The course, which is aimed at owners, CEOs or key seniormanagers, begins this September and monthly sessions will beheld on Anglia Ruskin’s Cambridge campus until July 2013.For more information about Creating Future Champions, pleasecontact Professor Mumby-Croft on 07795 427982 or e-mailroger.mumby-croft@anglia.ac.uk

Professor Mumby-Croft

2020

Innovative teaching through CEDAR: Learning by doingIf you have been following the activities of the Centre forEnterprise Development and Research (CEDAR), you mighthave gathered by now that we do things differently. In fact, ourvalue statement reads: ‘At CEDAR we do things differently. Wepush boundaries, we take risks, we are courageous. We striveto be great at everything we do. And we do this to inspire allthose engaging with CEDAR to get more out of themselves andmore out of everyone around them.’

Grand words, but nowhere is this more in evidence thenthrough the BA (Hons) Enterprise and EntrepreneurialManagement undergraduate course offered through CEDAR.The key objective behind this innovative undergraduateprogramme is to equip graduates with Employability Skills – so called soft skills such as problem solving, risk management,teamwork, risk management, leadership and so on – that willallow them to take control of their own careers once they leaveLAIBS, wherever that career might take them. An examplemight help here and so let’s take a look at one of the modulesoffered on this course, namely ‘Learning by Doing’.

This final year module replaces the usual dissertationundertaken by other students within LAIBS. Instead thestudents have three options available to them.

First, the students can opt to take a business idea into theStartupLab, the university incubator space on the CambridgeCampus. Here the students will receive mentoring advice andsupport from CEDAR entrepreneurs to develop a business ideato the stage where once the taught programme is completedthe business is ready to go.

Second, the students can undertake a consulting assignmentfor one of the entrepreneurial businesses involved with CEDAR.Last semester, three students were tasked with developing amarket entry strategy to large scale businesses in the East ofEngland for a young entrepreneurial training company. Theprize at the conclusion of this task was an offer of full timeemployment with DGInternational, to work with their businessdevelopment team to put their market entry plan into practice.

Finally, the students can elect to organise and deliver an eventon behalf of a recognised charity. Last year the students

organized a black tie charity auction held at the University Arms Hotel in Cambridge on behalf of Help for Heroes. The auctioneer was Jeffrey Archer, former chairman of theConservative Party, the Master of Ceremony was Bernard Hill –Yosser Hughes from Boys from the Blackstuff if you are acodger like some within CEDAR, or The King in Lord of TheRings if you are a whippersnapper like our students – and theysucceeded in raising the princely sum of £9,800. This year sixstudents organized an event on Parkers Piece on behalf of theRosie Maternity Ward called Rosie in the Park. A great time was had by all, over £2,000 was raised and the AddenbrookesTrust were so impressed by our students that they havesuggested that we arrange for a similar event to be organized bythe students following the Learning by Doing module next year.

Learning by Doing, an old fashioned notion with an innovativetwist, with the core CEDAR aim of inspiring graduates of thecourse to get more out of themselves and more out of thosearound them. At CEDAR we do things differently, and we thinkit works.

For more information on the BA (Hons) Enterprise andEntrepreneurial Management or on the work of CEDAR pleasecontact Professor Lester Lloyd-Reason, Director of CEDAR at:lester.lloyd-reason@anglia.ac.uk

Professor Lester Lloyd-ReasonTel Ext : 0845 196 2479Email: lester.lloyd-reason@anglia.ac.uk

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Editor:

Christine DurrantMarketing, Communications & External Liaison

E: christine.durrant@anglia.ac.ukT: +44 (0) 1245 493131 (Ext 6882)

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