The Blurred Line Between Personal and Business Branding in Community Management

Carrie Keenan Social Media Community Manager Thill Logistics, inc

@CarrieJKeenan

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The Blurred Line Between Personal and Business Branding in Community Management

#SMRock3

Social m

edia

manage

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The Blurred Line Between Personal and Business Branding in Community Management

#SMRock3

Social m

edia

manage

rCommunity manager

The Blurred Line Between Personal and Business Branding in Community Management

#SMRock3

Social m

edia

manage

rCommunity manager

Hybrid

The Blurred Line Between Personal and Business Branding in Community

Management

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Bull"it

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Why call bullshit?

#SMRock3The Rules for creating voice

#SMRock3The Rules for creating voice

NO

No

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My Personal Rules:

No profanity

No complaining/nastiness towards clients/customers/competitors

No drunk tweeting

Don't be a douche

Don't embarrass yourself

Always double check before posting broken itbroken it

broken it

too much!

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Decide if or how you want to connect the company you manage and your personal accounts

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Develop your personal brand

Do things outside of your work that makes YOU stand out

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Develop your personal brand

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Develop your personal brand

Show your face YouTube Hangouts Speak

Go to events

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Develop your personal brand

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Miss steaks Happin

Mistakes Happen

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CYA

Double check before posting! Use a management tool like HootSuite Set user posting controls & permissions Stop and think before posting

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The Good

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The Bad

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The Ugly

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The Ugly

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No complaining/nastiness towards clients/customers/competitors Don't be a douche

Always double check before posting

Don't forget!

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Community management & personal branding in tragic times

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