Presentatie titel

Rotterdam, 00 januari 2007

the bottom line

Rotterdam, 6 september 2010

Last week

developing options using the options sheet and “ritualized dissent”

you’ve read the adidas case

Business models

WHO... am I selling to?

WHAT... am I selling them? (and (more importantly) how does it help them?)

HOW... do I organize value?

HOW... do I make money?

Traditional questions:

Businessmodel canvas

Make “sense” of Adidas’ business

model(anno 2006)

Wrapping up

a business model is a quick way to consider a business.it’s used in VC pitches

Osterwalders Canvas is a visual representation of a businessmodel.

The model should make “sense”

It should be evident how you “make money”

Make “sense” of Adidas’ business

model(anno 2011)