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DESIGN
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INNOVATION
LEADERSHIP
ETHONOMICS
CHICAGO IDEAS WEEK
THE LIFE & MINDOF PHILLIP LIM
CO.DESIGN
BIOMIMICRY
GM’S NEWHYBRID
MASTERS OFDESIGN 2011
WHAT STEVEJOBS CAN STILL
TEACH US
MISTER MOGGRIDGEHAS MAD AMBITION
ADVERTISINGWEEK
THE UNITED STATESOF DESIGN
NATIONALDESIGN WEEK
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B R A N D E X P E R I E N C EO C T O B E R 2 0 1 1
Masters of DesignAn interactive, multimedia extension of our print package offering video of famous designers creating alternate Fast Company covers and exploring what American design means to them; a photo gallery of the highs and lows of American design; and an interactive infographic highlighting the 50 most influential designers in America.
Co.Design (fastcodesign.com) Co.Design bridges the border between design and business. It covers breaking news about new products, business ventures, and wild ideas.
“The United States of Design”B Y L I N D A T I S C H L E RDesign matters more than ever in America’s economy. Welcome to an unexpected, inspiring moment. Additional features in this section cover: “30 Design-Driven Companies,” “Students Taking Control,” “The Best (and Worst) of American Design,” and “American Design Is…”
“Masters of Design 2011”Jeanne Gang of Chicago’s Studio Gang; Teddy Cruz of La Jolla, California’s Estudio Teddy Cruz; Robert Wong of Google Creative Lab in New York; Aza Raskin of Massive Health in San Francisco; and Jake Barton of New York’s Local Projects.
“What Steve Jobs Can Still Teach Us”B Y C L I F F K U A N GSteve Jobs wasn’t trained as a designer. But he’s one of the greatest users of technology ever.
“Mister Moggridge Has Mad Ambition”B Y J E S S I C A L U S T I GThe U.S. has a national design museum. Can a quirky Brit – who designed the first laptop – make you care?
“GM’s New Hybrid” B Y J O N G E R T N E R Mary Barra is redesigning success for the storied American auto business. She’s not running for president, so what’s her plan?
“The Life and Mind of Phillip Lim” B Y B E E - S H Y U A N C H A N G An inside look at one of today’s most talented – and elusive – young fashion designers.
FastCompany.com provides daily coverage of innovation, technology, ethonomics, and design.
BiomimicryA distinctive series examining how nature informs some of today’s most innovative designs. Fast Company will partner with EarthSky and NPR to expand distribution.
P R I N T P R O G R A M M I N G :
W E B P R O G R A M M I N G :
Advertising WeekOctober 3-7, 2011Advertising Week is the world’s premier annual gathering of marketing and communications leaders. As a media partner, Fast Company will moderate several panels, including T h e F u t u r e o f F i l m with Ed Burns.
Chicago Ideas WeekOctober 10-16, 2011As a content partner, Fast Company will host a 90 minute session on creativity and innovation in business. Senior writer Chuck Salter will interview leaders from a variety of leading companies including Livestrong, IBM, and Hyatt.
National Design WeekOctober 15-23, 2011National Design Week is Cooper-Hewitt’s largest education initiative, aiming to draw national attention to the ways in which design enriches everyday life. Fast Company is a lead media sponsor and active participant.
Masters of Design LiveOctober 19, 2011An exclusive gathering celebrating innovation in design – a “can’t miss” for the world’s most influential and successful designers and the design-savvy business leaders who follow their work.
For more information: contact Stephanie Saffer at [email protected] or 646-428-0620
E V E N T S :
O C T O B E R 2 0 1 1
OCTOBER2011
WHY AmericAn businesses LiKeApple AnD Nike Are tHrivingBy Linda TischLer
The UNITeD STATeS OF DeSIGN
30 Design-Driven compAnies
50 most inFLuentiALDesigners
What Steve Jobs Can Still Teach Us
The Best American-Made Gizmos, Gadgets, and Gear
ReBooT FRenzy:Starbucks, Walmart, MTV, Polaroid–and J. Lo!
In the U.S., we are at the precipice of a design revolution that mixes creativity, technology, and fresh business models. In this year’s M a s t e r s o f D e s i g n Issue, available on newsstands September 20th, we examine the concept of American design – and the competitive advantages this distinctive approach to business can provide. Which companies really get it? Who are the individuals leading the way?
Coverage expands with an interactive online package launching September 14th and a live event October 19th. In addition, Fast Company will launch a content-rich shopping app, entitled U.S. Design, on September 14th. Built in partnership with Socialistic, the app features 76 American-made products, many available for in-app purchase (powered by Fab.com). I encourage you to download U.S. Design for free at the Apple App Store.
We hope you have the chance to check everything out, and look forward to hearing from you.
Thanks,
Robert Safian [email protected]
An invite-only crowd of international design stars and business leaders mix over cocktails at Fast Company’s annual Masters of Design event.
Opposite Page: Infographic by Liz Meyer
