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The Bravofly Rumbo Group Aprile 2013
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Page 1: The Bravofly Rumbo Groupnl.staticroot.com/nl/pressoffice/2013 Presentations... · 2013-05-10 · In November 2012 the Group acquired Rumbo, the largest online travel agency in Spain,

The Bravofly Rumbo Group

Aprile 2013

Page 2: The Bravofly Rumbo Groupnl.staticroot.com/nl/pressoffice/2013 Presentations... · 2013-05-10 · In November 2012 the Group acquired Rumbo, the largest online travel agency in Spain,

About Us

The Bravofly Rumbo Group is one of the leading online operators in Europe in the sectors of tourism and leisure.

Set up in 2004, the Bravofly Rumbo Group has continued to grow and is now the market

leader in Spain and Italy, with a strong position in France and solid presence in 30 other

countries, from Russia to South America.

Currently over 19 million people use its sites to choose and book flights, package holidays,Currently over 19 million people use its sites to choose and book flights, package holidays,

hotel, car hire, cruises, train tickets, flash offers, restaurants and tourist guides in a quick, easy

and convenient way.

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Technological research and global vision

The continuous technological research has enabled the Bravofly Rumbo Group to provide

consumers with a more complete and wide range of products and services, integrating, into

one system, state-of-the-art technology and the latest features.

The Group today includes the sites of Bravofly.com, available in 15 languages, Volagratis.com, Rumbo.es, Viajar.com, Viaggiagratis.com, Viaggiare.it, Hotelyo.com, 2spaghi.it, Crocierissime.it, Bravocroisieres.fr, Vivigratis.it and Prezzibenzina.it.

The Group’s Headquarters are Chiasso in Switzerland and Madrid in Spain.

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The Mission

• To be the leading site in Europe for information and booking for all leisure services.

• To offer consumers the possibility to choose and book their trips with the best price for their needs.

• To ensure ease of use, security and support, both while choosing and after the purchase, thanks to the use of innovative technologies and vast experience in the sector of tourism.tourism.

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The sites of the Bravofly Rumbo Group

Searching for flights, hotel bookings, car rental and train tickets

Volagratis.com, Rumbo.com, Rumbo.es, Rumbo.pt, Bravofly.com, Bravofly.co.uk, Bravofly.fr, Bravofly.de, Bravofly.ch, Bravofly.es, Bravofly.at, Bravofly.hu, Bravoavia.ru, Bravofly.se,

Bravofly.fi, Bravofly.pl, Bravofly.com.tr

Package Holidays and Hotels

Viaggiare.it, Viaggiagratis.com, Viajar.comCruise Bookings

Crocierissime.it, Bravocroisieres.fr

Community for restaurant reservations and reviews

Platform for travel agencies and corporate

Travel club for luxury holidays

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reservations and reviews

2spaghi.itagencies and corporate

travel

Volagratispro.com, Volagratis.biz,

Negocios.rumbo.es

holidays

Hotelyo.com

Other Sites

Prezzibenzina.it (observatory for monitoring fuel prices), Parchigratis.it (trips to amusementparks), Vivigratis.com (deals comparison site)

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Bravofly Rumbo: Brief History

The Group was set up in Italy in 2004 with the website Volagratis.com. In 2006 the office

Headquarters were moved to Chiasso, in Switzerland; it was at this point that the Group

began to move into the international market. The first flight search engine focused specifically

on the searching for and booking of low cost flights and along with the addition of new

products it has now become the main online travel booking tool in Europe.

The rapid growth and position as a market leader has enabled the Group to broaden the

range of services offered, as shown by the addition, at the beginning of 2012, of sites such asrange of services offered, as shown by the addition, at the beginning of 2012, of sites such as

Hotelyo.com, 2spaghi.com, Vivigratis.it, Parchigratis.it e Prezzibenzina.it.

In November 2012 the Group acquired Rumbo, the largest online travel agency in Spain, which was founded in 2000 with strong technological expertise and customer assistance. With this acquisition the Group has consolidated its dominant position in Southern Europe and strengthened its presence in over 30 countries, from South America to Russia.

Currently the sites of the Bravofly Rumbo Group are available in 15 languages and customer assistance is guaranteed in 12 languages. p.6

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The numbers

The sites of the Bravofly Rumbo Group also extend their multichannel offers to mobile devices and the social network, creating an integrated system of platforms dedicated to travel and leisure, gene rating each month:

– Over 19.000.000 unique visitors

– 132.000.000 page views

– Over 40.000.000 flight searches

In addition:

– Over 8.000.000 registered users and subscribers to the Weekly Newsletter

– 2.000.000 accesses from mobile subscribers

– More than 1.500.000 downloads of our applications

– Over 700.000 fans on social networks

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Bravofly.com, Volagratis.com, Rumbo.com:flights, holidays, hotel, car hire, trains and tourist guides

Page 9: The Bravofly Rumbo Groupnl.staticroot.com/nl/pressoffice/2013 Presentations... · 2013-05-10 · In November 2012 the Group acquired Rumbo, the largest online travel agency in Spain,

Searching and booking flights

Bravofly.com, Volagratis.com and Rumbo.com offer a simple and unique flight search and booking system for over 500 airlines, both low cost and traditional carriers: all you need to do is insert your departure airport, destination and the date and the best price for your chosen period is displayed immediately.

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The Find a Deal

Those in search of the cheapest flight who can be flexible will find the Find a Deal tool extremely useful. The Bravofly Rumbo Group has developed this tool to allow everyone to find the cheapest travel solution by processing over 26 million searches carried out every month on the Group’s sites. Alternatively it is possible to select the maximum amount that you wish to spend for yourflights in order to decide where and when you could fly within the means of your budget.

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Combined Flights and Special Offers

Bravofly.com and Volagratis.com are the only search engines that offer users combined flights: flights where the outward and return journeys are operated by different airlines, combining also traditional and low cost airlines.

Bravofly has a whole section dedicated to Special Offers. In this section, currently only available on Bravofly and Volagratis, you can see all the best deals the Group makes available to its customers thanks to exclusive arrangements with the major operators in travel.

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Package Holidays

The Package Holidays section has so far only been developed for Volagratis.com and Rumbo.com and is dedicated solely to the best offers from the major tour operators. It is also possible to build customised and convenient flight and hotel solutions using the Dynamic Packages (“Pacchetti Dinamici”): a system which allows the customer to create their very own tailor-made package by combining flights and hotels to suit their needs.

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Hotels

On Bravofly.com, Volagratis.com and Rumbo.com you can choose the hotel for your leisure or business trip from over 250,000 hotels worldwide offered by the leading hotel reservations providers

You can choose a hotel based on parameters such as price, category or distance from the centre or other points of interest in the city.

In addition, reviews from other users who have already stayed at these places and have expressed an opinion about the service offered are also available.

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Cruises

For the section dedicated to cruises, the Bravofly Rumbo Group operates in collaboration withCrocierissime.it, the first site dedicated to cruises in Italy, boasting contacts with the largestItalian and foreign cruise companies

Amongst the cruises offered are those of Msc Crociere, Costa Crociere, NorwegianCruise Line, Royal Caribbean and other companies, in order to offer a complete overviewof the world of cruises, both maritime and river-based.

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Page 15: The Bravofly Rumbo Groupnl.staticroot.com/nl/pressoffice/2013 Presentations... · 2013-05-10 · In November 2012 the Group acquired Rumbo, the largest online travel agency in Spain,

Car Hire

Bravofly.com, Volagratis.com and Rumbo.com offer users the possibility to book a low cost rental car from major providers such as Sixt, Europcar, Avis and Hertz with the lowest price guaranteed, discounts of up to 15% and other services such as a worldwide assistance telephone number.

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Bus and Train Tickets

Rumbo.com also offers users the possibility to book trains and buses at low cost prices allowing you to take advantage of additional transport services on the move, thereby ensuring a complete travel experience for all its users.

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Tourist Guides

This section of the website offers free tourist guides of the most-searched destinations. The guides are useful and easy to read, with insider tips about the city, the most popular events, the local advice on where to eat and sleep and the beauty spots.

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The other sites of the Bravofly Rumbo Group

Page 19: The Bravofly Rumbo Groupnl.staticroot.com/nl/pressoffice/2013 Presentations... · 2013-05-10 · In November 2012 the Group acquired Rumbo, the largest online travel agency in Spain,

Viaggiare.it, Viaggiagratis.com, Viajar.com

Viaggiare.it, Viaggiagratis.com e Viajar.com are the sites dedicated to package holidays: using the latest technology the user can search, compare and book their trip at the best price, choosing between the best flight and hotel solutions or offers proposed by tour operators.

Thanks to a dynamic search engine, Thanks to a dynamic search engine, you can create your own “tailor-made” trip combining the offers of over 500 airlines and more than 250,000 hotels.

The site offers other information, including tips and content generated by the user, thanks to the collaboration with Trip Advisor.

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Crocierissime.it

Crocierissime is the first Italian website that specializes in booking cruises. Formed in 2010, Crocierissime allows you to book cruises with the largest Italian and foreign companies amongst which are Msc Crociere, Costa Crociere, Norwegian Cruise Line, Royal Caribbean, all over the world, from the Caribbean to Northern Europe.

A state-of-the-art platform, being the only oneA state-of-the-art platform, being the only oneto integrate itself with companies inorder to ensure on real-time both availabilityand the best prices on the market.

Crocierissime.it also operates in the Frenchmarket on the website Bravocroisieres.fr.

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2spaghi.it

2spaghi is the first community specializing in restaurant reviews in Italy, and also offering the opportunity to book directly online.

With 2 million unique users every month and over 50 thousand restaurant reviews, 2spaghi is a social platform that allows food lovers and restaurateurs to share, food lovers and restaurateurs to share, review and comment on their favourite restaurants, as well as booking them from the website, mobile version or the apps.

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Hotelyo.com

Hotelyo.com is the travel club for those who have a passion for searching for luxury holidays.

Hotelyo offers its members the possibility to book holidays, hotels and higher quality resorts, as well as special events in different parts of Italy and the world, through dedicated flash offers and careful selection.dedicated flash offers and careful selection.

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Volagratis PRO, Volagratis BIZ, Rumbo Negocios

Designed for travel agencies, Volagratis PRO offers a free unique and professional system to operators within its sector, which allows them to utilize specific payment facilities and be privy to important advantages for those “in the field”.

Volagratis BIZ offers a system that responds to the needs of any agencies

who would like to reduce the costs of business travel whilst at the same timewho would like to reduce the costs of business travel whilst at the same time

maintaining a high standard of quality and professionalism.

Rumbo Negocios is the new line of business focused on supporting the smaller and medium-sized companies and professionals when travelling for work purposes, saving up to 30% on their business trips.

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Page 24: The Bravofly Rumbo Groupnl.staticroot.com/nl/pressoffice/2013 Presentations... · 2013-05-10 · In November 2012 the Group acquired Rumbo, the largest online travel agency in Spain,

Prezzibenzina.it

Prezzibenzina is an online platform for monitoring fuel prices at individual petrol stations in Italy.

Prezzibenzina is also a free app available for iOs, Android, BlackBerry 10 e Windows Phone allowing users to locate the cheapest petrol station in their vicinity and share the fuel prices, continually keeping the website up-to-date with useful keeping the website up-to-date with useful information for drivers.

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Page 25: The Bravofly Rumbo Groupnl.staticroot.com/nl/pressoffice/2013 Presentations... · 2013-05-10 · In November 2012 the Group acquired Rumbo, the largest online travel agency in Spain,

Parchigratis.it

Parchigratis.it is the site of the Bravofly Rumbo Group dedicated to fun. On the site it is possible to organise a trip inone of the best amusement parks in Italy,combining the entrance ticket with thebooking of a hotel. Perfect for the family as well as friends andcouples, Parchigratis.it is the latestinnovative product to be added to theinnovative product to be added to theportfolio of the Bravofly Rumbo Group andis dedicated to those who want to have funwithout spending a fortune.The innovative system allows the user tocombine the best solutions of park + hotelat the most convenient price.

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Vivigratis.com

Vivigratis.com is the site that compiles all

the deals and offers of purchasing

groups and other commercial operators,

presenting them in a uniform manner all on

one site.Users can customise the homepage andnewsletter according to their personalpreferences and tastes. This way they canpreferences and tastes. This way they cankeep an eye on the best offers from aspecified city without having to checkthrough the numerous offers published everyday.

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Bravofly Rumbo applications

All the services of searching, comparing and booking flights are also available on your mobile and tablet.

In the iTunes App Store you can download the Bravofly application for the iPhone and iPad, which in a short space of time allows you to search, use filters, look at all the details and complete the booking in a simple and secure way.

The application is also available for the Nokia phone in the Ovi Store and for the Android from the Market.

February 2012 saw the release of the new applications, VolagratisPlus and Bravofly Flights Plus, exclusively for the iPhone, iPadand iPod. This latest app comes more complete with more functionsand it is possible to search and book flights, follow their progressusing flight status and receive a €20 voucher upon download.

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Social Network of Bravofly Rumbo

The Bravofly Rumbo Group talks openly with all its users, even on the social networks.

The Facebook Volagratis page is today the meeting place for over half a million people (fromclients to those with a passion to travel or general users) to share their experiences, discover thelatest news from Volagratis and receive and book exclusive offers for fans.

Facebook fan pages for Bravofly are also available for a number of the other countries in whichthe Group is present.

Together with the fan pages of 2spaghi.it, Crocierissime.it, Prezzibenzina.it and Hotelyo.comon Facebook and on other social networks such as Twitter, Google+, Pinterest, Flickr,Foursquare and Linkedin, the social community of the Bravofly Rumbo Group amounts tomore than 700,000 people.

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Osservatorio Volagratis

The Osservatorio Volagratis is the research centre of the Bravofly Rumbo Group which conducts research into the online tourism sector with the aim of providing an overview of trends of the new ways of travelling for Italians.

Set up in 2004 as a result of the need to analyse the low-cost phenomenon, today the Osservatorio Volagratis provides analysis and up-to-date insights, based on the 26 million searches made each month for flights, package holidays, cruises, hotels and restaurants on the sites of the Bravofly Rumbo Group.

Articles from the Observatory can be found at the following address:

www.osservatorio-volagratis.com

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