Date post: | 26-Jun-2015 |
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The Bridging agencyCG ARTWORX THOUGHT LEADERS DISCUSS KNOWLEDGE TRANSFER SPECIALIZATION
CG ARTWORX IS A DIVISION OF COCOON GROUP
Working for a variety of clients from the worldʼs leading companies as well as leading regional and local players, Cocoon Group is an award-winning branding and design agency with offices in Moscow, Prague, Bucharest, and (through our sister company, Mountain Design) The Hague.
SEE FURTHER, DELIVER MORE.
Packaging print related processes: stages of packaging creation that take
place between the completion of design and actual printing, typically
comprised of (but not limited to) Artwork, Reprography, and color
proofing. Also known as artwork and repro, pre-media, and pre-press.
15% to 25%of time spent on:
Coordinating files Phone calls and emails Checking data Re-checking data Attending print supervision Uploading Checking project status Collecting project specifics Chasing suppliers for updates and status Travel time Checking financials
Someone must hold all of the knowledge of brand requirements, print processes, and data formats
Knowledge transfer specialistA technically savvy, workflow-optimization house responsible for quick, seamless turnaround as branded product moves from one stage to the next.
Knowledge transfer specialistA technically savvy, workflow-optimization house responsible for quick, seamless turnaround as branded product moves from one stage to the next.
PLANNING STRATEGY DESIGN ARTWORK PROTOTYPING REPRO PRINT
5 essential characteristicsof a bridging agency (knowledge transfer specialist)
The bridging agency should improve the cost effectiveness of the whole process, from planning to print
1
Measuring ʻeffectivenessʼ
“There are numerous overlapping or unclear responsibilities in the
chain that cause inefficiency and drain cash.
The bridging agency should clear that up right away.”
Andre De Koning
Should be keeper of all knowledge2
At the minimum, keeper of all knowledge of print related processes
This insulates clients not only from suppliers, but even their own employees
“We have seen cases where a brand manager will fall ill and
no one in the company knows whether data is at the design
agency or the print-house.”
Monika Jevocinova
Expert in all print techniques, technologies and substrates
3
Pay based on efficiencies and speed of movement between stages
4
Totaltransparency5
Agency must provide more transparency, otherwise they will be seen as just another cook in an already crowded kitchen
“The largest budget in the packaging area is pre-press, and yet this is essentially a black hole
for most clients. ̓
Andre De Koning
How CG Artworx already ʻdeliversʼ on the bridging agency promise…
Maximizing efficiency through the centralization of core processes is the basis of our Smartworx document management and workflow management tools.
Innovation and optimization opportunities for technologies and processes are exploited through CG Artworxʼs technical and regional experience.
KPI reporting and benchmarking help CG Artworx manage and optimize the crucial and expensive steps between design and print.
For more information, please contact
CG ArtworxU Pruhonu 13/800 | 170 00 Praha 7 | Czech Republic Phone: +420.222.998.590 | Cell: +420.724.723.193
Additional knowledge and resources on optimizing Packaging Print Related Processes can be found at
WWW.CG-ARTWORX.COM
MOSCOW PRAGUE BUCHAREST THE HAGUE
A division of Cocoon Group www.cg-eu.com