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Leading adviser on M&A and fundraising to the global marketing, technology and healthcare sectors THE BULLETIN: ISSUE 71 Intelligent Automation ALSO IN THIS ISSUE: e Healthcare Industry: Primed to profit from AI and Machine Learning e Year of “Better” Cybersecurity Women in Leadership Positions within the Healthcare Sector
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Page 1: THE BULLETIN · robots, or ‘bots’ to automate a repetitive process in an organisation. It works by ingesting data from multiple sources and systems that ‘learn’ how to replicate

Leading adviser on M&A and fundraisingto the global marketing, technologyand healthcare sectors

THE BULLETIN:ISSUE 71

IntelligentAutomation

ALSO IN THIS ISSUE:

The Healthcare Industry: Primed to profit from AI and Machine LearningThe Year of “Better” Cybersecurity

Women in Leadership Positions within the Healthcare Sector

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ABOUT RESULTS INTERNATIONAL

MARKET SECTORS

MARKETING TECHNOLOGY HEALTHCARE

Results International has been providing independent M&A,

fundraising and corporate finance advice to entrepreneurs,

corporates and investors in our sectors for over 25 years.

With offices in Europe, the Americas and Asia, we are

specialists in cross-border transactions.

Our focus reflects the dynamic

transformation of the sector in recent

years, covering all areas of marketing

including digital transformation,

customer engagement, content,

search, social, data and media.

Results International Group LLP is Authorised and Regulated by the Financial Conduct Authority. This document is intended for use by professional clients only.

Our expertise spans all areas

of technology including enterprise

software, technology services,

cybersecurity, marketing and

commerce software and healthtech.

Our experience covers both

healthcare and life sciences, and

includes healthcare comms and

consulting, healthtech, CROs and

CMOs, as well as pharma, biotech

and medtech.

www.resultsig.com2

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IN THIS ISSUE...

6-9

10-11

12-13

14-17

18-19

20

THE ROUTE TO INTELLIGENT AUTOMATION: OPTIMISING ENTERPRISE PERFORMANCEBY MARK WILLIAMS

WOMEN IN LEADERSHIP POSITIONS - HEALTHCAREBY PETRA MILKOVIC

MARKETING AUTOMATION ON THE RISE IN A VIBRANT Q1 FOR M&ABY PAUL GEORGES-PICOT

THE YEAR OF “BETTER” CYBERSECURITYBY CHRIS LEWIS

THE HEALTHCARE INDUSTRY: PRIMED TO PROFIT FROM AI AND MACHINE LEARNING BY KUNAL KADIWAR

ENTERPRISE SOFTWARE GROWTH DRIVING DEMAND IN TECHNOLOGY SERVICESBY MAURICE WATKINS

3

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NEXT15London, United Kingdom

www.resultsig.com4

has been acquired by

Hospira, a Pfizer company, has divested its UK

compounding business to

has been acquired by

has been acquired by

has been acquired by

ACCENTURENew York, United States

BOMGARGeorgia, United States

HEWLETT PACKARD ENTERPRISE

California, United States

BAXTERIllinois, United States

BRUKERMassachusetts, United States

LIVINGBRIDGELondon, United Kingdom

has made an investment intohas been acquired by

TOTALDEAL

VALUE*

US$1.5BN

OVER US$100M

MULTIPLEDEALS

* based on Results deals over the last 24 months

OUR ACCESS TO INTERNATIONAL BUYERS IS UNPARALLELED

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GHO CAPITALLondon, United Kingdom

www.resultsig.com 5

has been acquired by has been acquired by a

Tier-1 CRO

has acquired

RECIPHARMStockholm, Sweden

CANCOMMunich, Germany

DENTSUTokyo, Japan

DIMENSION DATAJohannesburg, South Africa

has been acquired by

F-SECUREHelsinki, Finland

OVER US$100M

OF OUR DEALS ARE

CROSS BORDER

80%

has been acquired by

has divested its Holmes Chapel manufacturing site to

has been acquired by

OUR ACCESS TO INTERNATIONAL BUYERS IS UNPARALLELED

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THE ROUTE TO INTELLIGENT AUTOMATION: OPTIMISING ENTERPRISE PERFORMANCE

“Intelligent Automation

is the goal – an enterprise

where processes are not

only automated, but

leverage and interact with

Artificial Intelligence

(AI) technologies to

drive smarter, real-time

decisioning that optimises

enterprise performance.”

.......................................................

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www.resultsig.com6

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www.resultsig.com 7 www.resultsig.com

Over the past few years RPA has been

disrupting this model, enabling organisations

to instead deploy software that uses software

robots, or ‘bots’ to automate a repetitive process

in an organisation. It works by ingesting data

from multiple sources and systems that ‘learn’

how to replicate a process. This minimises the

requirement for human interaction, reduces

time-taken to perform tasks, increases speed

of processing and operates 24/7.

Humans are therefore able to be released from

laborious manual processing tasks and can be

upskilled to either monitor the robots, focus

on analysis rather than data-entry, or indeed

deploy their time more impactfully elsewhere

in an organisation. The reality though, is that a

near-term ‘benefit’ of RPA software is not only

speed and time-saved, but also a reduction

in employee numbers, enabling companies

to make substantial cost savings (with many

corporates measuring both productivity gain

and annual savings as measures of success),

driving both internal efficiency but also

profitability.

Organisations are currently in the throws

of mapping processes for RPA – and

implementing bots from the front to back end

of their businesses. The financial services

industries are as expected, the most advanced

– however this is truly a software with use

cases across all industries, from automotive

to manufacturing to healthcare and the public

sector. Across these large global enterprises,

the number of potential processes that could

be automated can run into the thousands and

with one ‘bot’ per process, that’s a vast market

opportunity.

All of this is partly why the core software

vendors – UiPath, BluePrism and Automation

Anywhere, the three largest players – have

been enjoying huge valuations in their recent

fundraises with all of them reaching ‘unicorn’

status.

However, these valuations are not just

reflective of the nearer term market

opportunity. With the pace of adoption, many

enterprises will have substantially progressed

their RPA implementation programmes in the

next few years with industry commentators

forecasting the value of the RPA market to be

worth c.$3bn by 2021. Therefore, in order to

justify sky-high valuations, the business case

for these software providers needs to be about

so much more. UiPath’s latest valuation alone,

was over 2x the estimated value of the entire

market in two years’ time.

As a result, software vendors will need to think

way beyond the current use case of their bots.

RPA is seen as only the initial step to creating

an intelligent enterprise. It’s a critical first-step

to intelligent automation and critical for digital

transformation but doesn’t digitally transform

process all on its own. The Intelligent

Automation roadmap for an organisation

is therefore key – only by combining RPA

with dynamic workflow, AI/machine learning,

natural language processing, chat-bots (to

name a few), organisations will then be able to

automate, end-to-end, critical decision making

and customer interaction. Bots that replicate

and automate low-level tasks are one thing,

but these vendors are going to need to create

sophisticated, intelligent, hyper-connected

bots that go beyond the mundane and drive

genuine intelligent decisioning.

Automation has become a core strategic priority for almost all enterprises, seeing the need to compete in a digital-first economy with streamlined, connected operations that drive greater value from internal resources. Intelligent Automation is the goal – an enterprise where processes are not only automated, but leverage and interact with Artificial Intelligence (AI) technologies to drive smarter, real-time decisioning that optimises enterprise performance.

A redefinition of the Future of Work – how

humans interact with technologies and

performance is enhanced by the use of

robotic software and AI technologies. It’s an

initiative that is high on the C-Suite agenda

and the ecosystem that surrounds Intelligent

Automation is growing incredibly fast, with

software and services players alike achieving

very high valuations in their fundraising and

M&A activity.

Robotic Process Automation (RPA) – the first step on the route to Intelligent Automation

Up until a few years ago, Business Process

Outsourcing, using third party providers with

large operations (people) in off-shore markets

to manage low-level processes, was a key

part of an enterprises’s efforts to relieve the

cost burden (e.g. data capture and processing

/ call centres) from undertaking substantial

amounts of manual tasks. ............................................................ ............................................................ ...........................................................

SELECTED RECENT VALUATIONS OF THE LARGEST RPA SOFTWARE VENDORS

US$7 BILLIONIMPLIED VALUATION

US$1.7 BILLION(1)

ENTERPRISE VALUE

US$2.6 BILLION IMPLIED VALUATION

PUBLIC (AIM: PRSM)

US$550 MILLIONTOTAL FUNDS RAISED

(1) As at 17/05/2019

US$1 BILLIONTOTAL FUNDS RAISED

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Additionally, traditional BPO’s are building automation teams, for two key reasons – 1) their own business models are being increasingly disrupted by intelligent automation so they need to defend against revenue erosion by owning this capability and dealing with the significant internal backlog that would benefit from intelligent automation adoption and 2) most have established digital consultancies enabling them to cross-sell higher value services to their large enterprise client bases.

Of course, given the truly global nature of

the opportunity and the substantial growth

available in the market right now, M&A is seen

as an effective route to acquiring immediate

scale and capability in this multi-billion-dollar

market and buyers are willing to pay premium

prices.

Results International advised the shareholders

of Symphony Ventures on its sale to SYKES

Enterprises, which acquired the business

for a compelling 2.0x forecast calendar year

2019 revenues (the deal closed in October

2018, 15 months before this was realised).

The level of talent that organisations currently

have available is far below the demand for

automation services, so we certainly envisage

consolidation continuing in an effort to capture

available revenues and market share.

In the software ecosystem, below the three largest vendors, UiPath, Automation Anywhere and BluePrism we see a lot of consolidation potential. UIPath and Automation Anywhere may well join Blue Prism on the public markets with a high valuation IPO (a likely potential exit route for their backers who have invested at very high valuations), however we can see how other vendors, – Softomotive, Thoughtonomy and Workfusion to name a few, could be interesting targets for consolidation, potentially by the large diversified enterprise software vendors which could naturally see automation technology as a key connector across all of their vertical and horizontal offerings. These smaller rising stars, which have perhaps been a little more conservative with their funds raised, could be highly attractive and valuable targets.

There is also a growing set of vendors which have developed software for helping enterprises manage the human to bot interaction or providing bot ecosystem optimisation solutions for organisations that have a large estate of bots deployed across their enterprise that we envisage being key rising stars in the market as it starts to mature.

We are extremely excited about this very fast-growing market that is truly changing the face of the enterprise. If you are interested in discussing this further – please do get in touch.

M&A in the sector

As the major software vendors focus on

fundraising and organic growth, much of the

M&A in the sector has been focused on the

services ecosystem that surrounds RPA and

Intelligent Automation. Many automation

consultancies are experiencing comparably

high levels of growth when compared to

the software vendors, and are playing a

pivotal role in helping organisations identify

potential processes for automation, create

structured data-sets that can drive the bots

and implement the RPA software itself. As

is typical, the software vendors are focused

on recurring licence revenue and high gross

margin business models to support their lofty

valuations and are reliant upon consulting

partners to sell and successfully deliver their

bot implementations.

Horses for Sources, an industry analyst,

estimates that the services element of the

RPA market is c.3x greater than the annual

software market size.

As automation is such a key part of the

digital transformation story, there is a large

ecosystem of consultancies, including IT

consultancies and accounting firms, building

Intelligent Automation practices that will

enable them to ensure they are able to capture

the ‘automation’ slice of the substantial digital

transformation budgets. ........................................................................................................................ ............................................................

Mark WilliamsE [email protected]

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(1) Mergermarket estimate(2) Results International acted as exclusive financial advisor to Symphony VenturesSources: Press releases, Capital IQ, Mergermarket, 451 Research & Results analysis

..........................................................................................................................................................................................

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..........................................................................................................................................................................................

..........................................................................................................................................................................................

........................................................

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“M&A is seen as an

effective route to

acquiring immediate

scale and capability in

this multi-billion-dollar

market”

DATE TARGET BUYER ENTERPRISEVALUE

SOFTWARE/SERVICES

US$17m(1) SOFTWARENOV 18

US$8m SERVICESMAY 17

US$1,350m SOFTWAREMAY 17

US$74m SERVICESDEC 16

US$52m SERVICESAPR 16

- SERVICESAPR 17

US$70m SERVICESOCT 18(2)

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10 www.resultsig.com

other key industries (Tech - 26%, Financial

Services - 46%). Despite their buying power

and workforce influence, the number of women

in top leadership positions is discouragingly low.

If we look at women in pharma for instance,

the gap is even higher. Although we are very

pleased to see many of our big pharma clients

and friends at the forefront of the gender

equality line, the fact that women account for

only 25% of leadership teams and that there

is only one female CEO among the top 10

pharmaceuticals (by revenue), demonstrates

that we still have a long way to go.

The question arises - why is this? First of all,

let’s make one thing clear - this is not only an

issue in the healthcare industry. The gender gap

in business is well documented yet countless

studies show that women outnumber men in

college. They are well educated, talented, and

just as hard working as their male counterparts;

yet the percentage of chief executives of global

Fortune 500 companies is just under 5% and

nearly a quarter of FTSE 350 companies have

no women on their executive committees (Exec

Pipeline, Women Count 2018).

Given there are so many talented female

chemists, biochemists, biologists, physicians

and physicists already in the sector, one can

conclude that there is no tangible barrier for

women when it comes to workplace entry.

However, when it comes to advancement - the

obstacles seem to be immense; whether it is the

pay gap, unconscious bias, micro-aggressions,

or childbearing. Correlated with advancement,

it is evident that as women move up the ranks

- the resistance, discrimination, and isolation

increase as well.

Why should companies be worried

about a lack of women in pharma?

On paper, gender inequality is a long list of statistics showing the imbalance of power between men and women. In reality, gender inequality is a major issue that affects not only the lives of individual men and women but stunts economic growth and innovation,

The pharma industry has changed dramatically in recent decades, not only in terms of the vast strides that have been made in science, but also in terms of the leadership landscape. In the 1970s, it was highly unlikely that a woman would be running one of the world’s largest pharma companies, and today we have Emma Walmsley at the helm of GSK.

According to Oliver Wyman, ‘Women in

Healthcare Leadership 2019’, women in

healthcare represent 65% of the workforce - a

significantly higher ratio when compared to

........................................................................................................................ ...........................................................TOTAL NUMBER OF MALES VS. FEMALES IN LEADERSHIP ROLES

Total number of males vs. females in leadership roles, 2018. Graph from Assured Pharmacy, Who, What, Why, Where, When? The Pharmaceutical Top 10, Gender Diversity in Leadership (14 November 2018)

WOMEN IN LEADERSHIP POSITIONS WITHIN THE HEALTHCARE SECTOR

“Women in healthcare represent 65% of the workforce”............................................................

............................................................

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creative solutions to intractable problems, and ultimately better financial outcomes.

How can we expand diversity?

There’s reason to be hopeful. A focus on those unconscious beliefs and perceptions that drive instinctive behaviour can activate and change mindsets and actions. Many organisations have started to actively address the issue of unconscious bias but this is just the start.

To create transformation that lasts, organisations must make non-gender biased behaviours habitual. The UK Government in 2015 supported an initiative to target having 33% of female representation on FTSE 350 boards, which was outlined in response to the Davies Report publication on the approach to increase representation of women on FTSE 100 boards. As a response to that target, some UK companies are already actively promoting split childcare leave - allowing partners to split the 12 months maternity leave between them; others are even introducing “reconnecting programmes” of support to get women back into the workplace after an extended break. Nordic countries, led by Iceland, have been consistently standing out in the World Economic Forum’s annual Global Gender Gap Report which measures how well countries are doing at removing the obstacles that hold women back. Norway became the first country in the world to introduce a gender quota for publicly listed company boards. And while patterns across these Nordic countries vary, policies such as the mandatory paternity

leave in combination with maternity leave;

generous, state-mandated parental leave

benefits provided by a combination of social

insurance funds and employers; tax incentives

and post-maternity re-entry programmes make

the Nordic countries’ approach a useful role

model and valuable benchmark.

Companies like Lilly are also a great example

of active work on gender equality. Its Chief

Diversity Officer, Joy Fitzgerald, successfully

reported that their “extra mile” approach,

where they have commissioned a third party

to identify barriers and actively work on ways

to improve gender equality, led to a 3% global

increase of women leaders within the company

in just one year and then an 8% increase in

revenue - coincidence or not?

We already know what the future workplace

should look like, and it is now time to make

it a reality. There is no quick fix - cultural

change takes time. Great strides have been

made to remove the barriers for women when

it comes to workforce entry in the healthcare

sector, but the job is not done. The gradient of

change must remain steep, and a pro-active,

concerted and dedicated effort must be made

by the industry to shrink the leadership gap for

women. This has to be done not because of

the statistics, but because in the long run it will

be shown that shrinking the leadership gap is

profitable for companies, beneficial for society

and most importantly - it’s the right thing to do.

Petra MilkovicE [email protected]

along with hindering social development. As a testament to this fact, the United Nations even named gender equality as one of the Sustainable Development Goals as part of the “2030 Agenda”.

But why should corporates be worried about the issue?

Studies have shown that gender equality provides numerous economic benefits to corporates. A PIIE Report concludes that an increase of women in corporate leadership teams to 30% correlates to 1% increase in net margin, which translates to a 15% increase in profitability. Moreover, Credit Suisse revealed that companies with women in leadership positions report 19% higher return on equity and 9% higher dividend payments. Remarkably, no matter how the data is manipulated, in any event increasing female leadership is unquestionably positive for companies, leading us to one important conclusion: The diversity in corporate leadership is a key factor in improving profitability - it makes teams question their default assumptions in a way that produces better outcomes - more innovation, more ............................................................ ............................................................ ...........................................................

“Because essentially, gender equality is not just the right thing to do, it’s the smart thing to do.” ............................................................

............................................................

...................................................

“We already know what

the future workplace

should look like, and it

is now time to make it

a reality.”

...................................................

11

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As 2019 gets underway, marketing sector M&A continues to surge off the back of high growth in 2018. The high deal activity of 2018 was driven by the continued emergence of new buyers and private equity interest in the sector, as well as the ongoing requirement for in-demand skills in areas such as technology, programmatic, content and analytics.

The Results International infographic is produced every quarter by our team of marketing and technology sector specialists who have been tracking the data since 2014. In recent years, marketing has become increasingly a tech-enabled sector. As the gap between marketing and sales continues to narrow, we have restructured our 2019 marketing sector M&A and trends report to reflect the evolution of the industry. In addition to analysing recorded marketing services transactions, our report now includes all global deals in martech(1) and adtech(2).

M&A activity in the marketing industry in Q1 19 grew 4% compared to Q4 18 which was a record quarter, and 35% compared to Q1 18. This growth is increasingly driven by technology enabled companies. Of the 391 transactions

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133

105

JANUARY FEBRUARY MARCH

391

Q1

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20

30

40

50

60

70

80

90

100

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140

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www.resultsig.com

completed in Q1 this year, 41% (162 deals)

were in the marketing and advertising

technology space (versus 34% in Q4 18).

Publicis Groupe’s announcement of its

potential acquisition of data driven marketing

agency Epsilon is a prime example of the

transformation the industry is - and has been

for some time - undergoing. If the deal comes

to fruition, it will be cited as one of the marketing

industry’s biggest ever takeovers.

The proposed cash consideration of £3.45 billion

makes it larger than the £2.5 billion Publicis paid

for Sapient in 2014 and comes close to Dentsu’s

£4 billion acquisition of Aegis Group in 2012 and

WPP’s £5 billion buyout of Young & Rubicam in

2000(3). Having a well-built tech stack is nothing

new in the marketing sector but it is continually

becoming more commonplace and “everyone

is starting to understand that creativity and

technology are fusing,” said Publicis Groupe

CEO Arthur Sadoun.

Marketing services deals totalled 229 in Q1;

representing a minor 8% decrease on the

previous quarter but a 22% increase on the

same period last year. By comparison, martech/adtech deals in Q1 were 28% higher than in Q4 2018 and 56% higher than a year ago.

Whilst, private equity firms have been active in acquiring marketing services businesses in previous quarters, the inclusion of marketing and advertising technology companies has led to an increase in the number of PE backed deals reported (88 deals in Q1, 23% of the total volume). Private equity activity has been driven by buy and build strategies as illustrated by the acquisition of US listed data analytics software company Attunity by Qlik Technologies (backed by Thoma Bravo) for US$560 million. This deal was one of the largest disclosed deals this quarter and follows Qlik’s acquisition of Crunch Data in January.

MARKETING AUTOMATION ON THE RISE IN A VIBRANT Q1 FOR M&A

Of the eight most active buyers in Q1, four were private equity and four were strategic. Alpine SG, a portfolio company of Alpine Investor was the most active buyer - by number of deals - in Q1 2019 merging no less than six martech businesses into a newly created dedicated entity “ASG MarTech”.

It was followed by Dentsu with five acquisitions, all within the advertising services space, and the only holding company to make the top buyers list this quarter – the first time Results’ quarterly M&A infographic has seen only one holding company make it onto its top buyers list.

Within marketing services, integrated/full-service agencies and UX/design continue to constitute the majority of targets, collectively representing 53 transactions or 55% of advertising services activity. Integrated offerings with a full-funnel proposition (both brand agencies and performance agencies) and the ability to build and activate experiences at scale continue to be attractive to acquirers.

A few examples of this include the acquisition of UK based JJ Marketing by Gravity Global and the acquisition of in-house agency Oliver by mid-market holding group You & Mr Jones in January. This deal further illustrates the need for agile and multi-disciplinary teams working on client premises.

Our analysis also shows that Accenture, which made three acquisitions in March and a further two in the first week of April, continues to lead the consultancy pack when it comes to M&A activity in the sector. Its recent acquisition of

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05

03

03

0303

03

03

06DISCLOSED DEAL VALUE

Q1 2019

US$4.3 BILLION

“everyone is starting to

understand that creativity

and technology are fusing...” ............................................................

............................................................

TOTAL DEAL VOLUMES

TOP BUYERS Q1 2019

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Paul Georges-PicotE [email protected]

Droga5 follows three smaller acquisitions in March -?What If!, Hjatelin Stahl and Storm Digital - the last two based in the Nordics.

Because of its profile and client roster Droga5 was going to be a big prize whoever the buyer. Accenture has been openly pursuing a strategy of building a stronger creative capability in recent years and this deal makes perfect sense.

Accenture’s Nordic deals also highlight its continuing eagerness to acquire talent and expand its footprint regionally. The acquisition of Spanish creative agency Shackleton in April 2019 is yet more evidence of this.

North America was the most active region in Q1 2019 with 175 deals. It was followed by Western Europe, accounting for 24% of all deals this quarter. The UK is still seeing a significant amount of activity with 47 companies acquired. This is a slight decrease on the last quarter but an 81% increase on the same time last year, mainly driven by the rise in technology deals.

Marketing Technology activity is very much on the rise; the strong revenue visibility and high gross margins that characterise these

companies makes them particularly attractive to both financial investors and strategic buyers. The gap between the number of marketing services and technology deals is likely to continue to narrow in the future.

Nearly half (48%, 76 deals) of the technology transactions in Q1 were acquisitions of marketing software companies. These were driven by, on the one hand, the growth in marketing automation, identity, and

visualisation tools (collectively 33 transactions), which suggests that single customer view and marketing orchestration are the main obstacles to marketing success; and, on the other hand, by 27 transactions in content and social marketing, highlighting the continued blurred lines between content (including user generated) and marketing.

The first quarter of this year even saw left-field buyers acquiring personalisation and omnichannel marketing capabilities, such as McDonald’s acquisition of Dynamic Yield for

US$300 million in an effort to build an ‘Amazon-style personalised online experience’.

Every quarter, the ability to fuse creativity and technology is becoming more and more relevant as marketing continues to deliver on the promise of getting more products off the shelf with the ‘zeitgeist capabilities’ being identity resolution and the ability to build upon it to activate omnichannel experiences as a service.

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UNITED KINGDOM47

EASTERN EUROPE06

WESTERN EUROPE94

SOUTH AMERICA12

NORTH AMERICA175

MIDDLE EAST09

APAC43AFRICA05

132 CROSS BORDER

38

34

21

Advertising & Creative Agencies

Marketing & Sales Technology

Events & PR

Content Production & Management

eCommerce Technology

96AdTech

76

34

“the ‘zeitgeist capabilities’

being identity resolution

and the ability to build upon

it to activate omnichannel

experiences as a service.”............................................................

............................................................

............................................................TOP MARKETING SECTORS Q1 2019

ADVERTISNG & CREATIVE

Performance marketing

Full service and integrated

agencies

Brand marketing

Creative agencies

Tech expert teams

6

8

9

15

53

Social media marketing agencies

5

MARKETING & SALES

TECHNOLOGY

MMMMMMMMAMAMAMAMAMAMAARARARARKETING & SALES

TTTTTTTETETECHNOLOGY

7696

Other

16

27

Content and social marketing

platforms

Marketing automation

& CDPs

33

ADVERTISNG & CREATIVE

Performance marketing

Full service and integrated

agencies

Brand marketing

Creative agencies

Tech expert teams

6

8

9

15

53

Social media marketing agencies

5

MARKETING & SALES

TECHNOLOGY

MMMMMMMMAMAMAMAMAMAMAARARARARKETING & SALES

TTTTTTTETETECHNOLOGY

7696

Other

16

27

Content and social marketing

platforms

Marketing automation

& CDPs

33

ADVERTISING & CREATIVE AGENCIES Q1 2019

MARKETING & SALES TECHNOLOGY Q1 2019

GEOGRAPHICAL SPLIT OF TARGETS Q1 2019

13

“Marketing Technology

activity is very much on

the rise; the strong revenue

visibility and high gross

margins that characterise

these companies makes

them particularly attractive

to both financial investors

and strategic buyers.”

Footnotes:(1) Martech defined as sales & marketing technologies, ecommerce technologies, websites creation & optimisation (2) Adtech (defined as search and advertising technologies). (3) Accounts for inflation. Total Enterprise Value as of 31/3/19. Source: Capital IQ

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2018 was an interesting year for the cybersecurity sector with valuations at their highest since 2016, as a wave of inorganic growth surged. The sector shares many traits with other B2B software markets - it’s growing well, innovating rapidly, and is experiencing strong valuations and record M&A activity. 

The fundamental difference with other sub-sectors though, is that there is an additional external adversary to deal with; not just a competitor but a malicious actor, trying to subvert or break the security infrastructure to steal data, move money, deny service or otherwise cause mayhem. Consequently, the industry sells on a heady mix of fear (well-grounded) and hope (some better grounded than others).

As we forge ahead, into the fourth industrial revolution and the profound opportunities that come with it, cybersecurity has quickly become one of the most important issues on business leaders’ minds. This sentiment was palpable at the RSA conference this year where the theme was simply to be “better” - better solutions, sharper algorithms, more sophisticated machine learning but also generally just being better at making cybersecurity a top priority across industries. There was clear recognition that (i) the industry needs to up its game against

increasingly strong, well organised, and well-funded criminal gangs and nation state actors, and (ii) that organisations, large and small, need to improve their overall security stance.

Further high-profile breaches in 2018 including T-Mobile, Quora, Google, and Orbitz, have driven demand for innovative technologies that prevent or mitigate against highly complex business-critical cyber risk. The increase has also been driving M&A activity, and 2019 started out strong with 47 deals completed in Q1, closely aligning with our global security share price index growing 22% over the quarter. We expect the market to continue to reward cybersecurity firms, especially those able to mitigate the biggest organisational risks such as Identity and Access Management, with vendors CyberArk, SailPoint and Okta trading at a median valuation of 9.9x revenue. Another leading player in the space, Ping Identity, will be taking notice as it plans its own IPO later this year.

How many significant cyber breaches will there be in 2019? And how will the M&A landscape look as a result? This remains to be seen but there are some key trends to note:

1) Threat intelligence: cybersecurity professionals are calling out for “better” threat intelligence platforms that give them rich and granular data to interrogate, reducing uncertainty for their businesses. Venture capitalists globally, are backing and will continue to back the need for greater threat intelligence as they invest heavily into start-ups innovating in the

THE YEAR OF “BETTER” CYBERSECURITY

space. In order to prioritise scarce resource to detect and remedy issues, threat intelligence is being used to identify and focus on the biggest potential business-risks.

2) Artificial intelligence: a marketing buzzword two years ago, is now commonly being deployed into specific value-add use cases. However, all the vendors are short of talent and use-case specific capability however, and many are seeking to add these through acquisition. Of particular note is the use of AI and machine learning techniques to better triage the firehose of alert data coming out of threat intelligence and Security Information and Events Management (SIEM) systems, to enable Security Operations Centre (SOC) analysts to be a lot more focused on high-threat items.

3) Managing identity and privilege remains key: identity theft is a key threat vector and none is more dangerous than those in privileged positions (system administrators, payments processing teams etc.) 2018’s roll-up of BeyondTrust, Bomgar, Avecto and Lieberman into a scaled, broad-line player (in which Results International advised Avecto) to challenge CyberArk for leadership in this space is meaningful and we expect further consolidation ahead in this area.

4) Zero Trust: cloud security solutions which eliminate the idea that internal

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“Cybersecurity has

quickly become one of the

most important issues on

business leaders’ minds.”

........................................................

........................................................

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Chris LewisE [email protected]

players are trustworthy, are at the top of enterprise C-suite boardroom conversations. 90% of organisations feel vulnerable to inside attacks due to excess access privilege, an increasing number of devices with access to sensitive data and the increasing complexity of IT, (according to the CA Technologies Insider Threat Report 2018). The largest vendors have begun addressing the issue; Symantec, for example, acquired Luminate earlier this year.

5) Back to the future - rebuilding on- premise capability: a number of vendors talk to us about building or re-building capability to deploy products on-premise or in a single-tenant private cloud in response to some larger customers - especially in financial services and government - expressing growing concern about the security of public cloud security infrastructure and containerisation.

6) Cybersecurity managed services: managed services are growing in importance within the space and not just for mid-market customers. Many product- focused vendors are talking about adding managed services to their endpoint detection and response (EDR) platforms, and Symantec notably announced its new managed endpoint detection and response offering at the RSA Conference this year. F-Secure was an early mover with this strategy and the intent to build a world-class services and managed services organisation played a key part in its acquisition of MWR last year (a transaction in which Results International advised MWR). The growing shortage of skilled cybersecurity professionals will continue to drive this trend in our view.

7) Skills shortage: the cybersecurity skills shortage is nothing new, however according to a survey by ESG at the end of last year, the problem is getting progressively worse. In its Global Survey of IT Professionals 2018-2019, cybersecurity skills topped the list - 53% of survey respondents reported a problematic shortage of cybersecurity skills at their organisation compared to 51% the year before and 45% the year before that.

As this trend continues, organisations will look to acquire businesses to fill the gap. A report delivered by Capgemini last year in 2018, Cybersecurity Talent: The Big Gap in Cyber Protection, found that the UK is home to 13% of the world’s cybersecurity talent, putting it in third place behind India and the US, and making it a key acquisition hub for buyers.

8) Consolidation: With the average large corporate deploying security products from over 70 different vendors there is tangible need for the industry and a real push from customers for more joined-up solutions from fewer vendors. This trend, coupled with the ever-changing threat landscape, will see larger security vendors acquiring for talent, innovation, and to enter new solution categories.

As the cyber risks of a connected world keep expanding and getting more threatening, the future of cybersecurity M&A is bright.

For more information on deal activity and valuation metrics, download the CyberScope from our website - our regular market update for the global cybersecurity space. If you’re looking for advice on future growth plans or the next phase of your company’s development, please do get in touch.

www.resultsig.com

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RSA key themes 2015 - 2019

The resurgence of protection (as opposed to detect and respond) from the next-gen endpoint protection vendors

UEBA (user and entity behavioural analytics) to add a new dimension to identifying anomalies and adding a layer of protection to identity beyond credentials

Machine learning as the panacea [AI techniques used by Black Hats now make it as much a part of the problem as the solution]

Identity and privilege as the key attack vector

Better solutions, sharper algorithms, more sophisticated machine learning

........................................................................................................................................................................................

2016

2017

2018

2019

2015

Each year the show brings a new marketing theme; in the five years we have been attending the key themes from the vendor community have, in our view, been:

Source: Cybersecurity Talent: The Big Gap in Cyber Protection [Capgemini Digital Transformation Institute survey, Digital Talent Gap; June-July 2017, N=230 cybersecurity talent employees.]

Cybersecurity talent by geography

Ind

ia

Fra

nce

Ge

rma

ny

Spa

in

Swe

de

n

Net

herla

nds

Italy

Uni

ted

Ki

ngd

om

Uni

ted

Sta

tes

16% 16%

13% 12% 11% 10% 9% 8%6%

CYBERSECURITY TALENT BY GEOGRAPHY

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THE HEALTHCARE INDUSTRY: PRIMED TO PROFIT FROM AI AND MACHINE LEARNING

Drug discovery: identifying promising drug molecules

With fully loaded costs per successfully commercialised molecule reaching US$2 billion, pharmaceutical companies are excited about the potential of AI to improve the identification of promising molecules at the earlier stages of the drug discovery and development process. Hence, reducing the necessity to make and screen a relevant subset of Active Pharmaceutical Ingredients, subsequently reducing the high attrition rates which are a key contributor to the escalating development prices and diminishing returns on R&D across the industry. Laboratory researchers are using AI and machine learning technology for heavy labour-intensive tasks such as target identification, drug design and compound screening, to reduce timelines and increase the likelihood of accurate identification. There are many examples where large pharma have used AI to successfully identify and accelerate new drug candidates: in May 2018, GlaxoSmithKline signed to collaborate with Cloud Pharmaceuticals on an AI-driven drug design program, whilst earlier that year Pfizer announced a collaboration

with IBM Watson’s to utilise their machine-learning platform to aid the discovery of new immunology targets.

Clinical trials: improving patient recruitment times

There are numerous areas within the clinical trial process where insights driven from AI and machine learning tools have the ability to implement revolutionary changes. From improving study design and decision-making, to real-time monitoring and patient recruitment, AI has the potential to process large pools of data at varying risk-points and highlight them early. Additionally, companies could have the ability to predict performance of certain trial sites, anticipate drop outs and even predict outcomes when AI is applied to real-world evidence data. Patient recruitment and clinical trial optimisation are two primary applications of AI use-cases.

Contract Research Organisations (CROs) typically provide development and support services to pharmaceutical and biotech companies during the clinical trial process. The patient recruitment process for clinical trials can be difficult and time-consuming for both

Artificial Intelligence (AI) and machine learning hold the promise of reforming the healthcare and life science industries. Generating and harnessing mass pools of data, the healthcare and life science industries are particularly primed to profit from the potential of AI, offering the unearthing of hidden insights in a world of unstructured data. Frost and Sullivan predicts that the health AI market, valued at US$600 million in 2014 will reach a high of US$6.2 billion by 2022.

The innovative analytics strategies behind AI and machine learning are increasingly having more impact on all stages of the life science industry and to a number of the basic processes in this sector. To name a few, the key laboratory, operational and clinical areas of which AI and machine learning are predicted to have a large impact, includes medical imaging analytics, drug discovery, clinical trials and clinical decision support.

“Laboratory researchers

are using AI and machine

learning technology for

heavy labour-intensive

tasks such as target

identification, drug

design and compound

screening...”

.......................................................

.......................................................

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quality of healthcare for people with mental

health conditions. Through the use of an

online, secure virtual therapy room which

patients can access through their computer

or smartphone, therapists are able to deliver

cognitive behavioral therapy to patients in

real-time through written conversations.

Ieso’s algorithms support an outcomes-driven

therapist allocation and scheduling system,

whereby they assign patients to therapists

most likely to delivery a meaningful clinical

outcome at the lowest cost. A key feature

of the app enabled by machine learning

technology includes the review of verbatim

transcripts, aiding mandatory therapist quality

control faster than face-to-face therapy.

Natural language processing analytics

enable real-time monitoring of therapist

protocol adherence and risk detection, whilst

providing guidance to the therapist in relation

to clinical decision support. Standard practice

is systemised and variation in treatment is

reduced, ultimately delivering better than

average recovery rates for patients.

In another development, the non-profit

company Sage Bionetworks has launched

the AI-empowered mPower app, a free,

2-year mobile research study with the goal of

understanding the progression of Parkinson’s

Disease. Unlike many other conditions,

Parkinson’s Disease varies significantly

between patients and disease progression

has an unknown mechanism of action. The

app tracks physical and cognitive activities,

symptom, medication, and trigger tracking,

allowing patients to learn their symptoms,

factors, and how these relate to specific

medications. This not only allows the Sage

Bionetwork team to monitor and understand

unique patterns of the disease over time,

but also results in patients gaining a deeper

understanding of their own condition. Ultimately

enabling more productive conversations with

doctors and caregivers. The aim of the study

is to create a powerful dataset which has the

potential to progress into powerful insights

through its AI technology.

The ability of AI to decode medical images has

already proven a valuable ally for radiologists

and pathologists to accelerate their

productivity and accuracy in medical imaging.

Multiple studies have indicated that AI tools

can perform equally to human clinicians at

identifying features in images quickly and

precisely. For example, in cardiovascular

abnormalities, automating the detection of

deviations in commonly-ordered imaging tests,

such as chest x-rays, could lead to quicker

decision-making and fewer diagnostic errors.

the CRO and the patient. A Cognizant report on recruitment forecasts estimated that 80% of clinical trials fail to meet enrollment timelines and one third of phase III study terminations are due to recruitment issues. Traditionally, patients may get trial recommendations from their doctor, providing their doctor is aware of an ongoing trial, or patients undertake their own independent research through ClinicalTrials.gov or patient forums. Several companies are developing AI software which can extract relevant information from a patient’s medical records and web search history and compare it with live trials which are recruiting and then suggest an appropriate match. Deep 6 AI is an example of a company which uses natural language processing to better match patients to clinical trials. Their algorithms are trained to recognise patient medical data and clinical data points which are extracted from health records and aggregated to develop a clinical profile. This clinical profile is then utilised to discover and compare populations and individual patients meeting a defined search criteria.

AI algorithms coupled with machine learning can also be used to mine various data sources like electronic health records, prescribing data and insurance claims. The resulting federated database can then be compared with patients who are currently enrolled in clinical trials to identify subgroups of patients which may be more susceptible to adverse events. The same method can be used for patient enrichment strategies whereby certain population subgroups are selected as most likely to progress to a particular disease state or to respond well to treatment. This can ultimately drive down costs and shorten development timeline while increasing the chance of a successful trial outcome.

Beyond the development process: clinical decision support and medical imaging

Although drug discovery and clinical studies are key areas which can be widely advanced by AI and machine learning, the application of AI is not just limited to these areas. Looking at the broader healthcare arena, AI is already being used to check data to detect patterns to improve analyses to provide better diagnosis and care for patients which also reduces costs. Companies such as Ieso Digital Health, based in the UK, are using AI and machine learning to improve the accessibility, affordability and

“The ability of AI to

decode medical images

has already proven

a valuable ally for

radiologists...”

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The impact of AI and machine learning on the industry

AI and machine learning is having and

will continue to have a huge impact on all

aspects of the life science and healthcare

industry. Although the industry as a whole

has been slower to implement these types

of technologies into their processes in

comparison to adjacent sectors, in 2018

we saw a shift in the attitude of key industry

leaders with numerous collaborations and

M&A activities focused around AI technology.

From the drug development process to clinical

decision support, AI and machine learning

has the potential to transform every key

inflexion point spanning the entire healthcare

and life science sector. Still in its infancy,

AI and machine learning will undoubtedly

revolutionise this industry as it stands today,

and in many ways which are yet to be

discovered.

Kunal KadiwarE [email protected]

M&A in life sciences AI and machine learning

Linguamatics acquired by a Tier-1 CRO [Results International acted as financialadvisor to Linguamatics]In January 2019, Linguamatics was acquired by a Tier-1 CRO. Linguamatics is a leading provider of natural language processing (NLP) SaaS solutions to the life sciences and healthcare industries. In completing the acquisition, the tier-1 CRO will improve their current capabilities of uncovering insights to patient outcomes and enhancing their value-based care offerings. It’s intelligent solution generates insights from a wide range of unstructured and semi-structured data, empowering customers to efficiently integrate AI into their operations. In 2018, Linguamatics was recognised by Frost and Sullivan as an Artificial Intelligence Life Sciences Leader.

Precision Therapeutics + HelomicsIn June 2018, Precision Therapeutics and Helomics agreed to merge. In doing so Precision gained access to Helomics’ artificial intelligence platform which, when combined with Helomics’ vast tumour database of over 149,000 patient cancer tumours, can produce actionable insights to help Precision’s TumorGenesis subsidiary develop patient-derived tumour models much more efficiently.

Genae + Hilbert ParadoxMedical device CRO Genae bought Hilbert Paradox (HPX), a digital health data management platform in March 2018. HPX’s platform enables (1) isolated digital health data silos to be captured and integrated using data analytics and AI, and (2) the processing of large volumes of data generated from genomics, diagnostic devices, biosensors and wearables to accelerate research.

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CRO SECTOR: M&A DRIVERS AND MARKET TRENDS WHITE PAPER

...................................................................

In our latest 2019 white paper on CRO sector M&A, we discuss some of the important trends observed in recent years and look to the future of deal making within the industry. The robust corporate activity that the CRO sector has enjoyed over recent years looks likely to continue going forward.

The CRO industry has been growing steadily in recent years. In 2018, the value of the global CRO services market was estimated to be valued at US$37 billion. Between the forecast period of 2018 to 2024, the market is estimated to grow at a 8.2% CAGR as the demand for robust clinical services grows and sponsors continue to invest in R&D.

Download your copy at resultshealthcare.com/insights

“The last few years have been a very interesting period for deal watchers in the CRO space. Multiple mega-mergers took place between key players leaving the CRO landscape looking very different to when the period began.”Kevin Bottomley, Partner

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all purchased niche providers to selectively

expand capabilities and eliminate white

space in their technology stacks. In 2018,

the top 10 enterprise software transactions

counted for $87 billion in value alone including

SAP’s acquisition of Qualtrics, a pioneer

of experience management software that

enables organisations to deliver superior

customer, employee and brand experiences;

Salesforce’s acquisition of Datorama, a

provider of AI-powered marketing intelligence

and analytics; and Workday’s acquisition of

Adaptive Insights, which will help customers

accelerate their finance transformation in

the cloud.

To keep up with the demand, the global

technology service providers (consultancies,

systems integrators and business process

outsourcing companies) are in the midst of

addressing the need to continually evolve

and develop new skills as the large software

vendors continue to consolidate - the general

consensus being that those that are successful

will have a depth and breadth of capabilities

across its portfolio. They can either do

this through training in-house, developing

customised automation tools or the acquisition

of niche service providers possessing scarce

knowledge and skills. Business consulting

firms like Accenture and Deloitte as well as

IT services firms like Capgemini and DXC

Technology are all looking at both large and

small acquisition targets that specialise in

implementation and cloud migration services.

Examples include Accenture’s acquisition of

DAZ Systems, a provider of Oracle ERP Cloud

services; Capgemini’s acquisition of Lyons

Consulting Group, an award-winning digital

and global commerce service provider with

deep expertise in Salesforce Commerce Cloud;

and Sykes’ acquisition of Symphony Ventures,

an RPA consultancy working with the likes of

BluePrism and UiPath (Results International

advised on this transaction). As the demand for

enterprise software outpaces the availability

of implementation skills, we expect a

continued emphasis by the large technology

service acquirers to purchase smaller,

platform-specific integrators in a ravenous

grab for technology talent.

Maurice WatkinsE [email protected]

The continued global growth of the enterprise software market will drive ongoing demand for expert technology services companies.

Enterprise software applications automate and support a range of administrative and operational business processes of the enterprise, including its sales & marketing, financial reporting, human resources, and supply chain.

With the economic and efficiency benefits of software automation being fully realised, there is an ever-increasing demand for software and the corresponding implementation and maintenance services that come with a more complex technology environment. Overall, the enterprise software market is expected to reach $575 billion by 2024.

This expanding market opportunity has led to an aggressive acquisition strategy by traditional software publishers trying to preserve their thought leadership and market share in this age of nimbler and cheaper cloud-only applications. Large software players such as Oracle, SAP, IBM, and Microsoft have ............................................................ ............................................................ ............................................................

20

ENTERPRISE SOFTWARE: GLOBAL M&A ACTIVITY Q1 2013 – Q1 2019

Sources: Press releases, Capital IQ, Mergermarket, 451 Research and Results International analysis

ENTERPRISE SOFTWARE GROWTH DRIVING DEMAND IN TECHNOLOGY SERVICES

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Sign up to receive invitations to events, or follow us on social media to keep abreast of what’s on:

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ROUND TABLEDINNERS

BREAKFASTBRIEFINGS

EXPERIENTIAL NETWORKING

CONFERENCES

We add value for our clients through high profile events with engaging speakers and meaningful networking across our sectors.

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OUR LATEST SECTOR RESEARCH

www.resultsig.com

We add value by understanding our sectors inside out and our sector specific research and reports track the latest industry trends, M&A activity and fundraisings.

We have deep sector insight and experience across

the technology landscape and our team produces

quarterly industry reports with a particular focus

on enterprise software, advertising and marketing

technology, digital services, security software and

healthtech.

We track the latest industry trends, market

developments and deal activity across all areas

of marketing services, including eCommerce,

customer experience, content, digital, search,

social, analytics and mobile.

Our specialist healthcare team with dedicated

skills in the pharmaceutical and biotech,

healthcare communications, CROs and CMOs

sectors release regular healthcare sector analysis

and white papers.

Sign-up to receive these insights direct to your email: www.resultsig.com/subscribe www.resultshealthcare.com/subscribe

TECHNOLOGY

MARKETING

HEALTHCARE

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MEET THE TEAMEUROPE

NORTH AMERICA

ASIA-PACIFIC & MENA

Keith HuntManaging Partner

Maurice WatkinsPartner

27 Soho Square, London, W1D 3AY Tel: +44 20 7629 7575

80 Broad Street, Suite 3203, New York, NY 10004 Tel: +1 646 747 6500

5 Shenton Way #10-01, UIC Building, Singapore 068808Tel: +65 6932 2768

Andrew KeffordPartner

Julie LangleyPartner

Pierre-Georges RoyPartner

Part of a global team of 50+ employees across offices in London, New York and Singapore.

Chris BeaumontPartner

Imad KublawiPartner

Mark WilliamsManaging Director

Kevin BottomleyPartner

Jason FossManaging Director

Sunil GuptaPartner

Eduardo SteinerPartner

Chris LewisPartner

Paul Georges-PicotDirector

Annabelle GuillermoDirector

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TECHNOLOGY

Results International Group LLP is Authorised and Regulated by the Financial Conduct Authority. This document is intended for use by professional clients only.

23

James KesnerDirector

Kunal KadiwarDirector

Richard LatnerDirector

James WestDirector

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