1 7 NEW TRACKS
1 8 NEW CLIENTS
2 0 GALLERY WRAP
T H E B U N T I N G R O U P B I - A N N U A L Z I N E T H A T G E T S P U B L I S H E D
W H E N E V E R W E G E T A R O U N D T O I T . S U M M E R 2 0 1 7
P OV
# N E W T R A C K S
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0 6 BEHIND THE CONTENT
1 0 30+ YEARS OF ADDING HOPE
1 5 CLASS OF 2017
ALEXA, CAN I GET A…
T H E F U T U R E O F A DV E R T I S I N G I N A N
E V E RY T H I N G S P E A K S WO R L D
P G 0 2
WHEN YOU
LAY THE TRACKS
WHEN YOU RIDE A TRAIN,
YOU’LL REACH A DESTINATION.
YOU CREATE NEW DESTINATIONS FOR
PEOPLE TO GO. WELCOME ABOARD TBG’S
NEXT ERA OF LAYING #NEWTRACKS.
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As we plan to relocate the agency’s headquarters to
230 Willow Street in an area of downtown Nashville
called “The Railyard District,” we can’t help but think
about the many metaphors that come with the move.
In fact, you might say that laying new tracks is, at our
core, what we do. We lay new tracks for our clients’
businesses. We lay new tracks for brands. We lay new
tracks for our team members to do the greatest work of
their careers. And we lay new tracks for our community
by giving back with our talent and resources. This
powerful combination of bold ideas and hard work has
always defined the soul of The Buntin Group. And this
move simply allows us to lay it down in new ways for
the future. As the Man in Black song goes, “I hear a train
a-coming…” Welcome aboard to the next chapter of
#NEWTRACKS at The Buntin Group. Continued on PG 17
NE
WT
RA
CK
S.B
UN
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GR
OU
P.C
OM
THE CONTENTSPAGE.
17. NEW TRACKS
New tracks have been laid, and bold
progress has been made. Explore
where our agency’s headed next.
18. ALL ABOARD
New clients? Precious cargo. This
year, we’re proud to be chugging
full steam ahead with 10 bold new
brands in tow.
20. “SNACKABLE” CONTENT
A little bit of this. A little bit of that.
Take a quick bite of TBG.
21. GALLERY/WRAP
When our range of clients and bold
creatives join forces, the results
speak for themselves.
17# N E W T R A C K S
P V
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THE
THEbuntingroup.com/POV
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02. ALEXA, CAN I GET A…
It’s a whole new world for consumers and
advertisers alike. Here’s where it is, where
it’s going, and how an Everything Speaks
approach can bring it all together.
06. BEHIND THE CONTENT
“Content” might be in the name, but our
Content Team won’t be satisfied until it has
explored all the social space has to offer.
10. 30+ YEARS OF ADDING HOPE
Moving ahead starts by giving back.
AdHope, TBG’s cause branding
division, ignites goodwill efforts
for our community.
15. CLASS OF 2017
Our team roster has grown. A lot.
Get to know the talent shaping our agency’s
culture: Buntin’s class of 2017. *Letterman
jacket: not required.
S U M M E R
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S U M M E R 2 0 1 7 P O V I N N O VAT I O N
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ALEXA, CAN I GET A…
ONE DAY SOON, when you arrive home
from work, you’ll find yourself greeted by
a pleasant voice welcoming you inside.
As you make your way from the foyer to the
living room, motion-responsive lighting in
tune with your needs will begin to brighten
or dim in anticipation of your arrival. Your
adaptive thermostat will ensure each room
features its own perfectly maintained
microclimate based on your specific
preferences. And as you reach for the next-to-
the-last bottle of water, your SmartFridge will
politely ask whether you’d like to order
another 24 pack of Tropicana orange juice or
use an instant coupon for a case of FIJI Water.
All without you turning on a TV, opening a
laptop or doing anything beyond living
your life.
TODAY, interconnectivity among people,
technology, products and brands is
growing at a breathtaking rate. And yet,
despite the ongoing growth of – and
reliance on – interconnectivity, the
advertising industry isn’t able to wait
for humans and technology to become
fully integrated. Now, more than ever,
we’re moving from a civilized world of
advertising norms toward an exploding,
digital Wild West, where the rules that
governed marketing and advertising for
decades are almost unrecognizable.
And with those changes comes a quickly
evolving industry.
ACCORDING TO INDUSTRY ANALYSTS,
within the next decade, advertising will
continue its ongoing shift from a purely
communication-based system to an
anticipatory one. Where positioning
oneself in a timely fashion can be more
valuable than revolutionary content.
Where what a brand stands for is as
important as what it sells. Where an
emphasis on messaging that affects
consumers will become secondary to
how responsive it can be – and the type
of experience it can create.
All of which is to say that brands are
expected to move from providing arresting
content that breaks through the clutter
toward something more akin to
a needs-based system. Are you there
for a consumer when they need you?
Can you solve their problems efficiently
without infringing on their day-to-day
responsibilities? And can you do it all
while making consumers feel good about
the purchase and the brand they’ve
supported? This is the challenge facing
brands, marketers and the advertising
industry at large. How do we evolve and
adapt to a rapidly changing world?
AS AN INDUSTRY, the shift from mass
marketing is already unmistakably
underway. Segmented markets have
created a distinct need for targeted
messaging that appeals to specific
subsets of society. And this notion of
segmented messaging will only continue
to grow as we burrow further and further into
our world of individualized, custom-
tailored experiences. We will become an
industry focused on engagement, not
reach. On solving a need, not creating a
want. And, as cord-cutting continues to
gain traction as a viable alternative to
current broad media offerings; as
consumers continue to seek out services
that purposefully place a barrier between
themselves and advertising, the industry as
a whole will have to discover novel ways to
help brands create awareness,
engagement, trust and – yes – advocacy.
Whether it’s the next evolution of an
Alexa/OK Google/Siri-like personal
assistant that stays with you at all times
and provides purchasing assistance; smart
pantry-shelving that can let you know
when you’re running low on your favorite
items; gas tanks capable of allowing
brands to provide a prompt given your
immediate need and location; or electronic
wearable devices that measure upticks in
heart rate to gauge interest in products,
the future of advertising for brands and
agencies alike requires an ability to make
life easier for the consumer. Naturally, as
these advances become more and more
accepted and less invasive, advertising
will transition from being viewed as a
disruption by many into an accepted,
understood and downright necessary
component of living in a digital world.
“ALEXA,
TURN ON THE
HALL LIGHT.”
S U M M E R 2 0 1 7 P O V I N N O VAT I O N
THIS ISN’T A SCENE FROM A NEW
SCI-FI MOVIE. IT’S NOT THE PRODUCT
OF A HEALTHY IMAGINATION. THIS
IS THE NATURAL EVOLUTION OF
TECHNOLOGY, AND WITH THAT
COMES THE RAPID AND EYE-OPENING
INNOVATIVE RESPONSE OF THE
ADVERTISING INDUSTRY.
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Google Home takes smart home controls
to another level by cuing up your favorite
music, keeping an eye on your thermostat
and dimming the lights just so.
With voice-activated smart TVs,
streaming services, gaming
systems like PS4 & Xbox, and VR
headsets like Google Daydream,
eye-opening experiences are
always within reach,
The first step to an Everything
Speaks home? Geo-tracking
enabled garages synced to your
vehicle’s GPS system. Doors
unlock. Lights on. Music plays.
It’s all happening.
Add a sous chef with Alexa from Amazon.
Preheat your smart oven, get a recipe,
order ketchup and set a timer with a
simple, “Alexa, can you...” request.
BUT FOR BRANDS, there’s a potential
dark side to this advancement. Because,
as they gain more and more insight into
the behaviors and thought processes of
their consumers, those same consumers
will also have the ability to gain a deeper
knowledge of brands. The days of brands
dictating what is said or known about
them is in their death rattle, and as brands
continue to lose the ability to steer the
conversation toward where they would
like consumers to end up, it’s now more
imperative than ever that brands get
ahead of the discussion.
Does your brand cut corners in the manu-
facturing process? Is it made in the USA or
abroad? Are you providing employees with
safe working conditions? Do you pay those
employees a fair wage? Are you saying
one thing in your messaging and doing
another? If a brand isn’t thinking this way
going forward, there’s a very good chance
it’ll slide backwards. Because consumers
now care, and in a “what have you done for
me lately” world, those subtle differences
that, in years past, could be swept aside
with savvy marketing, clever advertising
and inventive PR campaigns won’t be so
easily hidden.
SO WHAT DOES ALL OF THAT MEAN
FOR US? First and foremost, it means
passionately embracing the power of
an “everything speaks” approach in an
increasingly “everything speaks” world.
It means helping brands create endless
touch points that help consumers under-
stand not only what a brand does, but also
what it believes. It means expecting every
agency discipline – be it creative, brand
management, social or media – to place a
premium on creating organic experiences
that connect brands and consumers in
provocative, fulfilling ways. It means putting
a renewed focus on creating content that
breaks free from conventional expectations,
that can build transactions around the
what of a brand while reinforcing – and
expanding - its why.
And, it also means helping those
same brands live up to their promises.
Because, at the end of the day,
EVERYTHING SPEAKS.
Lorem ipsum
HOUSE LIGHTS
S U M M E R 2 0 1 7 P O V I N N O VAT I O N S U M M E R 2 0 1 7 P O V I N N O VAT I O N
buntingroup.com/agency
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6
BEHIND
THE CON
TENTTO MEET THE DIGITAL DEMAND OF THE MARKETPLACE, THE BUNTIN GROUP CREATED A TEAM TO SPECIALIZE IN ALL THINGS CONTENT.From writing and designing, to strategy and community management, the Content Team works to develop work that will thrive in a hyper-connected (what we call an
“everything speaks”) world.
But the broadening beyond traditional media toward content hasn’t been an overnight process. Not for us, and certainly not for clients, who have adapted to a world where broad-reach channels can now work synergistically with micro-targeted content to deliver even greater results than ever before. As long as there’s a team working to translate the brand’s tone and core message into content that speaks audibly and persuasively in today’s always-on world. A team not unlike these fine folks you see here.
So who are these talented, ravishing individuals?
9
9 A.M. Brainstorm
Remember that creative
fusion we talked about?
Now’s when that action
happens. After a few
cups of coffee, things
can get a little crazy.
2 P.M. Produce
Now’s when we com-
municate with outside
suppliers to make sure
the work we’re creating
actually appears online.
2:45 P.M. Schedule
It takes a little strategy
to know when the best
time to post is and on
which platform(s). We
figure out the details,
hit “send” and monitor
the content after it
goes live.
3:05 P.M. Report
Well, how’d it go?
Using KPIs (such as
total impressions or
click-through rates)
helps us measure the
success of the
content we’ve created.
3:30 P.M. Optimize
Time to be better.
They take the reporting
data and use it to
tweak content, working
to improve future
performance.
6 P.M. Repeat
Met all the deadlines.
Now we prepare for
tomorrow. Always an
adventure. Enjoy!
8:30 A.M. Start
Depending on Nashville
traffic… If the kids have
school, what we did last
night and any other
variables that occur
over the course of a night…
we get to work. lights on,
power up, log in, head-
phones on and off we go…
10 A.M. Word
Ideas are great and all,
but they need to be
communicated
effectively and often
in 140 characters or less.
Pens and keyboards
at the ready.
1:45 P.M. Community
Managing angry tweet
from someone who
was denied bringing
homemade dried meats
into a client’s establish-
ment? It happens. They
deescalate the situation
and bring peace to the
interwebs once more.
11 A.M. Scavenge
This team didn’t win the
“No Bagel Left Behind”
Bunty Award for no
reason. It was an early
morning. Time to refuel.
1:15 P.M. Scavenge
Time to check for
conference room
meeting leftovers.
What’s for second
lunch today?
12 P.M. Lunch (noun)
A sacred time to stuff face
and replenish brilliant minds.
1 P.M. Design
It turns out people really like
to look at stuff on the internet.
Now’s when we make all the
pretty pictures.
8
There’s no “typical” day
for the Content Team,
but this might give
you an idea of what
they’re up to:
ALTHOUGH THERE WILL ALWAYS BE MORE ROOM TO EXPLORE WITHIN THE EVER-CHANGING SOCIAL SPACE, THE CONTENT TEAM HAS ALREADY CAUSED OUR AGENCY TO GROW, BOTH IN NUMBERS
AND IN SCOPE. THEIR CAPABILITIES HAVE RESTRUCTURED THE OVERALL TBG DYNAMIC, EXPANDED WHAT WE’RE ABLE TO OFFER OUR CLIENTS AND BROADENED THE HORIZON FOR OUR
AGENCY MOVING FORWARD. SO WHERE ARE WE HEADED NEXT? WHO KNOWS, BUT WE’RE FEELING PRETTY CONTENT. (NOT REALLY…WE’RE PRETTY DARNED DRIVEN TO GO FURTHER.)
It’s that moment during the workday when time seems to stand still. The buzz fueled by those early
morning cups of coffee has long since subsided, and the end of the day is still just beyond reach.
Suddenly, TLC’s “No Scrubs” cuts through the mid-afternoon haze, and the Content Team gains new life as they belt out the familiar ’90s tune in
perfect, tone-deaf harmony.
Often, and not mistakenly, described as the most fun group in the office, the Content Team sits nine strong amid the soft glow of string lights adorning their industrial garage-turned-workspace. It’s rumored that they’re up to some sort of sorcery back there, but the truth is, the only magic they’re making is strategic content to strengthen our clients’ social presence – and a hell of a lot of it.
With a world that’s delving deeper into the digital realm each day, the need for businesses to adapt to consumer behaviors is becoming more of a reality with every story shared and each post liked. Our industry must continuously shift its focus to where the eyes of our consumers are.
When it comes to personality, they’re all over the board. But when it comes to ideation and execution, they’re one, finely tuned machine capable of top-notch creative fusion. From the moment they walk in the office each morning (usually through the side door and 10 minutes late), they’re working as a unit (and often well past the 5 o’clock bell) to weave together client objectives, timely pop culture references, internet jargon and actionable messaging to create effective social media communi-cation strategies.
EAT. SLEEP. CREATE. REPEAT.
THIS TEAM LIVES &
BREATHES CONTENT,
BUT NEVER FAILS TO
FIND FUN IN THEIR WORK.
& THEN THEY WAKE UP
& DO IT ALL OVER AGAIN.
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buntingroup.com/agency/adhope
30 years ago, the agency
created what we call AdHope.
It was – and still is – a platform
for giving back with our talents,
time and resources to causes
in need and an unmistakable
representation of our “Everything
Speaks” mission.
Today, as the world needs good work
more than ever - and new consumer
generations profess their love for brands
that operate this way through social
media - the momentum behind AdHope
has never been greater.
In addition to providing volunteer opportunities
for our employees, AdHope now provides
formal grants to non-profits and also enables
us to work with major corporations, start-
up/VC-backed enterprises, non-profits and
socially-native organizations to maximize the
business value they derive from the good
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partnerships, AdHope allows us the opportu-
nity to do “great work that does good in our
world.” From the Smoky Mountain fires to the
Louisiana floods and beyond, AdHope allows
us to provide immediate funding in times of
unexpected despair. From Second Harvest
Food Bank or a Saturday morning getting
our Hands On Nashville, AdHope gives our
employees opportunities to give back. And,
in partnership with organizations ranging
from The Contributor to RBC/Royal Bank of
Canada, AdHope gives our talents a platform
to deliver measurable business value for
external organizations, be they non-profit or
fully-for-profit entities.
Since 1986, AdHope has been a pillar of our
values as a company. In 2017, it is a forward-
facing and exciting dimension of the way we
think, work and provide back to the world
around us.
work they do. As we like to say, “purpose”
is what drives the work an organization does
for its customers, but “cause” is what drives
the work an organization does in the world.
As we’ve learned both within our own
business and in working with external
partners, maximizing both has never been
as important as it is today.
So, 30 years in, here’s the latest on this
exciting thing we call AdHope:
Today, we define AdHope as a full-service,
cause-branding division of The Buntin Group.
It is rooted by a desire to serve those in need
by invigorating our personal talents, resources
and time. By listening to both societal need
and employee passions, AdHope provides
the most meaningful contributions possible,
both within and beyond our city.
Through financial investment, pro-bono
projects, volunteerism and strategic client
A D D I N G H O P EA I D I N G O R G A N I Z A T I O N S , C A U S E S + B U S I N E S S E S
T O B E T T E R T H E L I V E S O F O T H E R S .
11#####################################################################################
30+ Years of
11
13
+
Hands On NashvilleAnnual Sponsor & Volunteers
Hands On Nashville is a foundation
dedicated to serving our city through
volunteerism.
WWW.HON.ORG
A Life Story FoundationBranding + Social Media Creative
+
A Life Story Foundation educates on, fundraises
for and tells the full life story of those diagnosed
with Amyotrophic Lateral Sclerosis Amyotrophic
Lateral Sclerosis (ALS).
WWW.ALIFESTORYFOUNDATION.ORG
The Contributor Branding + Creative
+
The Contributor is a weekly non-profit
street paper focusing on issues
surrounding homelessness and poverty
in Nashville.
WWW.THECONTRIBUTOR.ORG
2016 CAUSES Edgehill United Methodist Brighter Days Slow Pokes Holiday Healing Waters Prevent Child Abuse
Tennessee Salvation Army Hands On Nashville Smoky Mountain Fire Relief Louisiana Flood Relief Carter
Lawrence Elementary Nashville Humane Association Jr. Achievement of Middle Tennessee Second Harvest Food Bank
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Imagine No MalariaBranding + Creative
+
Imagine No Malaria is a global organization
with a goal to end malaria through prevention
and treatment in sub-Saharan Africa.
WWW.IMAGINENOMALARIA.ORG
+
Junior AchievementFundraising, Branding + Event Collateral
Junior Achievement of Middle Tennessee
inspires and prepares students to succeed
in school and beyond.
WWW.JANASH.COM
When
1986: AdHope is founded as an
agency fundraising committee supporting
local charities.
2004: AdHope expands to offer
strategic communications to non-profit
organizations.
2009: AdHope restructures to
maximize cause and social branding for
national companies.
2015: AdHope launches strategic
leadership, planning and resources
to broaden brand/cause interaction with
social enterprise initiatives.
2017: Adhope expands internal
infrastructure, capabilities and goals to
align with exciting new external context.
How Much
500,000+DOLLARS RAISED FOR GOOD CAUSES
10MM+DONATED THROUGH IN-KIND SERVICES
85,000HOURS OF VOLUNTEER ACTIVITY
“AdHope is the true
representation of the people who work
at The Buntin Group. It’s often at the heart
of our creative inspiration – finding ways to
leave lasting connections that engage,
inform and create experiences
for others.” “WHEN WORK AND LIFE ARE SUPER BUSY, WE EXCUSE OURSELVES FROM VOLUNTEERING.
I LOVE ADHOPE, BECAUSE IT KEEPS ME IN CHECK. I ESPECIALLY LOVE VOLUNTEERING AT
CARTER-LAWRENCE ELEMENTARY. MY ALL-TIME FAVORITE WAS READING TO THE PRESCHOOL
CLASS. THEY EACH GOT A STUFFED ANIMAL AND BOOK TO TAKE HOME. YOU WOULD’VE
THOUGHT WE’D HANDED THEM A BLANK CHECK; THEY WERE SO EXCITED. PUTS LIFE IN
PERSPECTIVE AND MAKES ME SO APPRECIATIVE AND HAPPY.” – CATHERINE MONTANO
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+
+–PAIGE SHAFRATH
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S U M M E R 2 0 1 7 P O V Y E A R B O O K
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Follow @TheBuntinGroup on Instagram, Facebook & Twitter
to see these makers and shakers come to life.
2017All Aboard!
Britney Naylor | Brand MGMT Associate Brand Manager “I solemnly swear I’m up to no good.”
Kayla VanFleet | Content Social Media Coordinator“HAGS: no windows edition.”
Melanie Anes | Out-Of-HomeOperations Coordinator“Ahh, the smell of spray adhesive and the sounds of brainstorming and camera clicks…”
Erica Mikrut | Content Content Writer “HAGS!!! LOL JK we’re all still here. See you @ the candy bowl.”
Nate Poindexter | CreativeJr. Designer “Too bad we didn’t hang out more! Thanks for the free beer!”
Rachel Dunevant | CreativeJr. Designer“I like your sleeves. They’re real big.” – Napoleon
Victor Samper | CreativeCopywriter“Most likely to overthink his lunch order.”
Alyssa Ramirez | Content Social Media Manager“You have as many hours in the day as Beyonce.”
Angela Harris | Accounting Billing Accountant“Life is like a bottle of mustard. You gotta shake it up, or you’re just gonna get runny mustard.”
Serena Lloyd | HR Director“Hey TBG- Keep up the good work! Excited to see what the rest of the year will bring!”
Colin Burke | MediaAssociate Channel Strategist“Superman don’t need no seat belt.” – Muhammad Ali
Jennifer Shin | Brand MGMT Brand Director “Kindness is a language which the deaf can hear and the blind can see.” – Mark Twain
Brady Purnell | MediaSenior Channel Strategist “Stay in touch. You can reach me through my mom.”
Tatyana Grigoryeva | AccountingMedia Accounting Coordinator “Everything speaks.”
David Frost | MediaChannel Activation Associate“Alright now fellas, what’s cooler than being cool?”
Shayna Wacker | Brand MGMT Associate Brand Manager “If I’m ever having a bad day, it’s likely that a dog will be somewhere in the office to cheer me up.”
Bonnie Stewart | Brand MGMT Associate Brand Manager “Quote: Keep quote under 50 characters please.”
Erick Miller | MediaSr. Channel Activation Specialist“H.A.K.A.S…See ya next year in the Train Shed!!”
Yasmin Salimi | Brand MGMT Associate Brand Manager “H.A.G.S.”
Amy K. Reddoch | Brand MGMTAssociate Brand Manager“You rock, never change!”
Anne Wallis Eubanks | MediaChannel Activation Associate“Well, it’s been real, and it’s been fun… TBH it’s been real fun!” #B4N
Mallory Bradley | Brand MGMTAssociate Brand Director“I hope we stay friends, never change!”
LaDonna Morgan | AccountingMedia Accounting Coordinator “It’s a joy working for TBG, a very relaxing place to work.“☺
Geoff Lysaught | Brand MGMTEVP, Strategy & Brand Management“Stronger, smarter, younger every day.”
Olivia McAllister | Out-Of-HomeField Account Coordinator“Honored to be a part of the BOOH family.”
Scott Teisch | MediaChannel Activation Specialist“Whoaa Buntin class of ’17 next year we rule the world!”
C L A S S O F
Joe Botich | MediaChannel Engagement Manager“To one of the coolest places to work. Been a great freshman year Buntin. Stay cool.”
Alex Martin | Out-Of-HomeField Account Coordinator“Soak it in, live it up, and enjoy the ride!”
Matt Reed | ResearchMarket Research Coordinator“Happy to join the team. Looking forward to working with everyone.”
Emilie Clemis | AdministrativeReceptionist“Stay Cool.”
NEWTRACKSW E ’ R E L A Y I N G N E W T R A C K S F O R C L I E N T S . F O R B R A N D S .
F O R P E O P L E . F O R O U R C O M M U N I T Y . # N E W T R A C K S
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NEWTRACKS.BUNTINGROUP.COM
It’s fitting that our agency’s key focus areas
for 2017 are “Adaptability and Innovation.”
Not only are they priorities within our own
culture, we also see them as fundamental
drivers of success for Brands today. Never
one to miss the opportunity to borrow a
metaphor, we can’t help but see the parallels
between these goals and our new head-
quarters’ location.
If you don’t know, the agency is currently
revitalizing the former Tennessee Central
Railway Train Shed, located just off Willow
Street in an area known as Nashville’s
“Railyard District.” It’s a structure first built
in 1920 with the sole purpose of keeping
the trains running and getting people and
goods to faraway destinations. And while
we’re updating and modernizing this space
with the latest technology and super-savvy
communications infrastructure, in many
ways the core truths of this storied railyard
site remain true. Working hard. Digging
deep. Swinging the tools of our trade in
harmonious unison. Laying new tracks.
Setting people and goods on course for
new places. All core to this building when it
first stood – and all core to our vision for this
site, some 100 years later.
The Railyard District, itself, also carries
some commonalities with the agency’s
story. See, the larger rail lines running
north and south at the turn of the century
sought to force the Tennessee Central
out of business and, as a result, blocked
its cars from coming into Nashville’s
yards for service. Meeting the challenge
head-on, the Tennessee Central built the
very building we’ll soon call home as a
statement of its tenacity and to provide
an alternative to the normal avenues of
getting things done. We’re proud to plant
our railroad spike on the very tracks where
this challenger spirit was so long ago laid
down. It fits our vibe and our view that
out-working, out-adapting and out-
innovating the competition will always
get you where you want to go.
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N E W T R A C K S
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R A I L Y A R D D I S T R I C T
Exploration 01
of Willow St.
Railyard Signage
Exploration 02
of Willow St.
Railyard Signage
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01 ThirdHome: Stay Worldly.02 Hoosier Lottery: Imagine That.03 Ume: The New Way to Résumé.04 Barrett Sovereign: Perform. Never Pretend.05 Kentucky Lottery: Fueling Imagination. Funding Education.06 VF Imagewear/Red Kap: Workwear. Done Right. 07 Bardstown Bourbon Company: Modern Distillers of the American Spirit.™
08 Bargain Hunt: Hunt. Save. Brag.09 Codigo 1530: El Tequila Casero.10 Woolworth on 5th: The Soul of Downtown Nashville.
NEW CLIENTS
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E F
SnackableContent &Gallery WrapFollow @TheBuntinGroup on Facebook, Instagram, LinkedIn, Twitter, YouTube, BuntinGroup.com and whatever the kids are using these days.#newtracks
1 JWB’S SEAL OF APPROVAL It’slikeacoffeetablebook,
butitstaresbackatyou.Overthepastyear,eightemployeeshavepassedalongthisesteemedawardtohonorfellowBuntiniteswithagreatattitudeand
abadassworkethic. PaigeShafrathisourlatest
SEALwinner!
2 BILL HOLLEY SCHOLARSHIP #001employeeatTBGand
#1inourhearts.Incontinuing ourpartnershipwithAAFNashville,weproudlyofferedstudentdesignersinTennesseetheBillHolleyScholarship,celebratingthehistoryofgreatdesignandlookingtowarditsfuture.
3 EMMY WIN ContentisKing.Content isQueen.Okay,Content
justflatoutrules.OurnewestteamcelebratedanEmmywinforPerkinsBuild-A-Breakfast!
“I just heard the TN Lottery spot
“Let’s Get Saxual” andit was awesome.”
- Hollis
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2 0 1 7 m a r k s t h e 2 0 t h c o n s e c u t i v e y e a r T B G h a s ta k e n h o m e t h e m o st A D DY awa r d s .
c o n g r at u l at i o n s t o o u r a m a z i n g
c l i e n t s & r o c k sta r ta l e n t
4 ADDYs BY THE NUMBERS 42 Local Awards. (Most in Nashville) 14 Regional Awards. (Most in Southeast) 1 National Award. 2 Best of Show. 1 Art Director of the Year. 1 Copywriter of the Year. All those numbers add up
to 20 consecutive years of winning the most ADDYs
in Nashville.
5 THE WOMEN OF TBG Never not celebrating our
leading ladies.
6 BEHIND-THE-SCENES Making magic for Perkins,
Chinet and TN Lottery.
7 LET’S PARTY We’ll party for any major
holiday. Or any minor holiday, for that matter. Happy Birthday, Betty White!
8 FOUR-LEGGED BUNTINITES If we’re being honest, LuLu’s
employee of the month every month. How could you say no to that face?
9 BUNTIN OLIMPICS For 20+ years, we’ve hosted
the Buntin “Olimpics,” an event full of camaraderie, team tee’s and a cutthroat musical chair competition. When you mix beer and
obstacle courses, true colors shine.
S U M M E R 2 0 1 7 P O V I N N O VAT I O N
AT LAST COUNT,31 tower cranes call Nashvil le home.
That’s more than New York, Boston,
Austin, San Francisco, Phoenix & Denver
can claim, making Music City one of the
country’s hottest areas to live, work & play.
But Nashville’s not the only thing growing
upward and outward. At The Buntin Group,
we’re laying down #NEWTRACKS, too.
Welcome aboard and thanks for joining
the ride.
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