The Burnout
Marcia Gooden & Melvin Howard
About
College can be a very stressful experience a lot of the time.
There are so many obstacles students face, and we have little help to get us through
each day.
About
As an answer to all of our problems, we have created a source that would acknowledge
all of our issues and guide us through every challenge.
Our website is all about the times in our college careers where you wonder if it is even
worth it any longer
is for students to share their experiences, inspirations, and study tips.
Proposal Elements
Audience Info
Both Focus Groups
Social Media
Sample Messages and Testing
Website reveal
Proposal Elements
Target Audience- 18-24
All majors
In college/university
Focus Group 1
This group consisted of 8 students, majors ranging from Public Relations to
Forensic Science to Interior design.
• Ages ranged from 18-21
• Stress level ranged from 2-9
• Top Apps: FB, Snapchat, Instagram
• Reasons why they use these apps: Keeping up with family and news.
• They all agreed that there were more bad parts of college than there were
good.
• Middle of the semester is when they say that they are the most burnt out.
• Their main motivations came from mostly family members.
Focus Group 1
Most said that they would use a website like The Burn Out
• Some said they would not use it because:
• One person believed that it would turn into just people sharing memes and lose
the main purpose of website.
• Another said because people would maybe use it as if someone was “holding
their hand.”
Sample Messages
Social Media: A gift or a curse? Pros of using social media in the classroom
How well can you deal with stress while in college?
“The List”
Focus Group 2
7 Students
3 Females
4 Males
Ages: 20-22
3 African-Americans
3 Caucasians
1 Middle Eastern
Classifications- Freshmen- Juniors
Focus Group 2
Majority experience burnout during the spring semester
Others experience burnout both semesters
All have stress relievers
All use social media
Tumblr, Pinterest, were the mostly used social media apps.
Facebook, Instagram, and Snapchat were also mentioned.
Focus Group 2
Everyone had experienced burnout during their first semester in college.
Talking, counseling, listening to music, & exercise were common ways they got pass the
stresses of burnout.
Research
7 Habits of Highly Responsible Students-
http://www.northcollins.com/HighSchool.cfm?subpage=1115526
Steps to Success-
https://cse.sc.edu/~cmatthew/acad_response.htm