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New Jersey Technology Council www.njtc.orgOctober 2013Vol. 17 Issue 7$3.50THE BUSINESS BEHIND THE TECHNOLOGY SECTORS OF NEW JERSEY

6 Things You Want In Your Next Data Center p10

Is Coworking Space Right For You? p11

Survey Says: NJ Is Hiring p12

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TechNews | www.njtc.org | October 2013 3

PUBLISHERMaxine Ballen • [email protected]

VP OF PUBLICATIONSLeo M. Mennitt • [email protected]

CONTRIBUTING EDITORJennifer Simoni • [email protected]

NJTC CONNECTIONS EDITORJudy Storck • [email protected]

GRAPHIC DESIGNERBonnie Jacobs • [email protected]

TechNews is published by the New Jersey Technology Council and The Education Foundation. We are located at 1001 Briggs Road, Suite 280, Mt Laurel, N.J. 08054. ©2012 NJTC. All rights reserved. Reproduction or use, without permission, of editorial or graphic contents in any manner is prohibited. To obtain permission, contact Leo Mennitt at [email protected] or 856-787-9700 x227.

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TechNewsOctober 2013 • VOL. 17 NO. 7New Jersey Technology Council

& The Education Foundation1001 Briggs Road, Suite 280

Mount Laurel, N.J. 08054 phone (856) 787-9700

fax (856) 787-9800www.njtc.org

On the Cover 14 NJTC Annual Awards Celebration Meet the 17 honorees making a difference in NJ in 2013.

Columns 6 CORNER OFFICE Vincenzo Clemente, President & Chief Executive Officer,

Cross River Fiber Learn about what drew him to dark fiber, the challenges of his

industry (and how he’s tackling them) and the lesson he learned from Superstorm Sandy.

By Jennifer Simoni

24 LEGAL EAGLE Section 101 Patent Challenges under the AIA and Bilski,

CLS Bank, Mayo, and Myriad By Michael J. Flibbert, Jennifer H. Roscetti, and Sarah E. Craven, PH.D.

Innovation Zone 8 The Business and Science Incubators

at Burlington County College The Mount Laurel campus houses more than 40 new business

startups. By Michele Hujber

Plugged In 10 6 Key Factors to Consider When Looking for a NJ Data Center Choosing a data center is one of the biggest decisions you might make this

year, make sure it’s the right one. By Erik Levitt

11 Startups Thrive In Shared Office Environments There are tangible benefits to setting up shop in a coworking space—even

if just for a short amount of time. By Greg Dell’Aquila

12 Confident NJ Tech Industry Ready to Hire, Increase IT Workforce A recent IT industry survey sheds light on the state of employment in

NJ’s technology industry. By Esther Surden

NJTC Connections 4 PRESIDENT’S MESSAGE

28 NEW MEMBERS

29 PHOTO GALLERY

30 CALENDAR OF PROGRAMS

NJTC Tech Wire: http://njtcblog.wordpress.com

Follow @njtc on Twitter

Join the NJTC Group on LinkedIn

contents

TechNews | www.njtc.org | October 20134

When was the last time you actually spent time on yourself? As leaders, and entrepreneurs, our schedules are jam-packed with things to do for our businesses. But what we all—every single one of us—need to do is take a day out to focus on ourselves, and sharpen our leadership skills. Our business’s success relies on our ability to lead, which is why I’m offering you the opportunity to hone your skills to be the best, most successful leader you can be. Network with your peers, celebrate top CEOs in NJ, and most importantly grow together as a community and as a leader. The Executive Leadership Summit is a one-day event held on October 31st at the NJHA Conference and Event Center in Princeton, NJ. (Don’t worry; we’ll wrap up the day by 3:00, so you’ll be out in time for trick-or-treating.)

Everyone’s favorite Annual Awards Celebration is getting a makeover this year. Of course, we’re still going to celebrate all the accomplishments of NJ’s Business Technology community—you can check out this year’s honorees in this issue, one of our best classes yet—but we’re also going to shake things up a bit. The dress code is more relaxed, business professional dress please, and we’ll have live music to keep the energy up and celebration going. I encourage everyone to come and celebrate as we continue to raise the visibility of NJ’s innovation ecosystem.

Also on the horizon in December, save the dates for the Regional Commercialization Summit on December 5 at the University City Science Center in Philadelphia, and on December 12 the NJTC’s Data Summit and Expo in Eatontown, NJ.

Join me as we continue to learn, grow and celebrate NJ’s innovation ecosystem. n

— Maxine Ballen, President & CEO, NJTC

PRESIDENT’S MESSAGE

FOUNDER, PRESIDENT & CEOMaxine Ballen • [email protected]

CHIEF OPERATING OFFICERJoan C. Praiss • [email protected]

VP MEMBERSHIPPaul A. Frank III • [email protected]

VP PUBLICATIONS/BUSINESS DEVELOPMENT

Leo Mennitt • [email protected]

EXECUTIVE ADMINISTRATORKaren Lisnyj • [email protected]

EVENTS MANAGERMeredith Meyer • [email protected]

MEMBER RELATIONS MANAGEREllen Stein • [email protected]

OFFICE MANAGER MEMBERSHIP SERVICES

NJTC CONNECTIONS EDITORJudy Storck • [email protected]

IT COORDINATORErwin Racimo • [email protected]

EVENTS COORDINATORMartine Johnston • [email protected]

ACCOUNTINGPeggy Reeve • [email protected]

NJTC CHARTER MEMBERSDeloitte

Edison VenturesKPMG LLP

Maloy Risk ServicesMorgan Lewis

PNC

New Jersey Technology Council& Education Foundation

www.njtc.org1001 Briggs Road, Ste 280Mount Laurel, NJ 08054

856-787-9700

Visit our website at

ww.njtc.org

Meet the Winner of NJTC’s Idea and Demo Day: Rentricity

Millions of dollars are literally going “down the drain” in the nation’s water distribution systems when excess pressure in water pipes is artificially reduced with valves as waste energy. However, by installing turbine generator systems in pressurized water pipes it is possible to efficiently capture this energy and generate clean, renewable electricity.

Rentricity is the leading in-pipe hydropower renewable energy company pioneering the transition to a smart and sustainable water grid. The company has developed a unique approach to upgrading water pipeline infrastructure with energy generating technology made to offset electricity costs while dually powering smart water technologies, such as sensors and water treatment devices.

Rentricity’s systems are able to generate renewable electricity while remaining transparent to normal water operations for water utilities, irrigation pipeline operators and various industries like food & beverage plants, oil refineries and pharmaceuticals facilities that use large amounts of water in daily processing.

The company currently offers two product lines: Flow-to-Wire, which are custom systems in the 30-350 kW range, and Sustainable Energy and Monitoring Systems (“SEMS”), which are “plug-and-play” systems in the 5-30 kW range. Rentricity is exclusively partnered with Xylem to develop its SEMS line.

The installations help mitigate water facilities’ increasingly burdensome electricity costs, helping them become increasingly energy self-sufficient and sustainable. Rentricity offers direct purchase of its energy recovery equipment, provides project design and installation services, and project financing when appropriate. The company is based in New York City with regional offices in California, Pittsburgh, Connecticut and Canada. n


Graphene Frontiers, a Philadelphia-based advanced materials and nanotechnology company, has been awarded a $744,600 grant from the National Science Foundation. The funds will be used to develop roll-to-roll production of graphene.

Graphene, the “miracle material” at the heart of the 2010 Nobel Prize in Physics, is a single-atom-thick layer of carbon. It is transparent, conductive, impermeable and exceptionally strong. These properties will enable high sensitivity chemical detection devices and biosensors, desalination membranes and flexible touchscreens, but existing graphene production techniques can only make it in small patches or flakes. Graphene Frontiers’ approach can produce meter-long sheets of the material and does not need to take place in a vacuum, making it more cost-effective and enabling it to be more easily integrated with other industrial processes.

“The new project is to advance the approach to the point where it works like newspaper printing,” said A.T. Charlie Johnson, co-founder and chair of Graphene Frontiers’ scientific advisory board. “A roll

of copper foil goes in to the growth system, and a roll of graphene on a suitable backing comes out. This sort of ‘roll-to-roll’ process would enable large-scale production of graphene with high quality at low cost.”

The NSF’s Small Business Innovation Research Phase II grant will be used to scale Graphene Frontiers’ production capacity.

Graphene Frontiers’ technology was developed by Johnson, director of Penn’s Nano/Bio Interface Center and a professor in the department of physics and astronomy in the School of Arts and Sciences, along with Zhengtang Luo, a former postdoctoral researcher in Johnson’s lab who is now a professor at the Hong Kong University of Science and Technology.

They founded the company in 2011 through the Center for Technology Transfer’s UPstart program. UPstart serves as a business incubator for technologies developed at the University and connected the researchers with Michael Patterson, then a member of the Wharton Executive MBA program, who is now the company’s CEO. n

Carlos Dominguez @carlosdominguezBlackBerry Never Had a Chance: Mobile Innovation Is Over - cs.co/6015w24W

63% of adult

cell owners

now use their phones to go online, a

figure that has doubled since 2009.

In addition, 34% of these cell internet

users say that they mostly go online

using their cell phone. That means

that 21% of all adult cell owners

now do most of their online browsing

using their mobile phone—and not

some other device such as a desktop

or laptop computer. —Pew Research

Graphene Frontiers Awarded $745k NSF Grant for ‘Roll-to-Roll’ Graphene Production

TechMASH

NJTC Around

the WorldDid you know the NJTC has members scattered around the globe? Collaborating Living Labs located in Scandinavia is the NJTC’s most distant member. The aim of this COLL is to build on and improve the work of existing Living Labs as well as generate

knowledge on how to innovate new services, media, and infrastructure in Living Labs in

three different Nordic countries. www.coll-livinglab.org

Did You Know?


Vincenzo ClementePresident & Chief Executive Officer, Cross River Fiber

BY JENNIFER SIMONI

Prior to founding Cross River Fiber, you have always been involved in telecommunications. Can you tell us a little bit about what drew you to fiber optic net-works, and dark fiber specifically? In the late 90’s the Information Superhighway aka The Internet became a new found glory to a large percentage of the general public. This seemingly instantaneous platform was able to drive a vast amount of information to your personal computer with just a few key strokes, and I would ask myself how could that be? I wasn’t content with the fact that all this “stuff” just showed up on my computer screen. I wanted to learn more and I was also looking for a challenging career. Information technology was coming of age as was the economy. The Telecommunications Act of 1996 removed regulatory barriers to entry within the telecom space enabling competition and choice. Many CLEC’s (Competitive Local Exchange Carriers) were formed and some proactively built an abundance of transport capacity or fiber optic networks. However, just like real estate in the late 2000’s, there was a lot of speculative building and not enough tenants to occupy the space. The tech bubble was bursting and the dot coms were dropping like flies. At this time the boom came to a halt and dark fiber networks laid dormant in the ground.

We all remember the events of September 11, 2001 and the impact that day had on our countries spirit and economy. I was contracting for AT&T and for the first time recognized and understood our society’s dependency on modern communications. The events of that day crippled telecommunications infrastructure and primary fiber optic cable systems throughout the NY/NJ Metropolitan area. Wall Street was impacted, cellular service was non-operational and society as we knew it was disabled. The following months were grueling with regard to restoring these networks. Our teams worked night and day designing, reconfiguring, and implementing new dark fiber networks. We became close, passionate and resilient. I knew then I’d be doing this for a long time.

My curiosity and ambition excelled my career in telecommunications and specifically fiber optic infrastructure. As bandwidth requirements increased, so did the need for dark fiber. My strengths have always been planning and deploying new infrastructure and so as opportunities were presented, I took advantage. Dark fiber assets of the 90’s were either depleted or absorbed through acquisition so the glut of fiber in the ground was no longer fruitful or available. In addition, after 9/11 many companies decided to house their data away from NYC where there remains a sense of vulnerability. Datacenters from NY moved across the river and new datacenters continue to be built all over NJ.

My desire to start Cross River Fiber was to look at the current landscape of dark fiber and data center connectivity and find ways to add diversity, capacity, and resilience to the fiber ecosystem right here in my own backyard.

Lets back up for a minute; you got your Telecommunications Management degree from DeVry Institute. There’s a lot of talk around education and the need for people to be trained in specific fields and learn specific skills… is that something you find to be true? Is that what drove you to get your degree at Devry?

Absolutely. I do believe there are the fundamental courses provided through higher education that will enable an individual to develop a solid foundation for a career. However, I’m a firm believer in education programs that provide specific skills that will enhance that foundation. Just as someone would go to college to become a doctor, lawyer, or an accountant I found comfort knowing I could gain an education in a very desirable field such as telecommunications. What are you most excited about when it comes to dark fiber and telecommunications? It’s exciting to design and construct miles and miles of fiber optic infrastructure and most rewarding when a customer chooses Cross River Fiber as their dark fiber service provider. We are very fortunate to be involved in an industry that is continually evolving and contributing to just about every technology platform you can think of. It’s pretty wild to think that the “stuff” that pops up on my computer screen may somehow be supported by a fiber optic cable that Cross River designed, owns, and is on a pole outside my window.

What do you find to be the biggest challenges in your industry today? New Jersey is what I consider the hub of telecommunications infrastructure facilitating great business for companies like Cross River Fiber. From the interconnection of enterprise businesses, datacenters, financial exchanges, and subterranean sea cables, there is an abundance of opportunity here. However, the industry is not for the faint of heart and you cannot be complacent and stand on the sidelines because if you do the competition will seize the moment and you’ll be left scratching your head. Over the past few years the competitive landscape has opened up and providers really need to think ahead, quickly react to changes in the environments, and adapt accordingly.

Can you give us an example? Many of our customers are financial firms and more specifically high frequency traders (HFT’s). HFT’s have very strict requirements for their systems. They develop trading algorithms built on computerized platforms that trade securities between financial exchanges such as NASDAQ, NYSE, etc. The link to connect these financial exchanges would often be our dark fiber cable. HFT’s strict requirements equate to dedicated high capacity bandwidth, without restriction, of the lowest latency possible. Building low-latency dark fiber networks are our biggest challenge. A low-latency fiber link is essentially a segment between two locations that are of the shortest possible distance. Many of the fiber optic networks that exist today were not built to support low-latency applications. They were built taking long distance paths and having lots of slack cable built within. Therefore those networks are not optimal for the financial firms or HFT’s.

If we want to earn the business of such firms we need to design and construct the most efficient fiber routes possible. That means at all costs, we need to “tighten the rope”. The “rope” being the fiber cable that exists on pole lines and/or underground conduit systems within city streets, highways, railroads, or private properties. Even if tightening that rope only reduces the length by a few hundred feet, that reduction equates to trades being made microseconds faster and yielding greater returns. Rerouting or constructing new dark fiber networks


CORNER OFFICE

to be the shortest path requires skill, knowledge of regulatory restrictions to build within the public rights of way, and patience to navigate through local political processes. The costs to build low-latency fiber routes are much higher than building traditional fiber optic networks. In addition, our contracts with those customers are of a shorter term and therefore are subject to cancellation if you don’t keep up with being the shortest.

Lets shift back to you: Do you have a certain manage-ment style you credit your success with? I believe it’s important to create a culture within and develop positive chemistry among all employees. Let everyone know that the role the play within the organization is just as important as the person next to you. I want an employee to feel like they can share their ideas and know that their contributions are valuable. Most importantly, keep the door and lines of communication open. The way I see it, we’re all adults with a job to do and hopefully you enjoy and embrace it. I expect our employees to be accountable for their responsibilities, but at the end of the day I would never treat someone different than how I’d like to be treated myself. I always remind our employees that you never know who you’ll be working for one day or better yet, who’ll be working for you… That could be me!

Dark Fiber is a niche product/service. Can you talk a little bit about your process for partnering with other companies? Do you have any advice for other compa-nies looking to strategically partner with someone? Any lessons learned? Dark Fiber is a niche product and collectively our team has 20+ years building and selling dark fiber networks; as a company we’ve decided to provide a service that we are really familiar with and understand. We’ve also decided that to maximize our reach and revenue potential it was equally important to partner with companies who complement our fiber network. As part of that process we’ve partnered with companies who do not have asset based fiber networks in NJ but who do have national and/or international reach, and who could provide managed or lit services over our dark fiber network. This enables the respective company to take on opportunities that they may have not been able to do so organically. I think as long as there is not too much overlap and each company can share in the success of generated business, it is very complimentary.

This month marks the one-year anniver-sary of hurricane sandy. Did the storm impact your business? Was there any lessons learned? The answer is no and yes. In October 2012, we were only established a year and a few months. Cross River Fiber didn’t have the network built then that we have in service today and we were fortunate enough not to experience any service effecting outages due to Hurricane Sandy. We did

have 100+ fiber route miles built but honestly, we were just lucky, nothing more than that. We don’t have

hurricane proof fiber and neither does any other provider. If a carriers fiber went down it was due to circumstance

and bad luck. What did come as a result was a new focus on the Force

Majeure clause in our Service Agreements. Those provisions rarely were an area of focus when negotiating a contract.

Hurricane Sandy proved that we were certainly vulnerable to these events and therefore we (and our customers) need to

make sure that we feel comfortable with the language outlining service response and restoration. Traditionally our mean time

to repair is impeccable but that is only if we have clear and unrestricted access to our fiber plant. That would not have been the

case with Hurricane Sandy as access was prohibited for days by the electric company, local governments, or massive debris that was just

lying dormant and in the way. n

8 TechNews | www.njtc.org | October 20138

Do Compliance Officers receive CEPA protections if they act as whistleblowers?

In a 2008 case Massarano v. New Jersey Transit the Appellate Division answered the question with a “no.” The court held that if an employee is “merely” doing his or her job by making a report, there are no whistleblower protections under the Conscientious Employee Protection Act (CEPA). However, in a decision published this September, Lippman v. Ethicon, Inc. and Johnson & Johnson, the Appellate Division held that compliance officers can be whistleblowers, an opposing conclusion to the Massarano case. Both decisions have equal weight and Lippman does not overturn Massarano.

The Lippman court held that an employee’s job title or employment responsibilities should not be outcome-determinative in deciding whether an employee has a cause of action under CEPA. Compliance officers only need to show the same elements as any other employee to establish a claim.

Employers should be aware that CEPA protections may be triggered each time an employee in a compliance position makes a report, even if it is required by their job.

Saranne E. Weimer is an associate at Giordano, Halleran & Ciesla, PC and member of the firm’s Labor and Employment Practice Group. She can be reached at 732.741.3900 or [email protected]

LEGAL Q&A

INNOVATION ZONE

The Business and Science Incubators at Burlington County College (BCC) are located on the College’s Mount Laurel campus and are currently home to a diverse group of 40 companies. Among those businesses are software, technology, marketing, and science

companies. The varied group of entrepreneurs includes some veteran-owned businesses as well as woman-owned businesses. Eight of the companies are Virtual, that is, affiliated with the incubator but not physically on-site. The incubator companies employ a total of 115 people. Together, these companies form a family of businesses that are reaping the benefits of incubator occupancy.

The Business Incubator was founded in 1998 and the Science Incubator was founded in May 2007. Both are viable, self-sustaining entities that are bringing in a profit for Burlington County College. Isabel Thompson, Incubator Coordinator, stated that the incubator’s mission is to provide an entrepreneurial environment that enables the success of new and start-up businesses and allows them to reach their full potential. Ms. Thompson manages the two incubators and oversees the daily operations along with Frank Keith, BCC’s Acting Dean of Corporate College and Director of Economic Development and Business Incubation. Together they are working with each business to ensure they’re reaching their milestones and target goals.

The incubators provide offices ranging from 120 to 1,500-square-feet, common space, conference rooms, videoconferencing, 24-hour access to the buildings, workshops, networking events and many more shared services and valuable resources for start-ups.

Joe Winston, CEO of Net Device Corporation, a graduate of the incubator, who recently commented on his experience as an incubator resident, noted that, in its early days, NET Device Corporation needed commercial office space that provided Class A services and appearance but at a substantially lower cost to match our startup budget. The Business Incubator met the company’s financial requirements and provided a beautiful facility, wired for our substantial connectivity needs and sufficiently flexible to meet their needs for common space and for growth.

This year, a Skills-4Jersey Grant from the Department of Labor and Workforce Development is funding workshops on how to make presentations to investors, legislators and on how to professionally write an executive summary that appeals to a potential investor. Ms. Thompson explained that the grant enables the incubator to offer training to their tenants that are specific to the needs of start-up businesses.

Incubator companies can also receive individual counseling through outside organizations including Gary Rago, Director of the New Jersey Small Business Development Center (SBDC) and his team of counselors in the areas of Business, Marketing and Financial Plans, and S.C.O.R.E, a volunteer group of retired CEOs, which also provides counseling to the entrepreneurs and startup companies.

Yaron Avitov, co-founder of the resident company GoldTier, noted that he has benefited from the incubator’s legal, accounting and marketing advice and the opportunities to collaborate with the other firms at the facility; and the incubators recruiting and referral resources.

Each business in the incubator is evaluated annually. Ms. Thompson explained that they look for the business’ strengths and weaknesses, so that they know where they can reach out and help them. If a company is on track and ready to graduate within the appropriate time frame, they are put in touch with Mark Remsa, Director, Department of Economic Development and Regional Planning in Burlington County and with local real estate professionals to help them find a suitable location for the continued growth of their business. Ms. Thompson

The Business and Science Incubatorsat Burlington County College


emphasizes that the incubator wants to make sure that their graduates are going into a place that is conducive to their success and business growth. Once a business graduates, the incubator continues to track and monitor their progress for 24 months to gauge the number of new hires from the community and their continued success.

Currently, the incubator is tracking Achievement Dynamics, a training consulting company and NET Device Corporation (http://www.netdevice.net) which has developed a transdermal patch to monitor alcohol and drug consumption.

The BCC Incubators have shared their formulas for success with newer incubators, including Rowan University Rohrer College of Business Incubator, Rutgers-Camden business incubator, the Business Development Incubator at New Jersey City University, and the Warren County Community College Small Business Growth Center, as well as several others in Delaware and even in the country of Morocco. Most recently, BCC was one of 11 community colleges selected by the American Association of Community Colleges (AACC) in conjunction with the Charles Stewart Mott Foundation to design a Virtual Incubation Toolkit. Frank Keith led this grant effort for BCC. The toolkit is available online at http://bit.ly/virincmott.

The Business and Science Incubators currently have some office space and wet and dry labortories available for immediate occupancy. Interested entrepreneurs can reach out to Isabel Thompson at 856-222-9311, ext. 2800 or [email protected] and for further information on the incubators the website is: http://incubators.bcc.edu. The Incubators at Burlington County College are members of the New Jersey Business Incubation Network. For more information about the network, visit www.njbin.org. n

QUARTERLYUPDATE

1.800.793.5533 RHT.COM

Robert Half Technology Hiring Outlook

According to the Robert Half Technology IT Hiring Forecast and LocalTrends report, 11 percent of chief information officers (CIOs) surveyedrecently plan to expand their IT teams in the fourth quarter of 2013. Inaddition, 65 percent of CIOs said they will not be adding positions but willfill IT positions that are open in the next three months. Nineteen percentwill not be hiring and 5 percent expect to reduce their IT staffing levels.

Other findings from the report include:

• Sixty-eight percent of CIOs surveyed said it is somewhat or verychallenging to find skilled IT professionals today. The jobs hiringmanagers are trying to fill may have fewer qualified applicants. Highlyskilled IT professionals in networking, data/database management andhelpdesk/desktop support are the most challenging functional areas inwhich to recruit.

• The survey results suggest that CIOs are optimistic about theircompanies’ growth and IT investments. Eighty-six percent of CIOsreported being somewhat or very confident in their companies’ prospectsfor growth in the fourth quarter of 2013.

• Sixty-four percent of CIOs also said they were somewhat or veryconfident that their firms would invest in IT projects in the fourth quarter of2013.

• Among the technology executives surveyed, desktop support, networkadministration and database management are skill sets in greatestdemand within their IT departments.

The IT sector is generally faring better than others as tech jobs continuallybeat the national unemployment average. Many companies are takingextra time to identify and hire the best candidate for each opening, butneed to move fast to acquire top talent in hot specialty areas such asnetworking and help desk. Many firms are increasing their focus onretention because candidates in these areas of IT can be challenging tofind.

Christina Giglio is a Division Director for Robert Half Technology, aleading provider of IT professionals on a project and full-time basis.

Christina can be reached at: [email protected]

BY MICHELE HUJBER

10

What are some financing options for technology companies in New Jersey?

There are a number of financing options offered through both the United States Small Business Administration (SBA) and the New Jersey Economic Development Authority (NJEDA).

One program offered by the SBA is the Microloan program. This program provides small, short-term loans that may be used for working capital, the purchase of inventory or supplies, the purchase of furniture or fixtures, and the purchase of machinery or equipment.

The Business Employment Incentive Program is offered by the NJEDA. To qualify, a business must create at least ten now jobs within a two year period. Once a business has qualified, they can receive a grant in the amount of up to 80% of the total amount of employees’ state income taxes withheld by the company during the year from the new employees hired.

Another program offered by the NJEDA is the Technology Business Tax Certificate Transfer Program, which is for unprofitable New Jersey based technology companies with fewer than 225 U.S. employees. This provides the ability to sell net operating losses and research and development tax credits to unrelated profitable corporations.

ACCOUNTING Q&A

Kyle Braun is a staffII accountant in theRed Bank Office ofWithumSmith+Brown,Certified PublicAccountants andConsultants. Braunmay be reached at732.842.3113 [email protected].


PLUGGED IN

New Jersey is a burgeoning market for data centers. According to Data Center Map, there are at least 41 colocation and data center facilities across 10 different regions throughout New Jersey, and the list is not quite complete. Deciphering who, what, where, when and why is a challenge for companies seeking to outsource or collocate their IT infrastructure. In order to provide companies with guidance on how to make the right site selection, consider the following recommendations.

1. Check the flood zone maps pertaining to the location of your facility and any candidate facility.In the wake of Super Storm Sandy, one of the Northeast’s most devastating storms, the Federal Emergency Management Agency (FEMA) has recently redefined the flood zone regions for many areas. You can search the FEMA website by address to view the particular flood map associated with that location.

2. Have a secondary location. Always have a backup location for all of your data—and be sure that it’s off-site, in a different region, and that your company is automatically and systematically backing up the data. The site should be at least 30 feet above the maximum projected flood elevation level. It is suggested that the building and other business-critical areas be above the 100-year flood plain. Just like anything else, your data will only be as good as the last save processed.

3. What utility backup is in place at the facility?Ask the tough questions and see for yourself. Is there a generator? How often is it tested? Can you see the logs? How many days of fuel are available? What type of refueling service does the company have? How about a battery backup facility? Is it tested? When was the last time it was used and how much battery life is available? Are the UPS systems on-line (meaning the systems are always conditioned) versus off-line?

4. Is there staff on-site 24x7? This is important—in case of an emergency situation, you want to be sure someone is on-site since the roadways or public transportation normally available to access the facility may be closed. And even better, is the facility management ready to accommodate those that may be stranded? Are there food, water, proper shelter and cots available for that just-in-case situation?

5. What is the network connectivity in and to the facility?Be sure there are a number of different carriers that have geographically diverse networks. This will minimize the likelihood of a total network outage. Furthermore, check the number of Points of Entry (POE) into the building. At a minimum, two separate POEs should serve the building to ensure network uptime. Finally, identify if there are wireless or other alternative communication networks accessible – this will give you a secondary and/or a tertiary connection to access your data and assure that your data is able to be backed-up appropriately (see point #2).

6. Create an Emergency Communication Plan.Customers need to be able to contact your company via email and phone in the event of an emergency. Employees need to know where to go and when, or how to access systems remotely in the event of an outage.

To learn more about how to identify and select the right data center solution for your business, contact Open Data Centers today. Their data center in Piscataway, NJ is Tier III fortified, and their expert team can help you identify the right solution for your needs—in their house, or yours. n

6 Key Factors to Consider When Looking for a NJ Data Center or Colocation Services

Choosing a data center is one of the biggest decisions you might make this year, make sure it’s the right one.

BY ERIK LEVITT

Erik Levitt is CEO of Open Data Centers: http://opendatacenters.net, [email protected]


Interest in coworking, where entrepreneurs, freelancers and small businesses work side-by-side independently and collaboratively, continues to surge. Rightly so as more people seek out work environments that are inspiring and productive while providing a camaraderie not likely found at one’s kitchen table or in a noisy coffee shop.

Further, coworking has received a substantial boost in recent years as technology itself and telecommuting initiatives are freeing individuals to work from anywhere, at any time. Advancements in mobile, cloud and productivity tools make it possible – and easy – to run a business away from the traditional office environment. According to DeskMag’s Annual Global Coworking Study, there are now well over 2000 coworking spaces worldwide and that number grows on a seemingly daily basis.

In a post-recession environment where emerging startups have become more cost-conscious, shared work environments also provide an affordable, effective solution. No upfront capital investment is required, and there’s no need to worry about leases, utility bills or buying office equipment.

Membership includes more than a desk space. Amenities often include Internet connectivity; phone services; and 24/7 access as well as printing, copying, scanning and faxing capabilities. And, the coffee is always ready and waiting. But, the benefits of coworking extend far beyond typical office amenities.

A Sense of CommunityCoworking caters to a wide cross section of the emerging technology community by providing a collaborative environment optimal for small technology startups as well as more established companies. Access to other entrepreneurs is vital, particularly in the early stages of launching a company. Despite all of today’s technological advances, relationships are still built faster when made face to face.

At coworking spaces members can swap ideas, generate leads and find jobs, potential business partners and other experts who can help them achieve their professional objectives. It’s not just about having a desk somewhere—it’s being able to support each other, combine resources, stay motivated, and share the highs and lows of launching a new business.

People forge friendships and want to see

each other succeed, which probably is one of the most valuable aspects of a coworking space. Members very quickly discover the professional, personal and social gains that have become the hallmarks of coworking.

While the average coworker traditionally has been a 34-year-old male, that’s changing as well. Coworking has become a way of life with mass appeal. It has truly redefined how we work. Offices—as we know them today— will no longer exist.

Professional Space on Your Own TermsFlexibility is another key component of coworking spaces. Whether someone plans to stay for a day, a week, a month or indefinitely, there are many options available. Try getting that from a traditional office building. The space itself is equally flexible, usually offering a choice of communal tables, private offices, standing work stations and more relaxing lounge areas. Should a business owner need to meet clients or team members, many coworking spaces have conference rooms and audio/visual equipment available as well. Some spaces also offer virtual mailing addresses, a

necessity for those looking to establish a professional presence while avoiding the security issues associated with giving out a home address.

Along with the opportunity to collaborate, coworking spaces are a great way to alleviate the loneliness and isolation that sometimes goes hand in hand with starting your own business. Members have the opportunity to participate in regularly scheduled social and on-site networking events that further cultivate interaction and camaraderie. They are truly engaged with one another. It’s not uncommon for a coworking space to schedule regular happy hours and lunches where everyone can relax and unwind with their coworkers.

Nearly three-quarters of the coworkers reported in a recent DeskMag poll they felt more productive in shared space, and 71 percent experienced a boost in their creativity. Most of this improved productivity is a byproduct of the environment. n

BY GREG DELL’AQUILA

Greg Dell’Aquila is the president of Mission 50 Workspaces in Hoboken, NJ. www. mission50.com

Startups Thrive In Shared Office EnvironmentsThere are tangible benefits to setting up shop in a coworking space—

even if just for a short amount of time.


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The results are in from the IT industry survey conducted and sponsored by WithumSmith+Brown, CPAs; Giordano, Halleran & Ciesla, PC and the New Jersey Technology Council (NJTC), and there is good news for New Jersey job holders and job seekers.

Some 46 percent of companies completing the survey said they will be increasing their IT staff over the next 12 months and almost 31 percent said their IT staff would be staying the same.

That means very few New Jersey tech companies anticipate downsizing and almost half will be hiring, reflecting a strong level of employer confidence in the tech sector in the state. Most of those tech companies—82 percent—are financing their recruitment and hiring from cash flow, demonstrating some degree of confidence in the economy.

In addition, over the last year, for the most part, N.J. technology companies have been looking for employees from New Jersey, with some 34 percent of those surveyed acknowledging they had successfully recruited IT talent from New Jersey during the last 12 months. The number of respondents who recruited internationally was only 16 percent. The misconception is that N.J. tech companies are looking elsewhere, even internationally, for tech talent, however one third of successful recruitment last year took place close to home.

This is the second year that the organizations jointly have conducted the survey, this time

and last receiving responses from C-suite level individuals and key decision makers at more than 100 N.J. tech companies representing global, national and local businesses. The survey was unveiled at the NJTC annual meeting in July. (See all the statistics, http://read.uberflip.com/i/154668)

Some 66 percent of replies came from small companies with fewer than 100 employees, 11.6 percent were from medium sized companies with between 100 and 249 employees and the rest were from large and super large firms. Last year’s survey had about the same number of questions.

Talent NeedsSo what IT talent are N.J. firms looking for? “There is a huge push now, more so than in 2012, towards custom programming and application development, we found,” Jim Bourke, partner and director based in WithumSmith+Brown’s Red Bank office said. Almost half of participants said they anticipated demand for programming and design talent over the next 12 months, prompted by growth in mobile and big data. However, as many respondents, 49 percent, said that job applicants lacked the needed skills in these areas.

“What would I be doing if I were in higher education and in charge of a university?” Bourke asked rhetorically. “It doesn’t make sense to be focusing on just teaching programming languages. You need to broaden

curriculums to include the cloud, mobile app development and IOs app development.” Higher learning institutions should also be focusing on teaching user experience and all other aspects of app and web design, he said, to make sure students end up in a career in which they can make a living.

Tech companies onboarding new hires pointed out in the survey that they didn’t have enough company resources for IT employee development and training.

Too much of the burden is on the employer today, Bourke said. “These technology companies don’t have the capital or resources to do the training, but they are forced to train the new hires because those new hires are not coming in from the universities with the necessary technical and soft skills to hit the ground running... We need to continue to strengthen the collaboration between the technology sector in the state and the state’s universities.”

Young Employees and Soft SkillsSome of the problem lies in the lack of so-called soft skills, like the ability to make presentations or do a great job in public speaking. Last year only 27 percent of tech companies surveyed complained about this issue, while this year 49 percent did so, so it seems to be a problem that is getting worse.

Bourke speculated that the trend towards younger employees using electronic means of communications like email and social networking makes them less practiced in face-to-face communications. Employers would also

Confident NJ Tech Industry Ready to Hire, Increase IT Workforce Says NJTC Survey

BY ESTHER SURDEN


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See NJTC Survey, page 23

like their new employees to have some business knowledge to back up their technical skills.

“A lack of qualified talent pool was the biggest challenge tech companies had in securing new talent for their company, with one respondent pointing out that finding the right person can be difficult because they are often “gainfully employed” and another bemoaning the need to use a recruiter because “great IT folks” aren’t looking for work. “They do have the talent pool out there, but they are just not qualified,” Bourke added, which creates a training dilemma for companies.

On the plus side for cash-strapped companies, one participant noted that the young employees who come to work are more willing to work for less money while learning, Bourke said. “In the past, employers faced demands for higher salaries from entry-level employees. We noticed this time around is that the talent who has been out there looking for jobs may be willing to settle for less compensation as they learn on the job,” Bourke suggested.

Training TrendsThe survey also looked at training trends. The purpose of the question, Bourke said, was to help tech companies identify where they should be spending their dollars. “Should I be spending my dollars hosting seminars at hotels and conference centers and sending my people away to conferences or should I be investing in webinars?” The survey found that

there was a trend towards firms using web-based types of training, he said, with almost 54 percent of participants saying they used webinars for training and almost half saying they used online directed training avenues. A year ago, about 46 percent of respondents asked the same question said they used webinars for training.

Retaining Top TalentA question on the biggest challenge in retaining qualified talent revealed that providing competitive compensation and benefits was difficult, with almost a third of tech company participants pointing to this problem. However, some of the companies said they had no problem retaining employees,

with one citing the tough job market as helping with this.

While most of the companies (87 percent) taking the survey said that they offered traditional salary to their employees, many also offered other incentives to keep employees on the job. For example, 46 percent of those interviewed provided non-compensation incentives such as flex time or the ability to work from home. One of the companies surveyed even mentioned the use of company cars as incentives for employees, a practice that was once thought outdated. Only 30 percent of companies offered equity compensation and stock options as an incentive.

Bourke offered a possible explanation for

Our awards celebration is a long-standing tradition where we honor the companies and people contributing to the innovation ecosystem in NJ. As we celebrate this year’s honorees, we called on some of last year’s honorees to share with us what such recognition has meant for them.

“ Our nomination in 2012 came at a time of tremendous growth for Amber Road, and the organization’s continued support demonstrates their dedication to New Jersey technology companies. It is an honor to be named a market leader by a trade association that represents such an esteemed industry.”

— Amber Road

“ New Jersey and the NJTC have provided a viable ecosystem that continues to drive technology and innovation throughout the state. Serving the leading communications service providers around the world, Synchronoss is equally focused on innovation and being acknowledged by the NJTC Community as the winner of the Technology Supporter Award is an honor.”

— Synchronoss Technologies

“ As a proud member of a well-respected and growing technology community led by the efforts of the NJTC, it was a great honor to be recognized as a 2012 NJTC Award winner. The recognition serves as a reminder that our efforts to create cutting edge technology to address our customers’ needs—and meaningful learning experiences to advance innovation— have not gone unnoticed. We will continue to reflect on this achievement and look forward to our continued partnership with NJTC.” — Juniper Networks

Trailblazer BlackLight Power, Inc.

Sponsored by Amber Road

Rising StarHR Acuity LLC

Sponsored by Robert Half Technology

Outstanding Technology DevelopmentSystech InternationalSponsored by EXP Group

Consumer ProductQualityHealth

Sponsored by Ernst & Young LLP

Beacon of LightEdge Therapeutics, Inc.

Sponsored by Morgan Lewis

Private Company of the YearPHX, Inc.

Sponsored by Telx

Public Company of the YearStryker

Sponsored by Synchronoss Technologies, Inc.

Master Technology Company of the YearUniversal Display Corporation

Sponsored by Juniper Networks, Inc.

Innovative Technology Company RightAnswers, Inc.

SevOneSimeio Solutions LLC

Sponsored by Comcast Business

Impact Company of the YeariCIMS, Inc.

MD On-Line, Inc.Vitals

Sponsored by Maloy Risk Services

John H. Martinson Technology Supporter Award

Chris SugdenSponsored by SorinRand LLP

Legend of Technology AwardMario Casabona

Sponsored by BDO USA, LLP

Legislative Champion AwardU. S. Congressman Frank Pallone, Jr.

Sponsored by AT&T

Event SponsorsPrivate Cocktail ReceptionDLA Piper & KPMG LLP

Cocktail Reception

Constellation, An Exelon Company

Celebration GiftTechXtend

Celebration ProgramPwC

Dessert BuffetDeVry University

EntertainmentGHO Ventures LLC

Industry Awards

Super Awards

Suspense Awards


Legislative Champion AwardU. S. Congressman Frank Pallone, Jr.

Sponsored by AT&T

Congressman Frank Pallone, Jr. (NJ-06) has represented central New Jersey in Congress since 1988. Pallone is a senior member on the House Energy and Commerce Committee and serves as the top Democrat on the Committee’s Subcommittee on Health.

As Health Subcommittee Chairman during the 111th Congress, Pallone played a leading role in passing the Affordable Care Act. The landmark law extended health care coverage to an additional 32 million Americans and reformed the nation’s health care system.

Pallone also serves on the Committee’s Environment and Economy and the Communications and Technology Subcommittees and is a member of the House Natural Resources Committee.

Pallone holds an important leadership position within the House Democratic Caucus. As the Communications Chair of the Democratic Policy Committee, the congressman plays an active role in developing and implementing the Democratic Party’s message. In this capacity, Pallone coordinates the party’s message on the floor of the House of Representatives.

Frank Pallone, Jr., was born and raised in Long Branch, New Jersey, where he still resides. He is a graduate of Middlebury College, holds a master’s degree in international relations from the Fletcher School of Law and Diplomacy at Tufts University and earned his law degree at Rutgers University.

Pallone began his political career in his home city of Long Branch, getting elected to the City Council in 1982 and winning re-election four years later. In 1983, he was elected to the state Senate, representing the Monmouth County coastline and was re-elected in 1987. On November 8, 1988, at the age of 37, Pallone was elected to the House of Representatives from New Jersey’s former Third District and was re-elected in 1992 to the newly formed Sixth District.

Pallone and his wife Sarah have three children; daughters Rose Marie and Celeste Teresa, and a son, Frank Andrew.

John H. Martinson Technology Supporter AwardChris Sugden, Edison Ventures

Sponsored by SorinRand LLP

Chris joined Edison in 2002 and was named Managing Partner in January 2009. He is a successful entrepreneur, experienced in finance, business strategy, product management, sales, marketing and capital formation. His financial and operating perspective from start-up to growth stage make him a valuable asset to portfolio company management.

Chris is Chairman of the firm’s investment committee. He leads Edison’s largest industry segment in financial technology and services. He is a thought leader in financial technology investing. Chris has deep domain and investment expertise in payments, capital markets and wealth management segments. He currently serves as a Director of eight Edison portfolio companies.

At Edison, Chris has led 27 financings including 16 new investments and has served as a Director of 16 companies.

Chris is a certified public accountant and a member of the Advisory Board for the Center for Venture Capital, Private Equity and Entrepreneurial Finance at Michigan State.

Previously, Chris was an Executive Vice President with Princeton eCom; Chief Executive Officer of the electronic billing division. Earlier holding the role of Chief Financial Officer, he raised multiple rounds of venture capital and completed an acquisition. During his tenure, the company revenue grew in excess of 500%.

Earlier, he was Director of Finance and Operations for two New York City-based magazine start-ups and internet businesses. Chris began his career with PricewaterhouseCoopers, where he was a Supervisor in the entrepreneurial services group in Boston.

In your opinion how important is it for New Jersey to have a strong and vibrant technology community?More than ever innovation is critical to ensure a thriving economy. New Jersey has been at the heart of technology innovation for more than a century. Consider some of the most innovative people and companies like Thomas Edison and Johnson & Johnson call New Jersey home.

My personal and professional interest in New Jersey’s technology community could not be higher. Edison Ventures’ has been investing in the most innovative technology companies in New Jersey for 27 years. The ecosystem for New Jersey’s entrepreneurs in information technology and healthcare/life sciences is incredibly robust. A unique combination of access to capital, talent and large customers make New Jersey a great place to start a technology company.

What do you attribute to you receiving this award?Awards such as this one should be given to teams. In this case the entire Edison Ventures’ team, including my colleagues and our entire portfolio—past and present, deserve recognition. Every day my partners strive to bring value beyond capital to the companies and entrepreneurs we invest in. The management teams we back do the hard work—they deliver value for their customers every day. It is an honor to be recognized with this award as John Martinson has been my partner and mentor over the past 12 years.


Master Technology Company of the YearUniversal Display Corporation

Sponsored by Juniper Networks, Inc.

Universal Display Corporation is a leader in developing and delivering state-of-the-art, organic light emitting diode (OLED) technologies, materials and services to the display and lighting industries. Founded in 1994, the company currently owns or has exclusive, co-exclusive or sole license rights with respect to more than 3,000 issued and pending patents worldwide. Universal Display licenses its proprietary technologies, including its breakthrough high-efficiency UniversalPHOLED® phosphorescent OLED technology, that can enable the development of low power and eco-friendly displays and white lighting. The company also develops and offers high-quality, state-of-the-art UniversalPHOLED materials that are recognized as key ingredients in the fabrication of OLEDs with peak performance. In addition, Universal Display delivers innovative and customized solutions to its clients and partners through technology transfer, collaborative technology development and on-site training.

What does winning this award mean to you and your company? Universal Display is honored to be recognized among so many innovative and successful companies. The company’s roots extend throughout New Jersey, from our inception with Princeton University to our headquarters in Ewing, to the majority of our employees residing in this great state. Additionally, NJTC and many of its members have played a role in our success as we’ve grown from a small N.J. company to a global technology leader.

What does innovation mean for you or your company?Universal Display’s motto is ‘Vision. Innovation. Reality’. It has steered our progress in advancing our technology and shaped our corporate identity. The entire team at Universal Display has played a critical role in advancing OLED technology and driving adoption of our PHOLED technologies and materials among the world’s largest display and lighting manufacturers.

Public Company of the YearStryker

Sponsored by Synchronoss Technologies, Inc.

Stryker is one of the world’s leading medical technology companies and is dedicated to helping healthcare professionals perform their jobs more efficiently while enhancing patient care. The Company offers a diverse array of innovative medical technologies, including reconstructive, medical and surgical, and neurotechnology and spine products to help people lead more active and more satisfying lives.

What does winning this award mean to you and your company? Receiving the NJTC Award is great recognition of our commitment to innovation and growth in New Jersey. Over the years, we have continued to make investments in our campuses here, and we continue to attract and provide a great workplace for our employees who live and work in this community. We are proud and humbled to be one of the companies recognized with this honor.

What do you attribute to your company receiving this award?We have demonstrated our commitment to innovation and growth in New Jersey through our continued investments in our campuses here. Revenue for our Reconstructive business, which is headquartered in New Jersey, accounted for $3.8 billion and 44% of our company in 2012. We currently employ 1,867 people in New Jersey, a 12% increase over the last five years. We continue to attract and provide a great workplace for our employees who live and work in this community and are proud to be #61 on Fortune Magazine’s 100 Best Companies to Work For list.

What does innovation mean for you or your company?The legacy of our founder, Dr. Homer Stryker, and his dedication to pushing medical technology to its limits and beyond embodies the spirit that continues to define Stryker. We hold 4,768 patents globally, many of which originated from our Reconstructive business in New Jersey. In 2012, we invested $471 million in research and development to introduce technology that has changed the standard of care in clinical medicine through innovative reconstructive, medical and surgical, and neurotechnology and spine products.

Private Company of the YearPHX, Inc.

Sponsored by Telx

Premier Healthcare Exchange (PHX), based in Bedminster, New Jersey, with satellite offices throughout North America, provides advanced network management and claims integrity solutions for insurance companies, Health Maintenance Organization (HMOs) and Reinsurance Carriers. These solutions provide payors with access to primary provider networks or to custom networks created to fulfill the specialized needs of specific customers. Additionally, PHX combines claim-processing automation with professional services to deliver a timely, centralized approach to cost management, which maximizes savings while dramatically reducing errors and turnaround time. All services are handled in-house for maximum privacy and legal regulatory compliance. PHX offers full technology implementation, training, and support for quick, seamless integration into any organization.

What does winning this award mean to you and your company? The recognition that this award affords PHX is very special because it validates the company’s culture of customer centricity and most importantly, the initiative that each employee puts forth every day for the success of our customers.

What do you attribute to your company receiving this award?The key to the receipt of this recognition rests in “The Power of 3”. P³— product, performance, partnership. P³ is our playbook for success. Under the umbrella of P³, we offer innovative, quality products; deliver outstanding levels of performance and build partnerships that last to the mutual benefit of our customers.

What does innovation mean for you or your company?Innovation is the life blood of the company. It enables us to fulfill our commitments to our customers and creates a distinct, competitive advantage for us in the marketplace.


Trailblazer BlackLight Power, Inc.

Sponsored by Amber Road

BlackLight Power believes it has developed a process to form a previously undiscovered form of hydrogen, Hydrinos. The company believes this “BlackLight Process” of making Hydrinos results in a nonpolluting, inexpensive new primary source of energy. The proprietary BlackLight Process entails two approaches to making power. One involves electrochemical reactants wherein only H2O vapor is consumed in an electrochemical reaction to transform hydrogen to a lower energy state and concomitantly directly produce electricity, and the other involves thermally regenerative solid fuels developed by the company that undergo a chemical reaction to transform hydrogen to a lower energy state and release a large gain in thermal power. These two approaches have led to the development of one electrochemical system and two thermal systems for producing electricity powered by forming Hydrinos by the direct electric and the thermal energy releasing reactions. Performance, process and product claims have been validated by academic and industry experts. BlackLight Power has non-exclusively licensed the technology to several companies.

What does innovation mean for you or your company?Solving problems that have been previously unsolvable and then exploiting the technological and business opportunities that we create by being paradigm breakers.

Rising StarHR Acuity LLC

Sponsored by Robert Half Technology

HR Acuity is a provider of employee relations and workplace investigation solutions. The company enables organizations to reduce cost and mitigate the legal and financial risks associated with adverse employee-related events. HR Acuity On-Demand, our award-winning SaaS solution, provides a disciplined and predictive approach to the management of workplace issues by delivering defensible best-practice processes, standardized documentation and comprehensive reporting our award winning solution

HR Acuity was founded by Deborah J. Muller, a seasoned human resources executive with 25 years of employee relations and investigations experience at Fortune 500 companies. Prior to founding HR Acuity, Muller held leadership positions at Honeywell, Citibank and Marsh & McLennan, where she developed innovative systems and methodologies for conducting workplace investigations into allegations of employee misconduct.

HR Acuity On-Demand was launched in 2009 and is currently in use by customers ranging in size from 500 to 30,000+ employees. HR Acuity is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council.

What do you attribute to your company receiving this award?Since HR Acuity On-Demand launch in late 2009, our business has grown to almost $1M in annual revenues with several Fortune 500 and name brand customers. Our early success has been achieved through the dedication and effort of just a handful of HR Acuity team members, demonstrating that passion and excitement focused on accomplishing a mission truly gets results. Additionally, as a woman-owned business, HR Acuity is demonstrating the impact women can have as entrepreneurs and leaders in the technology community.

Beacon of LightEdge Therapeutics, Inc.

Sponsored by Morgan Lewis

Edge Therapeutics, Inc. is a private, clinical-stage biopharmaceutical company focused on developing and commercializing life-saving hospital products that improve patient outcome by addressing acute, fatal or debilitating conditions that have no current effective treatment. Edge uses its novel site-specific and sustained-release microparticle technology platform to deliver drugs to the brain to prevent complications of subarachnoid hemorrhage, subdural hematoma and intracerebral hemorrhage, all of which currently have no effective therapies. The ompany’s patent-protected bio-absorbable microparticle formulations release drugs locally and consistently at therapeutic concentrations in the brain, with the objective of maximizing therapeutic activity and avoiding treatment-limiting systemic side effects seen with current treatments. Currently, oral- or IV-administered therapies are employed in suboptimal concentrations due to the generation of systemic side effects. Edge’s lead product candidates, EG-1962 (nimodipine microparticles) and EG-1964, are being developed to prevent various delayed complications after brain hemorrhage. EG-1962 is a proprietary microparticle formulation of the calcium channel blocker nimodipine, while EG-1964 delivers a hemostatic agent.

What does winning the Beacon of Light Award] mean to you and your company?To win the NJTC Beacon of Light award is especially gratifying since it recognizes Edge for it’s primary purpose: saving lives. At Edge Therapeutics, our mission is to develop and commercialize life saving hospital products that improve patients’ outcomes in conditions where no effective treatment currently exists. This goal allows us to collectively give back to patients, their families, and the communities in which they live.

What do you attribute to your company receiving this award?This recognition of the company is wholly attributable to the many people that helped us along the way, including the team at our first location in the New Jersey Institute of Technology Economic Development Center, along with members of the New Jersey Technology Council, and BioNJ. It also includes the state of New Jersey and the New Jersey Economic Development Authority that provided crucial financial support when we most needed it. Further, we’ve been associated with some of the best business advisors, clinical advisors and board members who provide us with outstanding advice and clear guidance. Most importantly, we have an outstanding team at Edge that recognize our purpose is to save lives and so maintain a deep commitment to our mission and a strong “sense of urgency.”

What does innovation mean for you or your Company?Innovation is the cornerstone of everything we do at Edge. As a small, development-stage company, we judiciously use our creativity to execute our ideas faster and better than others think possible. One of our most important core values at Edge is our belief that growth requires innovation, and we empower our employees to take initiative and give their best thinking and imagination in driving towards our corporate goals.


Outstanding Technology DevelopmentSystech InternationalSponsored by EXP Group

Systech International is a global leader in brand protection and authentication technologies serving a wide variety of industries ranging from pharmaceutical, biotechnology and medical devices to food and beverage and healthcare. Systech offers revolutionary anti-counterfeiting technologies, mobile authentication solutions, and supply chain data visibility applications that make customer’s brands more secure and the resulting data more accurate, valuable and actionable. Based in Cranbury, New Jersey, with international headquarters in Brussels, Belgium, Systech’s dedicated sales and technical services teams serve customers in more than 26 countries worldwide.

What does winning this award mean to you and your company? It is an honor to win NJTC’s Outstanding Technology Development Award and continue the Garden State’s rich tradition of bringing technological innovations to the world. At Systech, we’ve committed ourselves to being a global leader in authentication, track and trace and enterprise serialization solutions and this award is a great acknowledgement of our achievements. Our motivation is protecting vulnerable supply chains and, ultimately, the safety of patients and consumers who rely on authentic products in every country, every day. We share this award with our customers and the nearly 200 global employees who work hard to make this possible.

What do you attribute to your company receiving this award?Systech’s success relies on pushing ourselves to identify the trends and issues that are affecting our customer’s businesses and never resting on our last accomplishment. In over 27 years of developing technology, it is obvious that there will never be a shortage of new problems that need innovative solutions. Systech has always been able to adapt because of our dedicated team of industry leaders and committed associates that work together toward the same goal – protecting the integrity of our customer’s brands through the global supply chain.

What does innovation mean for you or your company?When something is truly innovative, it isn’t a variation of another product with a few tweaks, it is something that changes conventional thinking and makes everyone else stop and recognize the new standard. At Systech, we don’t look at existing technology and try to make something similar. We strive to solve our industry’s problems with better ideas specifically designed for the world’s most demanding and vulnerable supply chains.

Consumer ProductQualityHealth

Sponsored by Ernst & Young LLP

QualityHealth is a provider of online patient acquisition and engagement solutions for the healthcare industry. The QualityHealth platform identifies health-interested patients among its member community, understands their needs and drivers, and delivers targeted health offers and messages to them, in partnership with health and wellness clients, to motivate them to take appropriate actions to improve their health.

Core to this platform is a commitment to driving health outcomes through stronger relationships with consumers, faster cause-and-effect learning cycles and world-class education, coaching, savings and tools. Clients come from all health-serving market segments: Pharmaceutical, Medical Device, Consumer Health, Hospitals, Health Insurance and Clinical Research.

The QualityHealth team is comprised of professionals in technology, data, media, creative, operations, sales and marketing. QualityHealth is committed to delivering superior results for clients and meaningful value to healthcare consumers. The company was founded as Marketing Technology Solutions, Inc., in 1999, and is located in Jersey City and Hamilton, NJ.

What does winning this award mean to you and your company? We at QualityHealth are extremely proud to receive the 2013 Best Consumer Product Award from the New Jersey Technology Council (NJTC). Our entire business is based on serving consumers well: We learn about their health profile—conditions they suffer from, symptoms they experience, or risk factors they may harbor; we understand their needs and drivers; and we then deliver hyper-personalized health offers and messages to help them manage their health. Our members’ behavior (i.e., their response to our product) tells us we’re doing the right things with our platform. It’s great to get the same feedback from our peers in the industry.

What three things do you attribute to your receiving this award?This award would not have been possible without three things going for us. 1) Our people. We are privileged to have a company filled with smart, confident and ambitious people who bring their resolute plucky New Jersey spirit to us every day. 2) Our clients. We have been fortunate to work with the vast majority of life sciences companies in New Jersey, some of who have been our partners and champions for over ten years. 3) Lastly, and ironically, the current financial and political pressures that are driving change and innovation in the health industry. We’re seeing big shifts in the health environment, with new prominence on consumer choice and consumer health outcomes. This is creating greater demand for our platform and has pushed us to grow and innovate to keep up with demand and continue to excel at serving our consumers.

What does innovation mean for you or your company?Innovation is about finding new solutions to both new and old problems without disrupting the core values that our consumers expect from us. Over the past decade, we have built a community of members who trust our content, know they will only get offers that are relevant for their health management and expect that their information will only be used for their own benefit. Innovation at QualityHealth requires ferociously protecting our commitment to be responsible to these members, and uphold these values, while pushing boundaries and breaking barriers to drive consumer health in newer better ways.


Suspense Award Innovative Technology Company

RightAnswers, Inc.SevOne

Simeio Solutions LLCSponsored by Comcast Business

RightAnswers, Inc.

RightAnswers is a provider of cloud-based knowledge management and self-service support solutions. It delivers an enterprise knowledge management platform to optimize customer service and IT support operations. The company’s flagship software, RightAnswers Unified Knowledge Platform, is used by hundreds of clients and millions of users around the globe, including commercial enterprises, higher education institutions and government agencies, to support the changes in their IT and businesses.

As President and CEO of RightAnswers, Jeff Weinstein is the driving force behind the company’s strategic direction and overall growth. Through Jeff ’s unwavering leadership and guidance, RightAnswers has evolved into the de facto standard for knowledge management.

RightAnswers is committed to its clients’ success, as exemplified by its unique Client Success program, which accompanies clients on their knowledge journey and assures they deploy successful knowledge initiatives and strategies.

What does winning this award mean to you and your company? We are honored to receive the Innovation Award from the NJTC. We know the competition for this award was fierce and the NJTC holds the nominees to high standards. Winning this award confirms to us that we are on the right path, not only with our technology, but also with our philosophy. We are singularly focused on knowledge management, and continuously introduce new and innovative methods to make knowledge management easier and increase its overall benefits. We will continue to build intelligence into our platform, to give our clients a better knowledge management experience and enable them to offer better service to their customers.

What do you attribute to your company receiving this award? RightAnswers has taken an innovative approach to knowledge management since its inception. We have moved two industries, IT support and customer service, to improve the overall service they provide. Our “Knowledge 1st” philosophy, which positions knowledge as part of an organization’s change process, inspires our clients to transform the way they think about, create and use knowledge in all departments across their organization.

RightAnswers has always been at the leading edge of our market. For instance, one of our patents is for our Intelligent Knowledge Builder. This technology automatically tracks knowledge usage, identifies gaps in the client’s knowledgebase and initiates the creation of new articles to be added. Most people believe that maintaining knowledge is hard; this technology makes it easier.

Our innovations extend to our client relationships, with our unique Client Success program. RightAnswers helps its clients on their knowledge journey and ensure that their knowledge implementations and initiatives are successful in both the short and long term. We work collaboratively with our clients to create good content and increase usage of the knowledge platform. Companies that experience our Client Success program consistently remark that it’s very different from anything they’ve ever experienced before.

SevOne

SevOne provides the world’s fastest, most scalable IT monitoring and reporting platform, delivered as ‘all-in-one’ appliances, that help you detect and avoid performance events before they impact your business. SevOne invented a proprietary, next-generation distributed technology, called the SevOne Cluster, that combines the cutting edge principles behind peer-to-peer sharing and big data analytics to scale smoothly so that millions of network elements, across all monitoring technologies, can be monitored and provide a single view to the user. Hundreds of customers, including the top cable companies, wireless network and managed service providers, and top financial services institutions rely on SevOne to run their businesses.

What does winning this award mean to you and your company?Winning this award is a big accomplishment and an honor for SevOne. It further emphasizes that not only do we at SevOne believe in our team and the product we’ve built, but that others too also see the value that IT and network performance monitoring has within organizations across the world.

What do you attribute to your company receiving this award?We attribute winning an award like this to a combination of SevOne’s great product, SevOne’s customer-first mentality, SevOne’s and hard working and innovative leadership team.

What does innovation mean for you or your company?Innovation at SevOne means understanding current and future IT trends. Today, the network is the business; every department from IT to sales, to administration benefits and relies on the data that SevOne provides. Innovation for SevOne, is building a product that ensures organizations, they have a second-generation performance monitoring solution that will grow and evolve with the IT issues of today and tomorrow.

Simeio Solutions LLC

Simeio Solutions offers complete, end-to-end Identity and Access Management (IAM) services and solutions that help organizations provide seamless, secure and role-appropriate access to a rapidly growing and evolving set of information, services and online resources, anytime, anywhere, on any device. Simeio is the only IAM solutions provider with a comprehensive approach to efficient and cost-effective identity and access management. A single-source for all your identity and access management needs, our offering spans plan to build to operate, with a la carte access to professional services (strategy and implementation), business-ready cloud solutions, and expert managed services for ongoing operational support.

Simeio is headquartered in Hoboken, New Jersey with offices around the world. Simeio provides services to numerous Fortune 1000 companies across all industries including financial service, high technology, health care, public utilities, education and more.

What do you attribute to your company receiving this award?“Simeio” is Greek for “focused,” and no one is more focused on IAM than Simeio. No one has more people with deep identity management expertise. Our technical, functional and domain knowledge is unparalleled. With us, you’ll never get someone who has just rolled off an ERP or CRM project. You’ll always get an identity expert. Identity is our only business.

Simeio endeavors to always stay attuned to client business needs, vendor partner technology advances and fills in the gaps. As such we are frequently lauded by both clients and partners for our level of innovation and thought leadership.


Suspense AwardImpact Company of the Year

iCIMS, Inc.MD On-Line, Inc.

VitalsSponsored by Maloy Risk Services

iCIMS, Inc.

iCIMS provides innovative Software-as-a-Service (SaaS) talent acquisition solutions, and is an Inc. 500 and Software Satisfaction honoree focused on solving corporate business issues through the implementation of easy-to-use, scalable solutions that are backed by award-winning customer service. iCIMS’ Talent Platform, the industry’s premier candidate management solution, enables organizations to manage their entire talent acquisition lifecycle from sourcing, to recruiting, to onboarding all within a single web-based application. With more than 1,700 clients worldwide, iCIMS is one of the largest and fastest-growing talent acquisition system providers with offices in North America, UK, and China.

What does winning this award mean to you and your company?Being a finalist for the NJTC Impact Company of the Year Award validates our commitment to being a high-growth, innovative Software-as-a-Service (SaaS) provider that is extending technology job opportunities in New Jersey. In the past year, our organization has seen a 25 percent increase in employee count and experienced significant increases in revenue, surpassing our CMRR growth from 2012 within the first 8 months of 2013. Our solutions empower HR professionals to streamline processes and save time and money by providing easy-to-use, configurable software that helps automate functions like recruitment advertising, sourcing, applicant tracking, employment brand communications, screening, and onboarding. By recognizing areas that drive change in our industry like social, mobile, video, and big data, iCIMS delivers solutions with functionality that leverage the latest technology trends. Our robust Talent Platform includes cutting-edge features such as marketing automation, improved search API, mobile responsive career portals, robust reporting, and in the near future we will be offering integrated video screening capabilities.

Major product enhancements and a strong financial performance have contributed to our success, but most importantly, we are proud that we have stayed true to our core: providing pure SaaS solutions supported by unparalleled customer support. We are honored to be recognized by the NJTC and flattered to be placed in the Impact Company of the Year category.

MD On-Line, Inc.

Founded in 1995, MD On-Line (MDOL) is a healthcare information technology company that leverages data to deliver customer value, improve efficiency, and enhance patient care. Co-branded with more than 40 of the country’s largest insurance companies, MDOL directly connects to over 77,000 healthcare providers through its easy-to-use suite of Web-based solutions, which include claims processing, a fully-integrated PM/EMR system, revenue cycle management, and medical transcription. Through the development and integration of newer technology platforms, MDOL leverages 18 years of existing data to educate providers on advancements relevant to their specialty and patient population by using a proprietary tool embedded directly within their existing workflow.

Winner of 2011 NJBIZ Business of the Year, MDOL has been the recipient of numerous awards and accolades, including being named to the Inc. 500│5000 list of Fastest Growing Private Companies for the past seven consecutive years. Affiliated MDOL divisions include Strategic Edge Communications, Inc., a full-service healthcare communications company, and Educational Concepts in Medicine, which specializes in the provision of continuing medical education (CME) to physicians.

What do you attribute to your company receiving this award? Everyone in the organization understands and believes in our company vision—to equip our people, providers, and our partners with the technologies and knowledge required to provide the highest level of patient care. This vision has evolved over the years and so have we; as MDOL continues to grow, we are able to improve upon existing products and services and look for new ways to streamline processes, both internally and for our customers.

Over the last 18 years, the customer experience has remained paramount. Whether or not they’re answering phones, every employee ends up touching the customer in one shape or form. We pride ourselves on our customer service, and enjoy routinely hearing our representatives called out for being friendly, helpful, and “going the extra mile”. It’s our unique understanding of the customer’s individual needs that has made our company the success that it is today.

MDOL is full of both team leaders and team players who recognize that if the company succeeds, everyone succeeds. Without challenging ourselves every day, we wouldn’t know what we’re capable of. Nobody works for me, everybody works with me—it’s all about how successful we can be together

Vitals

Vitals aims to make better health possible. We build tools that enable people to make informed decisions about both the quality and cost of their medical care. Through health plans, hospitals, and our leading consumer websites, Vitals helps more than 150 million people each year access information for better, more affordable care.

What does winning this award mean to you and your company?The currency that is in short supply in the world of consumer health is “trust”. Most of us

do not really trust our health plan, our hospital, our drug company or our pharmacy to look out for our best interest. We strive to make Vitals that trusted source for millions of patients each month. The imprimatur of this award adds validation for our millions of website users that they are indeed on an innovative site they can trust.

What does innovation mean for you or your company?Vitals exists to help consumers make intelligent decisions about complicated healthcare issues. Because of many changes coming to the healthcare systems, including Obamacare, consumers are now being forced to be greater managers of their own healthcare, in provider choice, cost of care, and choice of their health plan.

Innovation for us means creating tools that did not exist with data, that previously had not been available, combined with intelligent patient feedback to allow people to, for the first time, be masters of their own healthcare. This innovation comes in the form of inventive ways to communicate about doctors, intuitive yet sophisticated web tools, and bringing these tools to the cutting edge of web and mobile design.


Legend of Technology AwardMario Casabona, TechLaunch

Sponsored by BDO USA, LLP

Mario M. Casabona is an Entrepreneur and active Angel Investor. He is founder and CEO of TechLaunch, NJ’s Technology Accelerator, which provides seed funding, co-working space, LaunchPad (business boot-camp), mentors, and access to investors for aspiring entrepreneurs. Mario is also the founder of Casabona Ventures, providing business development advice, strategic planning, and early-stage private equity financing to technology-focused companies.

In 1982 he founded and was CEO of Electro-Radiation Inc. (ERI) until 2004 when ERI was acquired by Honeywell International. ERI was a developer of Radar, Navigation and Communications technology and equipment for the Defense industry. He served as Chairman of Jumpstart New Jersey Angel Network from 2009 to 2012, one of the premier Angel groups in the Mid-Atlantic Region.

In 1998, he was awarded the SBA National Tibbetts Award, which recognizes contributions in technology. Most recently, he was awarded the 2010 Financier of the Year award by the New Jersey Technology Council. Mario was also honored as the Man of the Year in 2009 by the Center for Italian and Italian-American Culture. He enjoys serving on several for-profit as well as non-for-profit boards. He is often quoted in mainstream and trade press outlets, and is a frequent guest speaker and panelist at university and professional events.

Mr. Casabona is an electrical engineer and holds 12 national and international patents in the field of satellite-based navigation and communications. He lives in Morris County, enjoys mentoring, creating and operating new companies, vacationing and spending casual time with family and friends in his NY State log home retreat.

What does winning this award mean to you? I was honored and humbled to learn that I was selected by the NJ Technology Council as a recipient of the Legend of Technology Award. My satisfaction in winning this Award comes from being nominated and selected from my peers and associates in New Jersey’s Technology community. I have been involved in this community for over 40 years and I have seen its ups and downs. Being selected for this Award gives me, as well as my peers, acknowledgment for the hard work that has gone into trying to keep New Jersey in the forefront of entrepreneurial activities.

In your opinion how important is it for New Jersey to have a strong & vibrant technology community?The Garden State is well-known as the Innovation State, with a proud and long legacy of R&D and Invention, particularly in the areas of pharmaceuticals, IT, bio-medical, teleCommunications, and green tech, among others. And our workforce has always been considered leaders, whether in the fields of science and engineering, broadband telecommunications, information technology, or venture capital. It’s precisely this kind of a legacy environment that must be promoted both within the State and to the rest of the country and the world, as global borders to business are receding rapidly in our digital age. It’s a very exciting time to be an entrepreneur promoting Entrepreneurship in the State of New Jersey. That’s why I created the technology accelerator, TechLaunch. In addition to a vibrant technology community I have come to equally know a vibrant seed and early stage investment community. Without having both ends of the spectrum (Idea- to- Funding) we would not be able to maintain our New Jersey legacy. TechLaunch recently graduated our second class of bright young start-ups due primarily to our entrepreneurs, mentors and investors. We’re excited to begin screening amazing new talent for our 2014 LaunchPad3 program!

TechNews | www.njtc.org | October 2013 23TechNews | www.njtc.org | October 2013 23

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this. “You are dealing with a generation of entrepreneurs that most likely saw their parents lose financial wealth as a result of taking stock options with technology companies,” he said, and they may not want stock options. “Years ago 90 percent of our employers were offering stock options, and their employees were jumping for them.”

Incentives, Superstorm Sandy and ReformDespite massive education campaigns put

on by the N.J. EDA, the NJTC and others, New Jersey tech companies still don’t seem to be aware of state and federal incentives out there to help them and their businesses. In fact 74 percent said their awareness of these programs has not increased over the past year. One participant commented that he/she knew that there were programs out there but didn’t have the time to “ferret them out.” Another asked for more information. Bourke said it was clear that the traditional means of reaching the companies that might apply for these incentives has definitely failed, and “we are not reaching out to the right people or we are not reaching out the right way.”

To assess the current state of the industry, the developers of the survey added questions on Superstorm Sandy and immigration reform.

The survey asked: As a result of Superstorm Sandy, have you implemented any new internal/external procedures with employees and/or business partners? It is not surprising that 45 percent of companies responded they had hardened their internal communications plan and 38 percent reviewed or implemented disaster recovery plans. Some 34 percent

continued from page 13NJTC Survey

had addressed issues of backup storage. One company who survived Sandy untouched said it did so because they had a robust disaster recovery plan in place.

Asked how additional restrictions on H1-B visas would affect their organizations, almost 60 percent of those surveyed said their companies were neutral on the subject. Only

13.4 percent said they would be materially affected by such a change. The question evoked some interesting comments, with one participant noting that he/she prefers to hire American workers and another saying “we support greatly expanding the program to make it open ended (no quota) for software engineers.” n


© 2013. Constellation Energy Resources, LLC. These materials are provided by Constellation NewEnergy, Inc. Any offerings described herein are those of Constellation NewEnergy, Inc., a subsidiary of Exelon Corporation. Brand names and product names are trademarks or service marks of their respective holders. All rights reserved. Errors and omissions excepted.

855.233.3620constellation.com/NJTCAD1

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More patents may soon confront 35 U.S.C. § 101 patentability challenges shortly after issuance in proceedings before the Patent Trial and Appeal Board (PTAB), a panel of technically trained administrative law judges at the U.S. Patent and Trademark Office (PTO). Preparing your patent portfolio and evaluating challenges to your competitors’ patents requires navigating the new PTO procedures as well as recent Supreme Court and Federal Circuit decisions on § 101.

The Leahy-Smith America Invents Act (AIA) created several new PTO procedures for challenging U.S. patents, effective September 16, 2012. Two of these procedures—post-grant review (PGR) and a transitional program for covered business method patents (CBM)—are the first agency proceedings to permit challenges to claims based on § 101, which defines the types of inventions patentable under U.S. law. PGR and CBM share many procedural features but apply to different patents at different times. CBM applies to patents asserted in a patent infringement suit and claiming a method or apparatus for data processing used in a financial product or service. PGR, in contrast, applies to patents regardless of subject matter, but only during the first nine months after issuance and only to patents issued under the AIA, i.e., patents containing at least one claim with an effective filing date on or after March 16, 2013. PGR petitions are expected to increase sharply as AIA patents begin to issue. A related proceeding, inter partes review (IPR), available for all patents for a narrower range of challenges based on prior art has already garnered much interest, with 394 petitions filed as of the end of July 2013.

In June 2013, the PTAB issued its first final written decision in SAP America, Inc. v. Versata Development Group, Inc., the first CBM filed under the AIA. A potential harbinger of CBM and PGR decisions to come, the PTAB held all the challenged claims unpatentable under § 101. The PTAB first applied the broadest reasonable construction to the claims, all directed to methods and apparatuses for pricing products and services, and then held, following Supreme Court § 101

precedents, that all the claims covered patent-ineligible abstract ideas without meaningful limitations to transform them into patent-eligible applications of those ideas.

Success at the PTAB thus requires an understanding of recent § 101 jurisprudence. The Supreme Court and the Federal Circuit en banc have recently addressed § 101 for computer-based, business method, and biomedical inventions. In all cases, the Courts have struck the claims down as directed to patent-ineligible abstract ideas or laws of nature.

The Supreme Court took up § 101 for the first time in approximately twenty years in Bilski. The Court held that, while business methods were not inherently unpatentable, Bilski’s claims to a method of hedging the risk of price changes in an energy market were drawn to the basic concept of hedging and thus impermissibly preempted all use of that abstract idea. More recently, the Federal Circuit addressed patentability of business method patents implemented on computers en banc in CLS Bank. While the court affirmed that claims to lessening settlement risk using a trusted third party recited a patent-ineligible abstract idea, the court failed to provide a majority reasoning, leaving much uncertainty about the scope of patent protection available to computer-implemented inventions.

Following Bilski, the Supreme Court addressed the patentability of biomedical method and composition claims in Mayo and Myriad, respectively. In Mayo, the Court held unpatentable claims to optimizing treatment of an immune-related disorder by determining the level of drug metabolite in a patient’s blood based on knowledge of effective levels. According to the Court, the claims recited an unpatentable natural law—the relationship between metabolite levels and the drug effectiveness—applied via well-understood and conventional steps, thus impermissibly preempting all use of that law. Next, in Myriad, the Court struck down claims to isolated DNA molecules as directed to unpatentable products of nature, distinguishing between patent-ineligible gene sequences found

Section 101 Patent Challenges

under the AIA and Bilski, CLS Bank, Mayo, and Myriad

BY MICHAEL J. FLIBBERT, JENNIFER H. ROSCETTI, AND SARAH E. CRAVEN, PH.D.


LEGAL EAGLE

in nature and patent-eligible genetic sequences, such as complementary DNAs (cDNAs), created by scientists in the lab.

These decisions significantly affect a company’s patent portfolio strategy on many levels, including claim drafting; post-grant claim correction and reexamination; and,

now, post-grant patent challenges. Facing the latter, patentees and patent challengers alike must consider early recruitment of experts to defend against and/or support possible § 101 challenges as well as counsel with experience before both the PTAB and the Federal Circuit.

Learn more on October 22, 2013, at a NJTC-hosted webinar presented by Michael J. Flibbert, Jennifer H. Roscetti, and Sarah E. Craven, Ph.D. patent attorneys from Finnegan, Henderson, Farabow, Garrett & Dunner, LLP. www.njtc.org n

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NJTC LEADERSHIP SUMMIT

October 31, 2013NJHA Conference & Event Center

Princeton, NJ

The NJTC Leadership Summit will assemble New Jersey’s best and brightest high-tech and life science executives for insightful discussions, engaging and successful speakers and practical advice for managing a more profitable company. With topics ranging from preparing for acquisitions to managing costs to creating value through marketing and human capital, this event promises to position you and your company for greater success.

presents...

SIGNATURE EVENTS

CEO OF THE YEAR AWARDSThe NJTC will present CEO of the Year Awards to leaders from the private and public sector. Honorees were selected based on their vision and leadership, corporate performance, innovative business achievements and social responsibility. According to Maxine Ballen, CEO, and President of the NJTC “This year was particularly difficult to select those being honored from the many nominations we received. The judges were truly challenged and did a terrific job in identifying CEOs that represent outstanding leadership, innovation and promote corporate responsibility.”

AGENDA 8:00 am - Registration & Networking 8:30 am - Welcome & Breakfast

Case Study Presentation: Innovation on the Lean – A New Model for Efficient Product Development Rob Weber, a Lecturer and Senior Fellow for the Fisher Program in Management & Technology at the

University of Pennsylvania will lead this case study discussion. Discover the keys to efficient, effective new product development at this highly interactive session based around a case study and workshops. For most CEOs, new product development is typically slow, expensive inefficient and out of control. During this session we will explore proven techniques that will transform the way your organization develops new, innovative products and services, and puts you back in control of the process. While this approach is rigorous, and measurable, it provides freedom and direction for the creative engines of your organization to rise to greater – and profitable – heights.

CEO Panel Discussion CEOS who have taken their companies from start up, through financing rounds and exit will discuss how they

did it and how they spent their capital to grow a lean company. • Moderated by: Andrew P. Gilbert, Co-Managing Partner, Florham Park Office, DLA Piper • Speakers: Bill Bartzak, President, CEO, and Founder, MD On-Line, Inc.

Michael Carus, President & COO, RedVision Tony Ellison, Founder & CEO, Shoplet

Featured Speaker: Chuck Hanna, VP, Mid Atlantic Region, Constellation, An Exelon Company Chuck is Vice President of East Regional sales at Constellation Energy Company which is the competitive

retail business within Exelon Generation Company, LLC. Chuck is responsible for leading over 50 sales professionals across the Mid Atlantic, New York, and New England territory offering electricity, natural gas, demand response, renewable energy, energy efficiency and other services directly to commercial and industrial customers.

Lunch with CEOs of the Year Join us as the CEOs of the Year engage in an interactive discussion with Summit attendees about the issues

facing CEOs in today’s highly competitive and ever-changing business environment. This luncheon program is an excellent opportunity for peer to peer idea exchange and learning.

CEO of the Year Award Ceremony Awards will be presented to the CEO of a public company, private company and not-for-profit or educational

institution.

CEO Honorees (as of 9/25/13) • Adnane Charchour, President & CEO, Scivantage • Ashraf Lotfi, Altera Fellow and CTO, Enpirion Power Business of Altera Corporation • Marianna Rabinovitch, CEO, ECI Technology, Inc. • Nariman Farvardin, Ph.D., President, Stevens Institute of Technology • Ali Houshmand, Ph.D., President, Rowan University

FOR ADDITIONAL INFORMATION AND TO REGISTER VISIT WWW.NJTC.ORG

NJTC DATA SUMMIT “Aligning Infrastructure Efficiencies and Big Data

Business Objectives with an IT Strategy”

December 12, 2013Fort Monmouth, NJ

The Data Summit will bring together data center infrastructure and operations IT professionals, and those responsible for business continuity and disaster recovery with senior business and technology leaders who recommend business intelligence and analytical systems and solutions that run against large and complex data sets

MARK YOUR CALENDAR

TODAY!REGISTER AT

WWW.NJTC.ORG

NJTC REGIONAL COMMERCIALIZATION

CONFERENCE

December 5, 2013University City Science Center-Quorum –

Philadelphia, PA At colleges and universities throughout the region, there are exciting technologies on the verge of commercialization. This is a must-attend event for university representatives in NJ/PA/NY/DE looking for ways to highlight opportunities for technology transfer before an audience of entrepreneurs and investors including venture capitalists, angel investors, business development officers, licensing officers, and others.

NJTC NEW MEMBERS As of August 2013


Information TechnologiesCheckMark Network17 Chestnut StreetRidgewood, NJ 07450201-798-2525www.checkmarknetwork.comMark Kudlacik, President - [email protected] of online brand protection services including domain name, trademark and auction monitoring services. Our clients are major companies and law firms

Comodo Group, Inc.1255 Broad StreetClifton, NJ 07013703-581-6361www.comodo.comJacqueline Rivera, Enterprise Marketing [email protected] is Creating Trust Online through innovate software and services to make the Internet more secure and trusted, conducting business in over 100 countries with over 25 million installations of PC security software, tens of millions of Internet users interacting and conducting business with websites, email and other Internet applications that Comodo secures and authenticates, over 200,000 business customers and e-merchants, and working with over 7,000 partners and affiliates.

Non-Profit

Ben Franklin Technology Partners, SE PABldg. 100 Innovation Center4801 S Broad St, Ste.200, Navy YardPhiladelphia, PA 19112215-972-6700www.sep.benfranklin.orgRoseAnn Rosenthal, President & [email protected] Franklin provided the Capital, Knowledge and Networks that help innovative enterprises compete in the global marketplace, generating wealth and supporting regional economic growth. Ben Franklin has invested more than $170 million to grow more than 1,750 regional enterprises, across all areas of technology.

Service ProvidersGrant Thornton LLP399 Thornall Street4th FloorEdison, NJ 08837732-516-5500www.grantthornton.comMohammad Bhayat, Partner in Charge, NJ OfficeGrant Thornton LLP is the U.S. member firm of Grant Thornton International, one of the six global accounting, tax and business advisory organizations. Through member firms in more than 110 countries, including 50 offices in the United States, the partners and employees of Grant Thornton member firms provide personalized attention and the highest quality service to public and private clients around the globe.

JJSarojaGroup, LLC91 Matlack DriveVoorhees, NJ 08043856-784-0140www.jjsarojagroup.comSaroja Girishankar, Managing Member [email protected], LLC is an independent market research consultancy that hosts industry-wide conferences in analytics and mobile marketing, advertising and customer engagement markets. JJSarojaGroup, LLC adopts a three-tiered approach to forecast emerging trends and business model.

Nastrac Group5 Independence Way, 3rd FLPrinceton, NJ 08540646-351-8642www.nastracgroup.com/Govind Babu, Director USA operations [email protected] is a niche executive services company providing niche executive level and strategic leadership hiring services. Specialists in hitech, Information Technology, Telecom and Banking & Financial services industries. Nastrac is part of Nastrac Group which is headquartered in Singapore and has a strong global footprint , operates in Asia Pacific including Singapore, South East Asian countries, Japan, China, Korea, Australia and New Zealand. In Europe Nastrac operates in UK, central, Western Europe as well as Nordics countries. The key Nastrac directors and consultants are professionals from the industry with strong leadership experience themselves in the corporate world and huge industry knowledge to be able to add a lot of value to clients and provide high quality delivery services. Recent recipient of “Most Promising Entrepreneurship Awards 2013” awarded by Enterprise Asia.

Parter International286 Madison Ave.New York, NY 10017212-867-1717www.parterinternational.comAlan Parter - [email protected] International, Inc. provides strategic planning and project implementation services for global corporations, governments, and non-profit organizations. Investment

Joining the NJTCPaul Frank • Ext 222 • [email protected]

Membership ServicesJudy Storck • Ext 246 • [email protected]

Member Relations ManagerEllen Stein • Ext 228 • [email protected]

attraction, tourism, trade promotion, business development, corporate citizenship, communications, and market entry are our primary areas of expertise. Established in 1990, the firm is located in New York City near Rockefeller Center, with additional representation in California and team members worldwide.

CXO JMS Consulting1025 Old Chester RoadFar Hills, NJ 07931908-642-3425JoAnn Saitta, President - [email protected] Ann is a technology and business leader with over 20 years experience driving top line growth, implementing bottom line improvements, and enabling sustainable competitive advantages through transformational technologies. She is a strategist to the CEO, Board of Directors, and Business Presidents, aligning technology to improve efficiencies and sales results. Her experience includes Fortune 100 and mid-sized public firms in the biopharmaceutical, technology, financial services and manufacturing industries. Jo Ann is an executive leader, visionary problem solver and catalyst for positive change.

RenewalsAmerican Clean Energy LLC www.amcleanenergy.comClassLink, Inc. • www.classlink.comCobbleStone Systems Corp. www.CobbleStoneSystems.comConnotate, Inc. • www.connotate.comDaVinci Technology Corporation (DaVinciTek) www.davincitek.comGlobal Academy of America /www.globalacademyofamerica.comGo!Foton Corporation • www.gofoton.comiLevel Solutions • www.ilevelsolutions.comMeadowlands Regional Accelerator at Bergen Community College www.njmcaccelerator.comMicrosoft Corporation • www.microsoft.comNew York Internet • www.nyi.netNewSpring Capital www.newspringcapital.comOpen Data Centers • www.opendatacenters.netPatel Consultants Corporation www.patelcorp.comPRISM - Princeton University www.prism.princeton.eduSelect Greater Philadelphia www.selectgreaterphila.comSenesco Technologies, Inc. • www.senesco.comSnapOne, Inc. • www.snapone.comSparkway • www.sparkway.comSugarloaf Associates LLC www.sugarloafassociates.comWall & Tong, LLP • www.walltong.com

NJTC PHOTO GALLERY


TECHNOLOGY IDEA & DEMO DAY

The fourth and final round of the presentations was held at CoWerks in Asbury Park, NJ. The selected companies for the preliminary round included: Bizratings.com, Kuratur, LearningTaxi.com, MarLabs and Medical Strategic Planning. Two winners from this round had the opportunity to move to the final round along with winners from the previous three competitions to make their presentations. They included: Alternate Energy Source, Illumination Machines, MicroDysis, Inc., Revelstone, LLC and Starship Enterprises, LLC.

Photo 1: The Winner of the Competition was Mark Nelson, Co-Founder & COO of Revelstone, LLC. Prizes for NJTC’s Idea and Demo Grand Finale Winner received: 10 free hours of accounting services from WeiserMazars LLP; Two 90-minute IP planning and strategy sessions with two Woodcock Washburn IP attorneys having technical expertise in the company’s field; A three-hour strategic planning session will be conducted with the winning team by Jennifer Crews, Managing Director of Pearl Advisory Partners. During the session, Jennifer will lead the founders in a discussion around key strategic decisions they must make, which may include topics such as the Go To Market strategy, the revenue model, and/or pricing strategy. Following the session, an executive summary will be provided that describes key outcomes of the session; 2 hours of marketing consulting services from Plan B Marketing Communications; StartUp Valley will offer free Equity Crowdfunding Consultation as well as a free Crowdfunding Pitch Video totaling 1 ½ to 2 minutes in length. The video will be an animated slideshow overview of their company and technology to use when marketing their company.; Advertisement in upcoming issue of TechNews

Photo 2: Preliminary Round Reality Check Team - L-R: Moderator: Jim Bourke, Partner, WithumSmith+Brown, PC; Judith Sheft, Associate VP, Technology Development, NJIT; Jennifer Crews, Managing Partner, Pearl Advisory Partners, LLC; David Farsiou, Partner, Woodcock Washburn, LLP and Mike Devito, Partner, WeiserMazars, LLP

Photo 3: Final Round Reality Check Team: L-R: L-R: Moderator: Jim Bourke, Partner, WithumSmith+Brown, PC; Mike Devito, Partner, WeiserMazars, LLP, David Farsiou, Partner, Woodcock Washburn, LLP; Alan Wink, Director, EisnerAmper LLP; Jennifer Crews, Managing Partner, Pearl Advisory Partners, LLC and Judith Sheft, Associate VP, Technology Development, NJIT

Photo 4: L-R: Karen Coviello, Marketing Coordinator, WithumSmith+Brown, PC and our host, Bret Morgan, Founder - CoWerks

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A Conversation with Telecom & Media Executive & Tech Tour of Rutgers’ WINLAB

Attendees heard about some of the challenges facing these entities, and how wireless/mobile services and apps can play a critical role in improving our nation’s economy.

Photo 1: Moderator: Doug Schoenberger, VP Public Policy – VerizonPhoto 2: Mung Chiang, Arthur LeGrand Doty Professor of Electrical Engineering, Princeton UniversityPhoto 3: Charlie Moscoe, Business Analyst-Telecom, Myplanet DigitalPhoto 4: Vince Spinelli, Managing Director, Mobile Solutions, Juniper NetworksPhoto 5: Respondents to Speakers: Assemblyman Upendra Chivukula,; Chair, NJ Assembly

Telecom & Utilities Committee; James McKenna, Regional VP, Integrated Solutions Group, Windstream Communications; Ivan Seskar, Associate Director, Rutgers University WINLAB; Joe Weinman, SVP, Cloud Services & Strategy, Telx

Photo 6: Ivan Seskar, Associate Director, Rutgers University WINLAB

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NJTC CALENDAR


NETWORKSNJTC Industry Networks present programs about opportunities and challenges facing NJ technology companies by industry segment.

Electronics, Advanced Materials & Manufacturing

Patron Sponsors:EisnerAmper

Woodcock Washburn LLPContact:

Paul Frank • Ext [email protected]

Ellen Stein • Ext [email protected]

Enviro-Energy IndustryPatron Sponsors:

WeiserMazars LLPWoodcock Washburn

Contact: Paul Frank • Ext 222

[email protected] Stein • Ext 228

[email protected]

IT/SoftwarePatron Sponsor:

BDOContact:

Leo Mennitt • Ext 227 [email protected]

Judy Storck • Ext 246 [email protected]

LifeSci & MedTechPatron Sponsors:Drinker Biddle

Fox Rothschild LLP McGladrey

Contact: Leo Mennitt • Ext 227

[email protected] Johnston • Ext 244

[email protected]

Telecommunications/MediaPatron Sponsor:

Verizon New JerseyContact:

Paul Frank • Ext [email protected]

Judy Storck • Ext 246 [email protected]

NJTC Peer Networks bring together like-minded technology professionals to share common issues, learn best practices and gain perspective across all technology industry segments.

CEO ForumPatron Sponsors:

Morgan Lewis • TriNet WithumSmith+Brown

Contact: Karen Lisnyj • Ext 229

[email protected]

CFO Peer NetworkPatron Sponsors:

Cresa NJ – North/Central LLC Ernst & Young, LLP

Contact: Karen Lisnyj • Ext 229

[email protected]

CIO Peer NetworkPatron Sponsors:

Oracle • telxContact:

Karen Lisnyj • Ext [email protected]

Government AffairsContact:

Karen Lisnyj • Ext [email protected]

Software Engineering LeadersPeer NetworkPatron Sponsor:Sparta Systems

Szaferman, Lakind, Blumstein & Blader, PCContact:

Leo Mennitt • Ext 227 [email protected]

For updated information or to register for NJTC events, visit www.njtc.org

MAKING CONNECTIONS: PARTNERING FOR TECHNOLOGY

& LIFE SCIENCE COMPANIES October 9 • 2:30 PM - 6:30 PM

McGladrey 1185 Avenue of the Americas, NYC

Members $30.00 • Non-Members $60.00 Join with NJTC and McGladrey to explore opportunities for collaboration and partnering with innovative companies, research organizations, and universities. 2:30 PM – Registration3:00 PM - Work Groups 4:00 PM - Partnering Sessions (coordinated in 10 minute planned segments) Meetings with: Technology and Life Science Companies; Universities; Research Organizations Companies and Institutions interested in partnering include:• Comodo, www.comodo.com, Information

Technology• Level 3 Communications, www.level3.com,

Telecommunications• Lightpath, www.golightpath.com,

Telecommunications• New York Institute of Technology,

www.nyit.edu, Education• PDI, Inc., www.pdi-inc.com, Information

Technology• Verizon Terremark, www.terremark.com,

Information Technology• Windstream Communications,

www.windstream.com, Telecommunications

TECHNOLOGY TOUR - SOUTH JERSEY TECHNOLOGY PARKOctober 18 • 9:00 AM - 11:30 AM

South Jersey Technology Park107 Gilbreth Parkway, Mullica Hill, NJ

Members - Free • Non-Members $20.00 Meet and network with technology professionals as we tour of one of South Jersey’s most innovative facilities, the South Jersey Tech Park including The CAVE® Virtual Reality Environment at Rowan University and the Samuel Jones Innovation Center.The CAVE® is a room sized, virtual reality (VR) environment that presents an immersive surroundscreen, a surround-sound virtual world which viewers can explore by moving around and grabbing objects using the data glove. Participants will have the chance to experience The CAVE®.Following the tour you are invited to participate in WorkGroups: Medical Research and Advanced Materials.

REASSESS YOUR COMPANY’S PATENT STRATEGY

October 22 • 12:00 PM - 1:00 PM At Your Desktop or Mobile device

Free to Members and Non-MembersNJTC Webinar Series

Registration visit www.njtc.org

LEADERSHIP SUMMIT October 31

See page 26 for details

PALESTINIAN IT TRADE MISSION TO THE US November 4 • 3:00 PM - 6:00 PM New York Institute of Technology

16 West 61st Street, New York –––––––––

November 5 • 9:00 AM - 12:00 PM Drexel University

ExCITe Center Philadelphia, PA–––––––––

November 7 • 3:00 PM - 6:00 PM Marlabs

1 Corporate Place South, Piscataway, NJ

Free to Members & Non-MembersThe NJTC and the Palestinian Information Technology Association are working in conjunction with Parter International and USAID in bringing a delegation of fourteen major IT firms from Palestine to the East Coast in November. The goal of their mission is to develop international collaborations, partnerships and business connections between US and Palestinian companies. Most mission members already have business relationships with American firms such as Cisco, Intel and Microsoft and others. To view the profiles and sign up for meetings in New York, please visit our website at: www.njtc.org


THE SOFTWARE IS THE BRAND November 12 • 8:00 am - 12:00 pm

Yorktel 81 Corbett Way, Eatontown, NJ

Members $75.00 • Non-Members $150.00 Software is becoming a brand and your software Featured Speaker: John C. McCarthy, Vice President and Principal Analyst Forrester Research, Inc. The session looks at the services and business implications and opportunities behind the software is the brand dynamic.

AGENDA8:00 – 9:00am - Registration and Networking

9:00 – 11:00am - Guest Speaker11:00 – 12:00pm - Guest Speaker Mingle

Attendance is limited to technology and life science companies.

MAKING CONNECTIONS: PARTNERING SESSIONS FOR IT, LIFE

SCIENCES, TELECOM, ELECTRONICS & ENERGY FIRMS

November 14 • 4:00 PM - 6:00 PM Woodcock Washburn

Cira Center, 12th Floor, Philadelphia, PA

Members $30.00 • Non-Members $60.00 Incubator Tenant Members $10.00

Partnering can help us to achieve better business results. Through the globalization of business, collaboration will become even more of a continued success factor for business. Partnering and collaboration concepts are universal and are built and sustained on mutual trust and respect aligned around common objectives. We don’t do this alone – we partner with local universities, other companies and research organizations. Join with NJTC as we explore potential collaboration and partnering and what it can bring to our regional economy.

NJTC AWARDS CELEBRATIONNovember 21

See pages 14 - 22 for details

REGIONAL COMMERCIALIZATION SUMMIT

Presented by NJTC & PABioDecember 5 • 8:00 AM - 2:00 PM

University City Science Center-Quorum 3711 Market Street, 8th Floor

Philadelphia, PA

Members $60.00 • Non-Members $60.00 • Incubator Tenants $40.00 • Students $25.00

NJTC DATA SUMMIT & EXPODecember 12 • 8:30 am - 4:00 pm

Gibbs Hall, Ft. Monmouth 2000 Lowther Drive

Eatontown, NJ

Members $60.00 • Non-Members $90.00The Data Summit will bring together data center infrastructure and operations IT professionals, and those responsible for business continuity and disaster recovery with senior business and technology leaders who recommend business intelligence and analytical systems and solutions that run against large and complex data sets in finance and healthcare. The day opens with a plenary networking session, breakfast and keynote address. Attendees will then have the opportunity to attend thought leadership seminars/roundtables/discussions developed specifically for their network. Tentative topics include:

DATA CENTER INFRASTRUCTURE AND OPERATIONS TRACK

• Data Center, Colocation, Hosted Solutions – What’s Best for My Business

• Managed versus Dedicated Infrastructure • Have Disasters Changed the Way Companies

Source Facilities? (From Enterprise Perspective) • Innovations in Energy Efficient Design &

Development

BIG DATA BUSINESS INTELLIGENCE AND ANALYTICAL SYSTEMS AND SOLUTIONS TRACK

• Using Predictive Analytics to Capitalize on Customer Insights

• Big Data’s Impact on Financial Industries • Big Data’s Impact on Healthcare • Converging Trends in Healthcare Driving Big

Data’s Expanding Role

Contact Martine Johnston for Exhibit and Sponsorship Opportunities at [email protected]

Register Now for Early Bird Pricing

SAVE THE DATEOCTOBER 16

SOFTWARE ENGINEERING LEADERS

Chairman of the BoardSimon Nynens, Wayside Technology Group, Inc.

Co-ChairVirginia Alling, PNC Bank

Board MembersMel Baiada, BaseCamp Ventures

Maxine Ballen, New Jersey Technology CouncilJoel Bloom, New Jersey Institute of Technology

Robert Bothe, Opera SolutionsJames Bourke, WithumSmith+Brown, PC

Skip Braun, DeloitteCharlene Brown, AT&T

Leslie Browne, Senesco Technologies, Inc.Michael Christman, Coriell Institute

for Medical ResearchJohn Clarke, Cardinal Partners

Mark Clifton, SRI Sarnoff CorporationSteven Cohen, Morgan LewisKathleen Coviello, New Jersey

Economic Development AuthoritySaki Dodelson, Achieve3000, Inc.

Patricia Donohue, Mercer County Comm. CollegeChris Downie, Telx

Nariman Farvardin, Stevens Institute of TechnologyRonald Gaboury, Yorktel

Mark Giamo, BDO USA, LLPAndrew Gilbert, DLA Piper

Richard Goldberg, R² AssociatesIan Goldstein, Drinker Biddle

Darren Hammell, Princeton Power SystemsPaul Hoffman, Liberty Science Center

John Houghton, Nephros, Inc.Brian Hughes, KPMG LLP

Carl Kopfinger, TD Bank, N.A.Flint Lane, Billtrust (Factor Systems)

John Lanza, McGladreyJohn Martinson, Edison Ventures

Dan McGrath, Maloy Risk ServicesStephen Muretta, Ernst & Young LLPRichard Napoli, ObjectFrontier, Inc.Bob Olanoff, Systech InternationalGregory Olsen, GHO Ventures, LLCKevin Pianko, WeiserMazars LLP

Philip Politziner, EisnerAmper LLPAri Rabban, Phone.com

Marianna Rabinovitch, ECI TechnologyGovi Rao, Noveda Technologies, Inc.

Jeffrey H. Rosedale, Woodcock Washburn LLPDouglas Schoenberger, Verizon

David Sorin, SorinRand LLPStephen Waldis, Synchronoss Technologies

NJTC BOARD OF DIRECTORS

Go to business.comcast.com or Call 215.642.6435

For YesterdaY’s technologY to keep up with todaY’s demands.With Ethernet speeds from 1Mbps to 10Gbps, Comcast Business makes getting to the Cloud faster than ever. It’s flexible enough that businesses can quickly scale bandwidth as demand grows. They can scale voice lines, too, with advanced phone features already included. Plus, our secure, reliable network means private data stays that way. Don’t wait. Switch to Comcast Business today.

Restrictions apply. Not available in all areas. Actual speeds vary and are not guaranteed. Call for details. Comcast © 2013. All rights reserved.

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