The Business Model Journey Unbundling Searcus, creating Hoosh

Inventor & entrepreneur

The journey begins

Search Marketing

Building Relationships

Creating results

A bundled businessSEO & SEM

People

Search Intelligence

Local Search

Trying to do everything!

Deliver consulting

Innovate new products

Building Technology

Breaking things up!

Consulting

Technology

On pause: People & Local

Why I had to unbundle?Employee profiles

Minimize risk

Channel conflicts

Attracting investors

The business model journey

2010

2010 - late

2011

2012

2013

No data – Hourly rates – No scalability

Some data – Hourly rates – No scalability

Data Driven Consulting - Some scalability

Business is Unbundled and Hoosh is Born

100% scalable marketing intelligence

2013 Dedicated Search Marketing Agency

Adding Searcus to Canvas

Key partners Key activities Value proposition Customer relationships

Customer segments

Key resources Channels

Cost structure Revenue streams

The Business Model Canvas: Searcus

Online oriented business

Key account management

Sales force

Word of mouth

Ad hoc consulting

assignments

Monthly retainer

People

Technologies

Get more clients.

Sell more.

People.

Optimize use of marketing budgets.

External freelance experts

Create growth for our clients.

Methodology & experience

12

Competitive Intelligence &

Market Research

13

Based on

BIG DATAFrom

Google!

14

20 million new lines in our database every day

Just passed..2.000.000.000

15

We believe that online visibility is a strong

indicator for general market position.

16

Especially if you expect to be in business also in 4-5

years from now!

17

We help you better understand your online

business landscape!

Adding Hoosh to Canvas

Key partners Key activities Value proposition Customer relationships

Customer segments

Key resources Channels

Cost structure Revenue streams

The Business Model Canvas: Hoosh

Agencies

Online oriented business

Subscription fees

Usage fee

Online sales

Sales force

Partner technologies

Key Account Management

Make more and better pitches. Win

more deals.

Benchmark your online business

performance. Know your competitors.

Personal assistance

Self-service

Partner Agencies

Data

Human Resources

Platform & feature

development

Data providers

Developers

University and

Research Institutes

People Sales & marketing

Data sources

21

What was then one company with 18

employees is now two companies with 32

employees!

HOOSH Technology SAViale Cassarate 6 6900 LuganoSwitzerlandwww.hoosh.com