BUSINESS  MODEL  

Customer  Growth  Engine:  delivers  value  

Enterprise  Engine:  creates  value  

Value  Engine:  captures/shares  value  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h<p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  

q  Customer  Segment  (CS)  q  Channels/RelaRonships  (CHR)  q  Product/Service  (PS)  

q  Value  ProposiRon  (VP)  q  Key  Resources  (KR);  Key  AcRviRes  (KA)  q  Key  Partners/Inputs  (KP)  

q  Delight  (+)  –>  Revenue/Streams  (R$)  q  Pain  (-­‐)  –>  Cost/Structure  (C$)  q  Value  (+/-­‐)  –>  Profit  (P$);  Strategy  

Business  Model  Tree  “Business  Model”  describes  the  way  a  business  sustainably  makes  money  

BUSINESS  MODEL  

Customer  Growth  Engine:  delivers  value  

Enterprise  Engine:  creates  value  

Value  Engine:  captures/shares  value  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h<p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  

q  Customer  Segment  (CS)  q  Channels/RelaRonships  (CHR)  q  Product/Service  (PS)  

q  Value  ProposiRon  (VP)  q  Key  Resources  (KR);  Key  AcRviRes  (KA)  q  Key  Partners/Inputs  (KP)  

q  Delight  (+)  –>  Revenue/Streams  (R$)  q  Pain  (-­‐)  –>  Cost/Structure  (C$)  q  Value  (+/-­‐)  –>  Profit  (P$);  Strategy  

Business  Model  Tree  “Business  Model”  describes  the  way  a  business  sustainably  makes  money  

BUSINESS  MODEL  

Customer  Growth  Engine:  delivers  value  

Enterprise  Engine:  creates  value  

Value  Engine:  captures/shares  value  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h<p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  

q  Customer  Segment  (CS)  q  Channels/RelaRonships  (CHR)  q  Product/Service  (PS)  

q  Value  ProposiRon  (VP)  q  Key  Resources  (KR);  Key  AcRviRes  (KA)  q  Key  Partners/Inputs  (KP)  

S:  Supplier  

C:  Customer  

q  Delight  (+)  –>  Revenue/Streams  (R$)  q  Pain  (-­‐)  –>  Cost/Structure  (C$)  q  Value  (+/-­‐)  –>  Profit  (P$);  Strategy  

             Product/Service  

                                           Payment  

Business  Model  Tree  “Business  Model”  describes  the  way  a  business  sustainably  makes  money  

BUSINESS  MODEL  

Customer  Growth  Engine:  delivers  value  

Enterprise  Engine:  creates  value  

Value  Engine:  captures/shares  value  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h<p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  

q  Customer  Segment  (CS)  q  Channels/RelaRonships  (CHR)  q  Product/Service  (PS)  

q  Value  ProposiRon  (VP)  q  Key  Resources  (KR);  Key  AcRviRes  (KA)  q  Key  Partners/Inputs  (KP)  

S:  Supplier  

C:  Customer  

q  Delight  (+)  –>  Revenue/Streams  (R$)  q  Pain  (-­‐)  –>  Cost/Structure  (C$)  q  Value  (+/-­‐)  –>  Profit  (P$);  Strategy  

             Product/Service  

                                           Payment  

Big  Urgent  Market  Problem  (BUMP)  

Job  To  Get  Done  (JTGD);  Habit  

Business  Model  Tree  “Business  Model”  describes  the  way  a  business  sustainably  makes  money  

BUSINESS  MODEL  

Customer  Growth  Engine:  delivers  value  

Enterprise  Engine:  creates  value  

Value  Engine:  captures/shares  value  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h<p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  

q  Customer  Segment  (CS)  q  Channels/RelaRonships  (CHR)  q  Product/Service  (PS)  

q  Value  ProposiRon  (VP)  q  Key  Resources  (KR);  Key  AcRviRes  (KA)  q  Key  Partners/Inputs  (KP)  

S:  Supplier  

C:  Customer  

q  Delight  (+)  –>  Revenue/Streams  (R$)  q  Pain  (-­‐)  –>  Cost/Structure  (C$)  q  Value  (+/-­‐)  –>  Profit  (P$);  Strategy  

             Acquisi=on  

                                           Revenue  

Business  Model  AnalyMcs  Roadmap  “Business  Model”  describes  the  way  a  business  sustainably  makes  profit  

Big  Urgent  Market  Problem  (BUMP)  

Job  To  Get  Done  (JTGD);  Habit  

         Engagement  (Awareness)  

         Referral            Reten=on  

             Ac=va=on  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h<p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  

4  Steps  for  CreaRng  A  Minimum  Viable  Business  Model  

Step  1:  Observe  &  Think  

(Customer)  

Step  2:  Hypothesize  (Product)  

Step  3:  Experiment  

(Product;  Channel)  

Step  4:  Experiment  (Pricing)  

                     Job  To  Get  Done  (JTGD);  Customer  Persona;  Habits;  

Trade-­‐offs;  Problems  

Minimum  Viable  Product  (MVP)  Hypotheses;    

AnR-­‐/Analogs;  Solu=ons  

Minimum  Viable  Product  (MVP)  TesRng;  Channel;  Problem-­‐Solu=on  Fitness  

Minimum  Viable  Business  Model  (MVBM);  Product-­‐Market  Fitness    

S:  Supplier  

C:  Customer  

             Product/Service  

                                           Payment  

S:  Supplier  

C:  Customer  

S:  Supplier  

C:  Customer  

             Product/Service  (MVP)  

                                           Feedback  

S:  Supplier  

C:  Customer  

             Product/Service  (MVP)  

                                           Payment  ($)  

             Product/Service  (MVP)  

Unpredictable  Environment  

Predictable  Environment  

O.T.H.E.R.  Loop  

ORGANIZATION  Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

Problem-­‐Solu=on  Fit  

Business  Model  Fit/  Scaling  

Product-­‐Market  Fit    

 STARTUP  (Minimum  Viable  Product:  MVP)  

   

COMPANY  (Maximum  Awesome  Product:  MAP)  

TransiMon  

Complex  Business  Model  

 

ChaoMc  Business  Model  

Stable  Business  Model  

Simple  Business  Model  

Hypothesize  &  Experiment  (Lean  Startup/Effectua=on  Project)  

Plan  &  Execute  (Six  Sigma/Planning  Project)  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h<p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  

Novel  Problems  Con=nuous  Innova;on  Culture/Habit  

RouRne  Problems  Con=nuous  Improvement  Culture/Habit  

Business  Model  Lifecycle  Business  Model  Lifecycle  

 Every  Living  Organiza=on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou=ne  Problems  

Business  Model  Lifecycle  Business  Model  Lifecycle  

 Every  Living  Organiza=on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou=ne  Problems  

EMERGENT    BUSINESS  MODEL:  

Minimum  Viable  

Business  Model  

DELIBERATE  BUSINESS  MODEL:  

Maximum  Awesome  

Business  Model  

Unpredictable  Environment  

Predictable  Environment  

O.T.H.E.R.  Loop  

ORGANIZATION  Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

Problem-­‐Solu=on  Fit  

Business  Model  Fit/  Scaling  

Product-­‐Market  Fit  

TransiMon  

Complex  Business  Model  

 

ChaoMc  Business  Model  

Stable  Business  Model  

Simple  Business  Model  

Hypothesize  &  Experiment  (Lean  Startup/Effectua=on  Project)  

Plan  &  Execute  (Six  Sigma/Planning  Project)  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h<p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  

Novel  Problems  Con=nuous  Innova;on  Culture/Habit  

RouRne  Problems  Con=nuous  Improvement  Culture/Habit  

Business  Strategy  Lifecycle  Environment-­‐Strategy-­‐Product  (ESP)  Fitness,    Archetypal  Strategies,  and  ImplementaMon  

 Choose  the  Right  Environment  (Geography;  Market;  Industry).  Use  the  Right  Strategy.    Launch  the  Right  Project.  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h<p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  

Unpredictable  Environment  

Predictable  Environment  ORGANIZATION  

Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

Problem-­‐Solu=on  Fit  

Business  Model  Fit/  Scaling  

Product-­‐Market  Fit  

Shaping  Strategy  

AdapMve  Strategy  

Visionary  Strategy  

Classic  Strategy  

RenewalStrategy  

O.T.H.E.R.  Loop  

Hypothesize  &  Experiment  (Lean  Startup/Effectua=on  Project)  

Plan  &  Execute  (Six  Sigma/Planning  Project)  

Novel  Problems  Con=nuous  Innova;on  Culture/Habit  

RouRne  Problems  Con=nuous  Improvement  Culture/Habit  

EMERGENT    BUSINESS  MODEL:  

Minimum  Viable  

Business  Model  

DELIBERATE  BUSINESS  MODEL:  

Maximum  Awesome  

Business  Model