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The Business of APIs 2009 - Modern Climate

Date post: 22-Nov-2014
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What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.
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Page 1: The Business of APIs 2009 - Modern Climate
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8 minutes that might better help you:

Understandand / or

Communicate

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PA I

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PA

I

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PA

I

Attitude

Planning

Investment

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A Attitude

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A Attitude

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A Attitude

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P Planning

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P Planning

http://www.opte.org/

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PlanningP

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PlanningP= Day-to-day Focus

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PlanningP= Day-to-day Focus

1. Move faster.

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PlanningP= Day-to-day Focus

2. Use your API internally.

1. Move faster.

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PlanningP= Day-to-day Focus

3. Get more money out of the long tail.

2. Use your API internally.

1. Move faster.

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PlanningP= Day-to-day Focus

3. Get more money out of the long tail.

2. Use your API internally.

1. Move faster.

4. Socialize your API.

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InvestmentI

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InvestmentI

all your digital programs are fine-tuned and proven - aren’t they?

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I Investment

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I Investment

Your API enables:- Increased speed to market (less dev)- Data Context UX Results- Performance-based programs

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The Goose & the Golden Eggs

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(Your Investment = The Goose)

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(= The Golden Egg Maker)Managed API / User Experience

(Your Investment = The Goose)

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Customer-centric Marketing Affiliate Programs Social Media / Mobile Retail/POS

Sales + Marketing Tools Support + Service Product Development Ecosystem

(= The Golden Egg Maker)Managed API / User Experience

(Your Investment = The Goose)

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People don’t want to be chased, they want to discover...

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People don’t want to be friends with companies, they want to love products that work...

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A review from a collection of peers is going to have more power than any ad you create...

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Beyond referrals from friends, people are turning to Search...

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More people are looking for answers than for brands

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To sum up:

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To sum up:

API = shift your thinking, it’s a new era

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To sum up:

API = shift your thinking, it’s a new era

increase the yield from your investment

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To sum up:

API = shift your thinking, it’s a new era

increase the yield from your investment

it’s about what the people/customers want, first

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