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Winningrewardingprofitablework
CREDIBILITY
Notes:
1st impressions: company name, email, website, business cardMost of your work will be referral / word of mouthPick a name that is easy to remember and not a wacky TLDIf all else fails, your initials + Partners eg IGPartners.com
EveryConsultantIsAwesome
ExpectationCommonalityIntentAbility
Notes
This is the order that clients will judge you
DIFFERENTIATION
Notes:
You need to work on this. Pick a niche. Easy option is align with a productSalesforce.com is a great place to play as real need for business consultantsTeam up with a Salesforce technical consultant
Document your IP (intellectual property) – your methodology, your approach Leverage your blogs and articlesWrite a book - SO MUCH more valuable than blog or white paper
Notes:
This was built using Elements.cloud –free mapping app
PROFITABILITY
Notes:
Pick markets which can support your financial needs;eg avoid small non-profits and startups
3 ways to increaseday rate
Fix bigger problems
Paid by the size of the problems you can fix. Project Management is the top of the list.Commodity technical / coding is at the bottom
scope
Losing control of scope is serial killer for projectsScope should be in your contract with customerShouldn’t be starting work without a contract
3 ways to increaseday rate
Minimize benchtime
Do great work and get referred or find other projects inside client. It all starts with great work.And finishes with a name that people can remember and refer onto othersStart coaching your client from Day1 on the case study you are going to write and they are goignt o sign off
3 ways to increaseday rate
Annuity revenue streams
Annuity revenue is great to have but hard to achieveCan you license your IP?Can you provide a support service with a monthly retainer?Can you get a product referral for a product you really believe In and need to use at your client?
Always be yourselfunless you can be Batman.
Then always be Batman
