@normanliang  

The Business of Apps

@normanliang March 1, 2012

@normanliang  

About GetJar •  2 Billion Downloads

•  Millions of People and Devices •  Hundreds of Thousands of Apps and Developers

@getjardev  

About Us: •  GetJar has 60 people, with

offices in San Mateo and London.

•  Backed by Accel and Tiger Global.

@normanliang  

You Can Learn

•  How To Speak Product •  How To Speak Business •  How To Grow Your App

The App Business Growth A Better Product A TechCrunch Article

Source:  beyondvc.com  

@Getjardev   @normanliang  

As the Developer How long will this take Is this what you want Why we shouldn’t do it

Source:  Worldclassrd.org  

@Getjardev   @normanliang  

The Constant Dilemma

Developer •  I just want to code •  I don’t understand why •  It’s not in this sprint

Product •  How long will it take •  It looks pretty simple •  Where are we with this

project

•  @Getjardev   •  @normanliang  

@normanliang  

The Business View

•  Growth is important •  Users validate the needs •  Revenue gets you more help

@Getjardev  

@normanliang  

An Online View

•  How many of our users are on mobile? •  Does our business model fit here? •  Are we using the right partners and

channels?

@Getjardev  

@normanliang  

What Can You Do?

•  Think about the design •  Prepare a plan •  Understand the business

@normanliang  

Setting the Stage

•  Agree on the Goals •  Agile Development •  Measure the Results

Average lifetime revenue is $25,000 per app

@normanliang  

Consumer purchase experience Build The Funnel

Spend 200 Gold from wallet balance, shared across the GetJar ecosystem

Download from Android Market and earn 30 Gold

Earning notification returns consumer to your app

@Getjardev  

@normanliang  

See the Next Step

12  

Download GetJar Rewards app from Android Market and earn 100 Gold

@normanliang  

Check the Functionality

Will this work?

If I click here, this should happen.

@Getjardev  

@normanliang  

Make It Happen

@getjardev  

@normanliang  

Thank you

Norm Liang @normanliang norm@getjar.com

developer.getjar.com @getjardev