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® B E Y O N D T H E O R Y The Business of Your Brand
| Date post: | 05-Dec-2014 |
| Category: |
Business |
| Upload: | stealing-share |
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®B E Y O N D T H E O R Y
The Business of Your Brand !
®B E Y O N D T H E O R Y
Corp. Identity
Efficacy
Consistency
Product
What you sell
What
you d
o or what
you m
ake
The business of your business
Your Business
®B E Y O N D T H E O R Y
Positioning, meaning, integrity Affirmation
Personal identity
Preceptual context
Self description
Corp. Identity
Efficacy
Consistency
Product
What you sell
What you do or w
hat you make
The business of your business
Corp. Identity
What customers buy
Who you are and what you mean
The business of your brand
Your Business
Processes, operations, ingenuity
®B E Y O N D T H E O R Y
Positioning, meaning, integrity
Processes, operations, ingenuity
Market Pressures
Affirmation
Personal identity
Preceptual context
Self description
Corp. Identity
Efficacy
ConsistencyWhat you sell
What you do or w
hat you make
The business of your business
Corp. Identity
What customers buy
Who you are and what you mean
The business of your brand
Your Business
®B E Y O N D T H E O R Y
Market Pressures
Positioning, meaning, integrity
Processes, operations, ingenuity
Market Pressures
Affirmation
Personal identity
Preceptual context
Self description
Corp. Identity
Efficacy
ConsistencyWhat you sell
What you do or w
hat you make
The business of your business
Corp. Identity
What customers buy
Who you are and what you mean
The business of your brand
Your Business
Marketing Pressures
®B E Y O N D T H E O R Y
Entrance and availability
Preference and margins
Positioning, meaning, integrity
Processes, operations, ingenuity
Affirmation
Personal identity
Preceptual context
Self description
Corp. Identity
Efficacy
ConsistencyWhat you sell
What you do or w
hat you make
The business of your business
Corp. Identity
What customers buy
Who you are and what you mean
The business of your brand
Your Business
®B E Y O N D T H E O R Y
Positioning, meaning, integrity Affirmation
Personal identity
Preceptual context
Self description
Corp. Identity
What customers buy
Who you are and what you mean
The business of your brand
Your Business
Preference and margins
Your logo and mark !Your look and feel !Your promise to the consumer
®B E Y O N D T H E O R Y
Positioning, meaning, integrity Affirmation
Personal identity
Preceptual context
Self description
Corp. Identity
What customers buy
Who you are and what you mean
The business of your brand
Your Business
Preference and margins
How much the customer believes you to be important !How much they covet the brand !How important you are to their sense of self
®B E Y O N D T H E O R Y
Positioning, meaning, integrity Affirmation
Personal identity
Preceptual context
Self description
Corp. Identity
What customers buy
Who you are and what you mean
The business of your brand
Your Business
Preference and margins
Who the customer wants/needs to be !Where the customer belongs !How they fit in
®B E Y O N D T H E O R Y
Positioning, meaning, integrity Affirmation
Personal identity
Preceptual context
Self description
Corp. Identity
What customers buy
Who you are and what you mean
The business of your brand
Your Business
Preference and margins
What the customer believes to be true !What the customer believes to be important !Where they believe your brand fits
®B E Y O N D T H E O R Y
Positioning, meaning, integrity Affirmation
Personal identity
Preceptual context
Self description
Corp. Identity
What customers buy
Who you are and what you mean
The business of your brand
Your Business
Preference and margins
What the customer hopes to become !What the customer needs to believe !How much the customer cares
®B E Y O N D T H E O R Y
www.stealingshare.com !
Stealing Share, Inc Suite 816, 301 S Elm Street, Greensboro, NC 27401 • 336.389.9315 733 3rd Avenue, 15th Floor • New York, NY 10017 • 866-725-1080
