The Business Value of SIP Trunking

SIP Trunking… Creates a connection from a

company’s phone system to the Internet, replacing the conventional public switched telephone network (PSTN).

Is delivered by a service provider as an overlay service to existing broadband access (DSL, cable, T1/E1, Ethernet, etc.) or bundled with its IP network.

Works with a SIP-ready PBX or with traditional analog systems by adding an integrated access device (IAD).

SIP Trunking Reduces Costs by... Eliminating dedicated circuits.

SIP trunking eliminates the need for traditional analog and digital trunk facilities and allows communications to be routed over existing data connections.

Consolidating PBX needs. SIP enables communications across the Internet as easy as the corporate LAN, so a multi-location business can use one centrally located IP PBX instead of installing separate ones at each site.

SIP Trunking Optimizes Assets by…

Aligning with usage needs. SIP trunking allows companies to right-size their communications, buying call paths in small increments and increasing as their usage grows.

Supporting Burstability. Some providers also allow temporary use of more concurrent call paths to accommodate bursts of traffic due to seasonal calling changes or temporary marketing campaigns, as two examples.

SIP Trunking Creates Efficiencies by…

Converging voice and data networks. SIP trunking enables local, long-distance, toll-free, and voice and data traffic over the same connection.

Dynamically allocating bandwidth. It also allows for bandwidth to be used for voice and data services without reserving paths for a specific traffic type.

SIP Trunking Streamlines Management by...

Centralizing communications management. The virtual nature of SIP trunking centralizes communications by tying remote locations to a centralized IP PBX.

Reducing the need for multiple providers. SIP trunking also decreases the need for regional service providers often required by nationwide multi-location companies.

SIP Trunking Supports Marketing by…

Retaining local numbers. SIP trunking enables businesses to retain the telephone numbers for offices closing due to M&A or downsizing and have them ring into headquarters. This allows the customer to maintain a local presence but to consolidate facilities, staff and gain economies of scale.

Enabling Virtual Presence. Similarly, a company can create new “virtual” presences with telephone numbers from cities within the U.S. and internationally.

SIP Trunking adds Value by… Supporting Business Continuity. SIP can be

programmed to auto forward to mobile phones or alternative DIDs, ensuring that customer calls are not dropped or unanswered.

Enabling Unified Communications. SIP is the standard protocol for VoIP, but it was designed for all types of real-time communications: presence instant messaging application sharing white-boarding video conferencing

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Slide show:“The Business Value of SIP Trunking”

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