The Business Value Proposition of FOUNDATION Technology · 2013-03-13 · key value proposition...

© 1999 - 2011 Fieldbus Foundation©1994-2010 Fieldbus Foundation

End User Seminar 2010

The Business Value Proposition of

FOUNDATION Technology



• FOUNDATION Technology should be a consultative sale

• Operational and maintenance benefits, that’s where the key value proposition lies

• Benefits can be achieved in the engineering and installation phase

• For sales people, fieldbus projects are high value and require a greater than average service content, which can be very good for your business

• Attention must be given to the overall lifecycle of the project, you have to follow through.



What’s In It for The Sales Person?

• Again, higher value project versus 4-20 mA.

• More service required in the form of training, etc. particularly if you are a first timer

• Good potential for MAC project

• Will usually accompany a control system migration or upgrade project

• User must be willing to make the investment in fieldbus devices (at least for migration projects)

• When users go fieldbus, it is often part of a corporate wide initiative that involves multiple plants and locations



What’s In It for The User?

• Reduced engineering costs

• Reduced operational costs

• Reduced maintenance costs

• Reduced energy costs

• Better utilization of fewer personnel

• Better control



Why Fieldbus Projects Fail

• Picking the wrong engineering partner

• Lack of early planning in the FEED stage

• Lack of training

• Lack of a Plant Asset Management Strategy

• Lack of work processes necessary to make fieldbus work



FOUNDATION Technology Controls The World’s

Largest Plants

• Shanghai SECCO Refinery: 900 Thousand Tons of Ethylene per Year, Using Control in the Field

• CSPC Nanhai Refinery: Refining & Petrochemical Complex with 16,000 FF Devices

• Reliance Jamnagar Refinery: The Largest Refinery in the World: ≥ 22,000 Devices

• NAM Groningen Gas Field: Largest Gas Producer in Netherlands

• Drax: Largest Coal Fired Power Plant in the UK



• Reliance Life Sciences India: Fast Track OEM Construction with FOUNDATION Technology

• Molson Coors: Using FF for Energy Optimization

• Duke Power: Using FF in a Nuclear Application

• Novo Nordisk: FF for Multiple Applications in Life Sciences



FOUNDATION Fieldbus Provides Advantages

with Process OEM Equipment

FFOUNDATIONOUNDATION Fieldbus Fieldbus

Instrumentation on a Skid Instrumentation on a Skid

Mounted FermenterMounted FermenterSource: PharmaManufacturing.comSource: PharmaManufacturing.com

• Faster Integration of Skids

• Faster Commissioning

• Easier Validation

• Reduced Cost to Both End User and OEM



We Test & Register Everything from Cable to

Host



Registered Devices & Hosts



Registered Devices

600

400

200

Jan ’98

Jan ’00

Jan ’02

Jan ’04

Jan ’06

Jan ’08

Jan ’10

Registrations

NewNew

Renewed



The Importance of Early Involvement in the

FEED Phase

• The Success of Your Operations & Maintenance Strategy

Depends on the FEED Phase

• Fieldbus and its impact should be considered in this phase,

where it can create a more powerful return on investment



Fieldbus for New Projects and Modernization

• According to ARC, the installed base of process automation systems reaching the end of their useful life is $65 billion. Most of these are 20 years old or older.

• FOUNDATION Fieldbus is being chosen by more major end users as they begin to modernize their installed base.

• Users want to avoid a functional replacement.

Nobody Wants to Replace this with Nobody Wants to Replace this with

““More of the SameMore of the Same””



Modernizing with FOUNDATION fieldbus is

Happening Today from Refineries to Nuclear Plants



How FOUNDATION Fieldbus can Help Reduce

Energy Costs

• An Ideal Solution for Predictive

Maintenance on Key Energy

Related Assets Like Heat

Exchangers, Burner

Management Systems

• Clean Heat Exchangers Before

they Choke Beyond Limit

• Tighter Control of Fan/Damper

Actuators

• Unparalleled Efficiency

Monitoring

• Monitor & Define Optimal Zone

of Operation for Equipment

Energy Consumption (Trillion Btu)

Petroleum

Chemicals

PaperPrimaryMetals

Food Processing

Nonmetallic Minerals

Tobacco/Beverages

Furniture

Leather Machinery and Computers

Wood

Transportation

Fabricated Metals

Textiles/Apparel

Plastics/Rubber

Electrical

Printing

Miscellaneous1

10

100

1000

10 100 1000 10000Energy Intensity

(Thousand Btu/$ GDP) Energy-Intensive

Industries

Industrial Energy Intensity vs. Energy Consumption

Mining

Source: US Department of Energy



Reduce Unplanned Shutdowns

• Unplanned Shutdown Accounts for 5 Percent of Production in the Process Industries

• One Unplanned Shutdown can Wipe Out your Entire Plant Profit for the Year

• Field Diagnostics Provide Advance Knowledge of Impending Problems

• FOUNDATION technology enables truly distributed and deterministic controls which are designed to function regardless of host issues



Customer Experience: CIF Reduces Unplanned

Shutdown

FOUNDATION™ FieldbusCIF with inherent backup capability

prevented 2 incorrect plant

shutdowns, which would have resulted from communication

interruptions.



An Example of Installation Cost Reductions

Source: Tecnimont 2009



An Example of Commissioning Cost Reductions

Source: Tecnimont 2009



Fieldbus Can Adapt to Remote Operations



Reduced Maintenance Costs

0%

5%

10%

15%

20%

25%

30%

35%

Routine

check

No

Problem

Calibration

shift

Zero Off Plugged

lines

Failed

35%

28%

20%

6% 6%

4%

Source: Shell Global Solutions

63% of maintenance labor

results in no action!!



Foundation Certified Training & End User

Resources

• Eight Certified Centers Around the World with More on the Way

• Numerous and free user resources: forums.fieldbus.org, AGA-181

• FieldMate Segment Design Tool



Fieldbus Forums

http://forums.fieldbus.org/



Fieldbus Forums

LinkedIn



Blog: Foundationfieldbus.blogspot.com



YouTube• Short videos designed for training, education, best practices, etc.

• First video shot at end user seminar in Carson, California.

• High Definition video

Date post:	07-Jul-2020
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The Business Value Proposition of FOUNDATION Technology · 2013-03-13 · key value proposition...

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