THE BUXTON ADVANTAGE...•tax revenue growth •improve quality of life public sector. recognized...

THE BUXTON ADVANTAGEINCREASE TAX REVENUE, IMPROVE QUALITY OF LIFE, RETAIN BUSINESS

Why is retail important to economic development?

Retail is responsible for 42 Million Jobs and 2.8 Trillion dollars of

annual Gross Domestic Product.

So far this year retail has added 352,000 jobs

Ohio Retail Supports more than 1,584,470 jobs

Ohio Retail Contributes 87.5 Billion Dollars to the

commonwealth economy

There is 135,477 retail establishments in the state of Ohio

Retail is booming. Small business and entrepreneurs are a

significant part of that economic engine.

BUXTON APPLIED ANALYTICS

16%

RETAIL

Trusted Advisor For

2000+ Top Retail

Brands:

•Site Selection

•Market Optimization

•Marketing

RETAIL

80,000SITES EVALUATED IN

THE LAST 12 MONTHS

7,500STORES OPENED IN

THE LAST 12 MONTHS

RESULTS

PUBLIC SECTOR

Trusted Advisor For 700+

Communities:

• Retail Recruitment

• Business Retention

• Tax Revenue Growth

• Improve Quality Of Life

PUBLIC SECTOR

RECOGNIZED

Named to The List of People Shaping Retail's Future by the NRF Foundation

RETAILTRAFFIC“One of the three most influential

companies in retail”

#2 on the Fast 50

Most Innovative Company

Best Practices Proactive & Targeted Cuts Leakage

RECRUIT RETAIL

RETAIN BUSINESSKeeps Locals Competitive Supports Entrepreneurs Cuts Leakage

THINK LIKE A RETAILER

THE BUXTON SOLUTION

DEMOGRAPHICS ONLY TELL A PIECE OF THE STORY− NOT ACTIONABLE− LIMITED APPLICATION

RECRUIT RETAIL –

GET BEYOND DEMOGRAPHICS

DEMOGRAPHICSAge: 35-50Income: $75 – 100kMarried




PSYCHOGRAPHICSBen Shaw1010 Imperial Way

Shops at Sam’s ClubDrives GMCEats at Chili’sOne ChildNetflix Subscriber

PSYCHOGRAPHICSTom King1308 Center St

Shops at CostcoDrives VolvoEats at P.F. Chang’sThree ChildrenPrefers Movie Theaters

GET BEYOND DEMOGRAPHICS− TALK ABOUT CUSTOMERS− UNDERSTAND CONSUMER BEHAVIOR− HOUSEHOLD LEVEL

RECRUIT RETAIL –

UNDERSTAND WHO THE CUSTOMERS ARE

HOW DOES BUXTON KNOW?– MORE THAN 250 DATA SOURCES

– MAINTAIN DATA ON OVER 130 MILLION HOUSEHOLDS

– UP TO 7 INDIVIDUALS PER HOUSEHOLD

– UPDATED EVERY EIGHT WEEKS

DATA WAREHOUSE

RECRUIT RETAIL –

UNDERSTAND WHO THE CUSTOMERS AREWE DETERMINE YOUR DRIVE-TIME TRADE AREA− THINKING LIKE A RETAILER− PEOPLE SHOP CONVENIENCE− ACCOUNTS FOR GEOGRAPHIC BOUNDARIES

− THE HEART OF YOUR DAY-IN, DAY-OUT CUSTOMER BASE

Retail Recruitment

RETAIL MARKET CONDITIONS

DRIVE-TIMETRADE AREA

CONSUMER PROFILE

+ =+IDENTIFY

STRONGEST RETAIL

MATCHES

− DETERMINING WHAT DOES & DOESN’T MATCH & WHY

− RETAILERS OPERATING / EXPANDING IN YOUR AREA

− PROPRIETARY METHODOLOGY BASED ON BUXTON’S RETAIL FORECASTNG MODEL EXPERTISE

MATCH YOUR TRADE AREA’S THUMBPRINT TO

OVER 5,000 RETAILERS IN THE U.S.

RECRUIT RETAIL –

FINDING YOUR RETAIL MATCHES

RECRUITMENT PACKAGES

CONTACT INFORMATION FOR THE REAL ESTATE DECISION MAKER

WARM UP LETTER FROM BUXTON

ONGOING PARTNERSHIP (IMPLEMENTATION)

− SCOUT TRAINING

− ICSC CONFERENCES

− ADDITIONAL RESEARCH

IN RECRUITMENT THERE IS NO BETTER REPRESENTATION

IN NEGOTIATION THAN YOU.

RECRUIT RETAIL –

TARGETED RETAIL RECRUITMENT

HOUSEHOLD & WORKFORCE CONSUMER PROFILES

RETAIL SUPPLY & DEMAND GAP ANALYSIS- 35 PRODUCT CATEGORIES- 25 STORE TYPES- 63 SUB-CATEGORIES

DEMOGRAPHICS (HISTORICAL AND PROJECTED)

− 24/7 ACCESS

− EASY TO USE

− PROFESSIONAL SUPPORT

− COMPETITIVE ADVANTAGE FOR BUSINESS OWNERS

− IMMEDIATELY RESPOND TO OPPORTUNITIES & THREATS IN YOUR

COMMUNITY

LEAD WITH THE ANSWERS.

ANYTIME. ANYWHERE.

SCOUT PROVIDES ON-DEMAND ACCESSBIG ANSWERS MADE EASY

SCOUT – BIG ANSWERS MADE EASY

DRIVE-TIME

TRADE AREA

Highlight the drive-time trade

area around each of your

locations or where you are

standing


RETAIL

MATCHES

At the click of a button, see the

retailers identified as matches

for pursuit


All of the information a retailer

wants to see at your fingertips

Target


Think Like A Retailer

• Market Trade Area

Visualization

• Trade Area Snapshot

• Most Comparable LocationsTarget

Give Your Existing Retail Businesses A Competitive Advantage with On-demand Trade Area Reports & market Intelligence Specific to Each Business

SUPPORT BUSINESSES & ENTREPRENEURS

Household & Workforce

Consumer ProfilesRetail Supply &

Demand Gap Analysis

Consumer

PropensitiesDemographics

Historical & Projected

LEAD WITH THE ANSWERS.

ANYTIME. ANYWHERE.


WHY BUXTON

• RETAIL BACKGROUND

•Trusted Advisor to 3500+ Major Retailers

•True Connections for Market Optimization

• Proactive Approach

• DATA & METHODOLOGIES

• SCOUT DELIVERY PLATFORM

• IMPLEMENTATION &

• ACCOUNT MANAGEMENT SUPPORT


companies in retail”#2 on the Fast 50



WHY BUXTON



• Only Firm in the Market that Matches to Retail

•Proprietary Drive-time and Retail market Analysis

•Household-level Granularity



ACCOUNT MANAGEMENT SUPPORT





WHY BUXTON




•Instant visibility with 3500+ retailers

•Proprietary Geospatial Tool

•Platform Used By Major Retailers for Site Selection

•City Seeking Retail







WHY BUXTON? IMPLEMENTATION & SUPPORT.




• IMPLEMENTATION & ACCOUNT MANAGEMENT SUPPORT

•Dedicated Client Experience Acts As Extension of Your Existing Team

•Trusted Partner - Not Outsourcing

•Premium Client Satisfaction

IMPLEMENTATIONCONSTRUCT

PURSUIT MATERIALS

• Develop Match Report and Pursuit Packages

• Identify retailer contacts and warm them up

IN-DEPTH ANALYTICS

• Determine Who, Where, Value

• Identify Optimal Retail Matches

BEGIN PARTNERSHIP

• Assign project team

• Formal kickoff of analysis

Serve As Extension Of Staff

Track Recruitment Progress – Evolve Strategy

Provide Guidance And Additional Research

YOUR ROADMAP TO SUCCESS

THE BUXTON ADVANTAGE




•IMPLEMENTATION &






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THE BUXTON ADVANTAGE...•tax revenue growth •improve quality of life public sector. recognized...

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