George and Richard Cadbury’s “The Factory in a Garden”

Jun 19, 2020 06:00 BST

The Cadbury Foundation celebrates 85years of giving

Originally named ‘The Charitable Brothers Trust’ in 1935, The CadburyFoundation builds on both the brand’s rich heritage and the Cadbury brothers’conviction that investing in local communities is good for business.

The brother’s revolutionary approach saw them focus on creating aprosperous, enterprising and inclusive community at the company’s home inBournville, Birmingham. With green spaces and the health and wellbeing oftheir employees at the heart of their work, the area became known as the

‘factory in a garden’.

Since inception, the Foundation has been making donations to charitiesacross the UK and Ireland supporting organisations to thrive and furtherbenefit the communities they serve, with many of the Cadbury family servingas trustees throughout its history The very first donation made by TheCadbury Foundation was for £40 and was granted to Stirchley Girls Club in1935. The first substantial contribution was then made in 1936 to theBournville Village Trust, which enabled it to purchase the Weatheroak estatefor £36,773.

The Foundation is still going strong 85 years later and over the last 15 yearsalone has donated more than £10 million to registered charities andcommunity partners across the UK and Ireland.

Today, it has longstanding partnerships with a number of inspirationalorganisations, such as The British Paralympic Association, Down SyndromeIreland and Grocery Aid. The Foundation also makes a number of grants tosupport emergency appeals including South Yorkshire’s CommunityFoundation in response to the flooding at the end of 2019 and more recentlysupported the National Emergency Trust Coronavirus appeal.

Along with national charities, the Foundation also supports smaller localcharities that are important to its employee’s through a variety ofprogrammes, such as its Cash Match initiative, which recognises employeefundraising efforts by matching the total amount raised. The company’s ‘YourCharity Your Choice’ scheme also proves exceptionally popular each year andsees employees nominate wellbeing-related charities that they have apersonal connection to, with the final shortlisted charities voted for by thewider work force.

Kelly Farrell, community affairs manager at Mondelēz International,commented: “We’re extremely proud to continue the spirit of the Cadburybrothers and support so many fantastic charities and projects which make areal difference to the lives of so many each year.

“It’s still just as important to invest in local communities today as it was in1935 and it’s a real privilege for us to continue the work of the Foundation 85years later.” 

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snackright in over 150 countries around the world. With 2019 net revenues ofapproximately $26 billion, MDLZ is leading the future of snacking with iconicglobal and local brands such as OREO, belVita and LU biscuits; Cadbury DairyMilk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.Mondelēz International is a proud member of the Standard and Poor’s 500,Nasdaq 100 and Dow Jones Sustainability Index. Visitwww.mondelezinternational.com or follow the company on Twitter atwww.twitter.com/MDLZ.

About The Cadbury Foundation:

The Cadbury Foundation was founded in 1935 in recognition of our companyfounders’ investment in the welfare of their employees and communities.Today, the Foundation’s ethos acknowledges this heritage, supportingcommunity programmes and charity partners with a focus on wellbeing, skillsand passions of our colleagues. 

Contacts

UK Press Office Press Contactukpressoffice@mdlz.com+44 189 5615 011