Date post: | 09-May-2015 |
Category: |
Business |
Upload: | gridiron-communications |
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Five Pieces of the Puzzle
• Administration and committee• Message and positioning• Budget• Vote goals, voter ID and GOTV• Campaign timeline
Administration and Committee
• Are you on the ballot?• Are you sure you are on the ballot?• Who is supporting you?• Who are your friends, neighbors, family
and/or interest groups who will be most involved on your campaign?
• Who needs to be part of your committee for credibility or for momentum?
[email protected]@faulknerstrategies.comom
Message
• What do I want to say?• Why do I want to say it?• Who do I want to listen?• Is my message important and
relevant to voters?• How will I deliver this message?
Positioning
• Me on me• Me on him• Him on him• Him on me
Budget
• Message delivery and campaign activity will dictate cost.
• Where will the money come from?• When will it arrive?• Am I using some of my own money?• When do I need the money?• When will I spend the money?
Fundraising
• Painful but necessary…• Finance committee• Direct Ask• Mail solicitations• Events
[email protected]@faulknerstrategies.comom
Vote Goals
• How many registered voters live in my district?
• How many people voted last time?
• What were the previous election results?
• Is this a Primary, General, or Special election?
• Where do I find this info?
Voter ID
• From your vote goals subtract your known ID and that yields your ID goal.
• Where do you start? Voter Vault or a statewide qualified voter file?
• How will you ID households that are voting for you? Phones, door-to-door, mail, other?
• How will you manage the data and track the list?• At what point will you set your goal? 50%, 65%,
80%, or more?
[email protected]@faulknerstrategies.comom
Get-Out-The-Vote
• What does the law allow?• Volunteer component?• What are voters and volunteers
“used” to doing…if anything?• Paid component?• Absentee and early voting?
Timeline
• Election day backwards.
• When do I file for office?
• When do I talk to voters?
• When do I raise money?
• When do I talk to the press?
• When and how often do I talk to my supporters?
Learn, grow and stay in touch.
• www.AmericanMajority.orgwww.AmericanMajority.org• www.SamAdamsAlliance.orgwww.SamAdamsAlliance.org• www.GOPGrunt.comwww.GOPGrunt.com
– Connect with me on:Connect with me on:• www.Facebook.comwww.Facebook.com• www.Linkedln.comwww.Linkedln.com• www.Twitter.com/chrisfaulknerwww.Twitter.com/chrisfaulkner
[email protected]@faulknerstrategies.comom