The capabilities and limitations of using animation in email

• Introduction• Gifs in practice, ways they should and should not be used• Tips for using gif animation• Other ways to animate in email• Questions

Animation in email

What is animation in email

GIF - Graphic Interchange Format

And the Oscar goes to…

Gifs in practice

Good Example - Lastminute.com

✓ Small in file size

✓ Drives conversions

Bad Example – Victoria Beckham

Gifs in practice

✖ Looks spammy

✖ Where do you engage?

Looks good but what about the simple stuff?

Gifs in practice

ImagesOn:

ImagesOff:

• What’s the message?

• Relevance

• Build

• Ideas - http://www.aardman.com/

Tips for using GIF animation

Echograph

Other ways to animate in email

✓ Looks seamless✓ Perfect quality✖ Large file size✖ Hard to create

Any questions?