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The Case for B Corp Certification: North Carolina

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  • Andy Fyfe, B LabHosted by:Jessica Friesen, B Lab

    Featuring: Seth Gross Greg NortonBull City Burger & Brewery R+M Agency

    North Carolina!

    The Case for B Corp Certification

  • 1. Overview of B Lab & Vision

    2. Certified B Corporation Spotlight:

    3. Why certify as a B Corporation

    4. How to Get Started


  • B Lab is serving a global movement ofPeople Using Business as a Force for Good

    So that one day all companies compete to be Best for the World

    And society enjoys ashared and durable prosperity.

  • Evolution of Business

  • A certification conferred by the non-profit B Lab

    A company that meets a high level of social and environmental performance AND makes a legal commitment to consider all stakeholders

    Any for-profit company in any country can pursue certification (LLCs included)

    A corporate form (taxed like a C-corp or an S-corp) that has a higher level of transparency, accountability and purpose

    A legal entity that has protection and permission to consider its impact on all stakeholders, not just shareholders

    Available in 31 states in the U.S.

    Certified B Corp vs. Benefit Corporation

  • People are Demanding Better

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  • 14You can find this Durham City Print and other great art from designer Karen Young, for sale in her shop on fellow B Corp Etsy.com

    October 18 - 21, 2016


  • Poll:

    How interested are you in B Corp Certification? Im doing it Interested, but something is standing in the way Im curious, but need to be convinced Not interested N/A

  • B Corporations

    The B Corporation certification is to business what Fair Trade is to coffee orUSDA Organic is to milk.

  • 1. Social & Environmental Performance

    2. Transparency 3. Accountability

    Companies using business as a force for good.

    They meet verified higher levels of:

    Patagonia has been a 40-year experiment in what it means to be a responsible company,

    and becoming a B Corp has ensured that our experiment will keep

    pushing forward.

    What is a B Corporation?

  • B Corp Community = Good Company to Keep

  • Durham, North Carolina Restaurant

    Highest paid worker is paid 1-5x that of the lowest

    >40% of management from underrepresented populations.

    >60% of goods sold come from independent suppliers

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  • Cary, North Carolina Brand Management & Marketing

    Work with clients who positively impact the way we live through health, well-being, and social responsibility.

    B Corp Community = Good Company to Keep

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    Packing lunches with Raleigh Rescue Mission


  • Storytelling and Retail Success

  • B2B & Consumer Awareness

  • Collaboration

  • The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders it has an equal responsibility to the community and to the planet.

    Patagonia has been a 40-year experiment in what it means to be a responsible company, and becoming a B Corp has ensured that our experiment will keep pushing forward.

    - Rose Marcario, Patagonia CEO

    Lead a Movement

  • The Case for Certification

  • B Corp Certification helps companies:

    1. Maintain Mission2. Differentiate from Pretenders3. Benchmark and Improve Performance4. Attract and Engage Talent5. Collaborate with Peers6. Save Money and Access Services7. Generate press8. Raise Capital

    Learn more here: http://www.bcorporation.net/become-a-b-corp/why-become-a-b-corp

    Why Certify?


  • Why are you interested in becoming a B Corp?

    Maintain Mission Differentiate from Pretenders Benchmark and Improve Performance Attract and Engage Talent Other


  • Adopting the B Corp legal standards:

    Bakes the values of the company into its legal DNA

    Gives protection and permission to consider non-financial stakeholders (community, employees, suppliers, environment)

    Ensures that mission can survive through new management, succession, or ownership

    Yvon Chouinard, Patagonia First to register as a benefit corporation in CA

    January, 2011

    Benefit corporation legislation creates the legal framework to enable mission-driven companies like Patagonia to stay mission-driven through succession, capital raises, and even changes in ownership, by institutionalizing the values, culture, processes, and high standards put in place by founding entrepreneurs. Yvon Chouinard

    1. Maintain Mission

  • 2. Differentiate from Pretenders

  • Jennifer McKaig

    The biggest surprise to me was realizing that our employees deeply cared about the things the B Impact Assessment measured.

    3. Benchmark & Improve Performance

  • 3. R+M and Bull City Burger & Brewery

  • B Corp certification provides a platform to engage current staff and give employees more meaning in their work

    4. Attract & Engage Talent

  • 5. Collaborate with Peers: The Hive

  • Access to a suite of partnerships and discounts NetSuite ERP software discount Salesforce Software discount TrustLaw Legal advice Intuit Software discount B Corp Jobs Board Free postings

    Tuition Discounts / Forgiveness Yale School of Management NYU Stern School of Business Presidio Graduate School Golden Gate University

    6. Save Money & Access Services


  • 7. Generate Press: Examples

  • 8. Raise Capital

  • The Path to Certification

  • For-Profit Companies of Any Size

    Any Industry / Geography

    Customized assessment based on industry, size, geography

    Any Legal Structure (sole proprietors, LLCs, Corporations, etc.)*

    Companies over 1 year old special Pending B Corp program for start-ups*

    Who Can Certify?

  • Step 1: Meet Performance Requirement Complete the B Impact Assessment and earn a reviewed minimum score of 80 out of 200 points

    Step 2: Meet Legal RequirementDetermine the path for your corporate structure and state of incorporation

    Step 3: Make it OfficialSign the Declaration of Interdependence, pay certification fees and and put a profile up on bcorporation.net

    To learn more, visit:www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corp

    How Does a Company Certify?


  • Governance Transparency Ownership

    Workers Job Growth Compensation & Benefits Employment Practices Work Environment Employee Ownership

    Community Suppliers Local Diversity Charity /


    Environment Energy Use Facilities Supply Chain Manufacturing

    + Impact Business Models

    Direct Impact Products /Services

    Targeting Underserved Communities

    High Impact Supply Chain

    Step 1: Meet Performance Requirement

  • Adopting the B Corp legal standards:

    Bakes the values of the company into its legal DNA

    Gives protection and permission to consider non-financial stakeholders (community, employees, suppliers, environment)

    Ensures that mission can survive over time

    Step 2: Meet Legal Requirement

  • Legal Requirements Term Sheet & Certification Fees

    Sign B Lab Term Sheet Certification term is 2-years Participate in on-site review if randomly

    selected (10% of Certified B Corps randomly selected each year)

    Sign the Declaration of Interdependence,

    Pay certification fees Annual certification fees based on the tiered


    Put a profile up on bcorporation.net

    Step 3: Term Sheet & Fee

  • Whats your next step for moving forward?

    Start or complete the B Impact Assessment Improve my score to be over 80 Preserve my mission Complete documentation Other


  • Explore the Handbook

  • B Impact Assessment: http://bimpactassessment.net/ How to Certify as a B Corp: http://www.bcorporation.net/become-a-b-corp/how-to-


    Legal Requirements: http://www.bcorporation.net/become-a-b-corp/why-become-a-b-corp/protect-your-mission

    FAQ for Investors & Directors: http://www.bcorporation.net/sites/all/themes/adaptivetheme/bcorp/pdfs/faqs_investors_and_directors4.pdf

    Pending B Corp Status for Start Ups: http://www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corp/steps-start-ups

    Case Studies: http://bimpactassessment.net/case-studies B Corp Press: http://www.bcorporation.net/news-media


    Jessica FriesenB Lab: Community [email protected]

    http://bimpactassessment.net/http://www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corphttp://www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corphttp://www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corphttp://www.bcorporation.net/become-a-b-corp/why-become-a-b-corp/protect-your-missionhttp://www.bcorporation.net/become-a-b-corp/why-become-a-b-corp/protect-your-missionhttp://www.bcorporation.net/become-a-b-corp/why-become-a-b-corp/protect-your-missionhttp://www.bcorporation.net/sites/all/themes/adaptivetheme/bcorp/pdfs/faqs_investors_and_directors4.pdfhttp://www.bcorporation.net/sites/all/themes/adaptivetheme/bcorp/pdfs/faqs_investors_and_directors4.pdfhttp://www.bcorporation.net/sites/all/themes/adaptivetheme/bcorp/pdfs/faqs_investors_and_directors4.pdfhttp://www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corp/steps-start-upshttp://www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corp/steps-start-upshttp://www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corp/steps-start-upshttp://bimpactassessment.net/case-studieshttp://www.bcorporation.net/news-mediamailto:[email protected]:[email protected]

  • Redefine success in business.Help create the new economy. Build a better business.

    Compete to be not only the best in the world, but the best for the world.

    Join us.

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Andy Fyfe, B Lab Hosted by: Jessica Friesen, B Lab Featuring: Seth Gross Greg Norton Bull City Burger & Brewery R+M Agency North Carolina! The Case for B Corp Certification
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