Term Price Max Volunteers Max Drives

Overlimit Price

per 10

Volunteers

Free (Monthly) 0 10 1 800

Monthly 3,500 50 2

700

Quarterly 10,000 200 6

550

Annual 35,000 1,000 30

400

Term

Discount over

Monthly Price Cost/Volunteer Cost/Drive

Cost/Overlimit

Volunteer

Free (Monthly)

- - -

80.0

Monthly

- 70.0 1,750

70.0

Quarterly 5% 50.0 1,667

55.0

Annual 17% 35.0 1,167

40.0

Premium Usage: Simulation Parameters

Simulation Parameter Unit Value

Staff cost Rs/man-month 10000

Printing cost per copy Rs/copy 4

Distribution cost per copy Rs/copy 0.25

Total cost per copy Rs/copy 4.25

Design cost per copy Rs 30000

Target number of volunteers number 100

Duration of drive months 1

Collateral copies distributed per

successful volunteer number 15

Collateral printed number 1500

Premium Usage: Value Delivered

Value Per Drive Unit

Cost:

Traditional

Cost:

Cause

Connection

Value

Delivered

Duration months 1 0.5

Staff time

man-

month 0.75 0.1

Staff cost Rs 7500 1000 6500

Design of collateral Rs 30000 30000 0

Printing & Distribution of collateral Rs 6375 0 6375

Cost of Cause Connection service Rs 0 7000 -7000

Total Rs 43875 38000 5875

Total Cost per Volunteer

Rs/voluntee

r 438.75 380 58.75

Intangible Benefit (better volunteers,

longer term association, etc.) Rs ?

But…

Charging per volunteer recruited puts a cap on our own virality

Instead, we can charge organizations by providing them project management services, saving them time and effort required to keep track of volunteer activity offline

Pictures Courtesy

• www.flickr.com

• www.sxc.hu

• www.deviantart.com