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The Challenges facing Air Transport John Blanchfield Director, Technical Marketing, Airbus Athens International Airport, Marketing Workshop
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Page 1: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

The Challenges facing Air Transport

John BlanchfieldDirector, Technical Marketing, Airbus

Athens International Airport, Marketing Workshop

Page 2: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

“From today there is a new queen of the skiesfor air travel”Chew Choon Seng, CEO, Singapore Airlines

First A380 delivery - Toulouse 15th October 2007

Big cities are getting bigger and driving world growthOperational constraints limit frequency growth

Page 3: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

New Business ClassThe world’s widest B/C seat

New Economy ClassMore personal space, 19” wide seats

Page 4: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

A380 operations: the best EIS ever for SIA

Technical dispatchOver two months and > 100 flights with no technical delay1,126 flight hours, 155 cycles (Jan 12th)Only one aircraft technical delay (29 min, Jan 5th)

99.35% dispatch reliability

Ground operationsCatering times shorter than 747-400 (w UD catering)

Boarding times in-line with 747-400

110 mn TRT in Sydney from day one

Mervyn Sirisena, SVP (Engineering), SIA

“Frankly, I've never seen such a good introduction”

Page 5: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater
Page 6: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

A350 XWB – a wide ranging family

Range250

300

8300nm

A superior family with no compromise on range

A350-1000

A350-900

A350-800

MTOW 245t (540klb) Thrust 74lb

MTOW 265t (584klb) Thrust 83klb

MTOW 295t (650klb) Thrust 92klb

Capacity- 3-Class

seating350

Page 7: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

Dimensioned for the future – Xtra wide

Xtra comfort all round

5 inches wider at eye level5 inches wider at the shoulder5 inches wider at armrest

787A350

211 inches

220 inches*

206 inches

215 inches*

*Armrest to armrest

Page 8: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

A350 XWB – Efficient airframe

A350 XWB - designed for lowest fuel burn

Al/Al-Li

19%

Titanium14%

Misc.8%

Steel

6%A350-900 XWBMaterial Breakdown (%)Including Landing Gear

Composite 53%

Page 9: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

A350 XWB Flight deckBuilding on A380 experience…

Six identical 15” LCD displaysHead-up displayVertical DisplayDual Integrated Standby Instrument System

Onboard Information SystemBrake to VacateOnboard Airport Navigation System

Page 10: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

Greener, cleaner, quieter, smarter

The environment is important to all of us…

Page 11: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

… but people want or need to fly

Share time with friends and family

Discovernew horizons and cultures

Increase opportunities and business

Resolve global issues

Meeting increasing demand+

Addressing environmental concerns

AviationAviation’’ss ongoingongoing challengechallenge

Page 12: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

Which are ‘myths’ …. And which are facts

Air transport is a major global polluter.

WRONGWRONG Air transport accounts for 2% of global manAir transport accounts for 2% of global man--made GHG made GHG emisionsemisions..

Air transport is the major polluter in the transport sector.

WRONGWRONG Air transport accounts for 12% of transport sector CO2 emissionsAir transport accounts for 12% of transport sector CO2 emissions..

Air transport is excluded from the KYOTO accord.

WRONGWRONG Domestic air transport is included in national accounts.Domestic air transport is included in national accounts.International is under ICAO.International is under ICAO.

Air transport receives ‘special treatment’.

WRONGWRONG Air transport pays for its own infrastructure (unlike road and rAir transport pays for its own infrastructure (unlike road and rail).ail).

Page 13: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

Reductions in noise and fuel consumption

Relative Fuel Burn per seat70% reduction over 40 years

Lateral Noise LevelCorrected for Aircraft Thrust

20dB reduction over 40 years

1960 1970 1980 1990 2000

1st gen. turbofans

2nd gen. turbofans

Turbojets

1960 1980 2000 20200%

20%

40%

60%

80%

100%

Page 14: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

A380400-

seater

Los Angeles AirportTypical noise footprint (85dBA)

The A380 carries40% more passengers, yethas a 46% smaller noise footprint than today

A380 – The quietest large aircraft by far

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A380 is 20 years ahead of the fleet

2

4

6

8

10

1985 1990 1995 2000 2005 2010 2015 2020 2025

Worldwide passenger air traffic fuel consumption- litres per 100km per passenger

The A380 delivers 2025 fuel burn efficiency – today!

World Fleetprojection3 litres perpax/100km

A380 (2.9)

European Compact Saloon (6.7)

American SUV (10.2)

Page 16: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

Required Navigation Performance

Flexibility to go where you want with precisionLower fuel burn, less emissionsLess noise as routes avoid populated areas

116 arriving flights, RWY 34, Kelowna

31nm shorter

41nm shorter

128 arriving flights, RWY 34, Kelowna

Page 17: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

Smarter avionics & systems

New proceduresto improve operations and reduce environmental impact

4RNP - Required Navigation Performance

4CDA - Continuous Descent Approach4NADP - Noise Abatement Departure Procedure4RTA - Required Time of Arrival4BtV - Brake to Vacate

Page 18: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

Technology research already underway

‘Clean Sky’ European Joint Technology Inititiative

Fuel cell technology, demonstrator at 2007 Paris Air Show

Biofuel and biomass fuels

New aircraft configurations4natural and hybrid laminar flow aerodynamics

BUT it is a global issue.

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The ACARE visionCreating partnerships that matter

Aircraft manufacturersEngine manufacturers

Air and Traffic Mngt

Noise reduction at source

Operational procedures

Land-use planning

Operational restrictions

50% reduction in CO2

50% reduction in perceived noise

Page 21: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

A380 launches Airbus Alternative Fuel Programme

A380 makes the first ever flight of commercial aircraft with alternative fuel

MSN 004, flight test-equipped and fuel system test aircraft

GTL – Gas to Liquid synthetic processed fuel

Approximate 50%–50% GTL-kerosene feeding one engineThree hour test flight from Filton,

UK to Toulouse, France

“Our alternative fuels roadmap requires innovation, diversity of ideas, and options that need to be explored” Tom Enders, Airbus President and CEO

Page 22: The Challenges facing Air Transport - SETEsete.gr/_fileuploads/entries/Online library/EN/Airbus_presentation.pdf · The Challenges facing Air Transport John Blanchfield ... 400-seater

© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.

This document and all information contained herein is the sole property of AIRBUS S.A.S.. No intellectual property rights are granted by the delivery of this document or the disclosure of its content. This document shall not be reproduced or disclosed to a third party without the express written consent of AIRBUS S.A.S. This document and its content shall not be used for any purpose other than that for which it is supplied.

The statements made herein do not constitute an offer. They are based on the mentioned assumptions and are expressed in good faith. Where the supporting grounds for these statements are not shown, AIRBUS S.A.S. will be pleased to explain the basis thereof.

AIRBUS, its logo, A300, A310, A318, A319, A320, A321, A330, A340, A350, A380, A400M are registered trademarks.


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