Date post: | 12-Nov-2014 |
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Technology |
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The Changing Dynamics of
Link Building for Google
2012 and Beyond
Christoph C. Cemper
(C) 2012 CEMPER.COM & Link Research Tools
7 Golden Rules of White Hat Link Building
7 Golden Rules ofWhite Hat Link Building
revisited and updated!
(C) 2012 CEMPER.COM & Link Research Tools
7 Golden Rules of White Hat Link Building
1. Relevant page & in content links2. Domain Trust3. Natural Anchor Text4. NoFollow5. Juicy Page6. No Spam!7. Don’t buy links for page rank!
classic from2009
and 2007
(C) 2012 CEMPER.COM & Link Research Tools
Look it up
Original Post & Presentation 2009
http://cemper.co/7golden
(C) 2012 CEMPER.COM & Link Research Tools
RELEVANT LINKSGolden Rules of White Hat Link Building (1)
(C) 2012 CEMPER.COM & Link Research Tools
Golden Rules of White Hat Link Building (1)Relevant Links
Top #1 and #2for
„Cheap Flights“
(C) 2012 CEMPER.COM & Link Research Tools
(C) 2012 CEMPER.COM & Link Research Tools
Relevant Links for „cheap flights“
• GOOD Link Profile for Travel #2
• source: www.LinkResearchTools.com
(C) 2012 CEMPER.COM & Link Research Tools
Relevant Links for „cheap flights“
• GREAT Travel Link Profile for #1
• source: www.LinkResearchTools.com
(C) 2012 CEMPER.COM & Link Research Tools
Not Relevant Links for Flights
not so well themed (at #35)…
source: www.LinkResearchTools.com
(C) 2012 CEMPER.COM & Link Research Tools
… unless you ARE an
„entertainment“ site
(C) 2012 CEMPER.COM & Link Research Tools
IN CONTENT LINKS?Golden Rules of White Hat Link Building (1)
(C) 2012 CEMPER.COM & Link Research Tools
If you find something like this …
(C) 2012 CEMPER.COM & Link Research Tools
it is in-content, but it is still
Googleofficial blogApril 2012
(actual example given by Google)
(C) 2012 CEMPER.COM & Link Research Tools
Check link locations of your competition
source: www.LinkResearchTools.com
(C) 2012 CEMPER.COM & Link Research Tools
TRUSTGolden Rules of White Hat Link Building (2)
(C) 2012 CEMPER.COM & Link Research Tools
Trust
Linksare a
Connection from
Source to Target
(C) 2012 CEMPER.COM & Link Research Tools
Trust
Link Impactalso depends on
TARGET
More Trust = More Impact!
(C) 2012 CEMPER.COM & Link Research Tools
Domain Trust
YES!same link, different effect
depending on where you link it TO
(C) 2012 CEMPER.COM & Link Research Tools
Four Types of Power * Trust Backlinks
(C) 2012 CEMPER.COM & Link Research Tools
High Trust and High Power
• GOLDEN: High Trust and High Power
(C) 2012 CEMPER.COM & Link Research Tools
Trustlinks „Lose Weight“ TOP10 2011 vs. #35
pretty ok distribution, with #35 having less
(C) 2012 CEMPER.COM & Link Research Tools
Trustlinks „Lose Weight“ TOP10 2012 vs. #35
More strong Trust Links for TOP10 than 2011
wow
(C) 2012 CEMPER.COM & Link Research Tools
NATURAL ANCHOR TEXTGolden Rules of White Hat Link Building (3)
(C) 2012 CEMPER.COM & Link Research Tools
Backlinks „Link Building“ TOP10 2011 vs. #35
39% brand keywords
39%
(C) 2012 CEMPER.COM & Link Research Tools
Backlinks „Link Building“ TOP10 2012 vs. #35
47% brand keywords - increased
47%
(C) 2012 CEMPER.COM & Link Research Tools
Backlinks „Lose Weight“ TOP10 2011 vs. #35
59% brand keywords
59%
(C) 2012 CEMPER.COM & Link Research Tools
Backlinks „Lose Weight“ TOP10 2012 vs. #35
47% brand keywords - increased
65%
(C) 2012 CEMPER.COM & Link Research Tools
Keywords by number – what they wanted
(C) 2012 CEMPER.COM & Link Research Tools
Keywords by Power * Trust – what they got
(C) 2012 CEMPER.COM & Link Research Tools
NOFOLLOWGolden Rules of White Hat Link Building (4)
(C) 2012 CEMPER.COM & Link Research Tools
Normal users don’t care about NOFOLLOW
(and if all your links look like they were built by an SEO then you‘re in BIG trouble)
The NOFOLLOW Rule
(C) 2012 CEMPER.COM & Link Research Tools
you should blend in with competition…
The NOFOLLOW Rule
2%
(C) 2012 CEMPER.COM & Link Research Tools
JUICY PAGEGolden Rules of White Hat Link Building (5)
(C) 2012 CEMPER.COM & Link Research Tools
Juicy Page=
it does rank!
What is a JUICY page?
(C) 2012 CEMPER.COM & Link Research Tools
• CEMPER Juice™
• proprietary metricin LinkResearchTools
Golden Rules of White Hat Link Building (5)
(C) 2012 CEMPER.COM & Link Research Tools
NoSpam!
• Links on cheap link networks• Links on automated article sites• Adding Links INTO pages that are years old• Bad Neighborhood• etc…
Golden Rules of White Hat Link Building (6)
(C) 2012 CEMPER.COM & Link Research Tools
Choose your link sources carefully!!
OMG it‘s full of SPAMAnd we‘re in the
middle of all these link buyers!
DO NOT GET A LINK HERE!!!
(C) 2012 CEMPER.COM & Link Research Tools
DON‘T
BUY LINKS FOR PAGE RANK
Golden Rules of White Hat Link Building (7)
(C) 2012 CEMPER.COM & Link Research Tools
BUT,
You don‘tlook at page rank
anyway! (do you?)
Golden Rules of White Hat Link Building (7)
(C) 2012 CEMPER.COM & Link Research Tools
Summary
• All 7 Golden Rules from 2009 (2007) arestill valid!
• Spam/Automation got a lot worse
• Google finally reacted to dumb spam
• Metrics get a LOT better
(C) 2012 CEMPER.COM & Link Research Tools
Is Link Building and SEO dead?
(C) 2012 CEMPER.COM & Link Research Tools
What is really dead
• Avoid cheap links
• Avoid exact match anchors (SEO links)
• Avoid footprints
• Avoid shortcuts
(C) 2012 CEMPER.COM & Link Research Tools
You get what you „pay“ for!
Quality links work.
Cheap links don‘t.
(C) 2012 CEMPER.COM & Link Research Tools
THE BEST LINKSare those that
your competitorscan NOT get!
(C) 2012 CEMPER.COM & Link Research Tools
http://cemper.co/trial
(C) 2012 CEMPER.COM & Link Research Tools
Thanks!
Please help spread the word!
Questions? Please let me know.
twitter.com/cemper
http://www.cemper.com/
http://www.LinkResearchTools.com